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10 FEATURES 16
10 Mobilize Your
Business! Here’s
What Today’s Savvy
Entrepreneurs Need to Take
Mobile to a New Level.
© Reuters
Appreciating the Military,
Preparing for the Action,
and More.
18 50+ Home-Based
and Mobile
Mark Wahlberg: “While all this
Russian hacking stuff is going on,
Mobile Businesses: These opportunities have given rise to savvy Businesses. Launch a it’s very similar to what’s happening
global entrepreneurs. Startup This Fall. in our movie.”
26 Pocket-Friendly 26
Marketing Plan. HOME OFFICE
Successfully advertise
your home business on 32 Product Reviews.
a $5,000 budget. Valuable home office 35
products for the
Discounted Advertising: entrepreneur.
Try low-cost marketing tools.
34 Productivity Tools
for the Office.
MONEY CORNER Use digital ecosystems
to help your home
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HH aveaveyou
court
services?
youever
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everwatched
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watchedJudge
showswhere
manycases,
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JudgeJudy
wherepeople
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her gavel
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fact: the
the
court
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judgment.And And that that goes
goes for for non-televised
non-televised
court
courtcases
casestoo. too.
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right,just
justbecause
because aa judgejudge orders
orders someone
someone to to pay
pay aa debt
debt
doesn't
doesn'tmeanmeanthat thatperson
personisisgoing
goingtoto do
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Imagine ifif someone
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thousanddollars
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people
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frustrationforforthe
thedebt
debtto tobebepaid.
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Christina
ChristinaSmiley,
Smiley,founder
founder ofof Sierra
Sierra Judgment
Judgment Recovery Recovery and and self-
self-
proclaimed
proclaimedopportunity
opportunity junkie,
junkie, learned
learned how
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profit fromfrom this
this little
little Christina Smiley
Smiley
known
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marketofofunpaid
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helpingjudgment
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her customers.
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to get their business, the the steps
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percent
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costs incurred
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atata abetter
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collected. The court.
husband
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motivation for
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large
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with others isn’t to
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everything through
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producing course materials):
materials): she she
forfor them,
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dream quickly quickly from
from seizing
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debtor bank bank accounts,
accounts, continue to
wants to continue to develop
develop the the
turned
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nightmareofofdebt debt andand garnishing
garnishing wages wages and and other
other income, Network of
National Network of judgment
judgment
endless
endlesshours hoursatatwork, work,as as Christina
Christina to
toplacing
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property. specialists.
recovery specialists.
remembers,
remembers, "We "We accumulated
accumulated One
One year year afterafter starting
starting the Anyone interested
Anyone interested in in aa home-
home-
monstrous
monstrousdebt. debt.We Wewere weretruly
trulyonly
onlyaa judgment
judgment recovery
recovery business,
business, business who
based business who really
really likes
likesto to
few
few paychecks
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Christina and and TerryTerry closedclosed the research could
do research could benefit
benefit from from
homeless."
homeless." carpet
carpet store.
store. Finally
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could work training course,
this training course, according
according to to
And
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learned about about the the at
at home
home and and havehave money
money left over Christina. "This
Christina. "This business
business isisfilling
fillingaa
big
bigmoney
moneyininsmall smallclaims.
claims.Christina
Christina at
at the
the end
end of of the
the month.
month. They've niche. ItIt provides
true niche. provides steady,steady,
focused
focusedononlearning learninghow how toto recover
recover been
been running
running Sierra Sierra Judgment
Judgment predictable home-based
predictable home-based income income
judgments
judgmentsfor forpeople.
people. She She says, says, "It
"It Recovery
Recovery for for over
over 10 10 years
years and are $5,000 -- $8,000
of $5,000 $8,000 per per month
month on on
was
wastrial
trialand
anderrorerrorfor forsix
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monthstotoaa bringing
bringing in in aa five-figure
five-figure paycheck
paycheck average. ThereThere is is no no lacklack of of
year.
year.I buried
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civilcodes.”
codes.” each
eachmonth.
month. And And thethe most
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customers and no no foreseeable
foreseeable
Christina
Christinacontacted
contacted aa number number ofof aspect
aspect isis they've
they've got got more
more time for decrease at
decrease at any
any time time in in the the
small
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businessesininher herarea
areatotosee seeifif their
their kids.
kids. “I“I can
can attend
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future," says Christina.
they
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services,and andas asitit and
and mymy husband
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go on field
turned
turnedout, out,there
therewas wasplenty
plentyofofwork work trips
trips now
now -- he'she's usually
usually the the only dad you’d like
If you’d like information
information on on
forfor her.her. "These "These people people were were on
onthem.”
them.” your own
starting your own home-based
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overjoyed
overjoyedtotogive giveus usallallofoftheir
theircases
cases But
But the
the story
story doesn't
doesn't end end there. judgment recovery
judgment recovery business,
business,
totocollect
collectand andwere weremore morethanthanwilling
willing Christina
Christina wants wants to to share
share her for their
register for their free
free guide
guide at
at
toto letlet me me keep keep 50% 50% ofof what what I I knowledge
knowledge with with others
others across
across the www.recoverycourse.com. You
www.recoverycourse.com. You
collected
collectedfor forthem,"
them,"she shesays.
says. country
country as as aa home-based
home-based business may also
also contact Sierra
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InInmost
mostcases,
cases,they theyhadhadfiledfiledaway
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opportunity. Judgment Recovery
Judgment Recovery directly
directly by
by
their
theirjudgments
judgmentsaafew fewyears
yearspriorpriorwith
with She
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together aa judgment
judgment them at
calling them at (912)
(912) 882-8190
882-8190
nonohopehopeofofever evercollecting
collectingon on them.
them. recovery
recoverytraining
training course.
course. In In addition, email Customer
or email Customer Support
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Christina's
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business, Sierra
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students have have access
access to to aa National Support@recoverycourse.com.
Support@recoverycourse.com.
Judgment
JudgmentRecovery,Recovery,gets getsthat
thatmoney
money Network,
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extremely
back.
back. TheseThese people people figured
figured they'dthey'd helpful
helpful in in cases
cases wherewhere the the debtor
never
neversee seeany anyofofthat thatmoney
moneyagain, again, has
has moved
moved out out of of state.
state. Christina
sosothey're
they'remore morethan than happy
happy toto pay pay also
alsoincludes
includes unlimited
unlimited support.
support.
Christina's
Christina'sfee. fee. The
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Broker Notes
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sionsoft, and NetSuite CRM+ are just a few
of the most popular programs, each offer-
ing a wide variety of ways to stay in contact
from home and
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you can find some form of free, public Wi-Fi
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with them, whether it was via phone, email, Earn Huge Fees!
and/or internet connection. However, there Continued on page 38
brokeringnotes.com
their latest project. Wahlberg (Boogie Nights, I about working again with Berg for Mile 22, “While all this Russian hacking stuff
Heart Huckabees) plays the leader of a para- preparing for the action and more. is going on, it's very similar to what’s
military team who embarks on a dangerous happening in our movie.”
