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PGP_II_TRIMESTER

SYLLABUS: VERSION DEC.’09

OPERATIONS RESEARCH & DECISION MODELS

COURSE DURATION: 3 HRS PER WEEK FOR 10 WEEKS


COURSE CREDITS: 03

1. OPERATIONS RESEARCH
• Meaning and scope
• Relevance of O.R. techniques for solving business problems

2. DYNAMIC PROGRAMMING
• Deterministic dynamic programming
• Selected applications of dynamic programming

3. INTEGER PROGRAMMING
• Cutting plane algorithm
• Integer programming model

4. INVENTORY MODELS
• Deterministic models
• Economic order quantity
• Permissible strategies

5. SUPERVISING MODELS (SEQUENCING)


• Simple case of two machines and their allocation through graphical
techniques

6. REPLACEMENT MODEL

7. DECISION THEORY
• Decision making and the parameters involved, including probabilistic
situations
• Decision making under certainty, risk and uncertainty; criteria for decision
making under each
• Expected monetary value as an aid to decision making
• Decision tree and its managerial application

8. GAME THEORY
• Business games and strategies adopted by players
• Game matrix
• Pure strategies and saddle point
• Mixed strategies
• Dominance theory and linear programming as tools for determining
outcomes
• Application of game theory for pricing advertising and similar
managerial decisions
PGP_II_TRIMESTER
SYLLABUS: VERSION DEC.’09
9. ASSIGNMENT PROBLEM
• Job opportunity cost and its resolution
• Applications of assignment models for solving business issues

10. TRANSPORTATION PROBLEM


• Transportation problems and their solutions using LCM, NWCM,
Vogel’s method
• Transportation problem and optimum solutions through stepping
stone method and modified distribution method
• Special cases of demand/supply inequality, degeneracy, etc.

11. CRITICAL PATH METHOD AND PROGRAM EVALUATION AND


REVIEW
TECHNIQUES
• Monitoring and control of time and project cost using critical path
;float of
• activities(total, free and independent float);estimation of time of
completion/duration of project
• Variance analysis for estimating probability of project completion in
scheduled time
• Midcourse correction and crashing of duration of activities ;arresting
delays; optimal time cost trade off
• Resource and manpower allocation and leveling to match the
required schedules of project.

BASIC TEXT
• J. K. SHARMA: Operations Research (Macmillan)
PGP_II_TRIMESTER
SYLLABUS: VERSION DEC.’09

CONSUMER BEHAVIOR

COURSE DURATION: 2 HRS PER WEEK FOR 10 WEEKS


COURSE CREDITS: 02

1. FOUNDATIONS OF CONSUMER BEHAVIOR


• Customer oriented Marketing
• Consumer Buying Behavior & Decision Making Models
- Influences on buying behavior
- Consumer buying and consumption process
- Consumer decision making models
• Researching the Consumer

2. PERSONAL FACTORS
• Demographics: Age, gender, occupation, education
• Economic status and logic
• Needs and motivation
• Level of involvement and kind of decision making
• Psychographics: Personality, lifestyle and self concept

3. INTERPERSONAL FACTORS
• Culture, subculture and value system
• Social Group Influences
Social class
Reference groups and opinion leaders
Family and FLC
Role and status
• Interpersonal factors and symbolic consumption

4. ENVIRONMENTAL FACTORS
• Product offerings and innovations
• Time, place and other factors
• Public policy issues

5. INFORMATION RECEIPT, PROCESSING AND OUTCOMES


• Stimulus, Exposure and Attention
PGP_II_TRIMESTER
SYLLABUS: VERSION DEC.’09
• Encoding and decoding of message processing: Ability, opportunity
and willingness to process information
• Outcomes of Processing: Comprehension
- Perception
- Learning and comprehension
- Belief
- Attitude formation
- Memory and retrieval
- Habit formation
• Adoption and Diffusion of Innovation

6. PURCHASE, CONSUMPTION AND POST-PURCHASE BEHAVIOR


• Problem recognition, types of problems and types of decisions
• Information search
• Evaluation of alternatives
• Choice making and purchase decision
• Consumption and post consumption behavior:
- Consumption and post consumption response
- Consumer care, satisfaction and loyalty

7. INDIAN CONSUMING CLASSES


• Indian Market Demographics
- Economic groupings
- Regional clusters
- Age cohorts
- Gender divides
- Population density based segments
• Market Segmentation

BASIC TEXT
• SATISH K. BATRA & SHH KAZMI: Consumer Behaviour (Excel)
PGP_II_TRIMESTER
SYLLABUS: VERSION DEC.’09

O.B. & HRD

COURSE DURATION: 2 HRS PER WEEK FOR 10 WEEKS


COURSE CREDITS: 02

SECTION-A: O.B.

