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eco fashion

Monday, October 11, 2010


label IDENTITY
grounded ecologique
awearness body talk
wear out body language
consciousness life on land
human nature design by earth
aware/awear higher ground
form life cycle

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AWEARNESS
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mission

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mission

ORGANIC
COTTON,
BAMBOO
& HEMP

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brand essence

ETHICAL,
INNOVATIVE,
ECO FRIENDLY
CLOTHING

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brand attributes

Monday, October 11, 2010


brand attributes

structured
avant-garde
sophisticated

Monday, October 11, 2010


brand attributes

structured
avant-garde
sophisticated

Monday, October 11, 2010


brand attributes

structured
avant-garde
sophisticated

Monday, October 11, 2010


key competitors

Monday, October 11, 2010


key competitors

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key competitors

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key competitors

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key competitors

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key competitors

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key competitors

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brand objectives

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Monday, October 11, 2010
AW E A R N E S S
ECO-FRIENDLY FASHION FOR MEN & WOMEN

Monday, October 11, 2010


AW E A R N E S S
ECO-FRIENDLY FASHION FOR MEN & WOMEN

PRIMARY
GOTHAM

Secondary
Garamond
HEIDI BLACKWOOD
Fashion Designer 917.753.0262 (ext. 101)
925 Bergen St, suite 203 hblackwood@awearness.com
Brooklyn, NY 11238 www.awearness.com

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AWEARNESS

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PRIMARY
DIN

Secondary
Utopia Std

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Heidi Blackwood
Fashion Designer
925 Bergen St, suite 203
Brooklyn, NY 11238

917.753.0262 (ext. 101)


hblackwood@awearness.com
AWEARNESS www.awearness.com

Monday, October 11, 2010


AWEARNESS
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Monday, October 11, 2010
ECO-FRIENDLY FASHION
This organization produces cutting-edge, ‘eco-friendly’ clothes that take
into account the environment, the health of consumers, as well as the
working conditions of employees in the fashion industry. This label creates
stylized clothing that is produced using environmentally sensitive fabrics
and responsible production techniques. Furthermore, traditionally this
eco-fashion market has been unavailable to males. That’s what makes this
organization different. At its core, the brand provides ethical, innovative,
and eco-friendly clothing to its customers. It also strives to issue the
clothing at a reasonable price.

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Thank You
Monday, October 11, 2010