Escolar Documentos
Profissional Documentos
Cultura Documentos
Advisor:
Sir Najum Janjua
Assistant Professor (MS)
Submitted by:
M. Sajjad
CIIT/SP15-BBA-008/VHR
This internship report was submitted by Muhammad Sajjad S/O Muhammad Hussain for the
completion of the requirement for internship of Comsats University Islamabad Vehari Campus.
Internship in
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Internship certificate
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Acknowledgement
I am thankful to Mr. Abdullah (HR Executive) Sir Najum who guide me and whose proposals
and participation empowers me to create my endeavors and learning and who have persistently
guided me in finishing this hard undertaking. Their security help helped me understand and
accomplish what I at first went for.
Very special thanks to all my dear teachers because they enabled me to do some Showing the
ability create interesting new thing in practical life.
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Preface
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Executive Summery
Today, SM food considered be at standard with multinationals working locally in terms its
quality items administration skills. Organization is free from the energy crisis because they
have set up own particular power units. The organization is possess the position of
SM is running different business with popular brand like Gibbs and Gibbs Gold it has opened
its outlets in significant urban areas in Pakistan. Distinctive divisions are functioning admirably
to accomplish the key points of the organization. They are embracing the most recent
auspicious results for various divisions. The PESTEL investigation demonstrates that
organization has lived far from any sort of difficulties that may have influence the
organization's goodwill by satisfying the legitimate, natural necessities and utilizing worldwide
money related guidelines as a part of the creation of budgetary explanations. The SWOT
investigation shows that qualities are more strength in number when contrasted with
shortcomings and dangers that demonstrates the organization wells know its position and stay
up with the latest. Still there are a few does not have that organization ought to overcome to
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Table of Contents
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CHAPTER: 01
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1.4 Company Structure
Chain of Command
A proper chain of command exist in this organization. Starting from top management to middle
level managers and ultimately ending up at lower staff. A clear reporting criteria is developed
at all levels.
Departmentalization
All types of departments are existing in the organization and all departments support other
department to fulfil the goal and objective of firm. The departments having different size of
teams according to the nature and type of department.
1.5 Values
Enterprise
Empowerment
Accountability
Trust
Teamwork
1.6 Events
Craft Festival
4 to 6 May, 2012
Chamber of Commerce – Multan
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Express Family Festival
Agriculture University – Faisalabad
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CHAPTER: 02
The manufacturing of food products I.e. .biscuits, wafers, chocolates, toffees, candies, Choco
bunties, Nikos, and bubble gums. Since its inception S.M Foods limited has established itself
as one of the best biscuits and confectionery products manufacturing company in Pakistan.
Today, SM food considered be at standard with multinationals working locally in terms its
quality items administration skills. Organization is free from the energy crisis because they
have set up own particular power units. The organization is possess the position of
confectionery and bakery plants with the extraordinary production capacity.
S.M foods Limited’s brands are available in every nook and corner of Pakistan and as well as.
SM is running different business with popular brand like Gibbs and Gibbs Gold it has opened
its outlets in significant urban areas in Pakistan. Distinctive divisions are functioning admirably
to accomplish the key points of the organization.
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CHAPTER: 3
I have selected SM Food Company for my internship because it is the most well-know and
prestigious company of Pakistan. It works in an organized way. The products of SM Food are
more reliable than others. There is no report about shortage of their any product in the market
and all are available at any time. SM Food constitutes each and every department in it. SM
Food organizes a formal internship program every year. For doing internship in SM Food
Company, there is a proper way to apply which included a test. One must have to pass a test in
order to be the part of SM Food as an internee. It is not only necessary to pass the test but the
candidate needs to stand on merit too. And the internees are selected on purely merit basis.
The system is so organized that all the priorities and works for the internees are per-decided.
All the contestants have allotted the specific work. And the best part of this organization is that
it trains the internees in the way that they become able to work in market after getting practical
skills from SM Food along with their theoretical knowledge.
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Rules and regulations were also told in the session which includes:
On the start of 2nd day, there was a meeting session for 1 hour. The on-site Supervisor covered
the following topics:
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3.3 My activities at SM Food Company
I spent almost 6 weeks in the SM during my stay I experienced many things at the plant. I got
many type of practical experiences. I observed that what we are studying in our BBA courses
these theories or concept are practically applied there. I realized organizations apply all these
things but there is a little bit difference due to the fluctuation in situation and requirement of
that company. For example, in finance department every organization has different activities
due to the different sort of requirements. In Marketing some items are lightly depend on
marketing activities but some companies are highly marketing oriented, their totally sales are
dependent on the efforts of marketing department so these organizations give more focuses to
the marketing exercise while a capital intensive industry give more weightage to the financial
activities. SM Food is one of the companies where marketing efforts are of most importance.