1. STRESS MANAGEMENT
• Nature, types, and causes of stress
• Personality and stress
• Organizational and environmental factors
• Managing stress: Individual & organizational strategies

2. CONFLICT MANAGEMENT
• Meaning, attitude towards, stages, and types
• Sources of conflict
• Strategies to manage stress
• Negotiation as a strategy

3. ORGANIZATIONAL STRUCTURE AND DESIGN


• Meaning, factors affecting, and elements of organizational structure
• Organizational design structures
• High performance systems

4. POWER & POLITICS


• Power and control issues: Definition, sources, understanding, of power
• Bases of power
• Organizational politics
• Ethics in power and politics

5. ORGANIZATIONAL CULTURE
• Meaning, functions, types, descriptions
• Management of organizational structure
• Changing organizational structure
• International comparisons
• Cross cultural dimensions: Hofsteed’s analysis

6. ORGANIZATIONAL CHANGE
PGP_II_TRIMESTER
SYLLABUS: VERSION DEC.’09
• Importance, determinants, and importance
• Planned change: Internal and external
• Unplanned change: Internal and external
• Effective change program: Characteristics, models
• People and change
• Manager as change agent

SECTION-B: HUMAN RESOURCE DEVELOPMENT

7. HRD: CONCEPTUAL FRAMEWORK


• Evolution, concept, characteristics of HRD
• Objectives of HRD
• HRD as a total system
• Functions of HRD
• HRD vs. personnel management

8. HRD: PHILOSOPHY AND STRATEGIES


• Overview and philosophy
• HRD matrix
• Policies, strategy
• HRD programs: Barriers
• HRD and Indian organizations

9. HRD SYSTEMS
• HRD systems: Principles and process of designing
• Factors affecting HRD systems designing

10. HRD MECHANISMS


• Prerequisites for HRD
• Variables in HRD mechanisms
• HRD processes and outcomes
• Organizational effectiveness

11. HRD CLIMATE AND CULTURE


• HRD climate: Meaning, factors affecting
• Indian culture and HRD
• Development dimensions

BASIC TEXTS
• KAVITA SINGH: Organizational Behaviour (Pearson) Chs.7,11,13-17
• SANTOSH GUPTA & SACHIN GUPTA: Human Resource Development
(Deep & Deep: 2005) Chs.1-5
PGP_II_TRIMESTER
SYLLABUS: VERSION DEC.’09

FINANCIAL MANAGEMENT

COURSE DURATION: 2 HRS PER WEEK FOR 10 WEEKS


COURSE CREDITS: 02

1. NATURE AND SCOPE OF FINANCIAL MANAGEMENT


• Meaning, nature and scope; finance functions; job of a finance
manager; organization of function.
• Financial goal of a business: profit v/s wealth maximization;
implications; conflict of goals among various stakeholders

1.1 CONCEPT OF TIME VALUE


• Concepts of discounting, compounding, present value, future value;
methods of estimation.

2. EQUITY VALUATION
• Concepts of equity and its valuation
• Beta estimation and cost of equity

2.1 COST OF CAPITAL


• Dividend growth v/s CAPM
• WACC

3. CAPITAL BUDGETING & CASHFLOW INVESTMENT ANALYSIS


• Investment decisions: nature; criteria for evaluation
• Methods of evaluation: NPV, IRR, PI, ARR; their relative superiority
and shortcomings
• Cash flow v/s profit; components of cash flow
• Incremental approach for cash flow estimation
• Depreciation: concept; tax treatment of depreciation

4. OPERATING LEVERAGE AND CAPITAL STRUCTURE


PGP_II_TRIMESTER
SYLLABUS: VERSION DEC.’09
• Financial and combined leverage; impact of leverage on risk taking
• Planning an optimum capital structure: Capital structure
determination theories; net income approach; net operating income
approach; Modigliani-Miller approach; designing capital structure

5. WORKING CAPITAL MANAGEMENT


• Concept and planning for working capital; financing of working
capital; approaches for determining the financing mix; management
of inventory, receivables, and cash.

