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Instructor:
Dr. Faheem Qaisar Jamal
Week 1: Lecture 1
Neumann: Chapter 1: pp 1-12.
O’leary: Chapter 1: pps 1-4
Neumann, selected portions of Ch 2.
What is Science
• Science is both the system of producing knowledge and the knowledge
produced from that system.
• The Scientific method is used in research. Science grew from a major shift
in thinking in Europe from the Age of Darkness 1000 A.D to 1500s A.D to
the Age of Reason and Enlightenment from 1600-1800s.
• Science includes a faith in logical reasoning, emphasis on experiences in the
material world, a belief in human progress, questioning of religious belief.
• Separation of religion from science.
• Before this time created new knowledge by using prescientific methods or
nonscientific methods.
• Oracles, mysticism, magic, astrology or spirits.
• These methods still exist but are secondary to science.
• For certain subjects such as Religion, Art or Philosophy these are still
the primary methods of learning.
What is Science ?
⚫ Neumann initially presents us some common ideas on what
science is?
⚫ The system of producing knowledge and the knowledge
produced from that system (Science) has evolved slowly over
many years and is slowly and constantly changing.
⚫ Thus the process for producing new knowledge about the
social world has to use a scientific approach in order to be
recognized as new knowledge.
⚫ It combines assumptions about the nature of the world and
knowledge; an orientation toward knowledge; and sets of
procedures, techniques and instruments for gaining
knowledge.
⚫ Science is even visible in a social institution called the scientific
community
What is Science ?
⚫ Science is a social institution and a way to produce
knowledge. It is a human invention.
⚫ The subject matter of a science determines the techniques
or instruments used by it.
⚫ Science consists of:
⚫ Natural sciences,
⚫ Soft sciences, psychology, political science, sociology etc,
involving the study of people, their beliefs, behavior,
interactions, institutions etc
⚫ In the natural sciences, experiments under controlled
conditions form the major scientific method.
⚫ However, in the social sciences human social life is fluid,
difficult to observe, and hard to measure precisely.
Conditions cannot be “controlled strictly”.
Natural and soft Sciences, Social theory
• The knowledge of science is organized in terms of theories.
• Social theory is a system of interconnected abstractions or ideas
that summarize and organize knowledge about the social world.
• It helps people see the complexity in the world and explain why
things happen.
• Scientists carefully gather data (information or observational
evidence) according to rules or procedures, to test the social
theory pertinent to their study.
• The rules and procedures for gathering data, together with their
specialized instruments and techniques constitute what is known
as scientific methods.
• Scientists gather data using specialized techniques and use the
data to support or reject theories.
Data, Empirical and non-Empirical
data
• The data can be quantitative (expressed in numbers) or
qualitative (expressed as words, pictures or objects).
• Observational or empirical evidence refers to observations
which people experience through the 5 senses:
• touch, sight, hearing, smell and taste.
• Such empirical evidence are known as facts.
• However, many aspects of the social world in which we are
interested in, cannot be directly observed.
• Examples are intelligence, attitudes, opinions, feelings,
emotions, power, authority etc
• Researchers have specialized techniques to observe and
indirectly measure such aspects of the social world.
Pseudo Science and Junk Science
• What is pseudo science ?
• What is junk science ?
• What do these terms mean?
• For what purpose are they often used for ?
• Be prepared to be questioned in class.
The Scientific Community
• The scientific community is a collection of people and a
set of norms, behaviors and attitudes that bind them
together.
• It is a professional community as it is a group of
interacting people who share ethical principles, beliefs
and values, techniques and training, and career paths.
• They have been obtained training in their own
professions.
• Neumann contends the professional community is not
a geographic community. Do you agree with him?
The Basic Qualification of a Researcher
• Scientific research techniques have been developed
and refined by the scientific community.
• These techniques may be used by a range of
practitioners and technicians who do not possess a
deep knowledge of research.
• They are also not inventing new methods, making up
new theory or advancing science itself.
• A PH D qualifies a professional to do independent
research …so a PH D is an informal “entry ticket” to the
scientific community.
• But 50% of Ph.Ds follow careers in teaching,
administrations, consulting, clinical practice, advising
etc, not in research.
The Scientific Community ..
• Only 50% of scientific PH Ds follow are active
researchers, who do research 50% of the time, with
the help of research assistants.
• About 200 research universities and institutes are
located in half a dozen advanced industrial world.
• Thus although scientists are scattered geographically,
they tend to work together in small clusters.
• What is the size of this community ?
• We have to count all of the scientists and engineers to
derive the size of the scientific community: 15% of the
labor force in advanced industrial countries .
