Po r t fo li o

PORTFOLIO Case Studies

B r a n d D E V E LO P M E N T

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 1 . BRAND IDENTIT Y AND GUIDELINES Brand
2. CASE STUDY D ev e lo pm e n t
P o r t fo li o
SCIENCE IDENTIT Y DEVELOPMENT

“After carful case for each project, we develop branding plan to

implement. And with brand understanding we express client idea in
innovative concepts and professional art 2
 Brand
1 . BRAND IDENTIT Y AND GUIDELINES Development
Por tfolio

“The Brand Is Everything.” 3

RENA CARE

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ITS

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PROTEAM
EGYPT

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TECHNOBIT

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PMI
Pharm Med

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SPECS
E ye We a r

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LOGOS
Ru n d o m

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 Brand
2. CASE STUDIES
Development
SCIENCE IDENTIT Y DEVELOPMENT Por tfolio

“The Brand Is Everything.” 12

 BRONEX

Situation Action

 B i g OT C b r a n d f o r c o u g h s y m p to m s .
 C h a n g e i n m a r ket s i t ua t i o n t h r o u g h
h e a l t h m i n i s t r y l o w i n 2 01 0 .
 P r o d uct Re c ov e r y m u s t b e s t a r te d
 P r o d uct s a l e s d e c r e a s e i n t h e 1 st A S A P b e f o r e a ny f a r t h e r d a m a g e .
Q u a r te r o f 2 01 0 l i ke n ev e r b e f o r e .
 Use aggressive changes is a must
 c a t a s t r o p h e w i l l c o n t i n ue t i l l B r o n ex
DIE.

BRONEX, Recovery Plan

 RECOVERY PLAN

BRONEX Re-Launch Conceptual Branding Positioning

BRONEX RE-LAUNCH
LOGO-T YPE
 LOGO DESCRIPTION
Kids Violet color
Iconic for target segment

Indication and Usage New modern Font

ICONIC IDEA
GENERATION
Note book
Bronex answer
 FO R F U L L P RO J E C T C A S E S T U DY V I S I T:
H T T P : / / W W W. S C RI B D . C OM / D OC / 3 6 0 5 47 3 4 Bronex

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 CEFRONE

tools
Brand
Concept
identity

Conference Brand
activity recognition
LOGO T YPE
CONCEPT
Cover
BROCHURE
I n te r n a l
BROCHURE
I n te r n a l
POSTER
Conference
 FO R F U L L P RO J E C T C A S E S T U DY V I S I T:
H T T P : / / W W W. S C RI B D . C OM / D OC / 3 9 2 3 9 47 3 CEFRONE

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 FLEXPRO

Start word of
Direct mouth
Promotion
campaign Conceptual
Branding
Create
new
market
 CREATIVE IDEA GENERATION

Two main items doctor s need in surger y

Surgery

Direct
Promotion
campaign Nurse Surgical tools

Easy controlled FleXpro

DIRECT
PROMOTION
CAMPAIGN
Concept
GIMMICKS
Branded Surgical
tools
Doctors Gimmicks
Surgical supportive
tools
 FO R F U L L P RO J E C T C A S E S T U DY V I S I T:
H T T P : / / W W W. S C RI B D . C OM / D OC / 3 9 24 0 3 4 0 FelxPro

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 ZOMIG, ASTRAZENECA

Situation Analysis Objective Goal

•Poor market awareness about •Awareness campaign
migraine •Using Funny cartoon animations to
•Weird Symptoms of migraine (One deliver the message
can’t tell easily when he suffers from •Radio ads. and press campaigns
Migraine ) stressing migraine symptoms
•Limited market size
•New product name in pharmaceutical
field with hard name to connect with
its used usage
 CONCEPT : BEING UNIQUE !
We need :
1. Easy Name
2. Catchy concept
3. Comprehensive message focusing on migraine symptoms and Zomig benefits
4. AT L c a m p a i g n a i m i n g t o h e l p d o c t o r s a n d p a t i e n t s m e m o r i z e t h e p r o d u c t ’ s n a m e a n d r e c a l l i t
when the symptoms of Migraine appear

Attractive Customer
Story Character friendly name
message
DR.ZEE,
CHARACTE
R
 PHARMACY
A n y o n e s u f f e r i n g f r o m a n y t y p e o f h e a d a c h e w i l l g o 1 st t o p h a r m a c y s e e k i n g t r e a t m e n t a n d a s k i n g a b o u t
pain killers.

