“Dodge for All”

Campaigns and Events

Spring 2018
Event Overview
Title of Event: Dodge For All
Date: April 21, 2018
Time: 3 - 8 p.m.
Primary Location: Markoma gym
Secondary Location: N/A
Event Coordinator: TJ Morgan, Julie Ferguson, Colby Luper, Dustin Teenor, Emily Osborne,
Madeline Jurus and Sydney Russell

Step 1: Determine the Target Audience

Who is the target audience?
- The target audience for “Dodge For All” is age 18+ students at NSU and in Cherokee
County. Having faculty and members of the community, such as local businesses and
churches, would be a plus. The group’s plan is to target college groups in churches to create a
team, also to target groups and organizations on campus, like sororities, BCM groups and
fraternities.
- We will also be looking in to Native American groups that fit our age rage so that we can
support Markoma’s wishes as best a possible.

Will any groups outside of the target audience benefit?

- The Boys & Girls Club of Tahlequah will benefit from the event outside of our target
audience. The Boys & Girls Club in Cherokee county is one of the largest groups in the
nation.They currently have about 693 members participating in B&GC on a daily basis
throughout the county in all of the Tahlequah public schools. The money that we will raise
will go to help cost that the B&GC has on a daily basis.
- Markoma Gym will benefit by the added traffic and advertisement for their gym. Members of
the student body may not know that Markoma Gym exists or what benefits they offer for
students or Native Americans and learning them may bring new customers and members for
the gym to grow.

How will you reach the target audiences?

- The group’s plan to reach our target audience is to create posters, post on social media,
design a website and spread by word of mouth. We will personally go to groups and ask for a
team to ensure that groups have all their questions answered and there is no gray area.
- The group plans to ask businesses downtown and around Tahlequah to advertise for us by
letting us put up posters in their stores.
 - For businesses and organizations that help, we are also looking at opening a free or
discounted team position within the tournament so they can promote themselves.

Who are the stakeholders in the event?

- The stakeholders in our event include:
- Mazzio’s Pizza
- Markoma Gym
- Department of Media Studies
- Sandtech
- Pink Bunny
- Tahlequah Drug Co.
- Riverhawk Nutrition
- RibCrib
- Boys & Girls Club
- Charlie Joe’s

Step 2: Determine the Events, Goals and Objectives

What are the key goals and objectives?
- The key goal and objective of this event is to raise money for Boys and Girls Club, while
bringing together a community of young adults to compete in a fun tournament.
- Objectives also include advertising Markoma Gym, businesses that help and the Department
of Media Studies while encouraging those within the community to become involved with
events at NSU and in Tahlequah.
- This event will show that supporting each other is not just beneficial but can be fun along the
way.

What is the desired outcome and what do you want the guests to take away from the experience?
- The desired outcome is that we raise money for the boy’s and girl’s club and have a
successful event that the college and the community can enjoy. Since the event will be held
markoma, we will also want to require good turn out of native citizens and members of the
markoma gym.
- We want to inform the guest of the many thing that boy’s and girl’s clubs provide to children
in our community and how they can help the children in future other than donating to our
event. We also hope to have an enjoyable experience for are guest at our event.

What is the long-term value of the event?

- The long-term value of the event is to establish a relationship with and give back to The
Boys and Girls Club.
 - Their mission is “To enable all young people, especially those who need us most, to reach
their full potential as productive, caring, responsible citizens.” By raising money, we are
helping the next generation rise up and become leaders.

How will you gauge the effectiveness of the event?

- We will gauge the effectiveness of the event by the amount of money we raise for the
Tahlequah Boys & Girls Club. If at least 10 teams register to play, we will have a decent-
sized bracket and raise $200 just from team registration costs.
- We will also encourage the general public who wish to view the tournament to attend the
event. The size of the crowd our event draws will also be a factor in determining the
effectiveness of our event. This will also be a factor in judging how well we communicated
the message of our campaign.
- We will also be raising money through concession and food vendors. A $500 - $1,000
minimum goal should be more than attainable. If the goal is met for the Tahlequah Boys &
Girls Club, then our campaign will be a success.
- An online poll will be available for audience members and participants from the event to
provide us with feedback about their experience with the event.

