Escolar Documentos
Profissional Documentos
Cultura Documentos
Project Report on
Tradebulls Securities Pvt Ltd.
[Sale &Marketing Department]
SUBMITTED
BY
G.NO. Er.NO. NAME OF STUDENT
16052341006 Prachi Thakkar
SUBMITTED
TO
GANPAT UNIVERSITY
V. M. Patel College of Management Studies
GanpatVidhyanagar 382712
Dist: Mehsana, Gujarat, India.
Phone: + 91-2762-289094, www.vmpcms.ac.in
VMPCMS
CERTIFICATE
Of Semester 5 Branch BBA (M.M) has satisfactorily completed their Project Report
in partial fulfillment of the requirement for the Subject Project in the Year July-
December 2018.
Abhisekh Parikh
Project In charge College Seal
Date 25/10/2018
Place _______________
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PREFACE
This Project Report has been prepared in partial fulfillment of the requirement for the
Subject: Project of the Semester 5 during Sept. 2018.
For preparing the Project Report, I have visited the company during the suggested
duration of 10 days to avail the necessary information. The blend of learning and
knowledge acquired during my practical studies at the company is presented in this
Project Report.
I have put up my best efforts and enumerated every possible information after
observing the activities carried over there, to make this report a satisfactory report.
It was a great opportunity and memorable experience interacting with people working
there, collecting information regarding their job and acquiring knowledge.
Lastly, I have tried my level best to prepare the best informative report.
` Prachi Thakkar
ACKNOWLEDGEMENT
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It was indeed an opportunity for me to visit Tradebulls securities pvt Ltd and
prepare a Project Report on the Organizational Structure and Work of Their
Departments. of the same during Semester 5. During my visit to the company for
preparing this Project Report, I learnt many interesting things about the company,
along with the aspects of Broking industry as a whole.
The successful completion of this project could not have been possible without
the co-operation and support of my faculty guide and company guide who have given
complete information for the project.
Prachi thakkar
Table Of Contents
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12 Bibliography 51
13 Limitations 52
INDUSTURY PROFILE:
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This set the stage for an unusual policy intervention the establishment of a
securities exchange, the National Stock Exchange (NSE), by the government. From
1996 onwards, debates about policy issues on the equity markets were dominated by
questions about the role for leveraged trading. There was a proposal to have a spot
market based on “rolling settlement” (where leverage is limited to intra-day positions
only).In 2001, a major crisis broke on the equity market.
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STOCK MARKET
The term ‘the stock market’ is a concept for the mechanism that enables the trading
of company stocks, other securities, and derivatives. The stocks are listed and traded
on stock exchanges which are entities (a corporation or mutual organization)
specialized in the business of bringing buyers and sellers of stocks and securities
together.
Equity/Share:
Total equity capital of a company is divided into equal units of small denominations,
each called a share. For example, in a company the total equity capital of Rs.
2,00,00,000 is divided into 20,00,000 units of Rs 10 each. Each such unit of Rs. 10
is called a share. Thus, the company then is said to have20,00,000 equity share of Rs
10 each. The holders of such shares are members of the company and have voting
rights. There are now stock markets in virtually every developed and most developing
economy, with the world’s biggest being in the United States, UK, Germany, France,
India and Japan.
The financial system performs three main tasks: first it handles transfer of payments
and third, it spreads and reduces (local enterprise) economic risks in relation to the
player’s targeted returns. The smooth functioning of all these activities facilitates
economic growth in that lower costs and enterprise risks promote the productions of
goods and services as well as employment.
Trading:
Participants in the stock market range from small individual stock investors tolarge
hedge fund traders, who can be based anywhere.
Listing:
Securities
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number of reasons why a company issues securities: meeting a short – term cash
crunch or obtaining money for an expansion is just two.
TRADING IN INDIA:
NSE introduced for the first time in India, fully automated screen based trading. It
used a modern, fully computerized trading system designed to often investors across
the length and breadth of the country a safe and easy way to invest. The NSE trading
system called National Exchange for Automated Trading (NEAT) is a fully
automated screen based trading system, which adopt the principle of an order to
driven market.