Question (Q): Though you’ve previously
mission to transport a foreign intelligence as- — Mark Wahlberg
made three films together with Peter Berg, this
set from an American Embassy in Southeast is the first time you two have done a fiction film that serve our country when it’s in harm’s way,
Asia to an airfield for extraction — a distance
together. Was that the motivating force to do would you agree?
of 22 miles. The asset (played by Indonesian
it? What about the politics of this movie? Is it a
martial arts star Iko Uwais, the Raid films) W: As far as the politics of the film, we both
nod to the brave men of the U.S. military? And
has highly classified information, which could share a huge appreciation and affinity for our
what about the Russians as the villains here?
avert a widespread terrorist attack. The asset brave men and women who serve our country.
also has several enemies ranging from the local Wahlberg (W): I think for Pete and me, I’ll just leave it at that. Anytime I get an oppor-
military to the police to a street gang, who all after making three films all based on real-life tunity to thank them, I love to do it. I jumped at
want him dead before he can reach freedom. tragedies, it was important for us to go and do the opportunity. In this unique situation, the cir-
While this is all going on, the American para- something that falls under our idea of fun. This cumstances you're seeing, people that don’t get
military team is being monitored by Russians is our idea of a good time. It really is. the welcome home parade and all those things,
who have their own reasons for taking out the Q: It’s a great tribute to the men and women they go under the radar unacknowledged, so I
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Grow A
SAVVY START-UP:
Business By Key Profit Points
GREEN
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h Tips
Marketing Growt
ECO-FRIENDLY
Home Office
AL
VENTURE CAPIT
on Your
Favorite APP! Green Dollars —
Pg.
tes
Tree Hugging Genera28
HEMSWORTH
INTERVIEW: CHRIS
to Conquer New
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Engineer Launch — Pg. 37
Reinventing Yourself Booming Baby Biz
16
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SINESSMAG.C
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WWW.HOMEBU
1. Affiliate Marketer: A company will pay you 9. Computer Trainer: Not everyone is fluent on 18. Financial Advisor: People find it difficult
a commission for every sale that’s born out of the use of computers and many wish to become to manage and invest their own finances. Start
your promotional efforts. You should have a educated. You can teach senior citizens and with individuals and then move on to bigger
website with organic traffic coming in. It’s easier young adults the basics of working a computer organizations once you build a strong portfolio
to launch if you already have statistics on how and on applications, in exchange for money. of successful collaborations.
large of an audience visits your website. 10. Courier Service Provider: People depend 19. Graphic Designer: Businesses everywhere
2. App Developer: If you believe you can de- on these services for the flexibility it provides are trying hard to get noticed. They use visu-
velop an app that people could use, you can with easier pick-up and drop-off times. You will al media to stand out in the crowd. If you are
earn money quickly. The initial investment is need a functional vehicle and can charge more someone who is excellent with graphic design,
minimal and the position will require extreme for specialized services. set up a website and start marketing your skills.
computer savvy. 20. Informational Product Creator: You can put
11. Desktop Publisher: You can create maga-
3. Blogger: If there is a certain topic that you zines, newsletters, books, etc., for companies your expertise in an e-book or some other form
are an expert on, there will be others who will by using a publishing software on your desktop. of content online like a digital magazine. Try to
look up to you. People will be interested to hear You will need to have graphic design skills and select a niche that people are interested in which
about your knowledge. Post content online for strong writing capabilities. is not already extensively covered.
others to see and learn. You can earn from the 21. Internet Security Consultant: Everything is
12. Direct Sales Representative: Gone are the
advertising space and reviews you receive. on the internet today. There’s the threat of hack-
days of door-to-door sales. You can organize
4. Bookkeeper: You need to be very comfort- ing, scamming and virus attacks on the cyber
parties where you promote the product while
able with numbers and yearn to work from web. If you know how to protect data online, you
meeting potential customers. Friends and fam-
home. Your work will involve creating balance can freelance as a consultant to keep people's
ily are good people to connect with at the start.
sheets, providing income statements and creat- information safe.
ing financial reports. 13. Dog Walker/Groomer: This is a fantastic
22. Laundry Serviceperson: You can provide
option for you if you enjoy spending time with
5. Business Plan Creator: Not all entrepreneurs this service in your neighborhood without hav-
dogs. People are willing to pay a decent amount
excell at jotting down their ideas in a convincing ing any skill set. Offer to pick up, clean, fold, and
of money for their furry babies to be taken care return laundry for a reasonable fee.
way for investors. This business will require you of each day.
to organize their visions on paper in a simplified 23. Life Coach: If you have expertise in a certain
yet professional manner. 14. Domain Name Buyer: Research and recog- field, you can provide guidance to someone who
nize profitable domains that are available. Buy is just starting out. You can also help with giving
6. Call Center Representative: Companies are
them and sell them to people and keep your day-to-day life advice and self-esteem tips.
hiring people to be their voice and answer their
profit.
customer queries. You can work from home and 24. Marketer: Join an online course to get
will need a flexible schedule as well as a headset to 15. eBay Assistant: This is a business similar training. There are many variations of mar-
efficiently take care of their customer care issues. to affiliate marketing but you are selling directly keting schemes rising in the market today that
to the customer. You are selling a product for centralize around content. Companies are look-
7. Caregiver: This noble task will require you
someone else and then keeping a commission ing for people to create marketing content that
to have professional training and certifications.
on the purchase. is SEO-friendly and can easily generate leads.
You will need to have humility and kindness to
take care of people in need. You can choose your 16. Editor: This option offers a vast number of 25. Massage Therapist: You may have to have
clients and also the time invested. possibilities for you. You can edit letters, drafts, a license for this career, depending on the state.
books and also do proofreading of marketing You can provide your services from the comfort
8. Chatbot Maker: Businesses require their AI
to speak to their customers and respond quickly. copy or pamphlets for companies. of your home or visit clients’ residences.
They use chatbots to collect consumer data and 17. Event Planner: You can plan events for in- 26. Meal Planner: People find it difficult to man-
improve their customer relationship game. You dividuals and companies. It’s wise to start with age their diets and their budgets together. You can
can start making chatbots without even know- your local community and then connect with assist people if meal planning comes naturally to
ing how to code. nearby cities as your business grows. you and if you’re passionate about fitness.
Continued on page 20
27. Online Custom Tailor: People seek help in and sending required information. You will 45. Translator: This is a great option if you are
looking sharp for their professional meetings. work with both businesses and individuals. fluent in more than one language, both in writ-
You can customize their wardrobe as per their 37. Resume Writer: People are often not very ten form and verbally. You can work entirely
tastes and deliver them to their home, saving skilled at writing about their personal achieve- online via freelancer websites like Fiverr and
them time and money as they won't need to buy ments and experiences. They are willing to pay Freelancer.com.
new clothes. good rates for someone to prepare a nice look- 46. Travel Planner: It gets overwhelming for
28. Online Dating Consultant: This will involve ing, well-written resume for them. people looking to book flights and hotels with
you becoming a matchmaker for people online. 38. Secretary: This will require you to have the many travel sites online. Find the best deals
You will manage their profiles, write about them strong organizational and communication for your clients and receive a commission for
and act as their account manager. skills. You should be tech-savvy, work well inde- your services.
29. Online Photo Seller: If you are someone pendently and be good with time management. 47. Video Producer: People need help in creat-
who enjoys taking beautiful pictures, this is a 39. Social Media Consultant: Your addiction to ing good quality videos for their personal and
perfect choice for you. Companies and individ- social media is finally going to pay off with this professional use. This can include vlog editing,
uals are always on the search for great photos business idea. Twitter and Google offer online adverts and voice-overs as well.
for their commercial use, so sell them online. courses with certifications on formal training 48. Virtual Assistant: If you are someone who
30. Packing Specialist: If you are good at pack- in social media. Make use of social media man- has already worked as a real-life assistant, you
ing and have an eye for detail, you can help oth- agement tools for improving your game and the would know the pay is great yet the work is hard.
ers. This will require you to have good stamina game of others. As a digital assistant, you will have the conve-
and pack customers' possessions into boxes sys- 40. Survey Taker: Companies today are creat- nience of choosing your hours, clients and rates.
tematically when people are moving locations. ing surveys to understand their businesses and 49. Virtual Tutor: Do you enjoy teaching others
31. Patient Advocate: Patients and their fami- customers better. You can log in to multiple sites yet want a more relaxed working environment?
lies often require help in tracking down hospi- and spend time completing surveys each day for Invest in a suitable laptop and launch a website
tals for paperwork and doing negotiations with extra cash. that showcases your training and experience.
insurance companies. You can step up and assist 41. Sustainability Expert: Enterprises are try- With enough clients, this can be a viable full-
them during arduous times. ing harder to do their part for the environment. time moneymaker.
