PRODUCTS OF TATA MOTORS:

Indica V2
Indica V2 Turbo
Indica V2 Xeta
Indica V2 Dicor
Indigo Marine
Indigo
Indigo XL
Indigo CS
Fait Palio Stile Multijet
Fait BRAVO
Fait 500
Safari Dicor
Sumo grande
TATA Sumo
TATA Sumo Grande
TATA Nano

Trucks:
Medium and heavy commercial Vehicals
Intermediate commercial Vehicals
Light commercial Vehicals
Small commercial Vehicals
Tata Novus
TL 4x4
Star buses and Globus
Other buses
Defence Vehicals

Tata’s competitors in cars, SUV’s and MUV’s:

Mahindra & Mahindra

Maruti Suzuki

Hyundai

Toyota

Ford

Fait

General Motors

Skoda

Honda

Renault

Mitsubishi

Hindustan Motors

Established in 1945, Tata Motors' presence indeed cuts across the length and breadth of
India. Over 4 million Tata vehicles ply on Indian roads, since the first rolled out in 1954.
The company's manufacturing base is spread across India - Jamshedpur (Jharkhand) in
the east, Pune (Maharashtra) in the west, and in the north in Lucknow (Uttar Pradesh) and
Pantnagar (Uttarakhand). A new plant is being set up in Singur (close to Kolkata in West
Bengal) to manufacture the company's small car. The nation-wide dealership, sales,
services and spare parts network comprises over 2,000 touch points. The company also
has a strong auto finance operation, TML Financial Services Limited, supporting
customers to purchase Tata Motors vehicles.

As the market for the automobile is having the huge accelerating growth in the
Indian market, to check out the Impact of TATA Nano.
EXECUTIVE SUMMARY

Tata Motors Limited is India's largest automobile company, with

revenues of Rs. 32,426 crores (USD 7. Marketing strategies of Tata
motors
What makes the marketing strategy so successful?
1. Product, Branding, and Advertising
Every business started from 0, from no one knows it until everyone know it. Advertising
is one of the most common ways to make car buyer or car enthusiast aware of the new car
with special promotion price. Another more important way of advertising is to create an
image or brand image. Take BMW Z3 for example, it was introduced in 1996 and shortly
the car has been used in the famous James Bond movie. This is similar to Nissan 350
Fairlady Z in the recent 2007 Fast and the Furious 3 – Tokyo Drift. Over the years Tata
Motors have been successful in creating their brand image especially they use some
famous stars as their spokesman.
Other important marketing strategies are such as the packaging, innovations, and quality
control. Tata Motors provide many innovative features to attract car lover. One of these
innovations is the Tata Safari 4X4 Dicor that has “Reverse Guide System”. A weather-
proof camera is fixed to the rear car to help the driver while reversing the car.

2. Pricing Strategy
There are various factors to determine a price of a car. These factors are such as market
condition (it can’t be too low or too high with the prices of same vehicle from
competitors, it has to be at par), cost incurred to build a car, profit by company, dealer
profit.
Giving discount every month and special promotion for certain type of vehicle also one
of the strong strategy use by Tata Motors. Discount can be made from Company’s profit
or from dealer’s profit at certain range.
3. Place
Place of dealership does play an important role. The channel of distribution, physical
location, and dealership method of distribution and sales is generally adopted. The
distribution of vehicle must be in a very systematic way, from the plant to dealership and
to end user. This is not only in India itself but also to the world-wide dealership. (See
also Ford Motor Company SWOT analysis)
4. Maintenance and Support
After sales service is also another important marketing strategy for most of the car buyer
to choose for the right car. End user will not want to spend a lot of time to travel to a far
place just to service the car such as change engine oil, oil filter and some simple
checking. Parts and accessories must also easy to access when it is needed to keep the
customer satisfy from buying Tata cars until maintaining the car or even until they sell
the car and change to a newer Tata model.

Tata Indica Xeta Tata Indica V2 Tata Indica Vista

5 variants 2 variants 7 variants
Starting from Rs.260305 Starting from Rs.355011 Starting from Rs.387223

Buy Now Buy Now Buy Now

Tata Indigo CS
8 variants
Starting from Rs.382752
Tata Indigo Marina Tata Indigo XL
Buy Now 5 variants 4 variants
Starting from Rs.485800 Starting from Rs.556981

Buy Now Buy Now

 Tata Nano Tata Safari Tata Sumo Victa
3 variants 7 variants 7 variants
Starting from Rs.123361 Starting from Rs.801354 Starting from Rs.567356

Buy Now Buy Now Buy Now

Tata Sumo Grande Tata Xenon XT Tata Indigo Manza

3 variants 2 variants 8 variants
Starting from Rs.675942 Starting from Rs.762326 Starting from Rs.497817

Buy Now Buy Now Buy Now

Tata Sumo Grande MKII Tata Indigo e CS Tata Indica V2 Turbo Max
7 variants 4 variants 2 variants
Starting from Rs.634000 Starting from Rs.407993 Starting from Rs.375729

Buy Now Buy Now Buy Now

 Tata Aria
3 variants
Starting from Rs.1600000

Buy Now