REGULATOR:
WHAT IS SEBI AND WHAT IS ITS ROLE The securities and exchange
board of India (SEBI) is the regulatory authority In India established under section 3
of SEBI act 1992. SEBI act, 1992 provides for establishment of Securities and
Exchange Board of India (SEBI) with statutory powers for a protecting the interests
of investors in securities (B) promoting the developing of securities market and (c)
regulating the securities market. Its regulatory jurisdiction extends over corporate in
the issuance of capital and Transfer of securities, in addition to all intermediaries and
person associated with securities market.
SEBI has been obligated to perform the aforesaid function by such major is its
thinks fit. In particular, it has power for: Regulating the business in stock exchanges
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and any other securities market Registering and regulating the working of
stock brokers, sub-brokers etc. Promoting and regulating self – regulatory
organizations. Prohibiting fraudulent and unfair trade practices. Calling for
information from, undertaking inspection, conducting inquiries and audits of stock
exchanges, intermediaries, self- regulatory organizations, mutual funds and other
persons associated with the securities market.
STOCK EXCHANGE:
Role of a Stock Exchange in buying and selling shares. The stock exchange in India
under the supervision of the regulatory authority, the securities and exchange
board of India (SEBI), provide a trading platform buyers and sellers can meet to
transact in securities. The trading platform provided by NSE is an electronic one
and there is no need for buyers and sellers to meet at of physical location to trade.
They through the computerized trading screens available with the NSE trading
members or the internet based trading facility provided by the trading members of
NSE.
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NSE:
The National Stock Exchange (NSE) located in Bombay, in India’s first debt market.
It was set up in 1993 to encourage stock exchange uniform through system
modernization and competition it opened for trading in mid 1994. It was
Recently accorded recognition as a stock exchange by the department of company
affairs. The instrument traded are treasury bills, government securities and bonds
issued by public sector companies.
BSE:
Bombay stock exchange Limited is the oldest stock exchange in Asia with a rich
heritage. Popularly known as BSE. It was established as “The Native Share &Stock
Brokers Association” in 1875. It is the first stock exchange in the country to obtain
permanent recognition in1956. From the govt. of India under the securities contracts
(regulation) act 1956. The exchanges pivotal and pre-eminent role in the development
of the capital market is widely recognized and its index, Sensex
is tracked world wide. The Exchange has a nation-wide reach with reach with a
presence in 417 cities and towns of India. The systems and processes of the Exchange
are designed to safeguard market integrity and enhance transparency in operations.
During the year 2004-05 the trading volumes on the exchange showed robust growth.
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INTRODUCTION
Group Companies
Tradebulls Securities (P) Limited
Tradebulls Commodities Broking (P) Limited
Tradebulls Commodities (P) Limited
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Our Vision
"To provide world-class Wealth Management Services by arranging all conceivable
financial services under one roof at affordable costs through cost-effective delivery
systems, and to achieve organic growth in business by adding newer lines of business,
with the help of a self-motivated and aggressive team of young professionals."
Memberships
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Depository Participant
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The Market in which shares are issued and traded is called Equity
market.
IPO refers to Initial Public Offer, it may be also called Primary Market,
where company issues Equity & raise Capital.
Now days most Company adapts Book building route for raising capital
through IPO, where online bidding tooks place through exchange for
applying in IPO.
For applying for shares in an IPO either investor have to fill physical
form & submit or may apply through online option given by some
Members to its client who then on client behalf fill & apply for the IPO.
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IPO allotment / refund is processed within 15 days & the shares are
listed & traded in Secondary Market / Stock Exchange in maximum 21
days of IPO closing.
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In India at Present there are Two Major Stock Exchanges exist which
contributes almost total Volumes of Equity Trading in the Country i.e.
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Delivery Based Trading: When a client Buy a Share & hold its delivery
or Sell a share & give it delivery, it is called delivery based Trade.
Normally for Delivery trade apart from the initial margin, client has to
make Pay-in of Fund or Shares on T+1 days
BTST trading: in this type of trading if the client purchase any of the
share today then he have to sell that share by tomorrow. If the client is
not sell that share by tomorrow then it willnot be BTST share. It will be
converted in to depository.
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Latest Infrastructure & Technology set-up which is at par with the best
in the Industry for providing Quality & Speedy services to the Clients.
Pan Card
Address Proof
Photograph
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1. BSE, NSE & F&O Trading A/C activation (Min. margin 25000/- )
3. LIFETIME Rs 650
4. LIFETIME Rs 1250
Note: For ODIN charges are on per segment basis (free in MCX-SX).