BASIC TEXT
• I. M. PANDEY: Financial Management (Vikas)

ADVERTISING MANAGEMENT

COURSE DURATION: 2 HRS PER WEEK FOR 10 WEEKS


COURSE CREDITS: 02

1. MARKETING AND MARKETING COMMUNICATION


• with special focus on advertising

2. OVERVIEW OF ADVERTISING CAMPAIGN PLANNING


Situation analysis; setting up of advertising objectives; budget estimation; decisions
about media and vehicle choices; designing and production of message; actual
delivery; measurement of results; decision about future course of action.

3. SITUATION ANALYSIS
• Knowledge about target audience(occupant profile, object of purchase,
objective of purchase, occasion of purchase, organization, and operation of
buying activity), the category/ brand usage status of the customer (non-
category user, brand loyal, other brand loyal, or brand switcher), information
processing stage of the customer (aware, knowledgeable,
Comprehension),readiness to purchase stage(liking, preference, or purchase
intention),information need of the target audience (extended problem solving,
limited problem solving, routine behavior), involvement with purchase (low or
high),and type of decision making(informational versus transformational).

4. POSITIONING PLATFORM AND OBJECTIVES OF ADVERTISING


• Current and desired perception; marketing objectives (trial purchase, repeat
purchase, increased usage, purchase orientation), advertising objectives
(category need establishment, brand awareness, brand attitude, brand
purchase intention, and brand purchase facilitation), and psychological
processing objectives(attention, awareness, knowledge, comprehension,
conviction).

5. BUDGET SETTING
Factors determining budget; steps involved; budget plan and execution.
PGP_II_TRIMESTER
SYLLABUS: VERSION DEC.’09

6. MEDIA STRATEGY
• Setting up media objectives (reach, frequency, continuity), media and
vehicles evaluation; development and execution of media plan (media
selection, vehicle selection, scheduling of advertising); media buying and
operations.

7. MESSAGE STRATEGY
• What to say (selection of attributes, benefits, motives and appeals), how to
say (selection of verbal and visual elements, execution style, source of
delivery, arrangement of arguments).

8. MESSAGE DESIGN AND EXECUTION


• Production of message and ‘ready for media’ conversion; transmission of
message for release.

9. MEASUREMENT OF RESULT
• Decision about yardstick of success of campaign; selection of appropriate tool
for measurement; actual measurement; decision about continuation,
modification, or dropping of advertisement.

10. ROLE OF ADVERTISING AGENCY IN ADVERTISING BUSINESS


• Structure and functioning of advertising agency; compensation; client-agency
interface.

BASIC TEXTS
• BATRA & KAZMI: Advertising and Sales Promotion (Excel: Latest
Edition).
• BELCH & BELCH: Advertising and Promotion (TMH)

SALES MANAGEMENT

COURSE DURATION: 2 HRS PER WEEK FOR 10 WEEKS


COURSE CREDITS: 02

1. OVERVIEW OF SALES MANAGEMENT


• Marketing and sales: Meaning and linkages; selling, salesmanship
and personal selling : Comparison and contrasts; myths about
selling ;characteristics of a sales job
• Selling theories; buyer-seller dyads

1.1 PERSONAL SELLING


• Types of selling jobs (development, maintenance); sales force
objectives
• Sales force strategies: Market access; account relationship
• Theories of personal selling
• Approaches to personal selling: stimulus response approach, need
satisfaction approach, problem situation approach
PGP_II_TRIMESTER
SYLLABUS: VERSION DEC.’09
• Process of personal selling :Prospecting , preapproach ,approach,
presentation ,handling objectives/resistance, close, post sales follow
up

2. PLANNING THE SALES EFFORT -1: SALES PLANNING


• Need for planning; sales manager as planner
• Sales planning process: Selling objectives, determining operations
to meet objectives , organizing for action, implementing
,measurement of results ,reevaluating and control
• Unsuccessful sales planning and reasons thereof (viz, absence of
proper planning ,lack of systematic communication ,absence of
sales force involvement ..)

