JEA/NSPA Fall National

High School Journalism Convention

Want to attend this
convention for free?
See page 12 to find out how.
Nov. 11-14, 2010
Kansas City Marriott & Convention Center
200+ sessions Sightseeing and
media tours
Issue seminars
Break with a Pro
Media swap shops
Special strands:
Best of Show and junior high/middle school •
new advisers • digital media
Write-off contests
Keynote speakers
Exhibits and trade show

Convention blog: studentpressblogs.org/kc2010 • Twitter hashtag: #hsjkc 1

 W hether you’re coming from the north, south, east or west,
you’ll be converging in one of the most beautiful and dynamic
cities in the heartland. In Kansas City, we’ve embraced the

Inside shifting nature of the media as our city has undergone a shift of its own.
This convention will offer high school journalists and their advisers the
Seminars & Scheduling
most intensive and comprehensive learning packages in the nation.
Keynote Speakers 3
Tentative Schedule 4 Whether you’re interested in yearbook, newspaper, photography,
Pre-convention Workshops 4 magazine, broadcasting or the Web, you’ll find a program that will guide
Featured Speakers 6
Involvement at Conventions 6 you in converging them.
Digital Media Sessions 8
Issue Seminars 8
No matter which direction you look, Kansas City offers a wealth of
Break with a Pro 10 attractions. By attending the 2010 fall convention, you’ll also learn new
Computer Sessions 10
ways of thinking about how information is delivered and new ways of
Media Swap Shops 10
Meet, Greet and Eat 10 interacting with readers. Converge with us in the heart of America, and
Adviser Luncheons 10 you will be ready to tackle the new challenges that face journalists today
Awards Ceremonies 10
Convention T-shirts 11 and in the future. Be ready for a
Curriculum Exchange CD 11 change. Be ready to …
First-time Attendee Orientation 11
Meet the Mentors 11
Adviser Receptions 11
Adviser Hospitality 11
Student Activities 11 Deadline Calendar Where to Send What?
Certification Testing 11 Use this summary of due dates to help Pay careful attention to which address each
JEA Outreach Academy 12 meet the deadlines for registration, hotel form must be sent and to whom the check
Scholarship Opportunities 12 reservation and contest form submission for should be made payable:
the convention.
Convention Sessions 13 Convention Registration form, NSPA Membership,
Oct. 1 Off-site Permission Forms:
Contests & Critiques CJE/MJE applications 2221 University Ave. SE, Suite 121, Minneapolis,
MN 55414. Checks payable to NSPA.
Best of Show 14 Oct. 8
On-site Critiques 14 Need-based scholarship applications JEA Membership, Write-off Registrations and
Outreach Academy applications CJE/MJE Certification applications:
Write-off Competition 15 On-site critique registration Kansas State University, 103 Kedzie Hall,
JEA Membership 15
Oct. 11 Manhattan, KS 66506. Checks payable to JEA.
Sightseeing tour reservations
Hotel Reservations:
Tours & Transportation Oct. 19 KC Marriott Downtown, Attn: Reservations, 200
Sightseeing Tours 18 Hotel reservation deadline (Book early. There is W 12th St., Kansas City, MO 64105, fax 816-855-
Media Tours 19 no guarantee rooms will still be available by these 4418. See page 23 for more information.
Official Airlines 19 dates.)
On-site Critiques:
Ground Transportation 19 Oct. 21 Mail form and payment to Jill Chittum, 7040
Earlybird registration Cody, Shawnee, KS 66203, e-mail jillchittum@
Write-off registration gmail.com. Publications will be mailed directly
Hotel & Registration T-shirt pre-orders to the critique judge. Checks payable to JEMKC.
Convention Hotel 21 Break with a Pro/Swap shop/ See page 14 for more information.
Rules of Conduct/Off-site Permission 22 Media tour/Adviser luncheon/
NSPA Membership 22
Pre-convention workshop registration Local Need-based Scholarships:
Nov. 1 Mail applications to Cindy Horchem, Piper High
Convention Registration 25 School, 4400 N. 107th St., Kansas City, KS 66109,
Convention registration mail-in deadline
Curriculum Exchange CD materials e-mail chorchem@piperschools.com. See page
The National Association of 13 for more information.
Open
Secondary School Principals NSPA Membership Outreach Academy:
has placed this convention (must be current for Best of Show) Mail applications to Sharon Martin, Wichita High
JEA Membership School East, 2301 E. Douglas, Wichita, KS 67211,
on the National Advisory List (must be current for Write-offs) e-mail smartin2@usd259.net. See page 13 for
of Contests and Activities more information.
for 2010-2011.

2
Key facts at a glance Keynote speakers
Registration rates
JEA and NSPA members:
$85 per delegate on or before Oct. 21
Joe Posnanski
$95 per delegate postmarked Oct. 22 and later Thursday, Nov. 11
Nonmember students and advisers: 7:30 pm
$105 per delegate on or before Oct. 21
$115 per delegate postmarked Oct. 22 and later
Nonmember professionals (non advisers): Joe Posnanski is a senior writer at Sports
$150 per delegate
Illustrated. He was a sports columnist at
Register Online The Kansas City Star from 1996 to 2009,
Registering for the convention online is the easiest,
fastest and best way to ensure a smooth on-site check- and during that time he was twice named
in. Go to register.studentpress.org/kc2010 to submit
the best sports columnist in America by
your convention registration online.
the Associated Press Sports Editors. He
Hotel Rates
The Kansas City Marriott Downtown is the convention
was also nominated for 21 awards by the APSE, and won additional
headquarters, where the rooms are $149 per night for first place national awards in feature and project writing. Posnanski
any occupancy. All rates are subject to a 15.525% tax
plus $1.50 per room per night. See full hotel reservation
continues to write columns for The Star.
information on Page 23.
He has written three books, the latest, called “The Machine: The Story
Convention Planning Tips of the 1975 Cincinnati Reds.” He previously wrote “The Good Stuff,” a
Carefully read all of the information contained in this
booklet prior to submitting any forms. Note that all collection of columns, and “The Soul of Baseball: A Road Trip Through
forms in this booklet are not sent to the same place, Buck O’Neil’s America,” which won the prestigious Casey Award as the
nor are all fees paid with a single check. There’s a list
at left of all the forms you’ll be submitting, with correct best baseball book of 2007. He has written essays for several books,
addresses. Because of the labor involved in process- including “The Hardball Times Annual,” ESPN’s best-selling “College
ing and preparing materials, not all deadlines are the
same. Photocopy or print out completed forms and Football Encyclopedia” and “Football and Philosophy.” His work twice
bring them with you to the convention. In some cases, has been anthologized in “The Best American Sports Writing.”
you may need a separate form for each student regis-
tering for a program or contest.
Make hotel reservations far in advance of published
deadlines to ensure room availability. Online reservation
links will be posted online at studentpressblogs.org/
kc2010. Jim Richardson
Friday, Nov. 12
Important points: 1 pm
• If you do not receive a registration confirmation at the e-
mail address provided during registration within two
weeks after you send materials to NSPA, or to cor-
rect any misinformation, call 612-625-1857 or e-mail Jim Richardson is an acclaimed
info@studentpress.org. Convention materials (lists, environmental and landscape
tickets, name badges, etc.) are produced from the
information detailed on the confirmation. photographer working primarily for
• Do not mail registration materials to NSPA after Nov. 1, National Geographic Magazine.
2010. Online registrations (see above) are accepted
through Monday, Nov. 8. After these dates, you may Richardson has researched and
register on-site at the convention registration desk.
• Registration fees do not include meals, transportation or photographed a combined 40 stories
other incidentals. for National Geographic Magazine and for National Geographic
• Registrations must be accompanied by check or school
purchase order for full amount. Plan carefully. Abso- TRAVELER, where he is a contributing editor. Among his recognized
lutely no refunds of prepaid fees will be issued. No areas of expertise are the British Isles and Celtic culture, as well as
direct billing will be done unless a purchase order is
submitted along with your registration form. In order a range of scientific and conservation subjects such as endangered
to register at the member rate, staffs and advisers grasslands, food production and threats to the earth’s soil, and
must be members of either JEA or NSPA.
• Advisers/chaperones should read and discuss all convention global water issues.
rules with students. All students attending the conven-
tion must have permission from parents or legal He is a seasoned public speaker, delivering insights about travel
guardians. Students attending the convention are locations and environmental and conservation issues, as well as
the responsibility of the adviser/chaperone, and not
JEA, NSPA or the hotel. about making graphically compelling images that convey information
in a complex world.
3
 Learning seminars & scheduling
publications for sharing and critique. Cost is $25.
Pre-convention Workshops Limit 56.
Tentative Schedule Thursday, Nov. 11
Thursday, Nov. 11 Preregistration is required for these workshops and
Leadership Seminar • $25
Designed for publications editors, this 8:30 am-5
8:30 am-5 pm Pre-convention workshops delegates are placed on a first-come, first-served ba-
8:30 am-3 pm JEA Board Meeting pm seminar will show participants more ways to ef-
sis, with a limited number of students per school, per
1-7 pm Convention Registration fectively lead the way with their publications staffs.
workshop. To ensure all workshops are filled on a first-
Exhibit Hall Open Editors will work with Sarah Nichols, Whitney
come, first-served basis, only those who register online will
Best of Show Desk Open HS, Rocklin, Calif., to better understand their team
be able to sign up for pre-convention workshops. Work-
Write-off Desk Open and how to help individual members work together
shops will be marked as full on the online registration
JEA Bookstore Open to solve problems and manage time. They will also
6:45 pm First-Time Attendee form once the workshop limits are reached. See page
discuss self-assessment, people interaction, project
Orientation 28 for more information on registering online. Look
planning, project management, goal setting, teamwork
7:30-9 pm Keynote Speaker in the online program booklet in late March for room
and motivation.
9:30-11 pm Reception for New Advisers assignments for these workshops.
and First-Time Attendees
Advisers are welcome to attend but will be expect-
Midnight Convention Curfew Photoshop for Beginners • $25 ed to participate. Limit two per school. Those attend-
Taught by Mark Murray, Arlington (Texas) Inde- ing should be current editors. Cost is $25. Limit 60.
Friday, Nov. 12 pendent School District, participants will learn to use
7:15 am JEA Meet, Greet and Eat Adobe Photoshop in this daylong session from 8:30 Writers’ Workshop • $25
7:30 am-1 pm On-Site Critique Desk Open am-5 pm Thursday. The Macintosh computers for the If you’re looking for ways to sharpen and brighten
8 am JEA General Info Meeting lab are provided by Walsworth Publishing Co. Limit your writing so others will be clamoring to read it, this
8 am Write-off Broadcast Meeting of two registrants per school. Students are given 8:30 am-5 pm, interactive seminar is for you. Taught
8 am-3 pm Write-off Desk Open by Dan Austin and H.L. Hall, this pre-convention
priority over adviser delegates for this course. Cost
8 am-4 pm On-Site Critiques
is $25. Limit 34. seminar will entertain and inspire as well as give you
8 am-5 pm Convention Registration
Best of Show Desk Open a chance to analyze excellent writing and apply what
Exhibit Hall Open Maestro Project: For Students • you learn to your own work.
JEA Bookstore Open $25 You’ll discuss leads, voice, narrative style, the use
Adviser Hospitality Open Students will work in teams of three (writer, de- of literary devices to tighten and strengthen your
9 am Breakout Sessions Begin signer, photographer or videographer) to create writing. Cost is $25. Limit 56.
9-11 am Break with a Pro actual story packages. This is not a contest but rather
11 am-1 pm Adviser Luncheon a team-based reporting educational experience. Digital Photography
1-2:20 pm Keynote Speaker
2:45 pm Write-off Moderators’
The workshop runs from 8:30 am-5 pm and will be Workshop • $25
Meeting led by Jill Chittum of Blue Valley (Kan.) HS and Amy Designed for photographers who have at least one
3:30-6 pm CJE/MJE Testing DeVault, Wichita (Kan.) State University. Following in- year’s experience shooting for their publications,
4-6 pm Write-off Contests struction and reporting activity, students will put their this 8:30 am-5 pm intensive workshop will cover
4 pm NSPA Best of Show Deadline story packages together. composition, lighting, cropping and camera technique.
6 pm Write-off Judging and Dinner Each project will be evaluated and participants Participants will receive instruction and go out on as-
8-10 pm Student Swap Shops are encouraged to attend a 10 am Saturday session signment with visual journalist Andy Nelson, who has
8:30-11 pm Adviser Reception where the projects will be discussed. This workshop covered stories around the world for the Christian
and Auction is ideal for writers, designers, photographers or vid- Science Monitor, Getty Images and other news media.
9-11:30 pm Student Dance
eographers to work together in a team-building expe- Following the photo shoot Nelson and other area pro-
Midnight Convention Curfew
rience and is recommended for experienced student fessional photographers will critique students’ work
Saturday, Nov. 13 journalists. Cost is $25. Limit 54. and offer editing tips and techniques. Participants
8 am Breakout Sessions Begin must bring a digital camera, and they are encouraged
8 am-Noon Adviser Hospitality Teaching the Maestro: For to bring a laptop computer with the photo-editing pro-
8 am-2 pm Convention Registration Advisers • $25 gram (Photoshop, Lightroom) they will use. Limit 30.
8 am-2:30 pm On-Site Critiques You have heard of it but can’t figure out how it can No more than two per school.
8 am-3 pm JEA Bookstore Open work for your staff. This daylong workshop for advis-
9 am Adviser Swap Shops ers only will run from 8:30 am to 5 pm and will teach National Journalism PLC
Noon-2:20 pm Adviser Awards Luncheon
3:30-5 pm NSPA Awards Ceremony
you the hands-on basics of the Maestro Approach. Workshop • $25
(includes Best of Show Maestro creator Buck Ryan will show you the amazing It’s difficult for journalism teachers and advisers to
and Pacemakers) results of the Maestro. Cost is $25. Limit 54. find a fit in building-level Professional Learning Com-
9-11:30 pm Student Dance munities if they are the only journalism teacher in the
Midnight Convention Curfew Redesign Seminar • $25 school. This day-long workshop, running from 8:30
Students in this intensive design seminar will work am-4 pm, will provide a first-time productive PLC ex-
Sunday, Nov. 14 from 8:30 am-5 pm studying advanced packaging
8:30-11:30 am Closing Ceremony/JEA perience for participants. Advisers can join with other
techniques, grid design, typography and infographics, journalism professionals to create working PLCs using
Awards (includes Write-off,
Ryan White Excellence in
led by Pete LeBlanc, 2006 Yearbook Adviser of the a national journalism PLC (NJPLC) model. Advisers
Journalism and Future Teacher Year. Students are encouraged to bring their own
Scholarships) continued on page 10

