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Book Reviews : Integrated Product and Process Design and Development—


The Product Realization Process, Authored by Edward B. Magrab

Article  in  Concurrent Engineering Research and Applications · March 1998


DOI: 10.1177/1063293X9800600109

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Concurrent Engineering
http://cer.sagepub.com/

Book Reviews : Integrated Product and Process Design and Development−−The Product Realization
Process, Authored by Edward B. Magrab; Published by CRC Press, Boca Raton, Florida ©1997 ISBN
0-8493-8483-4
Biren Prasad
Concurrent Engineering 1998 6: 85
DOI: 10.1177/1063293X9800600109

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Book Reviews

Concurrent Engineering Effectiveness, Authored by Integrated Product and Process Design and Develop-
Mitchell Fleischer and Jeff K. Liker; Published by Hanser ment—The Product Realization Process, Authored by Ed-
Gardner Publications, Ohio ward B. Magrab; Published by CRC Press, Boca Raton, Flor-
©1997 ISBN 1-56990-231-3 ida
©1997 ISBN 0-8493-8483-4
Concurrent Engineering Effectiveness: Integrating Product De-
velopment Across Organizations provides an understanding of the The material in this book presents the development of the inte-
non-technical issues involved in establishing a company-wide con- grated product and process design and development (IP’D’) team
text for concurrent engineering (CE). This includes the work pro- method. The book details the means of implementing an integrated
cess, organization, people, and supply chain issues involved with approach to the product realization process. It contains a large
, CE. The book also includes a structured methodology for using that amount of specific information. It emphasizes customer satisfaction
understanding to plan and implement changes. and its relationship to the product’s definition, and presents meth-
There are many books and lots of training available which de- ods used successfully to create products.
scribe the work and tools of CE. This book describes a great deal The material in this book is arranged in the following manner.
about the context in which CE resides, and the process for making The first three chapters introduce the Ip2D2method in context with
CE happen. its evolution to its present form; define quality and show how it now
In Part I, the authors work through a model showing the context is one of the driving forces in product development. Chapters out-
in which CE takes place. Chapter 2 provides an overview of the line the goals and methods used to realize a product; explain what
whole model. Chapter 3 focuses on the Work Processes of CE. the lp2D2 method is and the order in which its tasks are usually im-
Chapter 4 describes the internal organizational context for CE. plemented ; and, lastly, identify the factors that influence a product’s
Chapter 5 discusses people issues. Chapter 6 describes the role of cost.
the supply chain along with mechanisms for linking with these ex- Chapters 4 to 6 give specific procedures that an IPzD2team can

ternal organizations. And Chapter 7 discusses the technological use to obtain the customer needs, convert these needs into a multi-
context for CE. For each of those topics the authors discuss choices level set of functional requirements for the product, and generate
which need to be made in order to provide a suitable context for CE, and evaluate numerous candidate solutions and embodiments to ar-
as well as best practices and lessons learned. The last chapter in Part rive at a product that satisfies the customer.
I provides a model with a tool called the CE Profile. This detailed Chapters 7 to 10 present the aspects of design for &dquo;X&dquo;; that is, a
discussion provides conceptual frameworks and models for the design process that produces products that maximize the individual
analysis and design methodology. desirable product characteristics, the Xs. Chapters 7 to 9 cover as-
In Part II, the book provides directions for working through a pro- sembly methods, materials selection and manufacturing processes,
cess of changing from a current product development process to a three aspects of the product development cycle that affect the pro-
concurrent engineering. Chapter 9 provides an overview of the duct’s cost, time-to-market, producibility, plant productivity and
structured process and describes the benefits of using it. Chapters 10 product reliability. Chapter 10 presents numerous specific sugges-
through 13 describe the four stages in the change process: Scope, tions on how the Ip2D2team can satisfy several manufacturing, mar-
Assessment, Design, and Implementation. The Appendix includes a keting, social, life-cycle, and environmental requirements.
set of eight descriptive case studies on CE. The last chapter, Chapter 11, introduces a statistical technique
Biren Prasad that can be used to improve a product and the processes that make it.
EDS/General Motors Account Biren Prasad
EDS/General Motors Account

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