JEEP INTERNATIONAL

PREPARED AND PRESENTED BY :-

VANALI PARMAR
INTRODUCTION TO JEEP INTERNATIONAL
 Jeep is a brand of American Automobiles that is a division of FCA
US LLC (formerly known as Chrysler Group LLC)
 Founded in 1941
 The headquarter is in Toledo, Ohio, US.
 The current CEO of the company is MIKE MANLEY.
 Jeep as a brand has been linked to freedom, adventure,
authenticity and passion.
 The Jeep badge stands for more than a brand.
 The slogan of this brand “GO ANYWHERE. DO ANYTHING” is
believed to be a way of life by the vehicle owners.
 BRAND MARK OF JEEP INTERNATIONAL
The Jeep brand mark consists of the Jeep logotype and the registration mark ® as one unit. The ® is an
integral part of the Jeep brand mark design and may not be altered or deleted. The trademark registration
symbol must appear with the Jeep brand mark in every application. The Jeep brand mark is a valuable
corporate asset and is protected by law.
 OWNERSHIP
 The brand has gone through many owners, starting with WILLYS who produced the first civilian jeep in
1945. In June 1950 Willys-Overland was granted the privilege of owning the name of “JEEP” as a registered
trademark.
 Willys was sold to Kaiser Motors in 1953, which became Kaiser-Jeep in 1963.
 In 1970 American Motors Corporation (AMC) purchased Kaiser's money-losing Jeep operations.
 In 1979, French automaker Renault started investing in AMC. However, by 1987, the automobile markets
had changed and even Renault itself was experiencing financial troubles.
 At the same time, Chrysler Corporation wanted to capture the Jeep brand, as well as other assets of
AMC. In 1987, Chrysler bought AMC.
 In 1998 Chrysler merged with Daimler-Benz to form DaimlerChrysler. DaimlerChrysler eventually sold most
of their interest in Chrysler to a private equity company in 2007.
 Chrysler and the Jeep division operated under Chrysler Group LLC, until December 15, 2014, when the
name was changed to FCA US LLC.
 A division of FCA US LLC the most recent successor company to the Jeep brand, now holds trademark status
on the name "Jeep" and the distinctive 7-slot front grille design.
JEEP’S PRODUCT
 Jeep's current product range consists solely of sport utility
vehicles and off-road vehicles but has also included pickup trucks in the
past.
 Jeeps went into production in 1941 specifically for the military, making
them the oldest four-wheel drive mass-production vehicles now known
as SUVs.
 The Jeep became the primary light 4-wheel-drive vehicle of the United
States Army and the Allies during World War II as well as the post-war
period.
 Jeep offers variety of standard models as well as limited edition.
 The Jeep vehicle line-up consists of the Cherokee, Compass, Grand
Cherokee, Patriot, Renegade, Wrangler and Wrangler Unlimited.
JEEP WILLY JEEP WAGONEER

JEEP CJ-5 JEEP CHEROKEE(1974)

JEEP’S SALES WORLDWIDE
 The Jeep brand recorded sales of more than 1.2 million units worldwide in 2015.
 Jeep global vehicle sales increase 22 percent in 2015 to highest total in brand's 75-year
history: 1,237,583 units.
 2015 Jeep global sales total surpasses 2014's previous record of 1,017,019 units.
 Sixth consecutive year of Jeep sales increases globally and in U.S.
 Jeep Wrangler, Cherokee and Patriot record best-ever global annual sales.
 Wrangler, Cherokee, Compass and Patriot achieve best U.S. annual sales.
 December 2015 marked the Jeep brand's best monthly sales ever, globally (127,879
units, up 32 percent) and in the U.S. (89,654 units, up 42 percent).
 Sales of every Jeep vehicle improved in U.S. in 2015.
 Sales of Jeep vehicles increased 56 percent in the Europe, Middle East & Africa region
and 135 percent in Latin America in 2015.
JEEP COMPASS JEEP WRANGLER

JEEP RENEGADE JEEP PATRIOT

 TH
JEEP CELEBRATES 75 YEAR OF HISTORY

Built on 75 years of legendary heritage, Jeep is the authentic SUV with class-leading capability,
craftsmanship and versatility for people who seek extraordinary journeys. The Jeep brand
delivers an open invitation to live life to the fullest by offering a full line of vehicles that
continue to provide owners with a sense of security to handle any journey with confidence.
SWOT ANALYSIS
STRENGTHS
 Strong image and brand reputation.
 Iconic designs which is synonymous
with its name.
 Name stands for adventure which
easily communicates its utility.
 Strong off roads capabilities.
 The brand has also diversified in
apparel for lifetime
WEAKNESSES
 High price compared to competition
 Low penetrations globally among
the relevant people
 Perspective of having dated designs
with no major improvements over a
long period of time
SWOT ANALYSIS (contd..)

OPPURTUNITIES THREATS

 They can look for technology  Increasing fuel price

partners who can help in advance
 Electric vehicles which can provide
their technologies.
similar type of adventure with lower
 They should enter growing market cost of running.
with lower costs model where they
can get larger volumes.
 They can further leverage their
brand name and legacy across the
globe.
 WE DON’T MAKE JEEP – YOU DO! #jeepstories
 I have a 2003 Jeep Rubicon. It has been used for what it was made for, never had any major troubles. I
love being able to take it to Colorado and drive all of the toughest 4x4 roads completely stock. – Shane
Z.
 Best vehicle I’ve ever owned, and the funniest by far!! Jeeps are a lifestyle! – Gonzalo Mancin.
 We’ve been coming out to Colorado/New Mexico in the Jeep vehicles for years now. My
first vehicle ever was a 1951 CJ3-a that my dad and I bought and restored when I was 14.
I’ve loved them ever since. – Brain Brownlee
 “MY JEEP WAS BUILT AROUND WHAT I WANTED TO DO WITH IT.” – TRISHA GLEZEN AKA THE JEEP
GIRL!!
 The Jeep forces us to explore the beauty around us. You're not just driving through the landscape looking through a window, you're experiencing it. And for that reason,
we will always be Jeep owners. #MyJeepStory – Rebekah shade

 Owning a Jeep has made us feel like we can go anywhere and do anything and we have been!
Between traveling through the Ocala National Forest or just driving around the corner, we’re
Jeep owners for life! – Tiffany Coates
 No matter where I take it, it doesn't get stuck, it always gets me back home, even if it has to cut its own path. I would be honoured to have my Jeep story shared,
I will be a loyal Jeep customer for life. – Andy Day
 I'm so thankful for the things I've been able to do and places I've been able to see because of it. We love living the Jeep Life and can't wait to see what more
adventures the trails have in store for us! . -- Meghan Crohn
THANK YOU!!