2.1 PLANNING THE SALES EFFORT - 2: SALES BUDGET


• Purpose, benefits, and principles of setting sales budget
• Various types of sales budgets :sales, expenses, administrative
,profit budgets
• Methods of budgeting for sales force
• Requirements for successful budgeting
• Developing a sales budget ,from situation analysis till actual
preparation

3. PLANNING THE SALES EFFORT - 3 : SALES POTENTIAL AND


FORECAST
• Market potential and assessment: importance ,need and analysis of
potential
• Sales forecasts: Significance, qualitative methods , quantitative
methods
• Selection of a forecast method for accuracy and effectiveness
• Difficulties associated with forecasting

3.1 PLANNING THE SALES EFFORT - 4: SALES QUOTA


• Purpose and importance ;characteristics of a good sales quota
• Types of sales quota
• Methods of setting sales quota
• Administering sales quota

3.2 PLANNING THE SALES EFFORT - 4: SALES AND COST ANALYSIS


• Sales controls: Objectives; process and difficulties
• Sales analysis: Steps, problems in analysis, sales audits
• Cost analysis :Types ;procedure
• Marketing audit: Meaning; procedure; components

4. ORGANISING AND DIRECTING THE SALES EFFORT -1: HIRING


AND
TRAINING
PGP_II_TRIMESTER
SYLLABUS: VERSION DEC.’09
• Recruitment: Setting requirements; selection process (upto making
offer)
• Sales training :Importance; types :initial ,follow up
• Kinds: Manufacturer to distributor’s sales force ;manufacturer to
customer
• Sales training: Designing a program ;implementation; evaluation

4.1 ORGANISING AND DIRECTING - 2: TIME AND TERRITORY


MANAGEMENT
• Importance of time management
• Territory management :Importance; criteria for territory design
;methods for design ;
• procedure for developing territories ; assigning sales force
• Operating territory management :Routing ;scheduling

4.2 ORGANISING AND DIRECTING - 3: COMPENSATING


• Compensation plans and their purpose ;characteristics ;types
• Designing of compensation plan
• Implementation of plan

5. ORGANISING AND DIRECTING - 4: MOTIVATING


• Concept and theories of motivation ;link between motivation and
productivity
• Motivating the sales force at different stages of their career ,right
upto disengagement stage

5.1 ORGANISING AND DIRECTING - 5: LEADING


• Leadership: Characteristics of an effective sales team leader
• Leadership styles
• Skills needed foe effective leadership

5.2 CONTROLLING THE EFFORT: EVALUATION


• Performance and its determinants
• Performance evaluation :Why, who, when, how to evaluate
• Monitoring and reviewing performance

BASIC TEXTS
• S L GUPTA: Sales & Distribution Management (Excel: Latest Edition)
• R. VENUGOPAL: Sales Management (Response Books: Latest
Edition)

BRAND MANAGEMENT
PGP_II_TRIMESTER
SYLLABUS: VERSION DEC.’09
COURSE DURATION: 2 HRS PER WEEK FOR 10 WEEKS
COURSE CREDITS: 02

• BRAND MANAGEMENT: OVERVIEW


• CUSTOMER BASED BRAND EQUITY
• BRAND POSITIONING & BRAND ARCHITECTURE
• BRAND ELEMENTS AS BUILDING BLOCKS FOR BRAND EQUITY
• MARKETING PROGRAM TO BUILD EQUITY
• SECONDARY BRAND ASSOCIATION AND BRAND EQUITY
• DESIGNING AND IMPLEMENTING BRANDING STRATEGIES
• BRAND EXTENSION & MULTIPLE BRANDS

IMP: Details of each topic can be located in the respective text books

BASIC TEXTS
• KEVIN LANE KELLER: Strategic Brand Management (Pearson: 2008)
chs. 1-7,11, and12.
• JEAN – NOEL KAPFERER: Strategic Brand Management (Kogan Page:
2000): Chs. 1-10

