A

SUMMER INTERSHIP PROJECT REPORT

ON

“A STUDY ON ROLE AND IMPACT OF PACKAGING ON CONSUMER BUYING

BEHAVIOUR”

AT

BLOSSOM KITCHENWARE PVT. LTD.

PREPAID BY:

MR. SHABNUR A. HALA

ENRL. NO. 178170592010

M.B.A–SEMESTER 3
AUGUST 2018

AFFILIATED BY:

GUJARAT TECHNOLOGICAL UNIVERSITY

GUIDED BY:
MR. PRADIP MEHTA (asst. prof.)

SUBMITTED TO:
NARANDAS JETHALAL SONECHA MANAGEMENT & TECHNICAL INSTITUTE
CHANDUVAV
 DECLARATION

I undersigned Mr.SHABNUR A. HALA. STUDENT OF DEPARTMENT OF

MANAGEMENT (M.B.A) semester 3, hereby declare that the report for summer
internship project on " STUDY ON ROLE AND IMPACT OF PACKAGING ON
CONSUMER BUYING BEHAVIOUR" from 3th June 2018 to 17th July 2018 in my
own work and has been carried out under the guidance of Department of management
(M.B.A), Narandas Jethalal Sonecha management & Technical Institute, Chanduvav.

This has not been submitted to any other university for securing in any
examination.

DATE:-

PLACE:-

SIGNATURE
 PREFACE

This project report is containing in according with the master of business

administration (M.B.A) prescribed by Gujarat Technological University. Thus, it is our
morale and obligatory duty to take this part of our studies with great enthusiasms and
seriousness and give it the more importance.

The main objective of the project work training is to develop among the student a
feel that about industrial environment & business practice in order to develop a practical
basis in them as a supplement to theoretical study of the management.

The report is based on my elective subject "ROLE AND IMAPACT OF

PACKAGING ON CONSUMER BUYING BEHAVIOUR.” As a part of my project
work, I had been departed to "BLOSSOM KITCHENWARE PVT. LTD."

I have mentioned all information which is true and useful in some time in business.
 ACKNOWLEDGEMENT

Words are indeed inadequate to convey my deep sense of gratitude to all those who
have helped me in completing this summer project to the best of my ability. Being a part
of project has certainly been a unique and a very productive experience on part.

I am really thankful to Mr. Pankajbhai Rathod for making all kind of arrangements
to carry the project successfully and for guiding and helping me to solve all kind of
quarries regarding the project work. His systematic way of worming and incomparable
guidance has inspired the pace of the project to a great extent.

I would also like to thank my mentor and project- coordinator, Mr.Pankajbhai

Rathod or assigning me a project of such a great learning experience and acquainting me
with real life project financing and appraisal.

Last but not least I would like to thank all the customer and distributer of "blossom
kitchenware pvt. Ltd. Who have directly or indirectly helped me with their moral support
for the completion of my project.

DATE:-

PLACE:-
 INDEX
Sr. no. Particular Page no.
A General information
1 Industry overview
2 Company overview
2.1 Introduction
2.1 History and development
2.2 Basic Information Of The Company
2.3 Board of directors
2.4 Company Profile
2.5 Departmental overview
2.6 SWOT
B Research work
3 Introduction of the study
3.1 Review of literature
3.2 Statement of problem
3.3 Objective of the study
Importance of the study
Limitation of the study
4 Research methodology
Research design
4.2 Data collection method
Source of data
Method of data Analysis
4.5 Analytical tool apply
4.6
4.7
5
6 Results and finding
7 Suggestion and conclusion
8
9 Scope for further research
10 Bibliography
Annexure