4
Coming to the
convention?
Get involved!
If you plan to attend the
JEA/NSPA convention,
consider getting involved
by speaking, judging
Write-off or Best of Show
competitions, or critiquing
yearbooks, newspapers,
video or magazines. Pick
an area that interests you
and contact us.
Most Write-off contests
take place on Friday
afternoon, and the judging
occurs on Friday evening.
To sign up to judge Write-
offs, contact Christina
Geabhart at cgeabhar@
nkcsd.k12.mo.us
Those interested in
judging Best of Show should
contact Kathy Huting,
NSPA, at 612-625-4337
or kathy@studentpress.
org. Best of Show judges
may not have students
in attendance at the
convention.
If you are an experienced
adviser, you can help
with On-site critiques.
You’ll receive copies
of a newspaper,
yearbook, magazine
or video in advance of
the convention. At the
convention you will meet
with the staff of the
publication and provide
constructive criticism
of its work. To help with
critiques, contact Jill
Chittum at jillchittum@
gmail.com.
There may be times
still available for session
speakers. If you are
interested in presenting a
session, fill out the form
on the JEA website at
www.jea.org/workshops/
volunteer.html, or e-mail
Connie Fulkerson at jea@
spub.k-state.edu.
6
Featured Speakers
Eric Adler
Eric Adler has been a senior
feature reporter for The Kansas
City Star since 1985. He is a lec-
turer at the William Allen White
School of Journalism and Mass
Communications at the University
of Kansas. For the man who “has
been a journalist his entire adult
life,” teaching at KU has been “a
wonderful, heartening and invigo-
rating experience.” He began his career as a science and
medical reporter and later switched to features. He has
won numerous state and national writing awards, includ-
ing the National Headliner Award, the Missouri Lifestyle
Journalism Award as well as repeated top honors from
the National Association of Sunday and Features Editors.
Mike Fannin
Mike Fannin has been the editor
at The Kansas City Star for a little
more than one year, which just
happened to be one of the most
challenging years in the modern
history of newspapers. Against
a difficult economic backdrop,
Fannin has overseen a significant
restructuring and re-imagining
of the news operation. Through
careful changes in those tough times, The Star has been
able to grow readership over the last year — including
both print and online versions of the paper. Under Fan-
nin’s leadership as editor, The Star has won national
awards from Investigative Reporters and Editors; Nation-
al Headliners; Associated Press Sports Editors; Society
of American Business Editors and Writers; American As-
sociation of Sunday and Feature Editors; and the Society
of News Design. In recent Heart of America judging for
the western Missouri and eastern Kansas region, The
Star was named Newspaper of the Year.
Dave Helling
Dave Helling is a multimedia re-
porter for Kansas City Star, pro-
viding videos for Web, as well as
regular contributions to the print
edition. He began his career as
a radio reporter in 1977 and has
worked extensively as a television
reporter and anchor in Nebraska,
Kansas City and Washington, D.C.
Helling’s awards include the Free-
dom of the Press Award from ACLU, three Emmy nomina-
tions and a silver medal from the New York Film Festival.
Helling produced the popular “Truthwatch” series of sto-
ries examining claims made in political advertising. He has
worked as a longtime political and government reporter,
covering local and national elections and events.
Travis Heying
Travis Heying has worked as a
photojournalist for the Wichita
Eagle for the past 12 years. He
has covered major news events,
sports championships and natu-
ral disasters all over Kansas. He
has also traveled extensively in
the Middle East and elsewhere
for McClatchy’s Washington
Bureau. Some of those stops
include Qatar, Iraq, Jordan, United Arab Emirates, Albania
and Afghanistan. He has also covered two hurricanes
on the U.S. Gulf Coast. In 2009, he completed work on
his first full-length documentary, “The Miracle of Father
Kapaun.”
Lee Judge
Lee Judge has been a political
cartoonist at the Kansas City Star
since 1981. He began his career at
the Sacramento Union and also
worked for the San Diego Union.
His cartoons have appeared in
hundreds of newspapers and
magazines, including The New
York Times, The Washington
Post, The Chicago Sun-Times, The
Boston Globe, Washington Monthly and National Review.
His work has been featured on “Good Morning America,”
“The PBS Newshour” and C-SPAN. He has been a guest
lecturer at numerous schools and colleges, including the
University of Missouri, the University of Kansas and the
John F. Kennedy School of Politics at Harvard University.
His work has been honored with more than two dozen
awards, including two Fishcetti Awards given by Columbia
College in Chicago. He has sold thousands of original car-
toons, donating the money to Project Warmth, a Kansas
City charity.
Colleen McCain Nelson
Colleen McCain Nelson is a mem-
ber of the editorial board at The
Dallas Morning News. This year,
Nelson and two of her colleagues
were awarded the Pulitzer Prize
for Editorial Writing for their
work deploring the stark social
and economic disparity between
Dallas’ better-off northern half
and distressed southern half.
While Nelson is eager to share her opinion on almost any
subject, she writes most frequently about City Hall, poli-
tics and environmental issues. Before joining the editorial
page staff in 2006, Nelson spent six years as a political re-
porter for the Morning News. She covered the presiden-
tial campaign in 2004, criss-crossing the country as she
traveled with John Kerry and George W. Bush. She spent
nearly three years covering Dallas City Hall and wrote
about state politics as well. Previously, Nelson worked
as a reporter for the Fort Worth Star-Telegram, and she
wrote about the Kansas Legislature at the Wichita Eagle.
Mary Sanchez Thomas has covered plane crashes, bombings Mark Zieman
Mary Sanchez is a week- and murders; she has been threatened with an Mark Zieman was named
ly syndicated columnist assault rifle and found in contempt of court. Her publisher of The Kansas
with Tribune Media 2000 series, “AIDS in the Priesthood,” received City Star in early 2008,
Services, specializing in a national Sigma Delta Chi Award for Excellence after serving as editor
Latin American issues: in Journalism. In 2001, Thomas’ series, “Dead and vice president since
immigration, race, poli- Tired: Weary Truckers Take Lethal Toll,” was a 1997. As a newsroom
tics and culture. Sanchez finalist for a Scripps Howard Foundation National leader, Zieman founded
also is a local columnist Journalism Award and a finalist for the national the newsroom’s Diver-
with The Kansas City Gerald Loeb Award for Distinguished Business sity Committee and
Star. She received the and Financial Journalism. In 2006, Thomas was helped lead efforts to
National Clarion Award in 2007 for column writ- named a winner in the Unity Awards in Media for revamp The Star’s Code of Ethics, expand its
ing and she was also a finalist that year for the a story that exposed restrictive covenants in coverage of community news, reorganize its
American Society of News Editors Distinguished Kansas City-area deeds and homes-association newsroom operation and, in 2006, redesign the
Writing Awards, having her columns published bylaws. newspaper. While he was editor, The Star won
in “Best Newspaper Writing 2007,” published scores of national awards in virtually every area
by The Poynter Institute. Sanchez also writes a David Von Drehle of journalism, including two Polk awards and the
monthly column for Poder, a business magazine David Von Drehle is a $25,000 Goldsmith Prize for Investigative Report-
geared to Latin America, and she has been a Time magazine editor-at- ing; several National Headliner awards; numer-
correspondent for EFE, a wire service based in large whose recent cov- ous awards from the Society for News Design; an
Madrid, Spain. er stories have ranged EPpy Award for best online news blog; two APSE
from Barack Obama to “Triple Crown” citations for best sports section
Judy Thomas border security, and in the country; four Clarion awards; the Eugene
Judy Thomas is a proj- from the Supreme Court Pulliam National Journalism Writing Award; and
ects reporter for The to terrorism. He is the multiple national awards for coverage of women,
Kansas City Star. She author of three books, minorities and gay and lesbian issues. As an in-
joined The Star in 1995 including the prize-win- vestigative reporter and later as projects editor,
and has specialized in ning bestseller “Triangle: The Fire That Changed Zieman directed several award-winning series for
covering the abortion America.” He lives in Kansas City with his wife, The Star, including one on the U.S. Department
issue, the militia move- journalist Karen Ball, and their four children. of Agriculture that won the 1992 Pulitzer Prize for
ment and right-wing national reporting.
extremist groups. In her
22 years as a reporter,