MANAGEMENT INFORMATION SYSTEM & KM


PGP_II_TRIMESTER
SYLLABUS: VERSION DEC.’09
COURSE DURATION: 2 HRS PER WEEK FOR 10 WEEKS
COURSE CREDITS: 02

SECTION-A: MANAGEMENT INFORMATION SYSTEM

1. CONCEPT, ROLE AND COMPONENTS OF MIS


• Concept of information system and information flow; role and importance of
information systems in management process; strategic role of I.T. in M.I.S ;
information systems for competitive advantage
• Components of MIS: Design and maintenance of M.I.S and Decision support
systems ;development and implementation of MIS :systems analysis and
design ;alternative application developments, financing issues (basic idea)
• BPR: Concept; role of I.T. for BPR
• ERP: Meaning; importance; applications; enterprise management systems (basic
idea Only)

2. INFORMATION SYSTEM: THE HARDWARE & THE SOFTWARE


• Computer: Machine, types and components
• Hardware standards; acquisition of hardware :selection criteria and other
considerations

2.1 INFORMATION SYSTEM: THE SOFTWARE


• Programming :Meaning, types; programming languages
• Systems and application soft wares
• Processing of information

3. DBMS
• Data hierarchy: field, record, file, database; models and main components of
DBMS ; RDBMS; processing through DBMS

4. APPLICATIONS OF MIS
• Applications in functional areas: Manufacturing, production, materials, personnel,
finance, marketing, etc.

SECTION-B: KNOWLEDGE MANAGEMENT

5. BASICS OF KNOWLEDGE MANAGEMENT


• Concept: Data, information and knowledge; knowledge types; knowledge cycle;
benefits

6. KNOWLEDGE MANAGEMENT: STRATEGIC DIMENSIONS


• Knowledge value proposition; capturing knowledge ;using knowledge ;leveraging
knowledge ;capital for competitive advantage
• Creation and codification of knowledge; architecture of knowledge systems

7. KNOWLEDGE MANAGEMENT AND TECHNOLOGY SUPPORT


• Role of I T in knowledge management
• Data capturing, mining and warehousing; processing and sharing of knowledge
using I T

8. LEARNING ORGANISATIONS
• Concept of a learning organization and relevance of KM

Note: The paper will be taught with the help of Indian case studies using KM
successfully, both from manufacturing and service sector.
PGP_II_TRIMESTER
SYLLABUS: VERSION DEC.’09
BASIC TEXTS
• AVADH GHAZIRI: Knowledge Management (Person Education)
• LAUDON AND LAUDON: Management Information System (Pearson Education)
• MARY SUMMER & ROBERT SCHULTHEIS: MIS – A Managers View (TMH: Latest Edition)

MANAGERIAL ECONOMICS

COURSE DURATION: 2 HRS PER WEEK FOR 10 WEEKS


COURSE CREDITS: 02

1. INTRODUCTION
• Economics And Managerial Decision Making
- Managerial decision making under perfect information, risky
and uncertain situations.
- Economics: Scope of economics; economics as a tool for
decision making.
- Managerial Economics: Definition and scope; distinction
between economics and managerial eco.

2. CONSUMER DECISION MAKING


• Demand Side Of The Market
- Factors influencing demand; managerial implications.
- Demand elasticities and lessons for a manager.
- Demand estimation and fore casting: Basic methods.
• Logic of Buying And Consumption
- Conventional explanation for consumer behavior: Review
- Attributes approach for explaining consumer choices

3. ECONOMICS OF SUPPLY AND PRODUCTION


• Supply Side of The Market
- Factors determining after of a supplier.
- Supply elasticities and lessons for a manager.
• Production: Conceptual Framework
- Production concepts: review
- Cost concepts; their role in decision making; incrementation;
engineering cost curves.
- Economies and diseconomies in production and supply.

