1.

Name (Optional):

2. Age:

Below- 30

30-40

40-50

50&above

3. Gender of the respondent:

Male

Female

4. Marital status of the respondent:

Married

Unmarried

Qualification of the respondent:

SSLC

Graduate

Professional Course

Others

6. Occupation of the respondent:

Farmer

Government employee

Private employee

Professional

7. Monthly income of the respondent:

Below -10000

10000-15000
15000-20000

20000 &above

II. CONCEPTUAL QUESTIONS

8. Which brand using in Aavin milk? Pasteurized toned Standardized Full cream Double toned 9. Brand
consumption period: Below 1 year 1year-3years 3years-6years More than 6 years 10. Quantity
consumption per day 500ml 1litre 2litres Above 2litres

110. 110 11. Reason for using this brand Price Quality Availability Brand name 12. Does the price of the
brand is affordable? Yes No No idea 13. Brand quality Thick Thin Neutral 14. Your preference of the
brand other than Aavin Yes No No idea 15. Distribution of the Aavin milk Door delivery Milk booth Retail
shop 16. Do you recommend Aavin brand to other people? Yes No

111. 111 17. Does the brand is healthy Yes No No idea 18. Knowing about the brand Through
advertisement media Through friends Others 19. Will you continue the brand in future? Yes No No idea
20. Rank the following factors to favor the Aavin milk Price Availability Quality Distribution of the
product Brand name 21. Overall satisfaction of the brand Highly Satisfied Satisfied Neutral Dissatisfied
Highly Dissatisfied