(Web base version of Odin is free for all segments)
Brokerage Charges
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Brokerage is what company charges from its clients in lieu of its services
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CHAPTER 2
TRADEBULLS MANAGEMENT
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TRADEBULLS MANAGEMENT
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HIERARCHY
DIRECTORS FOUNDER
CHIEF ORGANISING
OFFICER
FACILITY
BACKOFFICE RESEARCH VICE PRESIDENT
MANAGEMENT
ASSISTANT VICE
KYC FUNDAMENTAL
PRESIDENT
AREA SALES
IT TECHNICAL BRANCH MANAGER
MANAGER
ASSISTANT BRANCH
RISK MANAGEMENT SALES MANAGER
MANAGER
RELETIONSHIP
AREA DEVELOPMENT
MANAGERS
MANAGER
(ADVISOR)
BUSINESS
DEVELOPMENT
MANAGER (SALES OR
FOS)
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DINESH THAKKAR
Dinesh Thakkar is the Founder &
CMD of Tradebulls Group, one of the
fastest growing Financial Service
Company. Mr. Thakkar brings a rich
experience of over 20 Years in Capital &
Commodity Market . He has been
thoroughly involved in each and every
aspect of business with his strong business acumen and process knowledge. He stands
as a true guide and vision for the whole group.
Involved in strategic decision makings, overall growth and development of
organization, effectively implementing all tools of co-coordinating, advising,
staffing, communicating etc. and concentrating on effective measures towards best
investor services in the organization. He is recognised as a dynamic entrepreneur.
Mr. Thakkar is passionate about financial services and the role it can play in
turning India's savings into investments. Under his leadership, Tradebulls has
combined technology, innovation and growth-oriented entrepreneurship with a strong
focus on retail business development to become one of the more successful, stable
and well respected financial services companies in India. With his consistent efforts
and business expertise, he developed the brand across India.
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Mr. Thakkar’s focus on ethical and transparent business practices, courage to venture,
and dynamic attitude to change with time, helped him to make his dream called
TRADEBULLS a known brand name.
Mr. Thakkar’s views are often quoted in major industry stories and has been
frequently featured in the broadcast media like CNBC & print media including:
Economic Times, Business Standard, DNA Money, The Financial Express and Divya
Bhasker, among others.
Directors of Company
ARVIND THAKKAR
AASIF HIRANI
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DHRUV DESAI
Dr. Dhruv Desai is the Director of Tradebulls Group. Since 2015 he has been
instrumental in evolving and scaling the
Business operations of the Group.
Dr. Desai’s background spans many
industries and cultures, including
Technology, Aviation, Telecom, BFSI &
IT/ES consulting. Prior to joining Tradebulls
Dr. Desai was associated with Angel
Broking as Group Head and Director. His
key strengths are Entrepreneurial & Strategic
mindset with Execution skill. These
strengths have helped him transform Businesses. At Tradebulls he is involved with
all facets of the group with special emphasis on Strategy, Digital Marketing, IT,
Business Development, HR, Distribution and Business Operations.
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BACK OFFICE
Back office is the department where all support systems are included. And the main
task of these department are to controlling their activities.
These Departments are included in back office.
For Instance
1) KYC (Know Your Client)
2) IT (Information Technology)
3) RMS (Risk Management Services)
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One can Trade through Either with Main Member of Exchange directly or
through registered Sub-brokers /Authorized Persons of any of the Main
Members.
For trading client has to be registered with the Main member of Exchange by
filling the KYC form and executing the Client – Member Agreement for
Trading. PAN card & Demat a/c is Compulsory for it.
Demat a/c is just like a Bank a/c where client’s shares are kept in electronic
form (dematerialized form). This a/c may be opened up with any of Depository
Participant ( DP )
2) IT (Information Technology)
According to this company the IT department is helping the Dealing as well
as all the System of the company,
Like, If any customer wants to active his software which we using in trading
then it Department will help to activate that.
If any system related work is there IT Department will help them out to solve
the problems as well as work.
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E.g
XYZ person have the 25000 Rs in his account but he wants to buy extra
75000 Rs stock at that time RMS provide them Limit
If this client has done 80% loss of his 25k amount at that time RMS will give
them warning to cut his stock or else at the END OF THE DAY RMS will
square off that stock.
RESEARCH
Research Department is providing the Stock tips to the customers as well as the
dealers,
Like,
1) FUNDAMENTLE
2) TECHNICAL
1) Fundamental Research.