4. PRICING DECISIONS AND IMPLEMENTATION


• Alternative Paradigms Of Decision Making By A Firm
- The neoclassical model of firm: revenue, equilibrium, and
profit positions.
- Boumols’s sales revenue maximization model.
- Behavioral approach of Cyert and March.
- Marris’ model of managerial enterprise.
• Various Market Models And Market Power
- Market classification based on number of players and extent
of competition; contestable markets.
PGP_II_TRIMESTER
SYLLABUS: VERSION DEC.’09
- Power of the marketer regarding price setting in each of the
situations.
• Pricing Decisions And Implementations-1: Price
Determination
- Pricing decisions when competitors would not react.
- Pricing under mutual dependence conditions
- Pricing for attaining long term objectives.
• Pricing Decisions And Implementation-2: Specific Models Of
Pricing
- Situation of multiplant operations
- Cartelization
- Price discrimination
- Transfer pricing
• Pricing Decisions And Implementation-3: Decisions In
Practice
- Pricing under uncertainty.
- Rule of thumb pricing.
- Mark up pricing.
- Product line pricing.
- Price as quality indicator.
- Pricing of product bundles
- Promotional pricing.
• Pricing Decisions And Implementation-4: New Product
Pricing
- Setting the initial price.
- Adjusting price overtime

5. PRICING IN A REGULATORY FRAMEWORK


• Market Failures And Price Regulations
- Market failures and need for regulation.
- Regulations and market structure, firm behavior etc.
- Price regulation

IMPORTANT NOTE
Treatment shall be nonmathematical and applications oriented. Teaching
shall be case/real life situations based.

BASIC TEXTS
• IVON PING: Managerial Economics (Blackwell Publishers) All chapters except Ch.6
and 10
• D N SENGUPTA AND ANINDYA SEN: Economics of Business Policy (OUP)
Chs.4,5,6,7,14 & 15
PGP_II_TRIMESTER
SYLLABUS: VERSION DEC.’09

NATIONAL ECONOMIC PLANNING (NEP-I)

COURSE DURATION: 2 HRS PER WEEK FOR 10 WEEKS


COURSE CREDITS: 02

1. DEVELOPMENT OF INDIAN ECONOMY


• Economic development and underdevelopment: Basic concepts
• Human development
• Ecological environment and development: Concept of sustainable
development
• Indian Economy on the threshold of Independence.
• Indian economy today
• Explicit and implicit costs of economic growth: Illusion of
rising prosperity and the Americanization of India.

2. INDIAN ECONOMIC DEVELOPMENT IN FUTURE


• Potential for economic growth and development in the New Millennium.
• Alternative thinking on India’s economic progress: Growth with social
justice

3. INSTITUTIONAL SETUP FOR ECONOMIC DEVELOPMENT


• Role- positive and negative – of the state in economic development.
• Role- positive and negative – of capitalism / market model in
economic development.
• Democracy, power groups, and the inherently iniquitous world
under market capitalism.
• Reforms needed in capitalism.

BASIC TEXTS
• ARINDAM CHAUDHURI: Planning India
• DR. M. K. CHAUDHURI & PROF. ARINDAM CHAUDHURI: Great Indian Dream
(Macmillan)
PGP_II_TRIMESTER
SYLLABUS: VERSION DEC.’09
• UMA KAPILA: Indian Economy since Independence (Academic Foundation: Latest
Edition)
• TODARO & SMITH: Economic Development (Pearson Education: Latest Edition):
Relevant chapters

Note: Additional readings will be announced by the faculty in the class

GLOBAL ECONOMICS & INTERNATIONAL PLANNING (NEP-II)

COURSE DURATION: 2 HRS PER WEEK FOR 10 WEEKS


COURSE CREDITS: 02

1. LOGIC OF PLANNING IN INDIA


• Evolution of planning
• Structural constraints and development strategy
• Role of state as visualized in the 1950’s
• Evolution of strategy over the planning period: 1950’s till
date: changing perceptions.
• The three basic imbalances and their solutions by the state and the
market.

2. FINANCING OF INDIA’S GROWTH


• Role of foreign capital
• Foreign direct investment
• Other forms of resources
• Domestic resources
• Financial sector: Structure, performance, and reforms

• INDIA AND THE INTERNATIONAL CONTEXT


• Integration of Indian economy into world economic system
- Financial integration
- Integration through trade and commerce
Advantages and pitfalls of integration
PGP_II_TRIMESTER
SYLLABUS: VERSION DEC.’09

BASIC TEXTS
• ARINDAM CHAUDHURI: Planning India
• DR. M. K. CHAUDHURI & PROF. ARINDAM CHAUDHURI: Great Indian Dream
(Macmillan)
• UMA KAPILA: Indian Economy since Independence (Academic Foundation: Latest
Edition)
• TODARO & SMITH: Economic Development (Pearson Education: Latest Edition):
Relevant chapters

