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 Introduction
 Project Framework
 Area Development Study
 Proposed Streetscape Development
 References

 History- Inspiration Of The Present In Building To The Future
 Binondo Project Background
 Scope & Limitation


 The district of Binondo in Manila is the oldest Chinatown in the world.

 It has a rich history and heritage dating as far back as the early decades of the Spanish colonial period.
 It boasts not only the best and authentic Chinese cuisine in town but also landmarks, relics and ancient
practices of cultural and historic significance, some of which are not known to many
o Binondo is a district with a rich historic past.
o It was the most important arrabal outside of Manila during the Spanish colonial period,
mainly because of its role in the socio-economic history of the Philippines.

This is the Spanish Settlement in and near Manila. This is a portion of the old map of Binondo.


 Street Revitalization for Chinatown has yet to be explored. The presentation scope and limitations are:

 Physical Component Study

 Urban Design Explorations
 Potential Project Component Explorations
 Social and Economic Component Study Recommendation



Urban Revitalization Corridors
1. Juan Luna Street
2. Quintin Paredes Street
3. Muelle De Binondo Street







 Theoretical Framework
 Conceptual Framework
 Design Considerations


Streets and Urban Spaces

“Streets create spaces around which people live, work, play or pray… the life of a city depends on the health
of its streets.”
- Dr. Fernando N. Zialcita

“The development of urban spaces, which began with the Greek market-place called agora, grew out
pedestrian-oriented culture long before the invention of the automobile.”
-Harvey M. Rubenstein

“Urban Spaces create an image for the city in which they are located; they become a meeting place, a center
for various activities that improve the physical and social environment.”
-Harvey M. Rubenstein


Heritage Preservation + Community Block & Revitalization

Street, Structure, People

“Urban design has historically displayed a tendency to focus on human scale (a notion that has
Traditionally been defined through pedestrian movement and characteristics), with the goal of creating and
encouraging vibrant public spaces and places.”
 (Forsyth Et Al., 2009)

 Urban Revitalization refers to a set of initiatives aimed at reorganizing an existing city structure,
particularly in neighbourhoods in decline due to economic or social reasons. Urban revitalization
initiatives generally include improving features of the urban environment, such as the quality of
pavement and the functionality of the sidewalks.
 Preservation focuses on the maintenance stabilization, and repair of existing historic materials and
retention of a property's form as it has evolved over time.
 Rehabilitation acknowledges the need to alter or add to a historic property to meet continuing or
changing uses while retaining the property's historic character. This is the most commonly used and
flexible standard for rehabilitation at a federal, state, and local level.
 Restoration depicts a property at a particular period of time in its history, while removing evidence
of other periods.
 Reconstruction re-creates vanished or non-surviving portions of a property for interpretive purposes.


1. Juan Luna Street
2. Quintin Paredes Street
3. Muelle De Binondo Street


 It is said that its former name was Calle Anloague.

 Anloague got its name from the Tagalog word "Anluwagi" meaning a carpenter whose shops used to
abound the place.
 The street was renamed Juan Luna in 1913 in honor of the famed painter and propagandist Juan

o One of the streets in Binondo is Juan Luna Street.

o Calle Anloague was a busy commercial and residential street in Binondo, Manila during the
Spanish and American occupation of the Philippines.
o Chinese artisans resided along Calle Anloague. Spanish, Meztizos and Indios alike flock to
this street to buy excellent woodwork and to look for skilled carpenters to work on their
homes or business establishment.
o Anloague prominently appears in Philippine Literature as the address of Kapitan Tiago and
Maria Clara, characters of Noli me Tangere. Some more streets in Binondo - San Nicolas are
named after craftsmen like Anloague.


Juan Luna St., Binondo, Manila. Circa 1950 An Old Houses in Calle Anloague, circa 1907

Juan Luna Street, Binondo, Manila


 El Hogar, it is an early skyscraper in Manila.

 Built in 1914 located at the corner of Juan Luna Street and Muelle dela Industria in the Binondo
 El hogar Building was designed by Ramon Irureta-Goyena and Francisco Perez-Munoz in the
Beaux-Arts Style.
 Its architecture reflects elements of Neoclassical and Renaissance style. It is a financing cooperative
founded by Melian and the offices of Smith Bell and Company.
 It survived World War II and a number of earthquakes and is one of two remaining American-era
structures in the area facing the Pasig River.
o The value of the Building is its architecture, which is a representation of American period
design, materials, and construction method.
o El hogar building is a representation of the architecture of business establishments of that era.
o It also has a collective value as one of the significant structures within the historic binondo
district and Escolta Street along the cultural landscape of the Pasig River. A few years ago, El
Hogar was under the threat of demolition.