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Issue Seminars
What tools would help you dig into a timely topic
so you could cover it thoroughly in your media?
Issue Seminars are designed to gather the
resources that help you succeed as reporters.
With two hours to explore, students will meet
the experts and those with first-hand experi-
ence and then spend time developing strategies
to use this information and localize further for
their own school media.
Cyber Bullying and Social
Networking
Bullying has been as much of a part of going to
school as cheerleaders and questionable cafete-
ria food. Two recent suicides by students who
were being bullied in Missouri and Massachusetts
have returned the issue to the headlines. Technol-
ogy has allowed those doing the bullying to hide
in anonymity and have an audience that can be
very large very quickly using communication tools
such as e-mail, Facebook and Twitter. How does
a school combat that kind of bullying? What right
does a school have to monitor speech outside
of school? What can the police and prosecutors
do? How do you cover an issue like that at your
school? This seminar will examine these ques-
tions and much more as we look at cyber bullying
and social networking.
The Economy and Your School
Your father has lost his job. Your friend’s mother
hasn’t been able to find a job. Now you find out
your school is cutting several popular programs
and laying off several teachers. We know the
economy is bad. We read about it and hear about
it every day, and many of us are feeling it person-
ally. We hear a lot of talk about budgets yet many
of us do not really understand them — let alone
know how to cover them. This seminar will show
students how to better understand school finance
and budgets and to cover them in a way that
makes sense to the high-school audience.
Environmental Reporting
We want to be good stewards of our planet. We
try to recycle and support companies that are
green. It was unsettling to see oil pouring from
a well more than a mile below the surface in the
Gulf of Mexico. Is the United States too depen-
dent on oil? There are many alternatives to fossil
fuels, but what are they? How do you find people
who know what they are talking about when it
comes to covering alternative energies in your
publications? How do you write your story so
your audience will be interested? Which sources
are telling the truth and who can you trust? Come
with questions and listen as experts explain how
to cover the vast and complicated issues involved
in environmental reporting.
8
Digital Media Sessions
A powerful group of teachers and professionals will provide a series of video, podcasting, Web and
multimedia sessions. Come check out our expanded lineup that will empower and inspire you. We will
have something for everyone at every level. Here’s a peek at some of what we have planned for you:
Creating a media
convergence
course
These advisers will review
the trials, tribulations and
successes of establishing a
media-convergence course.
101 free resources
for digital media
Are you looking for ways to
stretch your program’s budget?
It’s easy to do using free or
low-cost resources. In this
session, learn about 101 free
(or almost free) resources for
your digital media program.
A snapshot of
convergence
trends
Surveys were conducted with
the high school’s community
in order to determine what it
wanted to see on the school news
website. In addition, schools on
the JEA listserv were also polled
to determine what they were
doing to converge and what
content they were providing
on their sites. This session is
an overview of those results.
Are your media
cutting edge? If not,
converge
Sure, you can write, but do you
know how to write a TV script?
And anyone can make a podcast,
but how do you get people to
your Web site to listen to it?
One word: convergence. As
more media come together to
produce a packaged product,
it’s the industry of the future. It
doesn’t matter if you produce
a newspaper or magazine, do
the morning announcements,
produce full news shows or run a
24-hour broadcast or barely get
five minutes. Find out how to build
a plan that suits your school and
makes all your media one team.
Blogging the news
Learn how to use blogs to
deliver news and features in
real time and build community
within your school.
Brand yourself and
your identity online
Take control of your identity as an
online communicator by turning
yourself into a product. Make you
and your work known throughout
your school, the region and
even the world. Learn 10 steps
for successful self-branding.
Engaging your
community online
Major companies are using
emerging and social media to
connect to their audiences,
and your publication should
too. Get some helpful hints for
connecting with your school
through social networking and
other websites. You’ll also
see a few tools that can make
your newsroom more efficient
and, just maybe, more fun.
Gaga for Google
Docs
Revolutionize deadlines and
production for your publication
staff by increasing accountability,
fostering collaboration and
ditching the shared drive — all
while saving paper and toner —
with Google Docs. Learn tips and
tricks, both basic and advanced.
If you’re not using Google Docs
yet, you will after this session.
Game changer
Has your yearbook staff been
trying to ignore the influence of
digital media, thinking it doesn’t
apply to you? Unsure how to
change what you do to reflect
new technology? Looking for
ideas on how to use social media?
See what others are doing
and learn how to make some
changes to stay in the game.
Going online on the
cheap
Aimed at beginners, this program
for students and teachers is a
brief overview of the options
available for taking your school
media online. From buying a
domain to considering what to do
with online comments, there are
a myriad of topics to consider.
New media:
blogging
Speakers from The Kansas
City Star will talk about the
new interest in blogging by
both writers and the public
and what has worked for their
website. Learn how to get a
blog if you’re in a newsroom,
how to write headlines for
blogs and Web items, and the
difference in news judgment
from print to Web. Get tips on
how to grab readers’ interest.
Save the
environment: Go
Google Docs
Students will have the opportunity
to explore the inner function
of Google Docs and how it can
help your newspaper. No more
excuses about missing work.
No more disorganization. No
more being unavailable for
conferencing on work. Google
Docs has really helped to
organize this school’s newsroom
and the adviser will help you learn
how to make your life easier.
Discussion of more advanced
functions will be provided if
the audience is more skilled.
Social media
guidelines and tips
Major companies are using
emerging and social media to
connect to their audiences,
and your publication should
too. Get some helpful hints for
connecting with your school
through Facebook, Twitter,
the Web and more. You’ll also
see a few sites that can make
your newsroom more efficient
and, just maybe, more fun!
Thou shalt not
shovel
So you’ve decided to make a
serious effort to become an
online media source. Don’t
make the mistake of thinking
online stories are the same
as print stories. Attend this
session and learn how to write,
produce and edit for an online
audience, and how to avoid
the dreaded news shovel that
could dig your online grave.
Writing for the Web
Getting stories online can seem
daunting, especially with a print
newspaper still to produce.
But the task isn’t as difficult
as it appears. The trick? Work
smarter, not harder. Learn
some basics of online news
writing as well as a few easy
ways to get those stories to
the Web with resources you
probably already have in place.
The name has changed, but the people, products and services are still the same.
Taylor Publishing is now Balfour.
The only changes you’ll notice are better opportunities for your school and students.
Go to balfour.com and come by our booth to learn more.
 continued from page 4
who participate can come as a group, join with other participants
to create a PLC on site or simply learn about the NJPLC model and
take that knowledge home to create their own group. Taught by Jim
Streisel, Carmel (Ind.) High School, Paul Restivo of Spring Hill, Kan.,
and Karen Barrett, Wheeling (Ill.) High School, participants are
certain to walk away knowing there are others who share the same
challenges as opportunities. Cost is $25. Limit 54.
JEA Outreach Academy • Free
The Outreach Academy is a free, intensive pre-convention
seminar, running from 8:30 am-4:30 pm, for publications advisers
who have five years or fewer advising experience and/or teach in
schools traditionally underrepresented in JEA membership, espe-
cially low-income, urban and rural schools. See page 12 for more
information and an application form. Limit 30.
Break with a Pro
Kick off your morning with tailored, small group discussion sessions
with journalism professionals in traditional and specialized areas.
Media professionals will share information about their work and
backgrounds 9-11 am Friday.
To ensure this activity is filled on a first-come, first-served basis, only those
who register online will be able to sign up for Break with a Pro. This activity will
be marked as “FULL” on the online registration form once the limit for partici-
pants is reached. See page 28 for more information on registering
online.
Break with a Pro sessions are available for the following career
areas: Newspaper News, Newspaper Feature, Newspaper Sports,
Newspaper Op-Ed, Online Journalism, Public Relations, Journalism
Education, Photojournalism, Advertising, Media Law, Broadcasting,
Graphics, Magazine, Cartooning, Yearbook Representative, Advo-
cacy Journalism, Ethnic Media and Copy Editing.
Participants must preregister using the online registration form
and pay an additional fee of $5 per student to cover beverages. The
deadline to register for Break with a Pro is Oct. 21. Tickets will be
included in the adviser registration packets.
Students are encouraged to develop questions on career prepa-
ration requirements, nature of work, salary level expectations and
job availability. They may also inquire about how to handle issues or
situations in their work as student journalists.
Computer Sessions
Hands-on computer sessions both Friday and Saturday will give
participants helpful tips on making publication production easier, in-
cluding use of InDesign, Photoshop, Illustrator, podcasting tools and
Web design programs. Advisers-only sessions also will be offered.
Sign-up sheets and tickets will be at the convention registration
desk, beginning Thursday at 1 pm. Limited to two individuals per
school per session.
Space is limited to 34 attendees per session, so sign up at the
convention registration desk as soon as possible. Two attendees will
share each computer. Computers for the lab are provided by Wals-
worth Publishing Co.
Media Swap Shops
These sessions encourage students and advisers to network, share
ideas, concepts and publications. Swap Shops for high-school and
middle-school students are 8 pm and 9 pm Friday, Nov. 12, and the
Swap Shop for advisers is 9 am Saturday, Nov. 13. The events are
conducted at round tables with 10 students (or advisers), each
from a different school, at each table.
To ensure that this activity is filled on a first-come, first-served basis, only
10
those who register online will be able to sign up for Swap Shops. This activity will
be marked as “FULL” on the online registration form once the limit for participants
is reached. See page 28 for more information on registering online.
There is no charge to particpate, but participants must prereg-
ister using the online registration form. The deadline to register for
Swap Shops is Oct. 21. Space is limited. Tickets will be included in
the adviser registration packets.
Each newspaper, newsmagazine and literary magazine partici-
pant should bring at least nine copies of recently published issues to
exchange. Yearbook and video participants should bring one copy
of the most recently published work to show and, if they choose,
enough to exchange. Yearbook and video participants may want to
establish an exchange list with others at their table so books and
videos can be mailed when staffs return home.
Meet, Greet and Eat
The Journalism Education Association invites all teacher/adviser
delegates, especially those attending the convention for the first
time, to come to one of seven regional Meet, Greet and Eat ses-
sions. This is a great chance to get to know other journalism teach-
ers from your area and to pick up tips on getting the most out of
conventions. If you are interested, you may also be linked with a
mentor, or you could become a mentor.
Following the Meet, Greet and Eat sessions at 7:15 am Friday, you
are invited to attend the 8 am JEA General Membership Meeting.
Adviser Luncheons
To ensure that luncheons are filled on a first-come, first-served basis, only those
who register online will be able to sign up for adviser luncheons. Luncheons will
be marked as “FULL” on the online registration form once the limit for attendees
is reached. See page 28 for more information on registering online.
Tickets for the luncheons are $35 and should be paid with your
registration. The deadline to register for adviser luncheons is Oct.
21. Tickets will be in the adviser registration packets.
Friday’s Luncheon
The Friday luncheon will be from 11 am-1 pm. Entrées include meat
and vegetarian options. Mark your entrée preference on the online
convention registration form. This luncheon will honor the Kansas
City local committee.
Saturday’s Luncheon
The Saturday Adviser Awards Luncheon will be from noon-2:20
pm. JEA, NSPA and Dow Jones News Fund will present their annual
awards. New and renewing Certified Journalism Educators and
Master Journalism Educators also will be recognized. Speakers will
be JEA’s Carl Towley Award winner, and the Dow Jones National
High School Journalism Teacher of the Year.
Entrée choices include meat and vegetarian options. Mark your
entrée preference on the online convention registration form. Make
reservations early, especially if you are to be recognized. Satur-
day’s luncheon is being sponsored by Herff Jones.
Awards Ceremonies
Winners of the NSPA Best of Show, NSPA Pacemakers and national
individual awards will be honored 3:30-5 pm Saturday. JEA and
NSPA encourage everyone to celebrate all winners.
Winners of JEA Write-off contests, Ryan White Excellence in Jour-
nalism awards and Future Teacher Scholarships will be recognized
during the closing ceremony Sunday from 8:30-11:30 am.
The awards ceremonies offer an opportunity to share with oth-
ers and celebrate as a staff. They are convention highlights your
staff won’t want to miss.

