Escolar Documentos
Profissional Documentos
Cultura Documentos
They
worked in the special topic after choosing between some submissions
The objective of the article was to illustrate the effects as how they happen and the
mechanisms that interact in between.
Agenda-Setting:
They tell you what to think about?
Negotiation Models:
Doesn’t overlap perfectly with inter-effects but it interacts with he mechanisms that work over
the initial effects.
Priming:
El primer efecto que nos dan los medios sobre algun programa o persona política
National Anthem in sports; we are primed to think about the national anthem and the sports
in a particular way; when somebody wins in a sports competition and the national anthem
plays. You should be proud of your flag when the anthem plays, you should stand up and if you
don’t, you’re against your nation. There is a scheme about how we should think about the
national anthem and the conduct of people to it.
Framing:
It’s not only about influencing; but also, to make sure that the reader has enough cue to
understand what the issue is about.
Accessibility:
The access of information that you are granted access to. (Similar to framing)
Applicability:
Applicability effect is the connection of ideas made out by the journalist; and how the
connection between 2 ideas could help the reader to understand the issue by getting those
relations between the ideas thanks to the journalist’s texts.
(from syllabus)
Individually you will conduct a diary study of your own media habits.
In class we will develop the diary study protocol which you will follow.
Next, you will reflect on your habits given the theories and issues discussed in class. Finally,
you will use these insights to make recommendations to a political actor of your choice related
to their communication strategy.
Mins on each social media > and then analyze some gathered data.
Check ins > pull all the data and summit some online form reflection > Have a discussion in
class, etc. We will have 5 check ins between now and the next classes.
-Youtube
-Wpp
-Ig
-Synthesis of information