You can help companies by suggesting to them 50. Website Developer: Every company you
32. Personal Chef: This is an option for you
greener alternatives without hampering their know of today already has a website or desper-
if you enjoy cooking for others and succeed in
bottom line. ately wants to create an impressive one. It’s im-
making delicious meals. Serve meals that coin-
cide with their tastes and dietary restrictions. 42. Tax Consultant: People find doing their portant to know the ins and outs of developing
taxes to be very taxing! Companies are willing an excellent website that will drive consumer
33. Personal Trainer: Do you already spend
to pay a good amount of money to have their traffic and lead to sales.
hours a week toning up and indulging in car-
taxes prepared by a professional with the proper
dio? You can use your expertise in the field to 51. Website Flipper: You would buy a website,
credentials.
help others get fitter. make tactical modifications and improve upon
43. Telemarketer: Of all marketing efforts its aesthetic and then sell it for a profit.
34. Photographer: You can take pictures of
that companies are outsourcing, telemarketing
events professionally and personally. People will For additional information on starting
holds a big spot. You will have to book appoint-
pay a substantial amount of money for good, and growing a home-based business, visit
ments with customers and create leads for the
high-quality photos. https://homebusinessmag.com/ and
company.
35. Property Manager: You can acquire a large 44. Tester/Reviewer: Companies source gen- http://www.homebusinessexpo.com/.
number of clients at various properties. You will uine reviews on their products before putting
have to ensure that your clients' properties are them on the shelves. You will use certain prod- Writer: Swaraj Das Mohanty is a Content Marketer at PagePotato. A
graduate in Journalism from Bangalore University and an ex-Radio
managed and maintained well. ucts and review them in exchange for money. Jockey, he helps brands put their best content out there. Beyond
work, he is a bookworm who knows how to cook and enjoys driving
36. Referral Specialist: You can help people You can start a blog about the products, en- in search of lip-smacking street food. Visit http://pagepotato.com/
find what they are looking for by doing research abling you to charge more over time. and follow him on Instagram: @BoredBelly.
www.ICMONEYTRAIN.com
Use Affiliate Referral ID 364
T
hroughout her 20's, Katie Keith dreamed by contacting small local businesses directly.
of quitting the rat race and working They soon discovered the WordPress platform
from home. While she enjoyed her job for building websites and found a gap in the
as project manager, she felt that there must market for specialists. This catapulted the com-
be more to life than working fixed hours for pany into a leading WordPress studio.
someone else's benefit. To avoid having to hire staff, Katie recruited
After years of discussing business ideas, Katie a distributed team of freelancers to add capac-
and her husband Andy decided to take the ity. This allowed them to take on more projects
plunge in 2009. Andy quit his software devel- and earn a good living. However, Katie felt that Katie Keith, Founder of Barn2 Media
oper job to focus on starting a business. Katie fi- a service business wasn't the best way to achieve
nanced the business and supported it part-time a more flexible lifestyle. In 2016, they switched can be sold many times without an increase
by continuing in her job until they could afford to selling niche WordPress plugins, which are in workload. She loves the fact that she can fit
for her to quit too. small pieces of software that improve people's her work around spending time with her 6-year-
WordPress websites. Their experience with the old daughter.
The couple thought carefully about what type WordPress market gave them insider knowl- Barn2 Media is now one of the fastest growing
of home-based business to start. Since Andy's edge of what would sell. Within 6 months, the WordPress plugin companies, in an industry
skills were in IT, starting a computer-based busi- income from plugin sales had overtaken the that now powers over 30% of the web. In three
ness was the obvious choice. They settled on web web design business and they stopped taking years, Katie intends to have grown her home-
design because this was well-suited to working on new clients. based business even further, while still working
remotely from home and had a straightforward
Katie thoroughly enjoys the company's new part-time hours and having the work-life bal-
route to market with minimal financial outlay.
product focus. It has opened the door to a more ance she always dreamed of. Visit https://barn2.
Katie marketed the startup web design company scalable income model, where the same product co.uk/.
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SUCCESS STORIES
The Founder of JackRabbit Sells Store and Bets on
His Best-Seller
By Cameron James
F
ollowing the sale of his popular NYC- and even catch the eye of prospective retailers,”
based athletic apparel store, JackRabbit, says Silverman.
enterprising entrepreneur Lee Silverman
WIN detergent is not your average detergent
decided to buy its bestselling product: WIN
and you won’t see it in the laundry aisles of big
detergent! New York is a city of convenience,
chains such as Albertson’s or Publix, but that’s
where most people have everything delivered,
exactly the way Silverman wants it.
but I noticed many customers making the trek
to JackRabbit specifically to purchase WIN “WIN was developed to cater to a niche market.
repeatedly,” says Silverman. Our active ingredients are more expensive than
the cleaners used in typical detergent. Because
Silverman operates WIN from his home in we have a higher price point, WIN would be Lee Silverman, Founder of WIN detergent
Brooklyn, which is a big shift. With JackRab- overlooked on the shelves of your local su-
bit, he oversaw a head office of over a dozen permarket," he says. The niche market is the its ability to wick away sweat. WIN is special-
people. Working from his home office, he in- millions of Americans who invest in pricey ly formulated to separate the oils from those
teracts virtually with brand ambassadors and workout and athletic wear. synthetic fabrics, ensuring they smell fresh and
manages manufacturing and marketing teams perform like brand new!
across the country. Regular detergents do a great job on cotton,
because 90% of the clothing worn in the US is Available in two formulas, the original Blue
As he navigates this shift, he sees the value in cotton. But the synthetic fabrics used to make Formula and eco-friendly non-scented Green
what he considered one of his biggest compet- workout gear require different cleaning agents, version, Silverman is using entrepreneurial
itors. “As the owner of a brick and mortar store, which is where WIN steps in. The “sweaty” know-how to make WIN the go-to detergent for
I considered Amazon the bane of my existence, smell workout gear develops over time is caused everyone, whether a soccer mom in the Mid-
but I now see it as a launching pad that will give by the oils that accumulate in these fabrics, not west or the NBA’s first round draft pick. Visit
WIN the opportunity to reach more audiences only giving it a putrid smell, but also weakening https://www.windetergent.com/.
It’s easy to do, no experience necessary, scan and get your poster and info pack today!
The Original since 1991. See our 628+ reviews and testimonials.
T
he term “gig economy” was coined Business, entrepreneur Elaine Pofeldt insists
around 2009 during the Great Reces- that it is possible to “make great money, work
sion, to address the growing number the way you like, have the life you want,” but
of people making or supplementing their liv- that freelancers must be creative and use the
ing through a series of part-time, freelance or tools at their disposal to build a solid business.
consulting engagements. During the econom-
When you’re confined to a single job descrip-
ic downturn, gigs were a way of making extra
tion, you can end up personally and profes- Pivot to a profitable career path.
money, but over the last ten years it has become
sionally stifled. But freelancers can work with
a career path that many choose in order to not
clients around the globe, thanks to digital
just make a living but be their own bosses. especially for professional services like ac-
communication and workflow tools. They can
Many companies are even shifting their own counting, writing, marketing, etc. but they are
expand their skill sets, pivot to new career paths
structures to incorporate more contractors beginning to take a different structure to ac-
and explore potentials.
to keep their overhead costs lower. Remote commodate a growing force of contractors and
work tools and the increasingly paperless pro- their evolving needs. They allow for networking
cesses of most organizations have helped make
this arrangement more practical for workers
“Get your profiles up; with other contractors, which can be extremely
useful for access to training, augmenting your
own services or creating the net of administra-
and managers. get some jobs under tive, legal, financial, etc. support that you are
The proliferation of online sites and mobile
applications designed to facilitate contract
your belt, post work lacking without a traditional structure.