 El Hogar is now an abandoned building; no one is making maintenance for it.
 The windows are broken and the paint seems lifeless.
 Some beggars are sleeping along its sidewalk and it became their home
 Became a parking for the pedicab.
o When you see it personally there have a feeling of regret that why the government did not
take care of it, why they abandoned it. It’s so beautiful before.


 In order to preserve this heritage in the corner of Juan Luna Street, it first need a
 Maintenance, Repair the damaged parts of the building and Ensure that the original Architectural
Elements of the building are preserved especially the Façade,
 Then Restoration Structural Repairs On Load Bearings Elements Such As Arches, Walls,
o It Is Restoring The Buildings Original Strength.
 It needs to be supported by the NCCA or National Commission for Culture and Arts with the
Law of Republic Act. No 10066 which is for providing protection and conservation of the
National Cultural Heritage.
o El Hogar is a heritage and it needs to be protected, preserve and have a life again.


 Juan Luna Building also known as Juan Luna Plaza is a historic building.
o It stands next to El Hogar Building.
 It was designed by American Architects Murphy, McGill and Hamlin in July 1922.
 It was also known as the Pacific Commercial Company in the 1920’s.
 It was later bought by Enrique Zobel and known Ayala Building from 1940 then it became First
National City Bank Building.
o It undergo to two renovations one in 2007 which is by LBC Properties then
 In 2012 Carlos Araneta renamed it as Juan Luna e-service Building. Despite of this renovation the
façade of the building was preserved.
 But in May 2018 a fire broke out at the nearby Land Management Bureau Building
o It reached the Juan Luna building. But they stated that no historical documents were burnt.

 Same in El Hogar, Some beggars are sleeping along the sidewalk.
o But Juan Luna Building is still maintained and it still have Guards, guarding the building so
some beggars cannot sleep around the building and
o it is kept clean until now


 Just like in El Hogar the Value of this building is its architecture, it survived the World War II and
many earthquakes.
o Due to the respect for the American Architects who design this building it needed to be preserve
and be called as a national heritage.
o It needs to be well maintained especially the façade.
 It also needs to be repaired, restored, and preserved. It focuses on the retention of the original form of
any historical structure while rehabilitating it to withstand the changing times,
 Preservation will strengthen a structure, allowing it to stand tall and strong.


 Plaza San Lorenzo Ruiz it is a major square in Binondo Manila bounded by Quintin Paredes Street to
the east and Juan Luna Street to the west, parallel to the Estero de binondo.
 It is the plaza that fronts the Minor Basilica of San Lorenzo Ruiz. It is considered the center of Binondo
as a whole. It was built in 1594 and dedicated to Saint Lorenzo Ruiz.
 Plaza San Lorenzo Ruiz is the center of binondo it is the districts most notable Landmark. It is called
as “One of the most impressive open spaces of Old Manila”. The plaza has an area of 1,200 Square
meters. It is an ellipse shape with a fountain on each end which is still working until now. It also have
a number of historical markers that have been installed at the plaza, two of which are centuries-old.
This plaza is also mentioned in the Chapter 4 of Jose Rizal novel Noli Me Tangere. It was redeveloped
in 2005 by the Manila City government during the tenure of Lito Atienza and in 2014 under the tenure
of Joseph Estrada.


 There are beggars and illegal settlers that is sleeping and living. However this plaza is still maintained
until now.


 As one of the historical plaza in manila, it needed to be well maintained and redeveloped.
 As its stand as a most notable landmark many residents and tourist go here. It needs to preserve the
historical markers like the statue of Lorenzo Ruiz, behind this is the memorial Chinese Filipino victim
of WWII, at the northern end of the plaza the obelisk and at the southern end of the plaza is the
monument of Joaquin Santa Marina.
 This historical marker in plaza needs to be maintained and free from vandalism and littering.