Step 3: Clarify the Event’s Purpose

What is the event’s primary message and theme?
- The primary message of our event is that the local children of Tahlequah are important and
deserve to have access to the services provided by Boys & Girls Club. These services include
after school programs, sports leagues, safe spaces and equipment to use for the benefit of the
health and happiness of our local children. These services are important and worthy of being
donated to and having awareness raised about.
- The theme of this event is community. By working together and bringing others together
through our event, we aim to give back to the Boys & Girls Club of Tahlequah and the
children of Tahlequah.
- We are demonstrating the strength of community involvement and cooperation. Members of
the Tahlequah community are encouraged to come together for not only a fun, competitive
event, but also a cause that benefits Tahlequah as a whole.

What speakers and entertainers would be appropriate?

- Speakers and entertainers appropriate for this event would include referees to judge the
dodgeball game, as well as an announcer to introduce teams and address the attendees
throughout the night.
- A hype man would also be appropriate to get teams excited for the tournament and keep the
crowd energized.
What activities and elements will be integrated to spread the theme of the event?
- Activities and elements that can be integrated into the event to spread the theme would be the
dodgeball tournament itself, as well as any physical advertisements that would be on display
for the public. This would include posters that are hung up around town prior to the event, as
well as any signage or decor hung up on location at the time of the event.

Are any decorations or props needed to set the tone for the event?
- Decorations and props needed to set the tone for the event include, but are not limited to,
dodgeballs, a registration table, a music system and referee items. We will line event posters
within the gym depending on availability and budget.
- Dependant on if we decide to have a them later, there are a variety of routes to go. We could
touch emotional notes by having decorations themed on the Boys & Girls Club. We could
pursue a more athletic theme with posters, banners, athletic gear, cones and multiple other
items.
- Event staff is encouraged to dress up as well to develop a competitive and athletic tone
during the event.
- Participants are encouraged to create a theme for their teams to set their own tones. Those
items will be provided by each team, but it can contribute to the overall competitive tone of
the event.

What do you want guests to take-away or learn from the event?

- Guests should take away knowledge of the Boys & Girls Club of Tahlequah and Markoma
Gym’s support for the Boys and Girls Club.
- Markoma facilitates some of the activities for the Boys & Girls Club and guests should learn
that it is a great place to be.
- Guests should learn of the Boys & Girls Club purpose, involvement and mission.
- Guests should take-away a positive attitude of Markoma Gym, Markoma staff, NSU Media
Studies and present food trucks and consider using Markoma Gym for their own events or
meeting space.
- Guests should also walk away with knowing that NSU students are active within the
community and beneficial for Tahlequah.

Step 4: What are the Ways the Event Will be Marketed?

Promotional Materials
- The event was promoted through intheloop. The group sent emails about our event to
intheloop during the weeks leading up to the event in order to adequately advertise the
event.
 - The group designed posters, had them printed at the NSU Copy Zone and handed them
out while volunteering at the other Campaigns & Events group’s event. The group
continued to hand posters out while tabling in the University Center during the week
before our event. They were also handed out while tabling at Markoma Gym during the
early afternoon on the day of the event.
- The group designed a large poster for the event and had copies printed at the NSU Copy
Zone. These posters were taken to Student Affairs and approved to be hung up around
campus. Posters were hung in the University Center, Webb Building, Leoser Center, and
Seminary Hall. Posters were also taken to local businesses around town while collecting
donations. Many businesses allowed the group to advertise the event by hanging the
poster up in their place of business.

