MAIN Gamasesama

STEP
01
PROBLEM
Indonesia is a large country, but it is not immune to exposure to the teach-
ings of radicalism. Especially among young people, sympathizers and sup-
porters of the radical movement emerged from among young people who
have very good academic value, it is because adolescence is a time of
searching for identity. Naturally, social cognition and knowledge processing
in teenage tends to be open. Therefore, radicalism ideology often attacks
teenager. Unstable teen in seeking identity is considered to be a point used

by terrorists to recruit young people.
Teens who are vulnerable to radical ideology generally have limited
life experiences, very few relationships, experience life failure, tend
to be quiet, or live in a homogeneous environment. These limitations
make them tend to be closed-minded, making it difficult to think criti-
cally, and less able to interact with the surrounding environment. As
a result teenagers are easily influenced by exposure to radicalism
anywhere, including on social media.
CHALLENGE
Make teenagers get used to being able to think critically, and get used to
discuss or express opinions with their friends. It can be helped by
expanding the surrounding environment, accustomed to socializing
with many layers of society, in order to get many references and life
experiences that can help these youth train themselves to be able to

IDEAS
think critically that and prevent exposure from radicalism ideology.

STEP
02
INSIGHT
Gamasesama is a unification of
words "Gama" and "Sesama".
Gama means Travel in Sanskrit,
and "Sesama" which means
together, or equally in Indonesian. 1. Thinking about "new" things that their discover are their true

Gamasesama
This campaign is a metaphor of a
journey for all teenagers in Indone-
sia to expand their reference about
their own country. The journey itself
is to learn that Indonesia is a vast
country consisting of thousands
of islands, various ethnic
groups, languages, religions and
traditions. Which aim to growing a
sense of nationalism that can help
shape teenage characters.
identity, because teenagers are still looking for their identity and
unstable, they are easily affected by the environment and
learn other people's patterns, so when there are new things
that they adapt they tend to think of “the new thing” is their true
identity.
2. Want to be seen by people around them. In the hearts of every
teenager, they want to feel respected and appreciated by the
people around them.
3. Often they feel less about their own condition, and want to
changes something that has an impact on their lives.

Short-Term Solution Launching the Card Game Apps that hones

4. Curiosity about something "new" is very high.

players knowledge with several questions 5. Not easily satisfied with something their found.
about knowledge about Indonesia. The feature
in the game is there is a Ranking and Share
STEP
Long-Term Solution
system to show how high the player's knowledge

03
about Indonesia is.

The challenge for teenagers is how to attract their

attention to play the game. And how can each
individual find friends to play together.

Release a notebook with batik concept

from each region. And every few months
will launch a new notebook with different
types of batik. Every Notebook purchase
will get a physical release from the Card
Game Application.
Use Social media to give Influencer
services as endorsement to promote
Notebooks and Card Game Applications
from GAMASESAMA. Other than that,
Influencer also help educate about the
GAMA Student Exchange program, and
the purpose of the program. Making
influencers as one of the guides for the
Student Exchange program.
And released several digital poster ads
on social media to increase the aware-
ness of the target audience.
Launching the GAMA Student Exchange as a long-term program, where
lucky students will go to visit isolated schools in Indonesia, as well as
Traveling to several islands in Indonesia for free. Which is useful to get
to know Indonesia more deeply and help the development of youth
in seeing the diversity of the population, traditional, language,
religion in Indonesia as a whole.
Finally, the journey of the participants when participating in GAMA
Student Exchange will be documented to make a short movie,
which will then be uploaded on social media, to make other people
feel inspired. And every profit from Youtube will be donated to the school
they visit.
This program also will be collaborate with KEMENDIKBUD

OBJEC-
1. Introducing GAMASESAMA to Indonesian teenagers (17-23 years old) as a campaign that helps educate and
loving Indonesia even more, as a preventive measure against the rise of radicalism ideology.

TIVE
2.Card Game application is one way to increase awareness of teenagers that they as an Indonesian citizens must
know their country as a whole. Therefore a game was created that can hone their mindset, but still use a fun
approach.
3. Notebooks with batik designs are used to foster their love for Indonesian products.

4. The Student Exchange program will be an inspiration for them to want to learn and find out more about Indone-
sia. And as their learning material to socialize with the many layers of society.