They also have begun to offer a more decentral-
employment has contributed to the growth of examples and some ized platform that enables peer-to-peer interac-
the gig economy as well. Uber was one of the
pioneers, quickly followed by other ridesharing ratings and testimonials tion and transaction, that keeps middlemen out
companies, as well as apps like TaskRabbit, Fiv- of the equation, letting freelancers keep more of
err and Thumbtack. from your clients to lend their own profits and giving employers unim-
peded access to talent.
So, with contracting becoming more of a norm you credibility.”
than an anomaly and technology helping The great thing about freelancing is that the
make finding and executing work easier, what And doing just that will help them to be more opportunities really are unlimited. You don’t
challenges do freelancers face navigating the attractive to potential employers. Having to need to have startup capital or an official office;
“gig economy”? manage sales and marketing with all other you can just jump in with little to no barriers to
business aspects is not easy, but certainly a entry. And it’s advisable to get started as soon
Lack of traditional employment benefits (health great way to learn to drum up leads, advertise as possible. Get your profiles up; get some jobs
insurance, etc.) and other perks, as well as in- their offerings and close deals, which many tra- under your belt, post work examples and some
stability of income, have always come with the ditional employees never get a chance to learn ratings and testimonials from your clients to
territory of non-full-time work. While some or even practice. So no matter your field, it’s lend you credibility.
companies that rely heavily on contractors have a good idea to brush up on some marketing
adjusted their practices to account for those techniques, especially those that can be accom- The “gig economy” is not a new phenomenon.
gaps (offering access to health plans and cor- plished using free or low-cost online tools like It is, however, expanding and evolving to allow
porate discounts and the like), the fact remains social media, and SEO tools to drive traffic to for a new kind of employment where the worker
that freelancers are typically left on their own. your website and social media. oversees their own processes and time, and is
primarily responsible for delivering results. As
Having to diversify your skills and make your- a freelancer, you can have a much more adven-
With the obstacles they face, why would
self indispensable to your employers in more turous journey in your career, meet with many
anyone choose to be a freelancer?
ways than one is another great journey you more people and explore many more opportu-
Sure you’re often working from home, avoiding
explore when freelancing. If you’re a writer, try nities, and that is a way of life that more and
the commute and bad break room coffee, but
learning more about code and design to enable more people are choosing nowadays.
that’s by no means the only benefit. Ultimate-
you to transition into digital content and web
ly, freelancing is an attractive option because
work, as many organizations have begun to cre-
there is so much opportunity to build a lucra- Dr. Emad Mousavi is a data scientist by trade. He obtained his PhD
ate these kinds of multidisciplinary roles. degree in Civil/Structural Engineering from Texas A&M University in
tive and fulfilling career doing something you 2013. Emad has near 12 years of professional experience in oil and
care about and enjoy doing. And what about those tools? gas, infrastructure, and IT industries. His vision includes leveraging
cutting-edge data analysis techniques to provide unknown insights
In her book, The Million Dollar One Person Freelance marketplaces are nothing new, to users of the QuiGig platform. Visit https://www.quigig.com/.
T
he beginning of a business adventure can ■ Contact information
be exciting. It all starts with an idea and a ■ Physical and web locations
dream, but turning that dream into a real- ■ Map and driving directions
ity takes solid planning. To make your business
■ Your uniqueness
a success, you need to develop the marketing
strategy that is right for you. If you do not have a website, you are missing
out on the cheap way to give your customers
You may think that you need to have a large
basic information about your business, but you
amount of capital upfront to develop a
are also missing out on something else. You
successful marketing plan, but with technology
are missing out on the opportunity to connect
such as the Internet and social media, building
with your customers and give them important
a successful marketing plan is no longer a Produce unique video content to
information about why your product or service
monumental task. There are many marketing engage website visitors.
is unique, and how you are different than your
avenues for building a successful business,
competition. Getting your first client through
many of which are low-cost or even free to your customers updated about your products
your blog is the first major hurdle that you have
integrate. Let’s say that you only have $5,000 and services, and to connect with them through
to overcome when starting out.
to spend and you want to get the most out special sales campaigns or newsletters.
of your marketing budget. What are the best
ways to spend it so that you get the most from
your efforts?
“Giving something One of the best tips for running a successful
email campaign is to make your messages
personal, rather than using a mass-marketing
Know Your Customers away for free can often approach. Gone are the days when you can send
out a message full of hype and hyperbole with
Many smaller entrepreneurs think that if you
have a great product and you put it out there
have big returns when the expectation that it will increase sales. In
that it will automatically sell. This is the biggest it comes to attracting fact, this type of message can harm your brand
mistake that most small businesses make. You and your future sales by making you sound like
need to not only let people know about your attention.” everybody’s used car salesman.
product and how it can help them, you also
Now, low-cost email programs can help you get
need to build long-term relationships to keep
Social Media Works the most from your advertising dollars. They
them coming back. Building relationships with
If you do not understand the importance of allow you to handle the task quickly and easily
your customers has a lifetime impact on the
social media in a marketing campaign, it is through creating groups, special lists and pre-
bottom line not only through more business
possible that you may have been living in a scheduling your email campaign.
from the same client, but from word-of-mouth
cave for the past several decades. In today’s
advertising, which is the best free advertising Stand Out from the Crowd
marketing mix, social media is king. Platforms
because it is based on trust. In a crowded marketplace, developing a
such as Facebook, Instagram, and Twitter can
gimmick can help you attract attention. These
The first step to any successful campaign is help you reach customers through sharing what
strategies can include special promotions,
to do market research about your customers you post about your business.
holiday advertising campaigns and anything
and your competition. You need to know what
Social media not only allows you to get free that creates buzz. Giving something away for
your clients want and what media channels will
exposure when people share your post; it free can often have big returns when it comes
reach them best. You also need to know about
also allows you to build a personality for your to attracting attention. Another popular idea is
your competitors’ products and how they reach
business that is truly unique. Creating social finding a cause that means something to your
their customer base.
media goals is the key to getting the most customers and donating a portion of your sales
Website Essentials value from your social media strategy. Social to it. People like to win prizes and free stuff.
In today’s world, having a website or blog is the media is one of the most important resources
Don’t Forget Local
new business card. If you don’t have a website, for reaching your target market at a cost that is
In the world of the World Wide Web, sometimes
you automatically lose credibility as a legitimate budget-friendly.
free local opportunities for advertising are
business. You also lose out on an important way
Email Marketing Campaign overlooked. Even though it seems as if the
to reach your customers with information such
In the world of social media, many people forget Internet has taken over the advertising world,
as your:
that email campaigns still play an important it is important not to ignore your local market.
■ Products and services role in providing free or low-cost advertising A recurring ad in a local publication can be an
■ Hours of operation opportunities. Email is a great way to keep excellent choice.
26 Home Business Fall 2018 ®
www.homebusinessmag.com
N
local awareness of your business can generate on-celebrity connect with leads and
influencers are customers. Don't neglect
word-of-mouth advertising by people who
just as, if not more your interactions on these
know you personally. This can be a powerful
than, influential than sites and use them as
recommendation. celebrities. Use these direct pathways to find
Use Micro-Influencers five tips to find better influencers. Pay attention
Micro-influencers are people who have a small influencers for your to those who emerge
startup, without having to as your biggest brand
following of between 1,000 to 100,000 followers.
pay astronomical fees. advocates on social
They are not big celebrities, but they should not
sites and examine their
be ignored either. Even though they are not a 1. Ask Friends potential to promote your
household name, they have more personal and Co-workers brand to their followers.
engagement and are trusted by their audience. for Influencer
Recommendations 4. Reach Out to
Micro-influencers are often easy to contact. You Starting with your Journalists
can search for them using relevant hashtags and own network to find Businesses should know
keywords for your business. These people can influencers is a way to that journalists are hungry
become your best brand advocates, but their convey an established for story ideas and are
services are not free and you may have to pay as relationship when you're approaching very active on Twitter. In a fast-paced news
much as $100 per post, but it is worth it because potential new influencers. It might also be world, any coverage that can be given to
of the degree of influence that they have on possible to ask whomever is the follower of the next giant product or service is huge
the influencer to approach them or provide for a journalist. Most newspapers, TV
your market.
an introduction for you. Bloggers and social stations, magazines and other traditional
media users with high engagement (not news outlets feature “tips” sections, where
■ Website — $200 social media can have big payoffs. Regardless business and your brand. If you do this, and take
■ Social Media Services & Content — $1,000 of the marketing mix that you choose to use, advantage of cost-effective marketing channels
■ Email Marketing — $100 the most important step is getting to know that are available today, you will quickly find
■ Video Media — $1,000 your customers and where to find them. You your business growing and your dreams will
■ Local Print Ads — $1,500 also need to know how to connect with them come true.
