III.

Product Presentation

a. Product Description

The name of my business is “Fettle Cupcakes”. I named it that way because it means healthy
cupcakes and it is appropriate in my business. Also, I think that the name is catchy to the customers. I
chose a name that will last and if possible will embody both our values and our company’s unique
characteristics.

b. Market Description

The business will be located near the Lourdes College High School and to be sold to the passer- by,
especially the students, parents, teachers and staff.

c. Promotional Strategy

Personal selling will be used for oral communication to the potential market of the product in order to
make sales. We will communicate with customers to inform and persuade them to buy our product. In
some cases flyers or leaflets and brochures will be used in promoting the product. Social media such as
facebook will be used for advertising our product. Direct mail or other means of publicity will also be
used to ensure that sales will be achieved.