Official Convention T-shirt
Pre-order with online registration
Make the converge in KC complete by
wearing your official convention T-shirt.
The T-shirts will be gray and short-
sleeved, with the logo in the center of the
front. Shirts are available in sizes small,
medium, large, extra-large and 2X-large.
The cost is $12 each. Advisers can pre-
order shirts using the online convention
registration form and pick them up for
their staff at the convention, near the
registration desk. The deadline to pre-order is Oct. 21.
Curriculum Exchange CD
Advisers can participate in a free give-and-take opportunity at the
Kansas City convention. “Give” lesson(s), teaching and advising
ideas, class handouts, or staff management material files, then
“take” home from the KC convention a free CD of files from dozens
of other teachers. Please identify your submissions with an appro-
priate category label (see below) and include your name, school,
address, e-mail and phone number. If you have adapted material
from another source, please identify and credit the original source
of the material.
Category Labels: Yearbook-specific • Newspaper-specific • Broadcast-specific •
Interviewing • Writing/Style/Coaching Writers • Photography •
Design/Typography • Theme Development • History/Law/Ethics •
Staff Organization/Motivation
Submit only PDF files. Other file formats can be converted to PDF
in Windows programs using the free PDFCreator plug-in available
at http://bit.ly/kc_pdfcreator, or using the built-in Save as PDF fea-
ture on the Mac. No hard copy documents will be accepted. Your
CD will be waiting for you when you check in at the convention. All
files should be e-mailed to Laurie Folsom at lfolsom@usd497.org by
Nov. 1.
First-Time Attendee
Orientation Meeting
Advisers attending their first JEA/NSPA convention should consider
attending a short orientation meeting Thursday at 6:45 pm in the
ballroom where the opening and keynote presentation will be held.
A general overview and explanation of convention events and how
to get the most out of them will be provided. Location and additional
details will be published in the convention program available at
registration.
Meet the Mentors
This is your chance to talk one-on-one with a JEA mentor. Ask for
advice. Ask about how to get a mentor for yourself. Ask about how
to become a mentor. Or just talk about teaching and advising. All
JEA mentors are experienced journalism educators who are good
listeners and have plenty of tricks up their sleeves to help you solve
journalism problems. Stop by and visit in the Adviser Hospitality
room on Friday and Saturday. The Meet the Mentor schedule will be
listed in the convention program.
Adviser Receptions
All advisers are invited to attend the receptions Thursday and
Friday evenings. The receptions are a great way to meet new col-
leagues and relax with old friends.
Thursday’s reception, following the keynote speech, will give new
and first-time attendee advisers a chance to meet the local commit-
tee, the JEA and NSPA board members and JEA and NSPA staffs.
This informal reception will be held from 9:30-11 pm. Thursday’s
reception is sponsored by hsj.org & my.hsj.org.
Friday’s reception will be from 8:30-11 pm and will feature a fund-
raising auction to benefit the Student Press Law Center. Those who
are judging Write-off competitions are especially encouraged to at-
tend after they finish judging.
Adviser Hospitality
Meet with your colleagues from across the country in the adviser
hospitality suite, a hot spot for advisers. The hospitality room will be
open 8 am-5 pm Friday and 8 am-noon Saturday. Local committee
members will be available to recommend sightseeing, dining and
entertainment options. Friday morning hospitality refreshments are
partially underwritten by Friesen Yearbooks.
Student Activities
Make the most of being at a national convention by taking time and
making an effort to meet staffs from other parts of the country. A
dance will be from 9-11:30 pm on both Friday and Saturday. Stu-
dents must present their convention name badge to be admitted.
Friday’s student entertainment is sponsored by School Newspapers
Online.
Certification Testing
Testing for JEA certification is scheduled for 3:30-6 pm Friday, Nov.
12. Tests will be given in a computer lab so test takers will have
the option of handwriting or using a computer to generate their
answers.
The application is at the Certification section of the JEA website
at www.jea.org. For more information contact JEA Headquarters,
Kansas State University, 103 Kedzie Hall, Manhattan, KS 66506; 785-
532-5532, or jea@spub.k-state.edu.
Applications must be postmarked by Oct. 1, 2010, to be tested or
recognized in Kansas City.
CJE applicants must complete an application, provide evidence
of a valid state teaching certificate and provide evidence of journal-
istic training from one of two options:
Option A: Copies of transcripts showing a college major or minor
in journalism or mass communications, or 18 semester (27 quarter)
credits of journalism including course work in newswriting and re-
porting, communications law and publications advising. Credit may
be from undergraduate or graduate courses, workshops, indepen-
dent study (correspondence) or technology classes.
Option B: Provide evidence of three years, minimum, journalism
teaching or advising and pass a written examination administered
by JEA at a convention.
Test results will be sent six to eight weeks after the convention,
and applicants will be notified about selection as soon as all applica-
tion procedures are complete. Those passing the test in Kansas
City will be honored at the Anaheim convention, April 14-17, 2011.
The CJE application fee is $60 for JEA members; $110 for non-
members. Fees cover a portion of administration, judging, mailing,
cost of pins and certificates.
Applicants for Master Journalism Educator must have earned
CJE status; verify five years of journalism teaching or advising expe-
rience; submit a letter of endorsement from a supervisor; show evi-
dence of participation in scholastic journalism professional growth
activities at local, state, regional or national levels; pass the MJE
exam; and submit a pre-approved project, paper or teaching unit.
Application fee for MJE status is $85 for JEA members; $130 for
nonmembers.
CJE award certificates and pins or MJE plaques and pins for
those who have completed requirements since the fall convention
will be presented during the Adviser Luncheon from noon-2:20 pm
Saturday, Nov. 13.
11
 JEA Outreach Academy Deadline: Oct. 8, 2010 Send form and personal statement to:
Want relevant, professional development training that can Include a personal statement (300 words maximum) Outreach Academy
explaining your teaching/advising situation, the chal- c/o Sharon Martin, Wichita High School East
immediately jumpstart your journalism teaching skills and lenges facing your school publications, your goals 2301 E Douglas
your program? Consider applying to attend JEA’s Outreach for those publications, and how you and your school Wichita, KS 67211
Academy on Thursday, Nov. 11, a free, one-day pre-convention will benefit from your attendance at this event. E-mail smartin2@usd259.net
workshop developed in 2005 for media advisers who have five
years or fewer advising experience and are from the Kansas Name School
City area.
Sponsored by JEA and coordinated by its Multicultural Com-
mission, the goal of the academy is to promote diversity and School Address
membership growth and help build strong journalism programs
by “reaching out” to advisers in schools traditionally under-
represented by JEA, especially low-income, urban and rural City State Zip
schools.
The one-day program includes discussion of teaching journal-
ism to highly diverse populations, effective instructional tech- Home Address
niques, resources for teachers in and out of the classroom, and
organizations ready to help advisers.
Limited to 30 participants, the Outreach Academy runs from City State Zip

8 am-4:30 pm and includes a continental breakfast and lunch.

Tuition is free.
Participation in the program also includes free registration to Work Phone E-mail Address

the Kansas City JEA/NSPA Convention Nov. 11-14.

Priority for admission will be given to advisers from the host
city and surrounding areas. Special consideration will be given Subjects Taught How Long?

to advisers who are new to JEA in schools with economically

disadvantaged students, advisers of color, and advisers with
fewer than five years advising experience. As an added bonus, Publications Advised How Long?

outreach participants are eligible for scholarships to other jour-

nalism workshops. JEA will also pay up to $100 in substitute pay
No. of Years Teaching No. of Students at Your School
to each participant’s school district.
To apply, complete the application form at right and mail with your
letter, which must be received by Oct. 8, 2010, to Sharon Martin, Wich-
ita High School East, 2301 E. Douglas, Wichita, KS 67211. E-mail smar- School is: ❑ Public ❑ Private ❑ Parochial/Religious
tin2@usd259.net for more information. You can also download Grade Levels at Your School Percentage of Minority Student Enrollment
the form at www.jea.org/diversity.

Scholarship Opportunities Scholarship Application Form Deadline: Oct. 8, 2010

Name
JEA, NSPA and the Kansas City local committee will provide up
to 100 need-based registration scholarships for metropolitan-
area students in Kansas City. Priority will be given to students Home Address
from underrepresented groups and low-income students.
To apply, students must complete the application form on
this page; explain in a one-page typed letter why they want to City State Zip
attend the convention and how the scholarship would help them.
A letter of recommendation from the school media adviser
or other school administrator should address the student’s Home Phone E-mail Address

interest in journalism as well as financial need.

Each scholarship will cover the recipient’s registration
fee, but not hotel or other expenses. Students attending the Adviser’s Name School

convention must be accompanied by a media adviser or other

responsible adult.
School Address
Send letters of application to: JEA/NSPA Convention Scholarships,
c/o Cindy Horchem, Piper High School, 4400 N. 107th St, Kansas City,
KS 66109, or e-mail documents to chorchem@piperschools. City State Zip
com. If you are e-mailing your materials, please paste your
application form and your letter into the e-mail. Please ask your
recommender to send his/her letter separately via e-mail or Adviser’s Phone Adviser’s E-mail Address
mail.
Applications must be received no later than Oct. 8, 2010.
Recipients will be notified no later than Oct. 21. Parent/Guardian’s Name Parent/Guardian’s Phone

How would you like to be notified if you are a scholarship recipient? ❑ Mail ❑ E-mail ❑ Phone