■ Micro-Influencers — $1,200 on a personal level.
TOTAL — $5,000 Philip Piletic’s primary focus is a fusion of technology, small
Today’s customers are inundated with business, and marketing. He is an editor, writer, marketing consultant
As you can see, it is possible to build a successful marketing messages every day. In order to and guest author at several authority websites. In love with startups,
latest tech trends and helping others get their ideas off the
marketing campaign with a very small budget. reach them, you need to get to know them well ground. He’d like to thank Lendi for their help with this article. Visit
Taking advantage of today’s technology and and deliver a message that builds trust in your https://www.lendi.com.au.
L
ena Jenkins-Smith, CEO of Young the studio industry as well as high-end home
Millennium Records, knows more than improvement called The Kitchen Store, and
a thing or two about paying dues. She she was there for six years. It was there that she
spent 16-plus years working as an executive learned the fundamentals of life.
assistant to some of Hollywood’s elite and in
She is a former school teacher and used to teach
the process, she carved out an inspiring career,
first grade, second grade, and fifth grade, along
working with top-tier talent such as Zaytoven,
with middle school health. Through her teach-
SWV, Lil Wayne and more. Starting her career
ing experience came her love for empowering
paved her way to becoming the founder of
the youth and helping them through music and
her own record label that emphasizes positive
entertainment. Her desire to make an impact
music; it has been a journey filled with roller- Lena Jenkins-Smith, CEO of Young
continued to grow, bringing her back to realize
coaster-like career transitions. Millennium Records
her dream of providing audiences with what
Jenkins-Smith worked closely with celebrities she describes as “good, clean” music, all while
right, that would automatically get her help
including Teddy Riley, Paula Abdul, and Katt empowering up-and-comers — including her
in return. Well she learned the hard way that
Williams by the age of 30, and served as a tour three children — to be groomed and developed
even though you may get a blessing, it may not
manager and wardrobe stylist. She even left for success in an industry that can be dog-eat-
always be from those whom you have blessed.
the entertainment industry behind to pursue dog. In just two years, artists have already
higher education and become a teacher. Jen- been creating a buzz including Jenkins-Smith’s With building a successful business, you have
kins-Smith earned multiple degrees in business 17-year-old son, Cyrus, who has worked with to have an eager team behind you that believes
management, psychology, and liberal studies heavy-hitting producers (“some of the same in your vision and wants your brand to succeed.
with a focus on production. producers Migos, Gucci, and T.I. use,” she add- Jenkins-Smith’s advice for emerging CEOs is to
ed proudly) and opened for Cardi B late last listen to your employees, even if you don’t make
year. She is committed to giving young artists your decisions based off of what they say. Learn
a head-start. what their gripes are and their complaints, and
The ambitious entrepreneur started out in At- balance them out with what makes them happy.
lanta, working from her home office looking Find their skills and try to build the position
for artists and creating/developing her business around those. Don’t have people continue to do
plan for her new record label. She knew that she what they are not good at. Everyone is happi-
was going to have to create an amazing brand er that way and employees will do a better job
and have a pure key messaging to help mold once they know you are taking notice of their
these new artists into well-respected brands. strengths and using them to the company’s ad-
She later branched out to the west coast to re- vantage. And smile, as it never hurts to smile.
connect with some of her former colleagues She is always known as the woman whose smile
in the entertainment business. She did a lot of brightens the room. It means a lot and it goes
talent scouting and got some help from R&B a long way!
legend Keith Sweat to guide her in the way she
The future for this go-getter is bright and she is
should go with the business. He also signed on
still working on empowering everyone around
as the President of Young Millennium Records,
her. Jenkins-Smith is working on a scripted
along with his son being an artist.
series that showcases the empowerment of
Failure is not the alternative to success. It’s women who work behind the scenes, accord-
something to be avoided, but it’s also only a ing to Thrive Global. Her motto is to never be
temporary setback on a bigger, more signifi- the smartest person in the room. Also that you
cant course. Everybody encounters failure at should always strive to learn more and take
one point or another. What truly matters is advice from those that are smarter and more
how you react to and learn from that failure. affluent than you. She is steadily growing and
Jenkins-Smith graduated from Loyola Ma- Jenkins-Smith has taken every failure she en- learning from her peers in the entertainment
rymount University in California. She also countered and turned it into triumph. People industry. She is looking to gain more young art-
received an Executive MBA from Strayer Uni- you have helped in the past will not always be ists to create more positive music for the young-
versity under the study of Jack Welch. Her very willing to return the favor when needed, she er generation. By creating more opportunities,
first job out of high school was an office manag- quickly learned. The golden rule is big in her she feels like all of her hard work is paying off.
er. She started working at a place that services life and she thought if by just treating people Visit http://youngmr.com/.
28 Home Business Fall 2018 ®
www.homebusinessmag.com
SUCCESS STORIES
Irish Dadpreneur Launches The Field Toy That
Promotes Screen-Free, Creative Play for Kids
By Alicia McCarthy
I
t all started when Ireland-based dadpreneur Cuddy says that the biggest challenge he’s had to
Padraic Cuddy’s son asked for a toy field so overcome in launching his business (like all busi-
he could play with his farm animal and nesses starting out) was finance. He was lucky
machinery figurines. “When I gifted him with to have and continue to have another profitable
my version of a Field, which I handcrafted business that allowed them to prop up the Field
from timber and synthetic grasses, he was so toy business during the crucial launch phase. The
excited and played for hours with his new toy,” Field toy now stands on its own two feet and all
Cuddy says. After seeing how his son loved funds are reinvested for business development
playing with the replica field and used his and growth. “Unlike other small businesses, we
imagination, the idea for The Field kids toys retain 100% equity in the business,” Cuddy says.
was born. “This has allowed us to move from initial launch
stage back in September 2015 to market expan- Padraic Cuddy, Founder of The Field toy
The Field toy helps inspire real world, screen-
sion in a relatively short period of time. We are in
free, and imaginative play. It is free of batteries
total control of our business and where it moves a small cottage business into an international
and features lush green grass, hedging, wooden
to next. While this is stressful at times I wouldn’t brand.
farm gates, farm animals, a tractor, and more!
have it any other way!” In addition to significant cost savings, Cuddy
Creative, inventive play is proven to have intel-
lectual, emotional and social benefits, and The Cuddy introduced The Field toy to the mar- says that being able to be with family is an-
Field toy helps boys and girls ages 3+ get away ket just three years ago and they’re already on other major advantage of running his business
from the screens and use their own ingenuity their way of achieving their goal of becoming from his home-based office. “It affords us more
to develop a farm world before their eyes. It is the number one farming toy for children aged quality family time together, as I get to see my
available in two sizes: the original Field, 26” x 3+. Their Field toys are also now available in wife and children every day and nearly every
17”, and a Half Acre Field, 12” x 17”. America as of this September. To market The minute of the day if we wanted to! I love that
Field, Cuddy says that direct marketing via I am running an international business from
Cuddy and his company supply premium social media has been effective. “We utilize home,” he says.
quality synthetic grasses to the Irish market. our social media platforms to speak directly
Cuddy says that there is such thing as a bal-
According to Cuddy, he embarked on that to consumers and grow our audience that loves
anced life when you’re an entrepreneur; it all
business venture in 2010 as a direct result of The Field toys,” Cuddy says.
just depends on your perspective. He feels for-
tunate to be able to work from home, where his
days and hours aren’t set per day. “If I get a call
on a Sunday afternoon to view a prospective
job from the synthetic grass business, then I
feel very fortunate I am able to follow up on
this,” he says. “I love being an entrepreneur and
feel it’s not something you can turn on and off
or clock on or off from. This suits me and how
I operate. It doesn’t suit everyone and that’s
why I feel you are either born an entrepreneur
or not.”
