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Submitted to
In the partial fulfillment of the requirement for the award of the degree of
MASTER OF BUSINESS ADMINISTRATION
(2017-2019)
Date: ……………….
This is to certify that MrShiv Poojan Gupta is a bonafide student of MBA 2nd year of this institute
for the session 2018-2019 and he/she has undergone the summer training in Patanjali Ayurved LTD
organization and prepared Summer Training Project Report titled AN EMPERICAL STUDY
University, Lucknow.
Dr. Vibhuti
Professor and Head
(Department of Management Studies)
Declaration
I Shiv Poojan Gupta S/o Mr. Mangal Prasad am pursuing Master of Business
Administration (MBA) 2nd year from Raj Kumar Goel Institute of Technology ,
Ghaziabad in the session 2018-19. I hereby declare that this summer training
research project report titled “AN EMPERICAL STUDY ON ANALYSING
CUSTOMER PERCEPTION TOWARDS INDIAN FMCG WITH SPECIAL
REFERENCE TO PATANJALI AYURVED LIMITED.” is the outcome of my own
As a student of management, it’s a great pleasure to undergo Project work training. In our
BBA 6th semester, IMS Ghaziabad we are required to take the project as it is a part of our
curriculum. Therefore, it a great pleasure for me to complete my project in one of the best
organisation in India, PATANJALI AYURVED LIMITED. It was really an enriching
experience for me.
The project contents brief information about PATANJALI AYURVED LIMITED and
detailed analysis about CUSTOMER PERCEPTIONabout PATANJALI
AYURVEDLIMITED.
use. It is the path leading to success by shouldering responsibilities under the careful
It gives me immense pleasure to take the opportunity to remember and thanks the
personalities who have involved with this project work. I express my sincere thanks and deep
gratitude who are directly and indirectly associated in completion of this project.
of such growing and vibrant organization, guiding throughout the project, without his help
the project would have not added enough value. I am extremely grateful for the time he spent
Student Name
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