And I am lucky that I got the chance to do work in the marketing department for most of the
time of my stay at SM Food Company.
During the internship I realized following duties.
. Cohesiveness
.Think big
. Appearance
3.4 Cohesiveness
Team person can accomplish more than a person. Great coordination and collaboration with
companions and staff individuals can drive a man to perform better in troublesome
circumstances. During my temporary job I saw that the level of cohesiveness among the SM
representatives is high, that is the reason SM is accomplishing its objective effectively.
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.
3.5 Appearance
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3.7 In Marketing Department
I spent most of the time in the Marketing Department at SM. Mr. Farrukh and Mr. Abdul
Waheed help me a lot how the marketing department work in the organization. They tell me
that we promote our product through;
ATL:
They promote their product on the mass media by making advertisement.
BTL:
They promote their product through bill boards.
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CHAPTER: 4
Consumer communication
Product availability and development
Product availability
Activities are performed such as area storming, searching new places or areas are being done.
Making sure that distribution equally available everywhere.
Dispensary with Doctor for the employee and their families (Health and Safety).
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4.3 Segmentation Strategy
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4.3.3 Behavioral segmentation
SM provides the quality products to the customer and is based on the domestic demands and
needs, make sure that the items will be rewarded by the person who are quality sensitive.
Wrapping of SM products in quite unique and sophisticated way that looks quite
different and eye catching for the customers.
SM shows that their products are fully hygienic and safe for health. In my stay at SM
Food I have seen that SM is fulfilling this promise. Person who visits VFI can never
think about purchasing the products of another company. This is the reason their
revenues are jumping up.
At initial they system was very simple. At initial time they have only four sale officers, who
have responsibility to manage area offices in Multan, Rawalpindi, Lahore and Faisalabad.
After some years the company categorical decided to make an effective distribution network.
The company had its distribution in all major cities.
This strategy basically work to promote the distribution in organization emphasizes to sell their
product. In some pervious years SM Food used this strategy to grow their sales by giving more
and more incentive to the distributors.
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METHODS OF PROMOTION
ADVERTISING:
The company is investing a lot of resources on different media vehicle which are:
TV
Key chain
Billboards
Stickers etc.
Sales Promotion
Exhibitions
Road Shows
Promotional Schemes
Pricing is tool to control sales. Prices sets according to the market conditions.
Cost
As SM FOOD is creating items so they need to keep up a fixed cost. They need to bring down
per unit cost and also the total cost of generation.
Quality
SM is producing standardized products and want to keep up the quality of products. They want
to convey high quality products as per to global model because is part of their vision that they
will never compromise on quality.
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Time
SM meets its conveyance time promise i.e. Company gives careful consideration on
conveyance - on-time to fulfill customer and retailer's requirement on the time, which they
want.
Flexibility
Competitors
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4.10 Strategies to achieve the Target
The most important role of the sales department is to achieve the annual target of the company.
The target is given to GM Sales then the Target is divided into the zonal managers on the basis
of the areas. Likewise the target is divided further into the lower levels from Zonal managers
to Regional manager then area sales manager and then the target is given to the sales
executives. The number of strategies are made on every level to achieve the sales on monthly
basis and then to achieve the yearly target. The sales team plays an important role in building
good relations with the retailers.
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CHAPTER: 0 5
5.1 Competitor
1. Product
The product of SM Food includes consumer food products like Biscuits, Jelly, bubble gum
etc.
2. Price
SM Food is fair priced to its competitors, offering finest items at a competitive price.
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3. Place
Promotion is the main part of this company. Firstly TV advertising with radio, magazine.
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CHAPTER: 6
Total numbers of workers at marketing department of SM Food are 15. But marketing
department having support of huge team of sales department. Both marketing department and
sales department work together like a team and focuses on the organizational goals and
objectives. Both departments cannot achieve success individually that’s why SM Food creates
an environment in which both works together as a team.
Production
Technology is part of Production at SM Foods. Up to date plant installed near Bahawalpur
Bypass generating products at fast track, one of the largest plant in the country. Professionally
capable HR maximum effectively works to secure hygiene standards and food.
To give time in production plant with professional person was an excellent experience.
Quality Assurance
Quality Assurance precisely supervene in SM Foods. Competent food professionals at
department make sure that finest quality measurement are stuck to through all steps of
production and that the items reach to who use our product as per requirement. Our goal of
promise is the “OPPORTUNITY IS A RESPONSIBILITY”, we SM Food not securing finest
quality but taking care of quality through our strict standards. SM Food have duty to provide
finest quality to its loving customers, Loving parents, who is interested in our business.