According to Cuddy, launching The Field has
been his greatest business achievement thus
far. “I am extremely proud we have created a
unique Irish toy business offering fun, educa-
tional and creative toy products which have not
the downturn in the economy and a gap he The Field has been featured on the nation- been created before anywhere in the world!”
identified in the Irish market. “This business al Irish network RTE annually since its in- In the next three years, they hope to be firm-
continues to go from strength to strength ception as a holiday must-have! The show is ly established in the American market with a
and with the introduction of the Field toys watched by an average of 1.3 million viewers further launch to international markets like
in 2015, this has enabled us to find addition- and in 109 countries outside of Ireland. It is Europe. Cuddy says he also hopes to continue
al and novel uses for our synthetic grasses,” the most watched program of the year in Ire- enjoying a balanced life by working from home
Cuddy says. “It was a lovely synergy of my land. According to Cuddy, the features on this and for the Field toys to be known and loved
two passions!” program year after year have helped to turn worldwide. Visit amazon.com/thefield.
I
f you want to keep the cash flowing into your business owners will save you money in the
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MONEY
will also help you avoid unanticipated business will get exclusive perks and rewards for your
debt. You can accomplish a sturdy position to business. To make the process easier, you can
enable investment in business expansion plans. compare business credit cards at CompareMy-
Rates all at once, without having to manually
1. Manage Business Accounts do research and reviews.
To manage the accounts, you can acquire the Keep a record of your business expenses
7. Maintain a Record of Personal Business
services of a competent bookkeeper. Purchas- to assess invested money.
Loans
ing accounting software is a good option for
Keep a record of your business loans to stay
keeping track of your investments and profits. 13. Invest in Renting Instead of Purchasing
abreast with your financial status. With an ac-
2. Assess Business Costs curate record, you can pay back the loans before This is the best way to avoid maintenance costs.
It is essential that you keep a record of your having to pay a business tax on the profit. Consider leasing instead of purchasing; it will
business expenses to assess invested money. save you money and you can cut additional ex-
8. Use Your Profits for Yourself
penses you'd have on the equipment you need
3. Design Financial Projections Using all your profits on yourself is not what we
for a limited time period. Similarly, you can
Designing a clear financial action plan will assist mean here; you can start with 5 to 10 percent
of earnings first. This way you can save money rent your office to make expansion or reloca-
you in anticipating your business obstacles so
consistently and evaluate your business's prof- tion hassle-free and easier.
you can work out a plan for overcoming them.
itability and can pay the unexpected expenses 14. Apply for a Loan Before Any
of your business. Financial Instability
“ Create templates,
automatic SMS messages
9. Be Frugal with Your Profits
Taking advantage of your business money as
Applying for a loan before you face any finan-
cial instability in your business is the right way
an owner is not a good idea. It is better that to avoid ‘waiting for a loan’ when facing finan-
or emails to follow up on you set yourself a fixed amount and use gov- cial trouble. Apply for a business credit when
invoices.
” ernment-mandated advantages only. This tip
will help you become flexible in terms of saving
your financial state is stable and good. This way
you can use the credited amount on your busi-
4. Be Active with Invoicing money for the future. ness's expansion or deal with any emergency
Keep track of who you provide services to. Send situations.
10. Keep Your Traveling Costs Minimal
them invoices once you provide services. Set
Make sure that your traveling costs on busi- 15. Calculate Your Capital for a Safe
and adhere to the fixed payment terms, which ness trips are minimal. Be economical when Business Startup
should not be more than seven days. This will choosing hotels or traveling packages. Try not This is one of the common problems most
help you keep the finances clear. Payments to overspend on hefty accommodations or small businesses face. They lack enough capi-
follow-up is a must. Create templates, auto- luxurious hotels. This will not impress anyone tal amounts to get through the business startup
matic SMS messages or emails to follow up on and will cost you an unnecessarily large amount phase. To avoid this, it is essential to save 3-4
invoices. Keep a reference of the invoice num- with no profit. months' business expenses or the amount you
bers to cross-check them with the payments
11. Maintain Legal Fees for the Business think you will need during the start-up phase
that are due.
An average fee for a legal service is around $450. in advance. Plan wisely if there is no business
5. Make a New Bank Account for Business Discuss your expectations and business deals revenue in the startup phase.
Payments clearly with your lawyer before procuring legal
16. Avoid Spending Prematurely
If you want to stay free from a tax headache services. Select the most cost-effective business
and inexplicable losses, avoid mixing your Be wise with your decisions regarding spending
billing option, for instance, hourly payments.
personal finances with your business finances. money on business cards, marketing materials,
Discuss the possibility of payment deferment
Not only will this help you gauge profitability inventory, signage or cars before you make profit
until your project is financially stable.
conveniently, but will also help you track your or revenue. This will block the cash flow.
12. Manage the Business Expansion Cost
business expenses.
It is important that you devise a business expan- CompareMyRates is a leading comparison tool in Canada for all
kinds of bank accounts, credit cards, phone, and internet plans. You
6. Get a Business Credit Card sion plan in advance. Investing a large amount can use it to get the best and cheapest rate available from different
Having a credit card specifically designed for in a business that is risky can be dangerous. providers. Visit https://www.comparemyrates.ca/.
E
ntrepreneurs will often fi nd that the majority of their time
is spent huddled over a laptop computer fi nalizing invoices,
keying in customer information, or sending off emails to close
sales. It's time to partake in the new health-conscious trend of using
a sit-stand desk. One such power-adjustable height desk is called
NookDesk.
Do you find yourself running out of desk space? No need to invest
in extra cabinets. Brand new on the market, the NookDesk offers an
innovative triple-level workspace and state-of-the-art sit-to-stand
technology. Simply touch a button and you'll find that the NookDesk NookDesk
zooms to 200 various sitting and standing positions at a satisfying speed
necessary items in plain view and hide away any electronics or books
of 1.5 inches per second.
that can encourage distraction.
Business owners can have their NookDesk engineered in solid & wood
NookDesk provides numerous add-on options including more
laminates, genuine Plantation Oak and genuine bamboo desktops with
outlets, USB ports and an ergonomic keyboard platform. The Freeport
endless finishes and colorways like elm, driftwood and barnwood. It is
PowerDock™ add-on offers 8 surge-protected AC outlets and 4 fuse-
sold at a multitude of prices, which is helpful for entrepreneurs looking
protected USB outlets to keep cords maintained and organized. Opt for
to stick to a specific budget.
the ergonomic keyboard platform to prevent wrist pain while typing.
NookDesk is a sister company to the popular Xdesk and Evodesk. The
Heavy tech gadgets are easily supported by the NookDesk, which
pricing for the product starts at $499, and it presents many valuable
is exceedingly strong. It can lift up to 250 pounds, so if you prefer to
features. You have the ability to rearrange monitors, speakers, and
work with two or three monitors, it will accommodate them. Jazz up
other desktop essentials above and below your desktop according to
your home office workspace with a high-quality NookDesk that will
your preference.
give an attractive edge to your space, encourage productivity and
You are sure to fi nd a style that fits your home office décor. The keep your business essentials organized. For more information, visit
NookDesk includes 80% more surface area, so you can keep your https://www.nookdesk.com/.