Note: Additional readings will be announced by the faculty in the class

MACRO ECONOMICS

COURSE DURATION: 2 HRS PER WEEK FOR 10 WEEKS


COURSE CREDITS: 02

1. INTRODUCTION
• Definition & scope of macroeconomics
• Income and its measurement; their interpretation
• Circular flow of income, output, and spending
• NI and allied measures for India

2. INCOME DETERMINATION IN SHORT RUN: BASIC MODEL


• Determinants of aggregate spending
• Equilibrium income
• Changes in income
• Concepts of inflation, unemployment, business cycle, multiplier, etc.

3. INCOME DETERMINATION IN A FOUR SECTOR MODEL


• Introduction of govt. in income determination model
• Income determination in an open economy
• Changes in income in a four sector model
• Govt. and external sector in Indian economy

4. PRICE SETTING IN AD-AS FRAMEWORK


• Aggregate demand, aggregate supply, and equilibrium
PGP_II_TRIMESTER
SYLLABUS: VERSION DEC.’09
• Changes in income and price level

5. INCOME AND PRICES IN THE LONG RUN


• Induced changes in input prices
• Aggregate demand shocks and their consequences on income
• Income in short run and long run
• Business cycle and fiscal operations
• Fiscal policy in India and its implications for income determination & change

6. INSTITUTION OF MONEY IN A MODERN ECONOMY


• Definition, nature, role, and function of money
• Money and credit
• Banking system: A preliminary idea of credit creation

7. MONEY IN MACROECONOMICS
• Demand for money: General and in India
• Supply of money: General and in India (monetary aggregated)
• Monetary forces and aggregate demand
• Macroeconomic cycles and aggregate shocks

(Note: IS/LM model is NOT in course)

8. BALANCE OF PAYMENTS AND EXCHANGE RATES


• Balance of payments: Concept; Indian BOP
• Foreign exchange: Market; determination
• Foreign exchange markets and systems in India

9. MACROECONOMIC POLICY IN AN OPEN ECONOMY


• Meaning of an open economy and openness
• Macro policy in a world with perfect capital mobility
• Implications of an open economy; Indian case

10. MACROEONOMIC ISSUES: INFLATION


• Inflation in the macro model
• The Philips curve
• The Lucas AS function
• Inflation in India

11. UNEMPLOYMENT
• Meaning, types, and characteristics of unemployment
• Unemployment in India: Nature. Causes, and consequences
• Cyclical and structural unemployments
• Policies to reduce unemployment

12. INTERNATIONAL TRADE


PGP_II_TRIMESTER
SYLLABUS: VERSION DEC.’09
• Basis of trade
• Trade theories for the nations
• Trade theories at the firm level
• Gains from trade

BASIC TEXTS
• LIPSEY AND CHRYSTAL: Economics (11th – Indian Edition): Chs. 15-25 (OUP)
• MINISTRY OF FINANCE: Economic Survey (Latest Edition): All Chapters (OUP)

V. IMPORTANT NOTES:
• All the case studies given in Lipsey & Chrystal are in course.
• The questions in examination will be application (of macroeconomics concepts)
based.

HUMAN RESOURCE SYSTEMS – II

COURSE DURATION: 1 HR PER WEEK FOR 10 WEEKS


COURSE CREDIT: 01

1. INDUSTRIAL RELATIONS
Objectives; requisites; nature; scope

2. INDUSTRIAL DISPUTES
Meaning and kinds; causes, machinery for prevention and settlement

3. COLLECTIVE BARGAINING
Nature; prerequisites; techniques; processes; advantages and
disadvantages

3.1 PARTICIPATIVE MANAGEMENT


Forms; levels; models; objectives; working

4. WORKER’S AND EMPLOYER’S ASSOCIATIONS


Trade unions and employer’s organizations: forms, purpose;
effectiveness

5. DISCIPLINE
PGP_II_TRIMESTER
SYLLABUS: VERSION DEC.’09
Concept; importance; objectives and approaches; steps in disciplinary
action

6. GRIEVANCE MANAGEMENT
Internal enquiry; charge sheet; grievance settlement: steps and
principles

7. LABOR WELFARE AND SOCIAL SECURITY


Objectives; importance; forms

NOTE: Each topic must be covered in the specific context of Indian


scenario. End term examination will have questions based on industrial
relations principles and practices prevailing in India.
The students shall study the relevant legal provisions in the course of
Industrial Law .Hence a mere mention here would suffice.