Updated with latest stuff, laboratory checks quality and keeping clean for batch and stock
keeping unit. Our laboratory is prepared with highly technical and experienced staff and
updated with latest stuff like spectrophotometer, moisture analyzers, ash determination
equipment and purity confirmation equipment for sugar, glucose, milk powders and other
ingredients used in our products.
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Supply and Distribution
Department guarantee that efficient distribution of items to different shops and stores in all
Pakistan. Through transportation management to gaining route permits and approvals is done
by this department.
GM Sales
ZM
RSM
Area sales
Manager
Sales
Executives
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departmental head and financial executive is necessary. Then lists sent to the purchase
department where they start a work of order and send one copy to supplier who is generating
the items and one copy sent to financial department and one will remain in the purchase
department to receive the amount of that work.
This department inside reviews all records in SM Food. The organization inside auditors
attempt to find out issues, fraud and corruption and investigate that workers and organization.
Human Resource
Human Resource office at SM Foods make the enlistment procedure to make sure that finest
human asset is accepted at SM Foods. Resumes of candidates are accurately recorded and
reported for present or future reference. Department, other than completing progression
arranging, keeps up and running HR approaches relating business, maintenance and numerous
different matters. Evaluating preparing necessities of employees and sufficient preparing is
done by the expert HR group at SM Foods.
Marketing:
Marketing department accountable for setting stalls and events so that more of the person get
to know importance of items ensure quality. These stall activities active for around 6 days.
Administration
Productive administration of every regulatory issue of SM Food is the employment of the
administration department. Legal matters to general regular operations of the workplace, the
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administration office guarantees that all issues run easily. Some responsibilities of
administration department
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CHAPTER: 7
Attention to detail
The organization's employees show exactness, attention to detail. Because to these qualities,
the overall performance of organization is acknowledged &well managed.
Outcome orientation
The management of SM concentrate on results rather than on the ways of doing things and
processes used to gain with effort these results. Due to this responsibility of behavior trend of
results remains upward.
Aggressiveness
Workers of SM Food are always open to gain the challenges and show positive attitude to
complete tasks assigned and competitive rather than easy going.
Stability
Some places of working relationship between the workers are keep in way things are now in
contrast to growth like causing people to interact each other so they are friendlier.
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7.2 How the New Employees SM Learn Culture
Stories
Rituals
Material symbols
Languages
Stories
The most imperative methods for transmitting way of life to newly workers in SM Food stories.
Old representative of the organization convey stories to the general population who worked
with company. They are highly familiar with past experience and results. They either scare
them or give them courage to take after strategies made by the organization. Old managers of
office tell new persons how they ought to need to play out their obligations and what are the
standards of the organization which can't be disregarded.
Rituals
Another critical component of transmitting the way of life to new workers is ceremonies. A
few exercises considered to understand the comprehended exercises like break for Names-E-
Juma.As the individuals from SM Food, are regular prayer sayings, a break for prayer is
understood and no one is forced to do office work during break.
Language
The workers of SM Food have a formal method for carrying to each other. They speak formal
like "Sir" even to their coworkers. They show respect each other the distance to share the
respect
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CHAPTER: 8
SWOT Analysis
1. Strengths
Environment friendly.
Sales force is the major resource strength in terms of physical resources of the Company.
After some time periodic research conduct to get out market trends.
Sophisticated plant.
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Qualified work force.
Decentralized authority.
2. Weaknesses
SM cannot introduce many of its expensive items because to the lower income groups.
Because of certain change in economic and political conditions selective investment were
made.
Department of sales have more authority than marketing which creates hurdle to implement
marketing strategies.
3. Opportunities
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SM Food can start the production of beverages as they mention to their vision.
SM Food can go for joint venture with other well established organization to grow the
market share.
4. Threats
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09 CONCLUSION
This internship help me a lot to gain knowledge about how the actually industries run. I earned
bundle of knowledge and most importantly gain practical knowledge. It was my first
experience in organization, which was very tough, but it will be providing beneficiary for me
in my coming future.
. If the management of SM Food National in show the some extra outcomes in the future then
SM Food should have to take some decisions timely, because in this era or coming era those
companies are survive who have a sense of change and successfully attempt the change.
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10 RECOMMENDATION
If organization want to increase their sale they give more profit margin to shop keeper.
Workers of company become more get involved in policy making to become more
effectively.
Company should create environment which is supported for the work, so the employees do
their work actively.
Company should conduct survey from time to time according to which changes can be
introduced in the organization to stay updated in the market.
Training should be given to employees according to the changing and stay up dated.
SM Food should also allocate a healthy budget for the advertising of its products
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