Pharmacists awareness about Anti -Migraine products during training sessions or meetings.

Dr. Zee Stand Booklet Pharmacist Education Program

Catchy and directive It’s an educational booklet Direct education focusing on the
product
Stand holding flyers and pack • A booklet telling the story of
design. Dr.Zee and a migraine patient 1. Pharmacists meeting
through animations.
Two sizes could be used: 2. Giveaways
•Mega size •Awareness about the difference
•Medium size. between migraine and headache 3. Video
symptoms.

•Usages and advantages of

Zomig.
 FO R F U L L P RO J E C T C A S E S T U DY V I S I T:
H T T P : / / W W W. S C RI B D . C OM / D OC / 3 6 0 5 4 51 4 ZOMIG

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 LEVEPEX
 Levepex - brand guideline
 Levepex is a generic of Levetiracetam used
as anti -epileptic . this new formula has a new
mechanism of action with less side -effect
and less drug interaction.
 Levepex has a pre-synaptic effect , that differ
them from there competitors (post -synaptic
effect)

 Different mechanism of action used for

positioning of our product in the market. The
only product with the same mechanism of
action isTiratam , but it has a limited range
of doses .

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LEVEPEX
Brand Identity

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 FO R F U L L P RO J E C T C A S E S T U DY V I S I T:
H T T P : / / W W W. S C RI B D . C OM / D OC / 3 9 24 3 91 2 LEVEPEX

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 LOSEC
 Concept 1

 W h e n w e s u f f e r, o u r s t o m a c h s u f f e r s .
 Concept : the stomach expressing its needs, to relax and stop the pain
 ???
 It needs Losec …
 Stomach loves Losec ..
CONCEPT
 FO R F U L L P RO J E C T C A S E S T U DY V I S I T:
H T T P : / / W W W. S C RI B D . C OM / D OC / 3 6 0 5 5 3 9 8 LOSEC

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 ZITHROKAN

M A R K E T S I T U AT I O N ACTION PLAN

Heavy secondary
Primary competition
competition

New product
Zithrokan Branding
positioning

Product name
Customer behavior
complication

Unique selling Increase market

points share
Busy and declining Well known active
market due to ingredient and
resistance indications

www.proteamegypt.com 47
 ICONIC

 Z i t h r o Ka n
Pe o p l e r e a d o n l y t h e s m a l l w o r d s .. O r
t h e r e a d t h e 1 s t p a r t , a n d c o m p l ete t h e
r e s t f r o m t h e s u b - c o n s c io us ( a l w ay s t h e
big brands)…

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 FO R F U L L P RO J E C T C A S E S T U DY V I S I T:
H T T P : / / W W W. S C RI B D . C OM / D OC / 3 6 0 5 5 2 0 0 Zithrokan

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 O Projects
M o r e C a s e S t ud i e s :
1 . Ke f e n te c h , OT C D i r ec t c o n s um e r c a m p ai g n Brand
h t t p : / / w w w. s c r i b d .c o m / d o c/ 3 6 0 5 3 4 2 8 D ev e l o p m e n t
2 . N a p i fi t , D i r e c t c o n s um e r c a m p a i g n Po r t fo li o
h t t p : / / w w w. s c r i b d .c o m / d o c/ 3 6 0 5 3 5 8 3
3. Orlistat Sigma
h t t p : / / w w w. s c r i b d .c o m / d o c/ 3 6 0 5 4 0 61
4. Subaru IMC Plan
h t t p : / / w w w. s c r i b d .c o m / d o c/ 3 6 0 5 4 3 0 0

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 THANKS

If you have an enquiry regarding an exciting new project, or would

like to discuss any future projects you may have in mind, feel free
to drop a mail, or call us on our contact:
E-mail: ax.tantawy@gmail.com - mustafa.hamalawi@gmail.com
Mobile : (+2) 010 74 20 147 - (+2) 010 55 320 11 52