BASIC TEXT
• JOHN M IVANCEVICH: Human Resource Management (TMH: Latest Edition)
• RATNA SEN: Industrial Relations shifting paradigm (Macmillan)

INDUSTRIAL LAW

COURSE DURATION: 1 HR PER WEEK FOR 10 WEEKS


COURSE CREDIT: 01

1. INTRODUCTION
Objectives behind substantive and procedural labor laws; scope and
emergence of socio
economic foundations.

2. LAWS RELATING TO WORKING CONDITIONS


FACTORIES ACT, 1948: Objectives; definition of a factory; approval,
licencing and registration; regulations relating to health, safety,
welfare, hazardous processes, working hours, employment of
special categories (children, women, etc) leave and wages; special
provisions; penalties and procedures for violatios; appeals allowed.
PGP_II_TRIMESTER
SYLLABUS: VERSION DEC.’09
3. LAWS RELATING TO WAGES AND BONUS
• Payment of Wages Act, 1936: Need and scope; various relevant
definitions; Rules for payment of wages; deductions from wages;
maintenance of registers and records; enforcement of the Act;
inspectors; claims arising out of deductions or delays in payment;
appeals allowed.
• Minimum Wages Act, 1948: Need and scope; objectives;
constitutional provisions; items included; wage fixation and revision;
enforcement; offences and penalties.
• Payment of Bonus Act, 1965.

4. LAWS RELATING TO INDUSTRIAL RELATIONS


• Industrial Disputes Act: Need, scope and objective; relevant
definitions; procedure for settlement of disputes; various officials/
bodies for settlement/ conciliation; arbitration mechanism and
process, including awards and settlements; strikes and lockouts;
Legal provisions, Layotts and retrenchments; provisions relating to
closure of a unit; unfair labor practices and remedies available.
• Trade Union Act, 1926: Need for a union; role and functions; history
of trade union movement in India; laws relating to TC activities:
definition, registration and rules governing the functioning; rights
and privileges of a registered TV, duties and liabilities; dissolution
and derecognition of a TV.
• Industrial Employment (Standing Orders) Act, 1946: objective,
scope and applications; relevant definitions; matters covered under
standing orders; procedure for submission, certification,
registration, posting, duration and modification of standing orders;
enforcement; penalties and penalties and procedures.

BASIC TEXTS
• M.C KUCHHAL & DEEPA PRAKASH: Business Legislation for management
(Vikas: Latest Edition)
• AKHILESHWAR PATHAK: Legal Aspects of Business (TMH: Latest Edition)

COMPANY LAW

COURSE DURATION: 1 HR PER WEEK FOR 10 WEEKS


COURSE CREDIT: 01

1. INTRODUCTION
Corporate veil; types of companies and associations, including illegal
ones.
PGP_II_TRIMESTER
SYLLABUS: VERSION DEC.’09
2. COMPANY FORMATION
• Promoters and their legal position; pre incorporation contact;
provisional contracts.
• Documents: Memorandum of association; articles of association;
doctrine of constructive notice and indoor management; prospects
and book building.

3. SHARE CAPITAL AND SHARE HOLDERS


• Share capital: Issue, allotment and forfeiture; demat; transmission;
dividend and bonus shares.
• Rights and duties of members and shareholders
• Meetings: convening and conduct of shareholders’ meetings.

4. MANAGEMENT OF THE COMPANY


Directors: Qualification, appointment and disqualification: Legal
provisions; powers and duties; board meetings; removal of
directors; other managerial personnel.

5. INVESTIGATIONS
Inquiries and investigations into matters pertaining to formation and
functioning of a company.

6. WINDING UP
Meeting, situations, modes and procedure for winding up of a
company.

BASIC TEXTS
• M.C KUCHHAL & DEEPA PRAKASH: Business Legislation for Management
(Vikas: Latest Edition)
• AKHILESHWAR PATHAK: Legal Aspects of Business (TMH: Latest Edition)

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