12

No preregistration is required for individual breakout sessions unless marked with an asterisk. Seating in each meeting room is limited, and convention officials encourage
advisers and students to choose alternate sessions in the event a meeting room fills quickly. Sessions are 50 minutes long, unless otherwise noted, with 10-minute
breaks between sessions. All sessions will be at the Kansas City Convention Center. Please check the final convention program for specific session descriptions, and
exact times and locations. The program will be available on the JEA and NSPA websites in late October. The Convention Update, distributed at the convention, will
have changes, cancellations and last-minute additions that did not make it into the printed program.
Sessions for New
or Nearly New
Advisers
If you’re a rookie journalism
teacher or adviser, come to these
sessions to absorb knowledge
from JEA mentors willing to share
their expertise:
Doing National Board
Certification with journalism
Newspaper nightmares begone!
On being mentored
Revving up your publication:
Years 1, 2, 3 (or anytime)
Taming the grading monster
Proven strategies to make money
Adviser-editor rapport
Management skills for
advisers, student editors
Teaching accountability: Student
journalists and ethical choices
How many administrators does
it take to spell ratatouille?
Juggling print and digital media
10 ways to become an award-
winning publication
Introducing ‘Protocol for
Free and Responsible
Student News Media’
Sessions for
Administrators
A number of activities and ses-
sions during the convention will be
of interest to school administra-
tors. Administrators are invited to
attend any and all sessions at the
convention. Registration fees will
be waived for administrators who
are encouraged to attend these
events on Friday:
Meet, Eat and Greet, 7:15
a.m. (see p. 10 for more
information)
JEA General Membership
Meeting, 8 a.m.
Advisers Luncheon, 11 a.m.
Preregistration is required and
the cost is $35 (p. 10)
Keynote Speaker, 1 p.m. (p. 3)
Check the schedule for these sessions:
Why consider JEA certification?
Establishing a national PLC for
journalism teachers, advisers
The importance of sound editorial
policies
Getting all stakeholders to buy
into free, responsible student
media
Tentative convention sessions
Designating your publication as a
public forum
Making the case for scholastic
journalism
Middle School/
Junior High
sessions
A special track designated for
middle school/junior high stu-
dents and advisers will be offered
at the convention. Be sure to
attend “Middle Madness,” the first
session, at 6:30 p.m. Thursday.
Check the program booklet for
other sessions especially ap-
propriate for younger student
journalists.
What You Need
to Know to Be
Certified
Advisers interested in pursuing
JEA’s Certified Journalism Educa-
tor or Master Journalism Educa-
tor status may be interested in
attending these sessions in prepa-
ration for testing:
Why Consider JEA Certification?
Coverage, Content and Writing
Graphics and Design
Journalistic Writing and AP Style
Legal and Ethical Issues
Managing Student Media
Photojournalism
Role and History of Media
Digital Media
sessions
See page 8.
Other sessions
10 ways to become an award-
winning publication
101 free resources for digital media
20 ways to improve your writing
20 ways to make your
yearbook amazing
30 years: Still LOVING advising
A designer’s guide to what works
A snapshot of convergent trends
Add energy to your
yearbook spreads
Adobe Flash Catalyst CS5
Adobe InDesign CS5
Adopt a columnist
Adviser-editor rapport
Advising publications Q & A
All the students, all the time
Are your media cutting
edge? If not, converge
Avoiding column chaos
Ban boredom from yearbook copy
Be an action hero
Better, by design
Beyond the interviewing basics
Big ideas for small schools
Blogging sports
Blogging the news
Brand yourself and your
identity online
Color use and abuse
Concert photography
Confessions of a font fanatic
Contemporary coverage
Convention wrap-up
Copy editing
Creating a media
convergence course
Deadline: A not so dirty word
Design with help from our friends
Designating your publication
as public forum
Digging deeper: Finding the heart
of the personality profile
Diving deep
Doing National Board Certification
with journalism
Don’t say ‘cheese’!
Duct tape and high funkadelity
Engaging your community online
Establishing a national PLC
for journalism teachers
Everyone’s a critic
Feature writing: Tell the
real stories
Fighting Back: Taking on censorship
Finding a photographic hero
Fixing your sports pages
Gaga for Google Docs
Game changer
Get Certified: Coverage,
content and writing
Get Certified: Design and graphics
Get Certified: Determining
news value
Get Certified: Journalistic
writing and AP style
Get Certified: Legal and
ethical issues
Get Certified: Managing
student media
Get Certified: Photojournalism
Get Certified: Role and
history of media
Get in the CAR
Getting all stakeholders to buy into
responsible student media
Going online on the cheap
Grading: Ideas for making it easier
Have questions about Quill and
Scroll? Here’s the scoop
Hidden in plain sight
How do you motivate a slacker?
How many administrators does
it take to spell ratatouille?
I’ll do it myself
*InDesign creativity
Interviewing 101
Interviewing in the age of e-mail
Introducing ‘Protocol for
Free and Responsible
Student News Media’
It’s the little things
Journalism’s 10 deadly sins
Juggling print and digital media
Keeping your readers alive,
awake, alert and enthusiastic
Line ‘em up and shoot ‘em
Maintaining a successful
broadcast program
Make a difference
Make it work
Making the case for
scholastic journalism
Management skills for advisers,
student editors
Mastering master pages
in InDesign
May the best writer publish
Meet this press
Middle madness
New broadcasters: Building a
high-school newsroom
New media: blogging
Newspaper advertising
makes you free
Newspaper nightmares begone!
Ning: The power of social
networking
On being mentored
Open forum for discussion of prior
review, censorship (2 hrs.)
Open forum on press rights
Open forum to discuss student
news media ‘Protocol’
Organization 101
Photographic awesomeness
Photography portfolio 2.0
Photojournalism ‘rules’
*Photoshop for advisers (2 hours)
Portfolios for junior high/
middle school
Press rights and the private school
Print, pixels and people
Proven strategies to make money
Publication pride in the private/
parochial school
Putting on the breaks
Real yearbook
Rethinking critical thinking
for editorial leadership
Revitalize your interview
techniques
Revving up your publication:
Years 1,2,3 (or anytime)
Save the environment:
go Google docs
Scholastic press association
roundtable (2 hours)
Scoring with sportwriting
Selecting classroom materials
Shooting photos with
stopping power
Snooping for word crimes
So you want to be a columnist
Social media guidelines and tips
*Soundslides: Preparing audio and
images to tell a story (2 hours)
Southapalooza: Using video
for interactive events
Starting a paper in the inner city
State laws protecting
press freedom
Stemming assault on scholastic
journalism programs
Successfully overcoming the
grading nightmare
Take the ‘dead’ out of deadlines
Taking the ‘lede’
Taking your daily announcement
show to the next level
Taming the grading monster
Teaching accountability: Student
journalists and ethical choices
Tell great stories
The best of newspaper design
The big interview
The digital age of peer editing
The importance of sound
editorial policies
The Pacemaker
The Power of 10:Awesome
academics
Thou shalt not shovel
Tips and tricks for preparing
for college journalism
Top 10 ways to be organized
in yearbook
Trends in high school
newspaper design
*Understanding CSS and HTML
Using photography websites,
blogs for visual storytelling
Virtual’ football coverage
Website design using iWeb
What we sell is credibility
What’s the alternative?
When editors earn their pink slips
Why consider JEA certification?
Write for JEA’s magazine
Writing for the Web
Writing the personal column
Yearbooks in the 21st century
You can’t handle the truth
13
 On-site contests & critiques
Best of Show
All high school staffs (with students attending) and junior high advisers are
invited to enter their newspaper, yearbook, newsmagazine, broadcast produc-
tion, literary arts magazine or website in the NSPA Best of Show competition
in Kansas City.
The competition is held during each JEA/NSPA convention. Best of Show win-
ners will be announced at the awards ceremony at 3:30 pm on Saturday, Nov. 13.
Newspapers, newsmagazines and broadcasts must be published between
Aug. 5, 2010, and the start of the convention. Only 2009-2010 yearbooks and
literary magazines will be accepted. Websites must have been updated since
Sept. 1, 2010. No interactive yearbooks can be accepted.
NSPA Best of Show competition rules:
• High school publication staffs must have at least one student representative
registered for the convention in order to be eligible for the Best of Show
competition. Junior high publications may be entered as long as the adviser
is a registered delegate at the convention.
• A special-edition newspaper/newsmagazine should meet one or more of
these qualifications: anniversary commemoration; extra edition or thematic
coverage (majority of coverage devoted to one topic). Schools may enter
one issue of their newspaper or newsmagazine in the regular newspaper or
newsmagazine categories and one issue in the special edition newspaper/
newsmagazine category. No issue or edition may be entered in more than
one category.
• Broadcast entries will consist of a single program on DVD, which may not be
longer than 20 minutes. Please label DVDs with school and program name.
All broadcasts — both audio and video entries — will be judged together.
Dependent on entry totals, broadcast programs may be divided into catego-
ries based on airing frequency.
• Member publications of any kind may enter in the website category. Entries
will be judged for general excellence in coverage, interactivity, breaking
news, design and rich media.
• Non-special edition newspaper and yearbook categories are divided ac-
cording to publication size. Junior high publications are judged in separate
newspaper and yearbook categories. Newsmagazines and literary arts
magazines compete in separate categories.
• First-place winners in each category will receive trophy cups. Second
through 10th place winners receive award certificates. Some categories
may have fewer than 10 places due to number of entries.
• Publications must submit their entry on-site at the Best of Show desk near
convention registration. There is no longer an entry form to complete. Do
not mail entries to NSPA prior to the convention.
NSPA membership is required to participate in all contests at the high
school level; junior high/middle school entries do not require NSPA member-
ship at this time. Entry fee is $10 per category, payable by cash, check or
credit card. Entry fees may be prepaid using the convention registration form,
provided your NSPA membership is current for each publication entering.

Type of media: Deadline: postmarked by Oct. 8, 2010

On-site Critiques New procedure (use a separate form for each category)
Send form and the $30 fee
Both beginning and experienced advisers and staffs can benefit ❑ Newspaper (up to three issues)
(payable to JEMKC) to:
❑ Newsmagazine
from the on-site critique, which is available to all convention regis- Jill Chittum
❑ Literary magazine
trants for $30. Staff members and advisers will sit down with an ex- 7040 Cody
❑ Yearbook
perienced adviser or professional journalist and go over the school’s Shawnee, KS 66203
❑ Video Broadcast
most recent publications or broadcasts. This one-on-one opportunity
allows staffs to ask questions and get clarifications as needed. Each
School Publication/Production Name
critique will last 30 minutes.
Preregistration is required for all media for purposes of pre-
Address
scheduling judges and times. To request a critique, complete the form
and send with payment, postmarked by Oct. 8, 2010, so the evaluators will
have time to critique the material prior to the start of the conven- City State Zip

tion. Materials postmarked after that date will not be critiqued and
will be returned at the convention. Adviser Phone
Critique assignments with critiquer’s addresses will be e-mailed to each
adviser before the convention, and the adviser will be responsible for mail- E-mail Address Cell Phone (for on-site communication with critiquer)
ing the publication to the critiquer by Oct. 31. All information will also be
available at the critique registration desk. Advisers and critiquers will
be given each other’s e-mail addresses and cell phone numbers to All Entries: Time Preference (critiques last 30 minutes)
enable them to work out a meeting time if the time assigned does not ❑ Friday am ❑ Friday pm ❑ Saturday am ❑ Saturday pm
School Enrollment Staff Size Means of distribution? Means of financing?
work. Registrants should check the schedule at the Critiques desk
before 8 a.m. Friday to verify their appointments and see if changes
have been made. Critiques are scheduled on Friday and Saturday Yearbook and Literary Magazine only:
beginning at 8 am. It is possible to schedule a critique during the Price Number Sold When are books distributed?

Write-off time, so please indicate whether you will be participating in

Write-offs. Ad rates? Describe theme or continuity of ideas
Schools should send up to three different issues of their news-
papers/newsmagazines or one copy of their most recent literary
Newspaper and Newsmagazine only:
magazine, yearbook or videotape. Yearbook staffs may choose to Frequency of Distribution Circulation What are the ad rates?
submit CDs or DVDs with PDFs of their current books if they’d like a
more up-to-date critique. Please address any questions or concerns
to Jill Chittum, e-mail: jillchittum@gmail.com. Be sure to put “On-Site
Is beginning journalism a prerequisite for participation? ❑ Yes ❑ No
Critiques” in the subject line. Registration forms and payment should
Does the staff have a class period in which to work? ❑ Yes ❑ No
be mailed to Jill Chittum, at 7040 Cody, Shawnee, KS 66203. Checks
should be made payable to JEMKC. Pct. work done by students: Typesetting [ %] Paste-up [ %] DTP [ %] Photo [ %]

14
 Payment of $12 per student may be made with various credit
Write-off Competition cards, through Pay Pal, check or purchase order. Mail check to JEA
REGISTER ONLINE for Write-offs Kansas City Write-off Contest, Kansas State University, 103 Kedzie
at www.jea.org Hall, Manhattan, KS 66506. Fax official, signed purchase orders to
785-532-5563. Write-off entries must be paid in full before students
Forty-six high school Write-off categories will be offered to stu- are allowed to participate on Friday, Nov. 12.
dents who compete in the JEA Write-offs on Friday, Nov. 12. Junior Call JEA Headquarters toll free at 1-866-532-5532 or e-mail Sharon
high/ middle school students may also choose to compete in the high Tally at stally@k-state.edu if you have questions.
school contests. Contests with fewer than four entries will not run.
continued on page 16
On-site broadcast contests begin at 8 a.m. Friday; On-Air Report-
er and Broadcast Commentary begin at 1 p.m.; carry-in broadcast
contests begin at 1:30 p.m.; and Broadcast Newswriting will be 4-6
p.m.
All other categories run 4-6 p.m. Students late to their contests
may not be able to participate. Photography entries must be submit-
JEA Membership Form
Send this form to JEA now and qualify for Deadline: paid before contest
ted digitally on or before the registration deadline of Oct. 21, and lower member rates immediately! Send form and fee to: JEA Membership
according to the rules. This gives time to the judges to give good Kansas State University, 103 Kedzie Hall
feedback. Adviser must be a JEA member for students Manhattan, KS 66506-1505
For all contests check the schedule in the Convention Update fo to enter Write-off competition. Fax: 785-532-5563
room assignments.
❑ New member ❑ Teacher/Adviser $50
WRITE-OFF REGISTRATION DEADLINE: Oct. 21, 2010 (online only)
❑ Renew (____ years as a member) ❑ Associate (non-teacher) $50
COST: $12 per student. No refunds.
Check the address where you want your mailings sent (home or school). Please print.
Online pre-registration is required. Entries will be accepted on a Name ❑ CJE ❑ MJE
first-received basis, as space is limited for some contests. Students
and their advisers must be registered for the convention to participate, and
the adviser must be a member of JEA. No on-site registrations will be ac- ❑ Home Address
cepted; however, name substitutions are allowed until noon Friday at
the Write-off check-in desk. If your student has a documentable dis-
ability, you need to request any accommodation when you register.
Home City State Zip
Know the updated rules for the Write-offs or risk disqualification.
After Sept. 13, the updated rule book for Write-offs can be found
in a downloadable pdf version at www.jea.org. If you have other
School Name
questions, you may call JEA Headquarters toll-free at 866-532-5532
or at 785- 532-5532, 8 am-5 pm CT, Monday through Friday.
❑ School Address
Contest Registration Step by Step:
JEA Write-off registration is online for the Kansas City convention.
Follow these steps to make the process easier: School City State Zip
• Adviser MUST be a current JEA member for the online Write-off
registration form to work. Join JEA or renew your membership at
www.jea.org/join/step1.php. Home Phone Work Phone/Ext.
Membership should be activated by Oct. 19 to meet the Oct. 21
Write-off deadline. Membership is not processed until funds are re-
ceived. A purchase order starts that process but is NOT sufficient to Adviser
complete the process.
If you have not already done so, you must activate your JEA ac-
count at www.jea.org/membersarea/register.php BEFORE you login. E-mail Address
You will need an e-mail address and your JEA member number for
this step. Look on the label of C:JET magazine or your membership
card. (If you do not know your number, there is a prompt to find it.)
• After Sept. 13, download and print a copy of the Write-off Rules. I would like to be on the JEA LISTSERV (e-mail required): ❑ Yes ❑ No ❑ Already on LISTSERV
Listserv E-mail Address
Decide with your students what to enter. Be sure to bring the Rules
and required supplies with you to the convention.
• Confer with other advisers in your school to decide what stu-
dents will participate in each category. Each student may enter only
ONE category. Each school may enter ONE STUDENT PER CAT- I advise: ❑ Newspaper ❑ Newsmagazine ❑ Yearbook ❑ Literary Magazine
EGORY, with the exception of some broadcast contests with teams ❑ Online ❑ Radio ❑ TV ❑ Video Yearbook ❑ Photography
of two students. Method of Payment:
• Log in to JEA.org on the home page with your e-mail address
❑ Check #_________________ made payable to Journalism Education Association.
and password. This will take you to the Members-Only area. Click on
the Write-off section in the window. By clicking on Write-offs you will ❑ Official PO #____________________. Membership activated when payment is received.
see a link to register students. Type carefully, capitalizing the first
letter of first and last names and lowercasing the rest. DO NOT type ❑ Visa ❑ MasterCard
Card # Exp. Date
in all caps or all lowercase. The database from this form will be used
to process certificates.
Although it’s preferred one adviser enters all entries from a
Cardholder’s Signature
school, two or more advisers may enter their students separately if
X
paying separately. Collaborate on this. One adviser cannot change
another adviser’s entries.

