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Strategic Management
Master of Business Administration (MBA)
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Course Outline – Strategic Management
MBA – Updated on 04th Sep, 2018
I. Course Description:
Strategic Business Management course is based on a set of management decisions and actions that determines the
long-run performance of a corporation. It includes environmental scanning (both external & internal), strategy
formulation (strategic or long-range planning), strategy implementation, and evaluation and control. The study of
strategic management emphasizes the monitoring and evaluation of external opportunities and threats in light of
corporation’s strengths and weaknesses.
Students will learn about the Strategic Management Model as an umbrella model throughout the course.
Then they will learn about the Corporate Governance in terms of the roles, responsibilities, and
interactions of the top management with the board of governors. They will also get the flavor of Social
Responsibility and Managerial Ethics in terms of their effects on strategic decision making. After learning
about the Environmental Scanning, students, they will know about the Strategy Formulation, Strategy
Implementation and then finally Evaluation and Control linked with the overall strategy through a
feedback and input mechanism.
NOTE: A soft skills training workshop shall be conducted during the semester and it is mandatory for students to participate.
V. Course Material:
Recommended Textbook:
Strategic Management and Business Policy, by Thomas L. Wheelen, J. David Hunger and Krish
Rangarajan, 13th Edition Published by PEARSON
Supplementary Text
Strategic Management Concepts and cases by Fred R. David
Strategic Management Concepts and cases by Thompson/Strickland
Management by Courland L. Bovee, John V. Thill, Marian Burk Wood, George P. Dovel
Additional Resources:
Instructor will facilitate students by providing all training material mentioned in week-wise broader
content break-up. In addition, you can refer to following:
Note: In addition to above, instructor will facilitate students by providing hand-outs and other reading material (for details – refer
lesson plan)
Total 100%
NOTE I: ALL EXAMS WILL BE IN CLASS, CLOSE BOOK. NO MAKE UP EXAMS, NO MAKE UP QUIZZES/ASSIGNMENTS. ONCE ANY
GRADED ACTIVIY IS MISSED IT’S GONE FOREVER.
NOTE II: STUDENTS PERFORMING EXCEPTIONALLY WELL/GOING EXTRA MILES TO CONTRIBUTE IN THE LEARNING
COMMUNITIES WOULD ALSO GET AN EXTRA CREDIT IN EVALUATION.
Week Contents
An Over view of the basics of General Management + Orientation to the subject: What is
management, organization, structure, planning, organizing, leading and controlling, what is
1 Manager? Levels of Managers, Skills at different levels of Managers.
What is strategy, Strategic Management?
Basic Concepts of strategic Management (SM): What is Strategic Management?
Phases and benefits of Strategic Management
2 Basic models of SM
Strategic decision making
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Course Outline – Human Resource Management
MBE – Updated on 29th January, 2018
What is Environmental Scanning?
3 Industry analysis, Forecasting, Synthesis of external factors.
Strategy Formulation:
7 Cooperative strategies
Strategic alliance
8 Revision
Strategy Formulation:
10 What is corporate strategy?
Directional strategy, Portfolio analysis, Corporate parenting
What is functional strategy? Strategies to avoid
Strategy Implementation:
12 Achieving synergy
Stages of corporate development
Organizational life cycles
13 Strategy Implementation:
Advanced types of organizational structure:
Matrix Structure
Network structure
Re-engineering
Six Sigma
Job Design
Strategy Implementation:
Understand the link between strategy and staffing decisions
14 Effective downsizing program, Formulate action plans
Understand the basic control process
Benchmarking process, Appropriate control system
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Course Outline – Human Resource Management
MBE – Updated on 29th January, 2018
Strategy evaluation and control:
15 Balanced Score card approach
ERP-Enterprise resource planning, problems in performance
X. Consultation Protocol:
All relevant inquiries will be encouraged and it is highly advisable to ask them during lecture or
consultation time. However, if any query is missed during those times, please ask via email and/or SMS.
Consultation hours are as follows:
Monday to Thursday 09:00 AM to 11:00 AM
To meet these broad goals, your group should answer the following questions in the project detailed
below.
1. What are the issues or problems facing the organization?
2. What course concepts can be applied to understand why this problem is occurring?
3. What recommendations can you offer to help improve organizational functioning?
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Course Outline – Human Resource Management
MBE – Updated on 29th January, 2018
XII. Plagiarism Policy:
Academic offenses like cheating, plagiarism (in any form, type or kind) weaken the distinctive ethical
character of the university and for the very reason, LBS takes them very seriously and holds punishable
under the university disciplinary system. All such cases are referred to Exam Cell for initial investigation.
Exam Cell, if deems appropriate, forwards the case LBS Disciplinary Action Committee for inquiry as per
university policy.
In case a student is found involved in cheating/plagiarism (of any form, type or kind), the offender may be:
Expelled/Rusticated from the Business School and/or from joining any institution of Higher Education in
Pakistan.
Relegated to a lower class.
Given a failure grade in the subject.
Fined an amount as deemed appropriate.
Carry out social responsibility activity.
Any other penalty as recommended by Disciplinary Action Committee.
3 Issues in strategy formulation K-MART AND SEARS: STILL Wheelen & Hunger,
STUCK IN THE MIDDLE? Strategic Management and
Business Policy-Toward
Global Sustainability
5 Corporate stakeholders and strategy TESCO- Creating a Bernard Marr & Co.-
Corporate Steering Wheel Intelligent Business
Performance
11 Firm Corporate strategy HEWLETT-PACKARD BUYS Wheelen & Hunger,
EDS Strategic Management
and Business Policy
Toward Global Sustainability
13 Strategy Map RQIA - Building a Strategy Bernard Marr & Co.-
Map for Health and Intelligent Business
Social Care Regulation Performance
Important Note: This course outline works under general policy guidelines and rules & regulations of the university.
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Course Outline – Human Resource Management
MBE – Updated on 29th January, 2018