FCA Awards Helm Wear Mopar Branded Merchandising Program

Plymouth, MI, November 06, 2018 --(PR.com)-- Helm, LLC, a leading service provider of Brand
Marketing and Merchandising, Technology Solutions, Publications, and Third-Party Fulfillment
solutions, announced today that it has been awarded the Mopar brand merchandising program
(www.wearmopar.com). Mopar will become the seventh FCA brand to be featured in the Helm collection
that currently includes Jeep, Ram, Dodge, Chrysler, Alfa Romeo and Fiat. “Helm will immediately
showcase new items and more contemporary designs just in time for the holidays,” said Michael Wacht,
EVP of Global Operations. He continued, “If you have been a longstanding fan of the iconic Mopar
brand, or if you are newly enthusiastic about the brand, plan on visiting www.wearmopar.com often.
Helm will continually introduce new Mopar branded lifestyle products including apparel, accessories, and
gear that all Mopar enthusiasts will love.”

“Helm is proud to be the Official Merchandiser of seven FCA brands,” said Lorne Dubrowsky, President.
“We deliver more than a million FCA-branded pieces of merchandise annually to employees, franchised
dealers and brand enthusiasts. FCA has done a remarkable job over the years of building iconic brands
with millions of loyal supporters. It is an honor to add the Mopar brand to our collection.”

“We are very excited with this new addition to the Helm portfolio, Mopar is a natural fit at Helm with
their extensive experience as stewards of the industry's most iconic brands,” said Tanvir Arfi, Chairman
& CEO of Helm parent, Banyan Technologies Group and a personal Mopar brand enthusiast. “Helm has
proven themselves over the years as a forward-thinking industry leader as well as a reliable partner to
FCA in creating enthusiasm for their brands, we have no doubt that Mopar brand loyalist will be
impressed with what Helm brings to this program,” he added.

Helm's Mopar program launches November 5, 2018 with, an exclusive line of official lifestyle products
including garage gear, apparel, hats, drink wear, signs and life style merchandise for the most passionate
and loyal Mopar enthusiasts.

About Helm LLC (www.helm.com)

Founded in 1943, Helm is a leading service provider of Brand Marketing and Merchandising,
eCommerce, Mobile and Social Technology Solutions, Custom Software Development, Publications and
Print, and Third-Party Fulfillment to the world's leading companies. Helm is headquartered in Plymouth,
MI, with sales and customer service locations in Georgia and California, and a state-of-the-art distribution
center providing fulfillment, kitting and 3PL services in Livonia, MI.

Helm clients include the world's leading Automotive OEMs, Franchised Dealerships, Independent and
Franchised Automotive Aftermarket and consumer Fortune 500 companies. Helm was acquired by
Banyan Technologies Group (a Dallas-based company) to promote further growth and to propel the
Company to the next level.

About Banyan Technologies Group (www.banyantechgroup.com)

Banyan Technologies Group is a Dallas, Texas, based company, founded by experienced C-suite

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operators focused exclusively on the Automotive OEM, Franchised Dealerships and Aftermarket end
markets as a differentiated alternative to the traditional Private Equity capital markets. We partner with
entrepreneurs, family-owned businesses and corporate carve-outs at times when: 1. We can bring direct
and immediate value to accelerate business outputs and scale the business. 2. We can deploy our existing
customer relationships as well as relevant and accretive industry and end-market expertise to supplement
the leadership teams.

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Contact Information:
Helm LLC
Joe Spada
734-468-3666
Contact via Email
www.helm.com/

Online Version of Press Release:

You can read the online version of this press release at: https://www.pr.com/press-release/769230

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