15
 continued from page 15 Computer Design Contests
(Categories 22-27)
Write-off Contests Read the rules that apply to these contests at www.jea.org. All
The following are the contests offered for Kansas City. Infor- computer design entries should have appeared in either a newspa-
mation about changes for this convention and details about the per, literary magazine or a yearbook during the previous year or be
contests are in the updated Write-off rules that can be downloaded slated for publication during the current school year and may not
from www.jea.org. after Sept. 13. An asterisk marks the contests that have been entered in any previous JEA Write-off contest. Do not
have been added or changed significantly since last fall’s convention. Check attach tearsheets to these entries, but follow the rule book that de-
the rules for updates on all contests. scribes the labeling requirements for the back of the entry. Entries
that do not follow the rules will be disqualified.
Newspaper/Newsmagazine Contests
(Categories 1-8 and 41) 22: COMPUTER DESIGN: HEADLINE (CARRY-IN)
Contests 01 through 06 and contest 41 will include a 30-minute 23: COMPUTER DESIGN: LOGO (CARRY-IN)
presentation followed by a 15-minute question-and-answer period. 24: COMPUTER DESIGN: INFOGRAPHICS (CARRY-IN)
The remainder of the time will be for writing or drawing. 25: COMPUTER DESIGN: ADVERTISING (CARRY-IN)
26: COMPUTER DESIGN: ART ILLUSTRATION (CARRY-IN)
01: NEWSWRITING 27: COMPUTER DESIGN: PHOTOSHOP ART (CARRY-IN)
02: EDITORIAL WRITING
03: FEATURE WRITING Photography Contests (Categories 28-34)
04: SPORTS WRITING DO NOT enter images in which the content has been digitally
05: REVIEW WRITING altered. Such images should be entered in the COMPUTER DESIGN:
06: EDITORIAL CARTOONING PHOTOSHOP ART (Carry-in) competition. (Photo illustrations are
41: BROADCAST NEWSWRITING acceptable as part of a portfolio in the portfolio contest.)
07: COMMENTARY WRITING Read the rules at www.jea.org that apply to all photography
08: NEWSPAPER EDITING / HEADLINE WRITING* contests, including online submission between Sept. 21–Oct. 21, and
caption requirements. Entries that do not follow the rules will be
News Layout Contests (Categories 9-11) disqualified. Entrants are required to attend a two-hour group cri-
Photos, topics and material for the Kansas City carry-in contests
tique from 4-6 p.m. on Nov. 12.
will be available online after registration closes Oct. 21. Read the
online rules carefully for the carry-in contests.
28: YEARBOOK SPORTS PHOTOGRAPHY
29: NEWSPAPER SPORTS PHOTOGRAPHY
09: NEWSPAPER LAYOUT (CARRY-IN) 30: YEARBOOK STUDENT LIFE PHOTOGRAPHY
10: NEWSMAGAZINE LAYOUT (CARRY-IN) 31: NEWSPAPER NEWS/FEATURE PHOTOGRAPHY
11: ADVERTISING 32: PHOTO STORY*
33: PORTFOLIO
Yearbook Contests (Categories 12-18) 34: PHOTO PORTRAIT*
12: YEARBOOK COPY/CAPTION: SPORTS
13: YEARBOOK COPY/CAPTIONS: ACADEMICS Broadcast Contests (Categories 35-46)
14: YEARBOOK COPY/CAPTIONS: CLUBS Check convention program and Convention Update sheet for
15: YEARBOOK COPY/CAPTIONS: STUDENT LIFE times and locations of broadcast contests. On-site contests that
require filming or editing are conducted Friday morning. Some of
Contestants, read rules at found at www.jea.org carefully. Pho- the contests require a pre-competition meeting; bring entry ticket.
tos and information for the Kansas City carry-in contests will be Carry-in contests require the contestant to bring the entry and to
available online after registration closes Oct. 21. remain for the two-hour critique session.
At least one member of an entry’s production team must be
16: YEARBOOK LAYOUT: THEME (CARRY-IN)* entered and present to win. A team = A two-person student col-
17: YEARBOOK LAYOUT: INSIDE PAGES (CARRY-IN) laboration on one entry.
18: YEARBOOK COVER/ENDSHEETS (CARRY-IN) See individual contests for type of formats accepted. Carry-in
contests require CD or DVD only format. Do not label entries;
Literary Magazine Contests moderator will provide you with a label. Entries must not have been
(Categories 19-21) submitted in any previous JEA contest. Read the rules that apply to
Contest 19 is carry-in. Material for the carry-in layout contest will all broadcast contests. Entries that do not follow the rules will be
be available online after registration closes Oct. 21. Read the con- disqualified.
test rules carefully.
35: BROADCAST NEWS STORY (CARRY-IN)
36: BROADCAST SPORTS STORY (CARRY-IN)
19: LITERARY MAGAZINE: LAYOUT (CARRY-IN)*
37: BROADCAST FEATURE STORY (CARRY-IN)
20: LITERARY MAGAZINE: POETRY
38: BROADCAST COMMERCIAL/PSA (CARRY-IN)
21: LITERARY MAGAZINE: ILLUSTRATION
39: IN-CAMERA FEATURE
40: ON-AIR REPORTER
41: BROADCAST NEWSWRITING*(SEE NEWS CONTESTS 1-6)
42: BROADCAST PACKAGE
43: VIDEOGRAPHY
44: BROADCAST COMMENTARY
45: SHORT DOCUMENTARY (CARRY-IN)
Students may submit their documentary in either radio or
television broadcast format.
46: PODCASTING (CARRY-IN)

16
CONVENTION SPONSORS Thanks!
JEA and NSPA wish to thank the following organizations
JEA and NSPA wish to thank the following
organizations for their sponsorships of convention
for their sponsorship and underwriting ofprograms
convention events:
and activities:

Academy of Art University • Friday adviser reception

Ball State University • General sessions
Friesens • Friday morning adviser hospitality refreshments
Herff Jones • Namebadge lanyards & Saturday adviser luncheon
hsj.org & my.hsj.org • Thursday new adviser reception
Jostens • Adviser tote bags
School Newspapers Online • Friday student entertainment
Balfour | Taylor Yearbooks • Printing of convention program
Walsworth Publishing • Macintosh computer lab

JEA Bookstore
The JEA Bookstore will be open Thursday, Friday
and Saturday. More than 300 different publications
for teaching journalism and advising publications
will be available. Topics include writing, interviewing,
advising publications, yearbook, newspaper,
computer technology, advertising, photography,
design, media law, electronic media, literary magazine
and organization. Advisers will receive a copy of
the bookstore catalog with convention registration
materials; others may pick up the catalog at the
bookstore. Students may also purchase forgotten
supplies for the Write-off competition. Shop early.
Quantities are limited. Visa, MasterCard, personal or
school check, purchase order and cash accepted.

JEA Bookstore Hours:

1-7 pm Thursday
8 am-5 pm Friday
8 am-3 pm Saturday 17
 Sightseeing, tours & transportation
Sightseeing Tours
These sightseeing tours require pre-payment using the form
on this page, postmarked by Oct. 11. All tours are scheduled
for Thursday, Nov. 11, and include motorcoach transporta-
tion (unless event is within walking distance). Please arrive
15 minutes prior to scheduled departure for the tours, which
will leave from the fountain across the street from the Mar-
riott lobby. All tours are based on a 30-passenger minimum
guarantee and subject to cancellation, with refunds issued, if
minimum is not met. For more information about the tours call
Blue Ribbon Arrangements and Tours at 913-649-5111.
Kansas City Sightseeing Tour Form
Mail form and payment to: Blue Ribbon Tours and Arrangements,
5200 W. 94th Terrace, Suite 109, Prairie Village, KS 66207
Or fax payment to: 913-649-3111
Deadline: postmarked no later than Oct. 11, 2010
Adviser Name Cell Phone
Kansas City Highlights
10 am-3 pm • $44
Kansas City is alive with beautiful, old architecture mixed with
the newly completed and continuing projects. Guests will enjoy
the sights of the city, learn a little history, and marvel at the hid-
den treasures revealed. The tour includes a stop at the National
World War I Museum at Liberty Memorial. Step back in time to an
extraordinary emotional and intellectual experience. Envisioned by
the people of Kansas City and designed by Ralph Appelbaum, the
new state of the art complex uses highly interactive technology
to bring history to life. The deck of Liberty Memorial provides a
wonderful panoramic view of Downtown Kansas City, Mo. No tour
would be complete without a visit to the world-renowned Country
Club Plaza, where more than 170 upscale shops and boutiques,
restaurants, theaters, offices and other businesses are located in
an outdoor shopping center that encompasses 14 square blocks.
The area was modeled after Seville, Spain, featuring beautiful
artwork, statuary and several of the city’s most outstanding
fountains. The tour will conclude with a drive along the city’s most
beautiful boulevard, Ward Parkway, where attendees will view
more beautiful fountains, statutory and the homes and estates of
the city’s most prominent citizens. Your tour guide’s commentary
will provide interesting anecdotes on the city and its people. Lunch
is on your own at Heartland Food Court in Crown Center.

