Escolar Documentos
Profissional Documentos
Cultura Documentos
1. OPERATIONS RESEARCH
• Meaning and scope
• Relevance of O.R. techniques for solving business problems
2. DYNAMIC PROGRAMMING
• Deterministic dynamic programming
• Selected applications of dynamic programming
3. INTEGER PROGRAMMING
• Cutting plane algorithm
• Integer programming model
4. INVENTORY MODELS
• Deterministic models
• Economic order quantity
• Permissible strategies
6. REPLACEMENT MODEL
7. DECISION THEORY
• Decision making and the parameters involved, including probabilistic
situations
• Decision making under certainty, risk and uncertainty; criteria for decision
making under each
• Expected monetary value as an aid to decision making
• Decision tree and its managerial application
8. GAME THEORY
• Business games and strategies adopted by players
• Game matrix
• Pure strategies and saddle point
• Mixed strategies
• Dominance theory and linear programming as tools for determining
outcomes
• Application of game theory for pricing advertising and similar
managerial decisions
PGP_II_TRIMESTER
SYLLABUS: VERSION DEC.’09
9. ASSIGNMENT PROBLEM
• Job opportunity cost and its resolution
• Applications of assignment models for solving business issues
BASIC TEXT
• J. K. SHARMA: Operations Research (Macmillan)
PGP_II_TRIMESTER
SYLLABUS: VERSION DEC.’09
CONSUMER BEHAVIOR
2. PERSONAL FACTORS
• Demographics: Age, gender, occupation, education
• Economic status and logic
• Needs and motivation
• Level of involvement and kind of decision making
• Psychographics: Personality, lifestyle and self concept
3. INTERPERSONAL FACTORS
• Culture, subculture and value system
• Social Group Influences
Social class
Reference groups and opinion leaders
Family and FLC
Role and status
• Interpersonal factors and symbolic consumption
4. ENVIRONMENTAL FACTORS
• Product offerings and innovations
• Time, place and other factors
• Public policy issues
BASIC TEXT
• SATISH K. BATRA & SHH KAZMI: Consumer Behaviour (Excel)
PGP_II_TRIMESTER
SYLLABUS: VERSION DEC.’09
SECTION-A: O.B.
1. STRESS MANAGEMENT
• Nature, types, and causes of stress
• Personality and stress
• Organizational and environmental factors
• Managing stress: Individual & organizational strategies
2. CONFLICT MANAGEMENT
• Meaning, attitude towards, stages, and types
• Sources of conflict
• Strategies to manage stress
• Negotiation as a strategy
5. ORGANIZATIONAL CULTURE
• Meaning, functions, types, descriptions
• Management of organizational structure
• Changing organizational structure
• International comparisons
• Cross cultural dimensions: Hofsteed’s analysis
6. ORGANIZATIONAL CHANGE
PGP_II_TRIMESTER
SYLLABUS: VERSION DEC.’09
• Importance, determinants, and importance
• Planned change: Internal and external
• Unplanned change: Internal and external
• Effective change program: Characteristics, models
• People and change
• Manager as change agent
9. HRD SYSTEMS
• HRD systems: Principles and process of designing
• Factors affecting HRD systems designing
BASIC TEXTS
• KAVITA SINGH: Organizational Behaviour (Pearson) Chs.7,11,13-17
• SANTOSH GUPTA & SACHIN GUPTA: Human Resource Development
(Deep & Deep: 2005) Chs.1-5
PGP_II_TRIMESTER
SYLLABUS: VERSION DEC.’09
FINANCIAL MANAGEMENT
2. EQUITY VALUATION
• Concepts of equity and its valuation
• Beta estimation and cost of equity
BASIC TEXT
• I. M. PANDEY: Financial Management (Vikas)
ADVERTISING MANAGEMENT
3. SITUATION ANALYSIS
• Knowledge about target audience(occupant profile, object of purchase,
objective of purchase, occasion of purchase, organization, and operation of
buying activity), the category/ brand usage status of the customer (non-
category user, brand loyal, other brand loyal, or brand switcher), information
processing stage of the customer (aware, knowledgeable,
Comprehension),readiness to purchase stage(liking, preference, or purchase
intention),information need of the target audience (extended problem solving,
limited problem solving, routine behavior), involvement with purchase (low or
high),and type of decision making(informational versus transformational).
5. BUDGET SETTING
Factors determining budget; steps involved; budget plan and execution.
PGP_II_TRIMESTER
SYLLABUS: VERSION DEC.’09
6. MEDIA STRATEGY
• Setting up media objectives (reach, frequency, continuity), media and
vehicles evaluation; development and execution of media plan (media
selection, vehicle selection, scheduling of advertising); media buying and
operations.
7. MESSAGE STRATEGY
• What to say (selection of attributes, benefits, motives and appeals), how to
say (selection of verbal and visual elements, execution style, source of
delivery, arrangement of arguments).
9. MEASUREMENT OF RESULT
• Decision about yardstick of success of campaign; selection of appropriate tool
for measurement; actual measurement; decision about continuation,
modification, or dropping of advertisement.
BASIC TEXTS
• BATRA & KAZMI: Advertising and Sales Promotion (Excel: Latest
Edition).
• BELCH & BELCH: Advertising and Promotion (TMH)
SALES MANAGEMENT
BASIC TEXTS
• S L GUPTA: Sales & Distribution Management (Excel: Latest Edition)
• R. VENUGOPAL: Sales Management (Response Books: Latest
Edition)
BRAND MANAGEMENT
PGP_II_TRIMESTER
SYLLABUS: VERSION DEC.’09
COURSE DURATION: 2 HRS PER WEEK FOR 10 WEEKS
COURSE CREDITS: 02
IMP: Details of each topic can be located in the respective text books
BASIC TEXTS
• KEVIN LANE KELLER: Strategic Brand Management (Pearson: 2008)
chs. 1-7,11, and12.