S
mall businesses keep up with the competition by hiring loyal staff
and keeping expenses down. In addition, a crucial factor that can
influence a venture's success is the use of supportive technology.
By purchasing equipment like Epson’s new WorkForce Pro ET-8700
EcoTank printer, home business owners can maximize their costs and
workdays with optimal efficiency.
The WorkForce Pro ET-8700 EcoTank supports the entrepreneur with a
multitude of time-saving, quality features. You can use it to print, copy,
scan and fax documents. It has Ethernet connectivity and you can easily
print from iPad, iPhone and Android tablets and smartphones.
WorkForce Pro ET-8700 EcoTank
Epson’s cartridge-free technology includes up to two years of ink in
the box—which is enough ink to print up to 11,000 color pages and paper capacity, 80-sheet rear tray and optional 500-sheet tray. Setup
16,000 black pages. Less time will be spent switching out ink cartridges and navigation of the printer is easy with a 4.3 color touchscreen. The
and more time can be dedicated toward business expansion and ET-8700 offers impressive connectivity with Wi-Fi Direct, Ethernet
management. The maximum print resolution provided is 4800 x 1200 and NFC. It provides laser-quality black text and color graphics, and is
optimized dpi. powered by PrecisionCore. The Supertank design is space-saving and
easy to maneuver. It includes a large 4.3" color touchscreen.
With the ET-8700, there are savings of up to 80 percent on ink with
low-cost replacement ink packs. The printer has extremely fast print The ET-8700 can be protected under a 2-year limited warranty with
and scan speeds which will be useful on rushed days when you need to registration. It is good for the environment, as it's ENERGY STAR
move quickly. It includes auto 2-sided printing. Looking to create your qualified. It is a recyclable product and is RoHS compliant. Epson
own promotional materials? The printer creates high-quality text and America, Inc. is a Smartway Transport partner.
graphics. The visuals will perfectly present your brand's mission via
flyers, brochures, display stands, portfolios, etc. For more information about WorkForce Pro ET-8700 EcoTank, visit
https://epson.com/For-Work/Printers/Inkjet/WorkForce-Pro-ET-8700-
Entrepreneurs will need to load paper less frequently with a 250-sheet EcoTank-All-in-One-Supertank-Printer/p/C11CG39201.
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www.homebusinessmag.com Fall 2018 | Home Business ®
33
S
ince the online world began, technolo- enough of them. Typically led by one person
gy has changed the way we live. From who wears many hats, most home-based busi-
roughly 300 million Internet users in ness owners are stretched thin, often leading
1998 to more than 4 billion people (and count- them to work with family members or friends
ing!) today, the use of the web to gather infor- on the ‘complicated’ work of getting their online
mation, communicate, entertain and conduct presence up and going.
business has grown significantly since the first
While this may seem like a trustworthy and
web page went live in the early 1990s.
cost-effective approach, it often backfires and
With the rise of the Internet, so too has come can lead to costlier and less than ideal results,
the rise of the home-based business: last year, including loss of data security and out-of-date
there were 38 million home-based businesses software that leaves a company’s privacy and Maintain an effective online presence for
in the United States generating more than $425 financial security at risk while potentially caus- your home business.
billion in total annual revenue. With start-up ing more harm than good.
costs low, as 44 percent of home-based busi-
Fear Not Technology: The ‘Right’ Approach under one roof and help from experienced
nesses begin for less than $5,000, that trend
for Setting Up & Maintaining Digital customer service representatives is just a
also continues to expand. phone call away. All of these sites can be
Ecosystems
At one time, a physical location served as a So what is the ‘right approach’ for setting up mobile-ready and able to work on multiple
company’s storefront, but these days websites and maintaining an effective online presence devices, as well as search-engine friendly
have become a modern business’ virtual front for your home business? While the online world so they’re found by customers as you want.
door. Within a few minutes, anyone can con- may seem overwhelming, there are a number ■ Professional Emails and Online Market-
duct an online search leaving a good or bad of stress-free products and services that exist ing to Keep You Growing. Home business
impression on a potential customer. As a re- to make it easy to create and maintain effective owners can show off their company and
sult, the use of strategic online tools, includ- digital ecosystems. These tools include: its style with every message through pro-
ing a smart ecosystem to create your digital ■ Memorable Domains & Hosting. Getting fessional, personalized emails that stand
footprint, is increasingly important for home started online begins with securing a do- out from the crowd, giving them access to
businesses to thrive. main and having a name on the web that’s email anytime, anywhere. And business
unique and memorable (just like your com- owners can also use resources to help grow
pany) that can help customers find and re- further through targeted online marketing
“theAs online
a critical step in
process,
member you. As a critical step in the online
process, secure hosting can help keep web-
designed to help them be successful.
W
ith a smart home office,
industry ‘influencers’ to help match your busi- HD video calls and a
ness needs via Klear; to get topics and sugges- lightning-fast internet
connection, many of us have
tions on what to post in your blogs on Klout;
HOME OFFICE
found ourselves rarely needing
and to track hashtags, accounts, keywords and
to go to the office in person.
mentions on Keyhole.
Here are five modern home
Through the right kind of analytics, it’s also pos- integrations that can make your
home a better place to work
sible to further understand market drivers and
than any shared office.
challenges, including what your customers are
most interested in on a web site, what’s driv- 1. Get a Business-grade
ing them there (via keywords), and where they WiFi Connection in
may not be visiting (and where you may need Your Home
to improve your efforts). And while mobile ap- Don’t skimp when it comes to
plications are currently somewhat prohibitive choosing your internet provider.
Read reviews and see what
and costly to build, we will soon be able to more
kind of speeds they’re able
simply create customizable apps that allow easi-
to produce in your local area.
er communications between customers — even online calendar so that you don’t miss any
When it comes to hardware,
for home businesses (with the new challenge make sure you get the latest model important calls.
being how to get ‘found’ in app stores). of router. Consider also using a range
4. Don’t Forget to Keep Your Home
extender to boost the signal from your
Tracking Trends to Keep Thriving and Work Telephone
home office to the rest of the house. These
As the online world continues to evolve, it’s also Lines Separate
are pretty much essential if you have family
important to continue monitoring the shifting It’s true that you can replace almost all of
members trying to download or stream at
landscape. Day-to-day management can take a phone’s functionality via smarter uses
the same time.
up a considerable amount of time and it can be of your computer. However, some of us
easy to become so involved in daily activities 2. Control Entry in and out of Your do our best work with a telephone in
Home Without Getting Up hand. If you’re one of those people who
that growth opportunities can pass right by. By
The smart home solution is a handy two- uses a phone at work, remember to install
choosing an informed digital partner with ded- separate work and home lines. This helps
way video intercom system, paired with
icated support teams, it’s much easier to keep you keep your professional life and your
smart locks on the front door. Install a
your finger on the pulse of the latest trends. video camera close to your front door so private life neatly divided into two camps,
that you can get a good look at anyone and it’s also useful when working out your
In the year ahead, there are numerous trends
who arrives. Most smart models allow you business expenses.
in technology, management and marketing
to get a live feed on your desktop, and
that are relevant to home business owners. For 5. Protect Your Business
thanks to audio intercom, you can ask
example, the value of online and electronic Against Break-ins
them what they need. If it’s essential, you
commerce has become increasingly important, You’ll want all your accounts protected by
can let them in by remotely unlocking the
with many more consumers requesting cashless secure passwords (each of which should
front door.
(only) payments. The barriers to entry here are be distinct and updated every three months
3. Could a Voice Assistant Replace or so). Consider two-factor authentication
low and the benefits can far outweigh the extra
Your Secretary? for the most sensitive accounts. Of course,
payment that it may cost a business.