School Daytime Phone

The College Basketball Experience
1-4 pm • $18
The College Basketball Experience is a world class entertainment
facility connected to Sprint Center by the Grand Lobby, with two
Adviser E-mail
floors and 41,500 square feet of basketball exuberance. It houses
the National Collegiate Basketball Hall of Fame, where visitors can
honor college basketball legends and learn about the history of the
School Address
game. But the CBE is not just a place where you go and look. The
word “experience” is in the title because that’s exactly what fans
can do: experience the game of college basketball. At “Beat The
City State Zip Clock,” fans try to make a game-winning shot before the buzzer
sounds, mirroring some of college basketball’s greatest moments.
At “Step To The Line,” fans face the pressure of a hostile arena
Check Number Credit Card Number ❑ Visa ❑ MasterCard while attempting to make as many consecutive free throws as
possible in a set amount of time. Or they can play like the big boys
on one of the Slam Dunk courts with rims at six different heights.
Exp. Date (MM/YY) Security Code on Back (3-digit) Signature Virtually every skill of the game has an activity station: rebounding,
passing, three-point shooting, free-throw shooting and more. For
X a change of pace, visitors can sit down at the ESPNU desk and call
the highlights of actual NCAA basketball action. There are also nu-
Thursday, Nov. 11 Cost #Tickets $ Total merous kiosks with fascinating insight from coaches and players.
The energetic sights and sounds of college basketball penetrate
Kansas City Highlights $44 the entire facility with a constant supply of audio, video and larger-
than-life visual graphics. Participants will walk with the tour coordi-
The College Basketball Experience $18 nator to the event site.

Science City Scavenger Hunt $33 Science City Scavenger Hunt

Total
$ their teammates to accomplish the assigned task in Science City,
Blue Ribbon Arrangements & Tours, Inc., reserves the right to cancel tours if registration
minimums are not met and issue refunds. All cancellations by attendees will be charged a
$5 per attendee processing fee.
Tours will depart from and return to the Downtown Marriott Hotel (Motorcoach will be
across the street from the Hotel Lobby by the fountain).
Tour reservations will be confirmed by email on or before October 29, 2010.
9:15-11:15 am • $33
This program is designed for participants to creatively work with
located in Union Station. Participants are grouped into teams and
team captains are selected. When the teams hear GO, the clock
starts and the hunt begins. At the end of the activity, the results
are calculated and the winning team is determined. The results are
given to the Group Leader and it is at the Group Leader’s discre-
tion to award prizes to the winning team.

18
 Chiefs’ media relations department to learn more about
Media Tours how they use multimedia and social media to interact with
Convention participants will have the chance to tour the fa- their fans.
cilities of several Kansas City-area media outlets.
Media tour registrations will be received by NSPA with VML
convention registration. A $15 fee will be charged for each 6. 10 am, 25 students, $15/person
tour, which covers any necessary administrative, transpor- VML is an interactive advertising agency that delivers
tation and tour fees. creative solutions at the intersection of marketing and
Space is limited on each tour. No more than two students technology. Their expertise ranges from building websites
per school may sign up for any one tour. To ensure that all to designing banner ads to building viral campaigns to cre-
tours are filled on a first-come, first-served basis, only those who ating software. Some of the world’s most respected and American
register online will be able to sign up for media tours. Tours will recognized brands look to VML to provide best-in-class
be marked as “FULL” on the online registration form once the tour interactive experiences, including Gatorade, American Airlines, Delta
limits are reached. See page 28 for more information on reg- Cancer Society, Southwest Airlines, Hershey’s, Colgate-
istering online. Palmolive, SAP, Hill’s Pet Nutrition, Microsoft, Sprint, T-
offer fare
All delegates registering for the media tours must submit
the Off-site Permission Form on page 24 to NSPA. Those
Mobile, LG, Sam’s Club and Xerox.
discounts
forms may be faxed to 612-626-0720 to accompany online Herff Jones Publishing Plant American Airlines offers 5 per-
registrations. 7. 8 am, 40 students, $15/person cent off the lowest applicable
All tours will take place on Thursday, Nov. 11. Students America’s newest yearbook-only production facility is published fare. To reserve a
attending tours should meet at the tours desk 15 minutes just 30 minutes from the convention hotel. Designed with discounted fare, you or your
before the times listed below. the flow of digital production in mind, a tour through this travel agent should call 1-800-
plant will allow you to see exactly how today’s yearbook 433-1790 and give the authoriza-
Kansas City Star Press Pavilion pages are handled and produced. Whether you’ve never tion number A77NOAC, or book
and Newsroom been to a yearbook plant before or it’s been a few years your flight at aa.com and use the
1. 9 am, 20 students, $15/person since you visited, your tour of this state-of-the-art year-
discount code 77NOAC. Book-
2. 11 am, 20 students, $15/person book plant will be educational. And a trip to the plant’s
ing by phone will result in a $20
The Star now boasts one of the most modern newspaper library — where thousands of recent yearbooks are
housed — provides inspiration as well. charge. If your desired ticket is
plants in the world. The new Press Pavilion (printing facility), not available in the discounted
located just northeast of the main Star building and within
walking distance of the Convention Center, is two city blocks
Lifetouch Yearbook Plant inventory, you may be informed
8. 1:45 pm, 40 students, $15/person that the code is invalid. Discounts
long with more than 420,000 square feet within four differ-
You work hard to make your yearbook great. Now you may be valid on zone fares.
ent levels. The eight-story building houses four 68-foot-tall,
can see how it gets printed—from start to finish. Join us Delta Airlines is offering a
ultra-modern Commander presses. The press operation is
on a plant tour to see the inner workings of a yearbook discount of 5 to 7 percent off full
highly automated, and just plain fun to see. The Star has a
publishing plant. fares and 2 to 5 percent off dis-
readership of over 550,000, and also prints numerous local
newspapers and the Wall Street Journal at the facility. The count fares if tickets are ordered
NBC Action News (KSHB Channel 41) via phone. Call 1-800-328-1111 and
newsroom is a short walk from the Press Pavillion.
9. 11:30 am, 25 students, $15/person
give the code NM64Y.
NBC Action News is one of Kansas City’s leading news
The Associated Press JEA/NSPA officials suggest
sources and has been named the most accurate weather
3. 9 am, 25 students, $15/person forecaster in the Kansas City area for seven years. KSHB purchasing your tickets by no
The Kansas City bureau of The Associated Press is is credited with a number of technological firsts, includ- later than 21 days prior to your
the headquarters for news and business operations ing being the first computer-automated television station scheduled departure date. Flex-
in Missouri and Kansas. There are five other offices in the United States. KSHB-TV also originated Target ibility in departure/arrival based
across the two states, all of which report to editors Network Television, the first cable television network on time of day may help to lower
and managers in Kansas City. During the tour, students separate from its over-the-air programming. Students will the cost of your ticket.
will meet AP journalists and learn the ins and outs of receive a tour of the newsroom and will watch the noon
working for a wire service. Students also will get a tour newscast while it airs live.
of the Kansas City Technology Center, which serves Ground
as the primary disaster recovery site for much of AP’s Crown Center/Hallmark Cards
Communication Infrastructure. Media-Public Relations transport
10. 11 am, 20 students, $15/person Delegates arriving at Kansas
Kansas City Royals Crown Center is home to the international headquarters City International Airport (KCI)
4. 1 pm, 30 students, $15/person of Hallmark Cards Inc., a privately held company led by are advised to take a shuttle
A tour of this crown jewel of baseball stadiums will take the third generation of the founding Hall family. Students service to the hotel. Riders can
you to areas of the ballpark not normally open to the will learn about how Crown Center interacts with travel save even more by purchasing
public including the Royals Dugout, Crown Club and media, as well as how technology is changing the way the
a round-trip ticket to use the
Visitor’s locker room, media center and media box. Visit company interacts with media and customers. The tour
same shuttle service for the
with Royals’ staff in the media room outside of the Royals’ will focus on Hallmark media and public relations, plus a
clubhouse where pre- and post-game interviews and return trip to the airport. For
tour of the Hallmark Visitor’s Center.
press conferences take place. Come see how the media those driving to the convention
plays a role in the day-to-day operations of a major league Bernstein-Rein Advertising or renting vehicles, self-parking
ballclub. Kauffman Stadium is slated to host the 2012 MLB 11. 11 am, 25 students, $15/person at the Marriott is
All-Star Game. Visit Bernstein-Rein and you’ll meet with top advertising pro- $13/day.
fessionals in media, creative and account management re-
Kansas City Chiefs sponsible for providing strategic guidance for such brands
5. 10:30 am, 30 students, $15/person as McDonald’s, PetSmart and Hostess Cakes. In fact, Bob
The NFL’s Kansas City Chiefs organization is pleased to Bernstein, the agency’s co-founder, is the creator of The
offer JEA/NSPA Convention students a guided tour of its Happy Meal. Students will learn about new and emerging
newly-renovated facility. Tours of Arrowhead Stadium media and its application in advertising; how writers create
offer guests a behind-the-scenes look into the Hall of compelling content for everything from TV and radio to print
Honor, press box, broadcast booth, luxury suites and and digital; and what life is like in a fast paced workplace.
the playing field. Students will meet with members of the Many BR associates have a journalism background.
19
19
 Award-Winning
Quality
When it comes to helping you tell your school’s story,
no one delivers a quality yearbook experience like
Jostens—and we have the awards to prove it.

Outstanding in Print: 12 Premier Print Awards,

including the Best of Category, Benny Award

Innovative Technology: Interactive Media Awards™

Outstanding Achievement Award for Yearbook Avenue®

The Best of Category

Benny Award
Dartmouth College
2009 Aegis

Visit Jostens at JEA/NSPA to learn more about our award-winning yearbook experience.

10-0729

Convention Hotel
To take full advantage of the conven-
tion, delegates who live outside the Kan-
sas City metro area are encouraged to
stay at the sanctioned and officially des-
ignated JEA/NSPA convention hotel. The
Kansas City Convention Center, one block
from the Marriott, will house all conven-
tion activities.
Call Marriott reservations at 816-421-
6800 and ask for “National High School
Journalism Convention.” Please realize
that even though an Oct. 19, 2010, deadline
for reservations has been set, neither the
hotel nor JEA/NSPA can guarantee avail-
ability.
Reservations may be made by phone
or by fax using the form below. If using
this form to reserve rooms, complete one
form for each room requested.
Room reservations must be guaranteed
with a deposit by a check or credit card
for one night’s room and tax. Purchase
orders may be used to secure rooms
but not for final payment. Please bring all
checks for total amounts due when you
arrive at the hotel to check in.
Convention hotel & registration
Convention officials suggest you make
hotel reservations well in advance of the
Oct. 19 deadline. After this date, the hotel
may release rooms being held for the con-
vention room block to the general public.
Please do not book more rooms than
you need. Even if you cancel early, the
hotel is not obligated to return rooms
to the convention block. This may mean
other delegates would have to pay more
for their rooms in the convention hotel or
that we would not “meet the block” which
could affect the cost of this and future
conventions.
As always, there is a limited number of
rooms in each configuration. If the hotel
is fully booked when your reservation ar-
rives, you will be contacted concerning
alternative hotels. JEA/NSPA cannot guar-
antee availability of overflow housing and
do not provide transportation between the
headquarters hotel and overflow hotels.
If there are any questions or issues in
securing reservations, please contact NSPA
at 612-625-8335. Any new information about
hotels will be published on the convention
blog at studentpressblogs.org/kc2010 as it
becomes available.

Kansas City Marriott Downtown Hotel Reservations

2010 Fall National High School Journalism Convention By deadline of Oct. 19, mail or fax completed form to the Kansas City Marriott
Nov. 11-14, 2010 • Kansas City Downtown, not to JEA/NSPA. The hotel will send acknowledgment of your
Journalism Education Association/National Scholastic Press Association reservation and room type request by e-mail. Photocopy this form for each room
requested (one form per room) and make additional copies for your records. JEA/
Please type or print clearly. Complete one form for each room requested.
NSPA and the hotel do not match roommates.
Adviser/Chaperone’s name (if all student occupants) School name
Deadline: Oct. 19, 2010
1. [ ] Student [ ] Adviser 2. [ ] Student [ ] Adviser Send form and payment to: KC Marriott Downtown
persons in room
Full names of

Attn: Reservations
3. [ ] Student [ ] Adviser 4. [ ] Student [ ] Adviser 200 W. 12th St.
Kansas City, MO 64105
fax 816-855-4418
Address
Room reservations must be guaranteed with a deposit by a check or credit card for
one night’s room and tax. Purchase orders may be used to secure rooms but not
City State Zip
for final payment. Reservations not guaranteed may be subject to cancellation.
Phone Fax [ ] Bill to card below [ ] Check enclosed
Card type Expiration date

E-mail address
Card number

Arrival date Time of arrival Departure date Total number of nights

Cardholder’s name

Select Accommodations: Signature

[ ] $149 Single (1 bed, 1 person) [ ] $149 Double (1 bed, 2 persons)
[ ] $149 Triple (2 beds, 3 persons) [ ] $149 Quad (2 beds, 4 persons) Special requests (All rooms nonsmoking)
The Marriott is 100 percent smoke-free.
To these rates add current room tax of 15.525% plus $1.50 per room, per night. Tax subject to change without notification.

