Escolar Documentos
Profissional Documentos
Cultura Documentos
interviews
Usually with an in-depth Usually with a structured
Usually with a semi- are usually
interview questionnaire… questionnaire…
structured questionnaire…
more accu-
These types of interviews These types of interviews
These types of interviews are rate than
usually cover one or two consist of administering
very loosely structured and
issues in great detail and structured questionnaires other data
consist of open-ended ques-
questions are based on and trained interviewers
tions that define the chosen
what the interviewee says. ask fixed choice questions collection
topic. The interviewer/
The questions are the in a consistent format
interviewee may stray slightly methods
least structured of the
from the question to pursue
three mentioned
an idea in more detail (Jack Rabin)
Use of Different Types of Interviews
Structured
Semi-structured
In depth
These various types of interviews are potentially valuable and useful while undertaking
your research project.
Open ended questions and probing questions: are generally used in in-depth and semi-structured
types of interviews.
Specific and closed questions: are generally used in structured research interviews
The key points that need to be considered while conducting an interview are the need for
consistency between the research question and objectives, the strategy to be employed and
the methods of data collection to be used.
Make the effort to ensure that each question is understood in the same way
These important tips will ensure reliable, credible, and unbiased results, while creating a more
accurate outcome of the overall survey.
Page 2
Face to Face Interviews
Advantages of The Face to Face Interview
Respondents body language can guide the interviewer and be recorded to help interpret com-
ments
Each location has it’s own characteristics, which can effect mood or attitude towards the inter-
view
References
Cano, V. (n.d.). questionnaire or interview? In foundation steps . Retrieved October 21, 2007, from
http://www.qmuc.ac.uk/psych/RTrek/foundation/f10.htm
Face to face interviews. (2006, December 13). Quad research. Retrieved October 21, 2007, from
http://www2.warwick.ac.uk/services/retail/quad/methodsandtechniques/face_to_face_interviews/
Face to face interviews. (n.d.). intelligent research skopos. Retrieved October 21, 2007, from
http://www.skopos.de/deEN/face-to-face-interviews
Designing structured interviews for educational research . (1997). practical assessment, research &
evaluation. Retrieved October 21, 2007, from http://pareonline.net/getvn.asp?v=5&n=12
Collecting primary data using semi-structured and in-depth interviews. (n.d.). Chapter 9 , 244-273.