• Discipline-wise each year
• Dividing scientists and the following number of
engineers by individual new PH.Ds join the work
disciplines we get the force in the U.S:
following figures: • 500 sociologists
• In the U.S there are: • 16,000 doctors or medical
• 17,000 professional practitioners
sociologists (500 PH.D • 38,000 lawyers
• 132,000 architects • Compare this to figures in
• 650,000 lawyers and Pakistan
• 1257,000 accountants
Norms of the Scientific
Community
• Behavior in this community is governed and
regulated by a set of professional norms and
values that researchers learn and internalize during
their years of schooling.
• Ideally researchers should act this way and their
settings and jobs should reinforce this ideal code of
proper conduct.
• This code of proper conduct is listed overleaf.
Norms of the Scientific
Community
1. Universalism: the research should only be judged
on the basis of scientific merit.
2. Organized skepticism: Scientists should challenge
and subject each study to intense scrutiny to
ensure the research question, methods etc can
stand up to close, careful scrutiny.
3. Disinterestedness. Scientists have to be neutral,
impartial, receptive and open to unexpected
observations or new ideas. They should accept
all findings based on high quality research.
Norms of the Scientific
Community
• Communalism. Research has to be made publicly
available in a special form and style so that other
researchers are able to review it.
• Honesty. This is a good cultural norm, which is
especially strong in scientific research. Cheating in
scientific research is a major taboo.
• Acceptance of these norms and their training in
conducting research makes up the scientific
attitude.
Discussion Topic for Class 2 in RM
• What is a Journal Article in Science
• How does it reinforce the norms of the Scientific
Community.
• What is a Conference Paper?
• How is it different from a Journal Article ?
• Homework: Browse the net and look at some
abstracts of the Journal Articles in an area of
Engineering Management of interest to you..
• Bring 3 abstracts to class. Be prepared to talk
about them if you can.
When we do not know something what do we do?
Neumann Ch 1, pp 1-6
• We generally consult an authority or an authority figure to find
out about it.
• We can also rely on tradition, some of which is simply wrong,
common sense which can also be mis-leading.
• Another source, the media sometimes mis-reports incidences.
• Even personal experiences can be misleading due to
overgeneralization, selective observation, premature closure,
or the halo effect.
• The terms may be difficult to remember, but learn what they
mean. It is good to remember that we are all susceptible to
these mistakes.
Definition and Purpose of Research –
⚫ Research is a process of systematic targeted, enquiry and
investigation. We need to do systematic study of materials
and sources in order to establish facts and read new
conclusions.
⚫ It is systematic and methodical – exact and organized.
⚫ We follow Scientific methods. So scientific research is the
process we follow.
⚫ We follow this process and generate new knowledge.
⚫ Then this new knowledge is added to the existing body of
knowledge
⚫ A number of techniques and methods are used to collect and
analyze data.
⚫ The subject matter of a science determines the techniques,
instruments used by it to measure and collect data and
analyze it.
Research is… Ref: O’leary pps 1-4
• Research is a creative and strategic process which involves
obtaining trustworthy information, carrying out
appropriate analysis, and drawing credible conclusions.
• The problem is that you have to be constantly evaluating
and assessing whether you are using the correct
procedure.
• You have to choose the methods which will answer your
particular research question.
• Obviously you will need to have empirical data which will
need to be evaluated through these methods, in order to
derive the answers to the different sub-parts of your
research question.
Research is a whole brain
endeavor
• Left Hemisphere • Right Hemisphere
Analytic Formal Intuitive Informal
Logical Linear Spontaneous holistic
Temporal Verbal A Temporal Non-verbal
Sequential Factual Random Imaginative
Orderly Concrete Diffuse Metaphoric
Systematic Causal Systematic
Working Creatively
• The right brain thrives on creativity and explores
the possibilities of situations.
• Functions consist of synthesis, seeing relationships
and providing an overview.
• Inspiration is a space between the rational and
irrational spheres of your brain.
Good thinking is often done
outside what is considered normal:
• To think outside the box you need:
• Fluency and flexibility – to abandon old ways of thinking and adopt
new ones.
• Originality – to come up with ideas outside the common logic
• Make remote associations – associate elements that are not
obviously linked together.
• Make redefinitions – use familiar objects in new ways
• Have sensitivity to problems – perceive difficulties or problems in
physical, social or environmental situations
• Be ready to accept ambiguity – learn to accept uncertainty in some
of your conclusions
• Learn divergence or open-ended thinking when there is no single
answer.
Qualities Required of a Good Researcher
(Collis and Hussey. Ch 1: see which part)