21
Convention Rules of Conduct
Off-site Permission Form
These guidelines are established to ensure that all
Officials convention participants have a safe and enjoyable
stay in Kansas City:
Required for participation in off-site activities
Advisers: Photocopy this form for each student participat-
• A midnight convention curfew will be in effect Wednes- ing in an off-site activity and mail the completed forms with
Logan Aimone, MJE day through Saturday. Students should be in their your convention registration.
rooms, making no excessive noise, at that time. The
Executive Director Parents and advisers: Please read and sign. Students ap-
hotel reserves the right to remove any hotel guests
National Scholastic Press Assn. plying for off-site programs must have a parental signature
who make excessive noise or create similar disrup-
granting permission to travel away from the official conven-
tion. Advisers/chaperones will be responsible for tion site.
Albert R. Tims, Ph.D. enforcing the nightly convention curfew.
President, Board of Directors • No students will be admitted to the convention without Student name (printed)

National Scholastic Press Assn. a school-approved adviser/chaperone. At least one

chaperone/adviser is required for every 12 students. Signature of student

Kelly Furnas It is understood that by the act of registering students X

for the convention, advisers assume responsibility
Executive Director Signature of parent or guardian
for their students’ behavior and well-being during the
Journalism Education Assn. X
convention.
• Chaperones should recognize that they and their Signature of adviser

Jack Kennedy, MJE schools will be held liable for any damage to hotel fa- X
President cilities incurred by students under their supervision. School
Journalism Education Assn. • Rudeness to hotel guests and hotel employees; misuse
of or reckless behavior on the elevators; excessive Address
Ann Visser, MJE noise; destruction of property; or any other inap-
JEA Past President and propriate behavior is not acceptable and can lead to
Adviser e-mail
expulsion from the hotel and/or criminal prosecution.
Convention Coordinator
Should individual students, advisers or delegations
prove disruptive, JEA/NSPA officials reserve the right School phone School fax
Amy Morgan, MJE to declare all fees forfeited, and to send delegates
Kathy Hill Habiger, MJE home at their own expense.
Local Committee Chairs • Breaking convention rules may result in disqualifica-
Kansas City convention tion from all contests and forfeiture of any awards won.
• Drinking or possessing alcoholic beverages, or possession/use of illegal drugs is absolutely prohibited.
• All students are expected to wear their convention name badges at all times while in the convention hotel.
• When outside the hotel, travel in groups. Your personal safety is our concern.

NSPA Membership Form Send this form in with your convention registration
and qualify for lower member rates immediately!

Not sure if your publication’s membership is current? Search at nspa.studentpress.org NSPA Annual membership fees:
Publication Name School ❑ $109: NSPA membership ($59: junior high/middle school, $69: broadcast)
❑ $189: NSPA membership & publication critique ($99: jr. high/middle school)
❑ $35: Supercritique fee (in addition to publication critique)
Office Address

Payment:
❑ Check enclosed ❑ Purchase Order enclosed
City State Zip
# #
Office Phone Office Fax ❑ Visa/MasterCard/American Express/Discover ❑ Please bill me
Credit Card Number:

Adviser

Exp. Date: Signature

Staff/Adviser E-mail Address

/ x

KC10
This form is for renewal and payment only. An NSPA critique Total enclosed:
Check category: form is required for submitting work for critique. NSPA will bill
❑ Newspaper ❑ Yearbook ❑ Literary Magazine $
you for payment within 30 days. Make checks and purchase or-
❑ Broadcast ❑ Online
ders payable to NSPA. Memberships outside the United States add $20 extra for mail
service. NSPA accepts US dollars only.
Check type of school:
❑ Middle/junior high school ❑ High school
National Scholastic Press Association
Answer the following: 2221 University Ave SE, Suite 121 phone: 612-625-8335
Minneapolis, MN 55414 fax: 612-626-0720
Approx. students on staff: School enrollment:
http://nspa.studentpress.org/ e-mail: info@studentpress.org

22
 WELCOME TO

KANSAS CITY! THE ONLY PLACE WHERE YOU’LL FIND...

... the historic 18TH & Vine Jazz District,
famous BBQ,

the Fall JEA/NSPA Convention &

America’s newest, state-of-the-art,
yearbook-only production facility.*

PLUS:
*
We’ll have cool flair, stacks of books for inspiration and great giveaways!
Stop by our booth, put your feet up and see what Herff Jones has to offer.

*To get the 411 on the plant tours for Thursday, Nov. 11, see page  or contact your Herff Jones representative.
Welcome to KC
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 Earlybird Deadline: Received at NSPA by Oct. 21, 2010
Official Convention Registration Form
REGISTRATION FEES Registration fees apply to students and advisers and are per person.
JEA/NSPA Fall National High School Journalism Convention JEA and NSPA members: Nonmembers:
$85 per delegate if received by Oct. 21 $105 per delegate if received by Oct. 21
Nov. 11-14, 2010, Kansas City $95 per delegate if received Oct. 22 or later $115 per delegate if received Oct. 22 or later
Nonmember professionals (not students or advisers): $150 per delegate
COMPLETE AND SEND BOTH PAGES OF THIS FORM Complimentary registrations: Speakers who present two or more sessions
(or present one session and judge) and who are JEA or NSPA members
Mail to: NSPA/JEA Kansas City Convention Fax to: 612-626-0720 receive complimentary registrations. Only two registrations per school will be
2221 University Ave SE, Suite 121 Questions?: Call 612-625-1857 complimentary; no students will be comped for presenting sessions.
Minneapolis, MN 55414 or e-mail info@studentpress.org
Qty. Rate $
Register Online: http://register.studentpress.org/kc2010
In order to register for Pre-convention Workshops, Media Tours, Break with a Student Registrations # X = $
Pro, Swap Shop, Adviser Luncheons, T-shirt pre-orders or receive pre-printed
student delegate name badges, you must register online. Adviser Registrations # X = $
Professional Registrations # X $150 = $
School Name Complimentary Registrations (see above) # X $0 = $0

Publication/Broadcast Name
OPTIONAL FEES Qty. $

Adviser Luncheons (Fri./Sat.) See story on page 10 for details.

Media Type: ❑ Newspaper ❑ Yearbook ❑ Magazine ❑ Broadcast ❑ Online To register for adviser luncheons, you must submit your convention registration
online at register.studentpress.org/kc2010. Do not use this form if anyone in
Mailing Address
your group wishes to attend one of the luncheons.

City State Zip Pre-convention Workshops (Thu.)

School Phone Adviser/Chaperone Cell Phone Number(s): To bes used during
the convention in the event of an emergency involving your group.
See story on page 4 for details.
To register for pre-convention workshops, you must submit your convention
registration online at register.studentpress.org/kc2010. Do not use this form if
anyone in your group wishes to attend a workshop.

Media Tours (Thu.) See story on page 21 for details.

To register for media tours, you must submit your convention registration online
Adviser E-mail Address
at register.studentpress.org/kc2010. Do not use this form if anyone in your
group wishes to take part in media tours.

I/my publication/media are members of: ❑ JEA ❑ NSPA ❑ Both Break with a Pro (Fri.) See story on page 10 for details.
To register for Break with a Pro, you must submit your convention registration
ADVISER/NONSTUDENT ATTENDEES online at register.studentpress.org/kc2010. Do not use this form if anyone in
Enter names and appropriate designations below. At least one adviser/nonstudent attendee must be registered at your group wishes to take part in Break with a Pro.
the convention for students to participate.

1. ❑ CJE ❑ MJE ❑ 1st Time Attendee 2. ❑ CJE ❑ MJE ❑ 1st Time Attendee
Media Swap Shops (Fri.) See story on page 10 for details.
To register for swap shops, you must submit your convention registration online
at register.studentpress.org/kc2010. Do not use this form if anyone in your
3. ❑ CJE ❑ MJE ❑ 1st Time Attendee 4. ❑ CJE ❑ MJE ❑ 1st Time Attendee
group wishes to take part in media swap shops.

T-shirt Pre-orders See story on page 11 for details.

STUDENT ATTENDEES To pre-order T-shirts, you must submit your convention registration online at
Type or print students’ full names as clearly as possible. Substitutions may be made later by e-mail or fax. Names register.studentpress.org/kc2010. Do not use this form if anyone in your
are being collected for security and insurance purposes.
group wishes to order T-shirts.

NSPA Best of Show See story on page 16 for details.

Cost is $10 per entry. Submit entries on-site, not in advance. Entry
form will be sent with registration confirmation. Each publication must
have a current NSPA membership (excluding Jr. High/Middle School
publications) as of Nov. 11, 2010 and have students in attendance. Indicate
the publications you will enter and the total below.
❑ Newspaper ❑ Newsmagazine ❑ Yearbook ❑ Jr. High/Middle Sch. Newspaper
❑ NP Special Edition ❑ Broadcast ❑ Literary Magazine ❑ Jr. High/Middle Sch. Yearbook
❑ Publication Web Site

TOTAL ($10 per entry) # $

Total Due $
CONTINUED ON NEXT PAGE ➡
25
 PAYMENT: All fees for items on this form should be made payable to NSPA. Do not include fees for Write-offs, critiques, sightseeing tours or membership in the payment for
registration fees. Make them payable to the correct group (see page 2 for reference) and mail them
to the addresses on the appropriate forms.
Total Enclosed: $ Plan carefully. Make check or purchase orders for convention registration payable to
NSPA. Submission of a purchase order indicates your intention to pay fees in full and
❑ Check Enclosed ❑ Purchase Order Enclosed does not constitute payment itself. If payment is not received with registration, NSPA re-
quests that you pay via check or credit card or provide a purchase order number within
10 business days of your registration or upon arrival at the convention, whichever comes
# # first. Unless other arrangements are made in advance, NSPA will require payment in full
of any outstanding balance at the convention registration desk. Absolutely no refunds for
Pursuant to Minnesota Statute 604.113 NSPA is authorized to charge $20 for any check that is prepaid fees can be made, and unpaid registrations may be subject to an administrative
returned for non-sufficient funds. fee. There is a $20 fee for all returned checks.
❑ Visa ❑ MasterCard ❑ American Express ❑ Discover This form registers delegates for the functions on this form only. Do not mail after
Name on Card
Nov. 1, 2010. After that date contact NSPA for availability and fax form to 612-626-0720
or register on-site.

Special Considerations:
Card Number Exp. Date
❑ Check here if anyone in your delegation has a disability that may impact on
their participation in this event. Attach a statement regarding your disability-
related needs. NSPA must be notified by Oct. 1 to assure appropriate
Signature
accommodations.

I, the undersigned, have read the rules of conduct on page 22 of this booklet, and I will assist
X
convention officials in their enforcement.
Mail to: NSPA/JEA Kansas City Convention Fax to: 612-626-0720 Adviser signature

2221 University Ave SE, Suite 121 Questions?: Call 612-625-1857

Minneapolis, MN 55414 e-mail info@studentpress.org X

Register Online!
• Receive instant confirmation of your
registration
• Secure spots in limited or advance
enrollment activities (ONLY if you
register online!)
• Students get pre-printed name badges
(ONLY if you register online!)
• Pay securely via credit card or mail/
fax your check or purchase order with
confirmation

Go to: register.studentpress.org/kc2010
E-mail info@studentpress.org with any questions or problems

26