Answer 1.

A. Social Forces

SuperJuice was a traditional, family-oriented workplace. It just followed and preserved the
bylaws implemented by the predecessors of Luisa. It did not adapt to the changing demands of
the people and of the external environment. Proposals of the employees with regard to creating
new products were just taken for granted.

B. Political Forces

SuperJuice’s management has been autocratic since its establishment. People working for it
have only been following rules set by the company’s CEO and would not attend to the
recommendations raised by its employees, although potential market could be clearly seen. The
CEO and the managers did not think of new ways to differentiate or make their products unique
and creative. Only the rules determine the actions and decisions of everyone else. Further
changes are prohibited.

C. Economic Forces

Due to the changing preferences and tastes of customers/consumers, the SuperJuice was not
able to compete head-on with its competitors and thus, was outmaneuvered in terms of
marketing and sales unlike before when it was starting up and had no close competitors.

Answer 2.

To lead a transformation in the company, which is not an easy task and the consequences of
which lisa has already seen when the two of her colleagues were thrown out of the company as
they tried to change the culture of the organization.

In order to bring a change in the organization and its culture Lisa needs to aware the executives
the alarming situation Super Juice can face in the future. She can put up the logic of consistent
profits in four years instead of their growth and the need of changing with the dynamic
environment. Stagnancy relates to death and the same can happen with the company. It has been
observed that huge companies set bigger targets for the future and keep on growing and growth
can only take place if company acts proactive. For that, company needs to be dynamic.
Answer 3.

In order to create Super Juice a learning organization, Lisa must act as a transformation leader
and guide the employees in a way to boost up and encourage their creativity and innovation.
Employees must work I n a way that they become proactive and smart working.

Lisa must concentrate on the following factors:

• Strong Marketing Teams should be maintained which could create better marketing
strategies and slogans for the products to reposition them for the youth.

• Training and development should be inducted for employees

• Employees should be encouraged to think out of the box

• Culture should be changed in a way that there is easy communication and more respect

• New ideas must be encouraged and culture of bonuses and rewards should be introduced.