Social Media
- Social media was used by each member in the group and played a role in the success of
this event and reaching the target audience. A Facebook page was created on February
22, 2018 in the early planning stages of the event by a group member and was utilized by
the group leading up until the day of the event. A Facebook profile and header photo was
created to use on the page to make it easier for someone searching for it and digital
copies of the event poster were shared on the page to share information about the event.
The group invited friends to like the page and shared posts about the event throughout the
semester to spread word of the event. Facebook ads were utilized to promote the event
online and reach a larger audience. Two advertisement campaigns were completed on the
Facebook page, and targeted men and women ages 18-65+ living in the
Tahlequah/Muskogee area whose interests included dodge, Boys & Girls Club of
America, Tahlequah, Oklahoma, dodgeball and
school fundraising. The first ad campaign ran
from March 7, 2018 and ended on March 12,
2018. The first campaign reached 247 people and
garnered 16 post engagements on the page. The
second ad campaign ranged from April 12, 2018
and ended on April 16, 2018. The campaign
reached a total of 488 people and garnered 34
post engagements on the page. A total of $15
was spent on both campaigns. On the day of the
event, live photos and videos were posted on the
Facebook page before and during the event.
Photos of each individual winning team was
posted after the event ended. In each post of the
winning teams, every business that donated a
 prize was mentioned and thanked. A separate Facebook post was made afterwards listing
each business that played a role in the event, either by donation or sponsorship and
thanking them for their participation in making the event possible. The Charlie Joe’s food
truck that attended the event was also advertised on the Facebook page, and their
attendance at the upcoming Red Fern Festival was also mentioned on the page. In turn,
the food truck advertised the event on their page prior to the day of the event and the
group was mentioned on the page again after the event.

Advertising
- Social Media was heavily used to advertise the event. The group shared the Facebook
page. The group also shared the poster and other online advertisements on other
platforms such as Snapchat, Twitter and Instagram.
- The group advertised over the radio through Lakes Country radio station. The group
submitted information and a poster to be posted on the Lakes Country website and to be
used by DJs at the station to talk about the event between songs during their shifts.
- Promotional materials mentioned above also played a large role in advertising for the
event. The posters made for the event showcased the event to all who saw them hanging
around campus or in town.
- The group set up an informational table for the event in the University Center during the
week before the event. During the lunch rush from 11 a.m. to 1 p.m., the group
announced the event to passersby and handed out promotional items.

Step 5: Determine the Event Specifics

The event was planned for April 21 at 3:00 p.m. at Markoma gym. This was the best date for
group participation and planning.
- The time of the year was not considered because dodgeball is an indoor sport. Rain or
shine, the event would be okay to function. After the event, a debrief was held as a group
and it was concluded that a tent would have been useful with the food truck outside so
that the supporters were not just standing in the rain.
- The location was at Markoma gym. The gym was a good location for the event because
the gym offered plenty of room for guests with the stands on the one side of the gym. We
also were able to cover a majority of the logistics like bathrooms, toilet paper and other
necessities by using Markoma.
- After finally locking in a locations, there was not a second location needed. If things did
change, the group would have had to look for another, but rain was not a factor in the
dodgeball tournament due to the fact it was an inside event.
- The other event that was happening April 21 day got rained out because it was an outside
event. The Delta Zeta sorority was having a golf tournament that day.
Step 6: Identify the Budget and the Source of the Funding
What is the targeted budget?
- The targeted budget for this event was less than $150 provided by Dodge for All staff,
and donations given from local businesses.

Where will the funding come from?

- All funding for this event was donated by staff and local businesses. Businesses
provided prizes to be given to first through third place winners of the tournament.
- Dodge for All Staff provided $50 to reserve the venue, $80 to print posters, and $25 to
purchase T-shirts to be printed.

How will the funds be allocated?

- All funds provided by Dodge for All staff went to venue reservation, and posters to
advertise our event.

Who will keep track of the funds?

- Colby Luper was the keeper of the funds for the venue and advertisement. He spent
roughly 80 dollars on print advertising.
- The day of the event all funds raised were kept track by the entire group.

Step 7: Evaluate the Security and Risks

Will security be needed?
- Security at Dodge for All will not be needed. The gym location and structure is relatively
secure. All attendants must enter through a single door that has a front desk. The
registration table is right by the front desk, therefore staff functions as the security of the
event. Markoma will also have staff present at the event, so if disruptive attendants must
be removed, available staff should be able to handle the situation.

Determine and possible risks and develop strategies to minimize the risks.
- Risks can be evaluated through the PREFF method. The types of risks include physical,
reputational, emotional, financial and facility. The biggest risks come from dodgeball and
the food truck. Risks that are included with dodgeball may be minor or major injuries and
the food truck could include food allergies. Having a first-aid kit for injuries would be a
good idea and putting out food allergy signs to warn customers. Emotionally, just
ensuring that everyone has a fair game through the rules is recommended. Reputationally,
financially and facility wise, the group needs to thank sponsors and be respectful of the
facilities and items being used. The group should also be as helpful and attentive to
attendees as possible.