Amazon’s Alexa has shown the world you’ll also want everything backed up
Additionally, syncing Facebook shops with that voice recognition software has come regularly in a secure location. Make sure
Instagram pages can produce even more ex- on leaps and bounds since Apple first you’re using reputable anti-virus software
unveiled Siri. Nowadays, voice assistants and a correctly configured firewall. For the
posure when it comes to social shopping. Live
have several amazing applications that physical security of your home business,
video content is a growing tool for building
you’ll want in a home office. For starters, you’ll want motion detectors that activate
engagement with audiences and sparking their lights when triggered.
they’re an easy way to set reminders,
interest while online. Catching the attention of timers and alarms to help you manage your Marvin Dudziec is the M.D. of MDfx: a leading smart home
micro-influencers, or folks with growing online workday. They can also be synced to your solutions company. Visit https://www.mdfx.co.uk/.
followings, can prove a worthy effort. And per-
sonal data security will continue to become an
increasingly significant topic.
a never-ending venture to gain attention as Mayumi Nakamura is President & CEO at Bellevue, Wash.-based
PSP, Inc. and Dreamersi (www.dreamersi.com), a stress-free product
Start Today! a home business, by making the most of re- focused on making it easy for companies to create and maintain digi-
In today’s marketplace, technology is a nec- sources available and using the ‘right’ approach tal ecosystems to help them do business. Offering simple-to-use plat-
forms with dedicated support teams, Dreamersi is focused on helping
essary element to success and home-based for setting up and maintaining your digital
companies grow and easily increase sales. Mayumi’s LinkedIn profile
businesses need digital footprints that lead ecosystems through simple-to-use platforms, is available at https://www.linkedin.com/in/mayuminakamura and
to successful client interactions. While it is you and your home business can thrive. she can be reached atmayumi.nakamura@pspinc.com.
By Cassandra Wu
E
ntrepreneur Gina Hoensheid is on a also named on the prestigious Amazon.com
mission to make airplane travel clean “Choice List”.
and healthy. Conceived out of her home
“I wanted to create a product that was easy to
office in Michigan, Seat Sitters has become a
use, eco-friendly and would give people peace
national phenomenon. This patented kit comes
of mind during travel,” Hoensheid explains.
complete with an eco-friendly seat cover,
“After doing some research I realized just how
two sanitary wipes, a face mask, a sanitary
long germs can survive on surfaces and how
tray table cover and a “No Peanuts” sticker,
germy travel can be.”
which is priceless in bringing awareness of Gina Hoensheid, Founder of Seat Sitters
nut allergies to neighboring passengers and The FAA doesn't regulate or inspect aircraft
flight attendants. As airline budgets plummet, cleaning, so frequency and thoroughness are
sizes Hoensheid. “It is about a healthy
they have less time and manpower to properly left up to the airlines themselves. As a rule of
way to travel.” Business travelers who are
disinfect seats, tray tables, and bathrooms thumb, an aircraft is supposed to be completely
going directly to a meeting in their suit can put
before the next stream of passengers boards wiped down after every 30 days of service or at
the Seat Sitter over their seat and have confi-
the airplane. 100 flying-hour intervals.
dence that there is a clean barrier against any
Hoensheid recommends wiping down the tray possible gunk that may have been left by the
Born out of necessity because she didn’t want
table, armrests and seatbelt buckle the second previous passenger.
one more vacation ruined from the kiddos or
you sit down. Her handy kit includes two wipes
her husband getting sick from the airplane trav- Hoensheid wants to change the face of trav-
and the perfect placemat for the tray table so
el, Seat Sitters has been featured on ABC World el, making it clean, healthy and fun. This
you can set down your peanuts and silverware
News Now, Forbes.com, The Boston Globe, Inc. eco-friendly product is sure to upgrade the
on a clean and sanitized surface.
com, Yahoo Finance and TheKnot.com, just cleanliness and healthiness of airplane travel.
to name a few. This patent pending kit was “This kit isn’t just for germaphobes,” empha- Visit https://seatsitters.com/.
SUCCESS STORIES
Physician Turns Childhood Home into a Bustling
Doctor’s Office
By Eric Johnson
A
fter migrating to the United States in destination for doctors and patients alike, to
his early teens with his parents from find integrative health strategies and savings
a small, rural farm in northern Spain, tools reflective of his medical methodology.
Dr. Joseph Mosquera attended Rutgers Medical
When it comes to traditional healthcare in
School and the Arizona School of Integrative
the U.S., Dr. Mosquera considers the system
Medicine to better serve his local Hispanic
to be broken. Prescription drug prices are 10
community in Newark, NJ as a general
times higher than they were a decade ago. Dr. Joseph Mosquera, Founder of SuReceta
practitioner.
Doctors are only spending a few minutes with
The building, which now houses his family most patients. medicine and healthcare savings tips on a
practice, is the same house that he grew up in as digital platform.
And it’s way worse if you don’t speak English.
a boy when his family first moved from Spain. Many bilingual Hispanics lack health insur- SuReceta.com aims to make the current health-
The first floor of the house has been retrofitted ance or have poor medication coverage which care problem better by being a trustworthy
into a doctor’s office, with the second floor re- results in nearly one third never filling their online destination for both patients and prac-
maining a living space. The living room is now prescriptions or splitting their prescriptions titioners for integrative health information and
a waiting room and his childhood bedroom is to lower dosages. Even worse, many patients resources.
an examination room. obtain vitamins and medications from outside SuReceta produces original educational content
the country which are not FDA approved or and serves as a platform for integrative health
With over 35 years of experience treating pa-
regulated for medical conditions that could be voices with the sole purpose of helping people
tients from all walks of life and working with
resolved through either natural remedies and/ have access to credible health information and
continuing education for other physicians, Dr.
or proper nutrition. healthcare savings tools, thereby taking on the
Mosquera always wanted to help more people
than the patients he is able to see daily. That’s With a true passion for pursuit of wellness, Dr. current healthcare crisis in the U.S. Visit http://
why he co-founded SuReceta.com, a digital Mosquera offers his knowledge of integrative sureceta.com/.
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Special Global Commer Summer2015
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ce Issue SUCCESS ISS
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unning a business requires numerous skills financial transactions and at a glance, you ■ Improved Business Funding Status –
and the many financial transactions that can see how the business is performing. Should a business owner be looking for
are conducted on a typical day need to be Some companies have gone bankrupt be- funding, having a clear set of accounts will
recorded. Both revenue and outgoings should be cause their losses were not evident until it improve their chances of the loan applica-
clearly listed and failure to effectively manage was too late. tion being approved. Lenders like to see
your bookkeeping could land you in hot water accurate accounts and if you can show that
■ Identify Strengths and Weaknesses –
with the tax people. your company is making enough money to
Keeping an accurate set of accounts enables
repay the loan, the chances are you will get
■ Maintain Good Relationships – Most coun- you to identify the company’s strong and
the business funding you need.
tries have rules and regulations regarding weak points, which in turn allows the busi-
company taxation and audits and these ness owner to make the necessary amend- ■ Effective Planning for the Future – If your
need to be completed promptly. Should ments to strengthen weaker performance company’s accounts are professionally han-
the tax department decide to investigate a areas. A reputable accountant, such as EQ dled and adequately maintained, then it is
business and they find irregularities, this Financial (qfinancial.com.au), will ensure much easier to plan for the future, as it will
could be very costly, and by employing the that all your business transactions are be clear to see the status of the business. A
services of a qualified accountant, you can recorded. qualified accountant would ensure that your
be sure that all your tax returns and books accounts are always updated with the cor-
■ Avoid Tax Investigations – If a company
are always up-to-date and submitted when rect information and this allows for effective
is late submitting their annual tax returns,
requested. planning for the future.
or there is a discrepancy, this could cost the
■ Evaluate Business Performance – It is business and with a qualified accountant Ask any successful entrepreneur and they will
very difficult to assess how a business is making sure that all the accounts are updat- tell you to enlist the services of a qualified
performing without a set of up-to-date ed, you can avoid any investigations by the accountant as soon as possible; doing so will
books, which would include details of all authorities. have many benefits.
Deborah K.
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