Fundamental researchers are giving tips after watch of the balance sheets
and companies works, For instance if we are taking an example of Jubiliant
food ( dominoz) than Fundamental researcher will check their balance sheets,
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their distribution channel, their profit & loss, Repo in market, expected profit
of next 5 to 10 year etc.
2) Technical Research
Technical researchers are giving tips from charts and their patterns.
Patterns are like
Moving average lines
Pattern charts
Pivot levels
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1. Moving Averages
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This chart is known as the Japanese candle stick chart in this chart I am going
to show the three moving average line. In moving average chart there are the
three moving average we can put. Here, I had put three moving average line.
First line which line is look red that is the 5 days moving average line.
Second line which is looking green that line is the 20 days moving average
line.
And last the third line which is showing in the chat that line is known as the
200 days moving average line.
Firstly target the 5 days moving average line when the candles are moving with
the 5 days M.A line and if the candles are moving with the 5 days M.A. line at upper
side then target the 20 days M.A. line. If the script purchased already and it is moving
with the 5 days M.A. upper side then target the 20 days M.A.
You can hold your script till the script is closing at upper side, but if the script
is closed at the bottom side of the 20 days line then you have to sale the script.
Otherwise you can get the loss.
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2. Patterns charts
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The chart which is showing as above that chart is known as the pattern chart.
Actually the name is not a pattern chart but we can say it is the pattern chart.
Many types of pattern charts are there firstly, I have taken a chart which name is head
and shoulder pattern chart. There are the two type of the head and shoulder pattern
chart.
You can see the pattern look like man standing over head.
You can see the head, and also the two shoulders.
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At that lowest point of the head note the price. Suppose the price is 300 Rs.
Then buy at the 400. And how much you should target?
Now, you has buy at the point of 400, then add that difference in this point
This was the inverted head and shoulder pattern chart. And in head and shoulder
pattern chart, the pace will change otherwise all process will same.
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When the stock market price starts increasing that is the point where you have to buy
the shares till the price is increasing. But now where the price starts declining from
that stage there will be come a sell point. At that stage you have to sell those shares
otherwise you get losses.
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CHAPTER 3
SALES &
MARKETING
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Here I m mentioning all the authorities which are there in this department.
1) Vice President
The role is a combination of both HNI/Ultra HNI Acquisition and Dealing Desk
i.e. you not only acquire new clients but also service them.
- There is no client database / book available, the expectation is that he will start
from scratch and should be confident of being able to get his existing book
• Strategic planning for annual sales & advisory strategy for achieving company’s
annual target
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target
members.
Vice president is the person who is responsible for Sales, Revenue, marketing,
Now, All the Vice presidents have AVPs Under his Reporting. AVP is called
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assets.
- To coordinate with product and research team for taking investment decision for
the clients
- Wealth Management
• Key Responsibilities:
1. Responsible for new client acquisition, building new relationships and increasing
3. Responsible for completing end to end KYC account opening formalities for
clients.
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basis.
Required Skills:
3) Branch Manager
Responsibilities
Responsible for heading Branch as a Profit Center. Directly responsible for the
pricing and ensure deal closure thereby ensuring healthy Client Acquisition. To
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-To ensure adherence to all compliance as laid down by Risk and Compliance.
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Eg: if ABM has five members and each one have 15K salary total costing of
him is 75K per month . So, he need to earn brokerage of five times of 75K . It
means 375K
He need to share the target to his advisor equally or according to experience
employees
a) Advisor (dealer)
Advisors are individuals who are responsible for just brokerage
Target they need to achieve five time brokerage target of their costing
He need to build a team for their area by sales manager they provide targets to
sales managers and they achieve their targets by sailing of demate account by
a) Sales manager
Sales manager is responsible for to done the target which is given by
Area sales manager or sales manager may on direct reporting which
AVP or BM .
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Sales manager have team of ADM (area development manager) under him he
need to provide targets to ADM
Sales manager leads a sales team by providing guidance , training and
mentorship , setting sales quotas and goals , creating sales plans , analyzing
data, assigning sales territories and building their team
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Bibliography
www.tradebulls.in
ultimatix.tradebulls.in/Employees
SSO.tradebulls.in
192.168.168.141
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Limitation-
Some of the websites are only available for tradebulls employees
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