THEN PLAZA DE BINONDO (At the background NOW Plaza de San Lorenzo Ruiz (at the
is the Hotel De Oriente) background in now the metro bank building)

 Quintin Parades in Binondo is the old Calle Rosario after the district’s patroness the Nuestra
Señora Del Rosario.
 The street was renamed after the Filipino statesman and lawyer Quintin Paredes.
 He represented Abra in Congress and became Speaker of the House

Then Calle Rosario Now Quintin Paredes street


 Minor Basilica of San Lorenzo Ruiz also known as Binondo Church is located in the district of
Binondo, Manila fronting Plaza San Lorenzo Ruiz.
 This church was founded by Dominican priests in 1596 to serve their Chinese converts to
 The original building was destroyed in 1762 by British bombardment. A new granite church was
completed on the same site in 1852 however it was greatly damaged during the Second World War,
with only the western façade and the octagonal belfry surviving.
 The Altar of the church is loosely modeled after the St. Peter’s Basilica in Vatican City.
 Binondo Church has been reconstructed many times due to natural calamities and only the Bell
Tower is what remained of the original 16th century structure, it has retained the classic architecture
that makes the place a wondrous

 Binondo Church is One oldest structures in the city it also carries additional regulations beyond
traditional building and zoning codes.
 Religious institutions are unique and must be preserved, advocates say.
 Just like in other historical building binondo church also needs Preservation, Maintenance,
Restoration, Reconstruction and Adaptation.




 It is near in Minor Basilica of San Lorenzo Ruiz also known as Binondo Church.
o It is one of the famous and heritage church in Manila. It is always visited by the foreign
tourist and local tourist.
 Juan Luna St. Is a business district. It is near in establishments like Divisoria, Lucky Chinatown
Mall, 168 and 999 Mall, which are the most major establishment in Manila where people
/traders/entrepreneur visit it most because it is a place where different goods are delivered.
 It is near in Escolta River Ferry Station.
o It is good that it’s near in the ferry station because hereafter if it is well developed,
transportation by Pasig River will be hit again.
 It is near in schools, hospitals, police and fire station and it is accessible to many places around
 Juan Luna St is Finance District in manila it is surrounded by different bank.


 Some cultural and heritage structure in the street wasn’t able to preserved and Left abandon and
showing signs of deterioration.
 It is a humiliating to the tourist because it is heritage and it is must be well cared and proud of.
 Illegal Settlers who sleeps at plaza which make it sore to the eyes of the pedestrians and tourist.
 Environmental Impact because the Esteros don’t have a proper sewage system so it look and smell so
 Environmental Impact for all the garbage that’s been throwing along the street, in the sidewalks, or
in any corner of the street. It makes the street dirtier and it is an eye sore.
 There were only one public space left (which is the San Lorenzo Ruiz Plaza) with a lot of tress which
makes it a resting place for the people who come to Juan Luna St.


 It is great to start a business here once the street is revitalized because it is the place where
Buyers/traders visited most.
 More investments and opportunities to come because it is a busy district for shoppers and people. It
will be easy accessible for all types of transportation.
 Job Opportunities. Because Binondo is the finance district of Manila. Many banks where establish
here. In Juan Luna St. You can find different banks.
 If some of the cultural and heritage structure in the street tend out to be well preserved or bring back
some operation like the El Hogar, the tourist in the area will be more.
 Opportunities to attract more tourist if the Juan Luna St. will be maintained and care for like before.
Tourist will visit Binondo more often especially when Chinese New Year will be celebrated.


 Juan Luna St. Needs more Security Safety because this is a busy district for shoppers and a lot of
Snatchers/holdapers will take advantage.
 Street Vendors. Because they occupy most of the side of the road which is not good for the vehicles
to pass and it cause traffic. Also the pedestrians can’t walk thoroughly to the sidewalks because they
also occupy it.
 Traffic. Since it’s a Business district, deliveries in the area would come and go so might expect a
light to moderate traffic, also one of the reasons in traffic is the street vendors and the customer’s
 Flood. In Binondo there have some street that gets light flood every time it rains and it’s dangerous
to the pedestrian to walk thoroughly in the street because of the dirty estero that brim over and the
garbage’s around.
 Threat that some of the last heritage structure along the Juan Luna St. Will be demolished because of
lack of preservation and maintenance. It needs protection and restoration in order to stand up for
more several years and to be seen by the following generations.


 Street furniture, fixtures, signage, billboards and pavements shall be designed to have Art Deco and
American Colonial Architecture influences
 The use of Solar Lamp posts (pedestal and wall-mounted) and other energy efficient fixtures shall be
 Urban Landscaping shall be encouraged
 Parking facilities with appropriately designed signage shall be encouraged

https://www.mfe.govt.nz>the-economic-environmental-and –social-benefits-of-urban-design

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