• JEAN – NOEL KAPFERER: Strategic Brand Management (Kogan Page:
2000): Chs. 1-10
3. DBMS
• Data hierarchy: field, record, file, database; models and main components of
DBMS ; RDBMS; processing through DBMS
4. APPLICATIONS OF MIS
• Applications in functional areas: Manufacturing, production, materials, personnel,
finance, marketing, etc.
8. LEARNING ORGANISATIONS
• Concept of a learning organization and relevance of KM
Note: The paper will be taught with the help of Indian case studies using KM
successfully, both from manufacturing and service sector.
PGP_II_TRIMESTER
SYLLABUS: VERSION DEC.’09
BASIC TEXTS
• AVADH GHAZIRI: Knowledge Management (Person Education)
• LAUDON AND LAUDON: Management Information System (Pearson Education)
• MARY SUMMER & ROBERT SCHULTHEIS: MIS – A Managers View (TMH: Latest Edition)
MANAGERIAL ECONOMICS
1. INTRODUCTION
• Economics And Managerial Decision Making
- Managerial decision making under perfect information, risky
and uncertain situations.
- Economics: Scope of economics; economics as a tool for
decision making.
- Managerial Economics: Definition and scope; distinction
between economics and managerial eco.
IMPORTANT NOTE
Treatment shall be nonmathematical and applications oriented. Teaching
shall be case/real life situations based.
BASIC TEXTS
• IVON PING: Managerial Economics (Blackwell Publishers) All chapters except Ch.6
and 10
• D N SENGUPTA AND ANINDYA SEN: Economics of Business Policy (OUP)
Chs.4,5,6,7,14 & 15
PGP_II_TRIMESTER
SYLLABUS: VERSION DEC.’09
BASIC TEXTS
• ARINDAM CHAUDHURI: Planning India
• DR. M. K. CHAUDHURI & PROF. ARINDAM CHAUDHURI: Great Indian Dream
(Macmillan)
PGP_II_TRIMESTER
SYLLABUS: VERSION DEC.’09
• UMA KAPILA: Indian Economy since Independence (Academic Foundation: Latest
Edition)
• TODARO & SMITH: Economic Development (Pearson Education: Latest Edition):
Relevant chapters
BASIC TEXTS
• ARINDAM CHAUDHURI: Planning India
• DR. M. K. CHAUDHURI & PROF. ARINDAM CHAUDHURI: Great Indian Dream
(Macmillan)
• UMA KAPILA: Indian Economy since Independence (Academic Foundation: Latest
Edition)
• TODARO & SMITH: Economic Development (Pearson Education: Latest Edition):
Relevant chapters
MACRO ECONOMICS
1. INTRODUCTION
• Definition & scope of macroeconomics
• Income and its measurement; their interpretation
• Circular flow of income, output, and spending
• NI and allied measures for India
7. MONEY IN MACROECONOMICS
• Demand for money: General and in India
• Supply of money: General and in India (monetary aggregated)
• Monetary forces and aggregate demand
• Macroeconomic cycles and aggregate shocks
11. UNEMPLOYMENT
• Meaning, types, and characteristics of unemployment
• Unemployment in India: Nature. Causes, and consequences
• Cyclical and structural unemployments
• Policies to reduce unemployment
BASIC TEXTS
• LIPSEY AND CHRYSTAL: Economics (11th – Indian Edition): Chs. 15-25 (OUP)
• MINISTRY OF FINANCE: Economic Survey (Latest Edition): All Chapters (OUP)
V. IMPORTANT NOTES:
• All the case studies given in Lipsey & Chrystal are in course.
• The questions in examination will be application (of macroeconomics concepts)
based.
1. INDUSTRIAL RELATIONS
Objectives; requisites; nature; scope
2. INDUSTRIAL DISPUTES
Meaning and kinds; causes, machinery for prevention and settlement
3. COLLECTIVE BARGAINING
Nature; prerequisites; techniques; processes; advantages and
disadvantages
5. DISCIPLINE
PGP_II_TRIMESTER
SYLLABUS: VERSION DEC.’09
Concept; importance; objectives and approaches; steps in disciplinary
action
6. GRIEVANCE MANAGEMENT
Internal enquiry; charge sheet; grievance settlement: steps and
principles
BASIC TEXT
• JOHN M IVANCEVICH: Human Resource Management (TMH: Latest Edition)
• RATNA SEN: Industrial Relations shifting paradigm (Macmillan)
INDUSTRIAL LAW
1. INTRODUCTION
Objectives behind substantive and procedural labor laws; scope and
emergence of socio
economic foundations.
BASIC TEXTS
• M.C KUCHHAL & DEEPA PRAKASH: Business Legislation for management
(Vikas: Latest Edition)
• AKHILESHWAR PATHAK: Legal Aspects of Business (TMH: Latest Edition)
COMPANY LAW
1. INTRODUCTION
Corporate veil; types of companies and associations, including illegal
ones.
PGP_II_TRIMESTER
SYLLABUS: VERSION DEC.’09
2. COMPANY FORMATION
• Promoters and their legal position; pre incorporation contact;
provisional contracts.
• Documents: Memorandum of association; articles of association;
doctrine of constructive notice and indoor management; prospects
and book building.
5. INVESTIGATIONS
Inquiries and investigations into matters pertaining to formation and
functioning of a company.
6. WINDING UP
Meeting, situations, modes and procedure for winding up of a
company.
BASIC TEXTS
• M.C KUCHHAL & DEEPA PRAKASH: Business Legislation for Management
(Vikas: Latest Edition)
• AKHILESHWAR PATHAK: Legal Aspects of Business (TMH: Latest Edition)