Contents

APPROVAL ..................................................................................................................... i

LEGALIZATION ........................................................................................................... ii

DECLARATION OF OWNERSHIP ........................................................................... iii

MOTTO .......................................................................................................................... iv

PREFACE ........................................................................................................................ v

ACKNOWLEDGEMENTS ........................................................................................... vi

ABSTRACT .................................................................................................................. viii

ABSTRAK ...................................................................................................................... ix

Contents ........................................................................................................................... x

CHAPTER I ...................................................................................................................... 1

INTRODUCTION ............................................................................................................ 1

1.1 Background of the Research ....................................................................................... 1

1.2 Statements of the Problem .......................................................................................... 3

1.3 Research Objectives .................................................................................................... 3

1.4 Research Significance ................................................................................................. 4

1.5 Previous Study ............................................................................................................ 4

1.6 Organization of Paper ................................................................................................. 6

CHAPTER II ..................................................................................................................... 8

THEORETICAL FRAMEWORK .................................................................................... 8

2.1 Introduction to Semiotics ............................................................................................ 8

2.2 Theory of Saussure.................................................................................................... 11

2.3 Theory of Peirce ........................................................................................................ 13

2.4 Definition of Advertisement ..................................................................................... 19

2.5 Verbal and Visual symbols in Advertisment. ........................................................... 21

CHAPTER III ................................................................................................................. 25

RESEARCH METHODOLOGY .................................................................................... 25

3.1 Research Method ....................................................................................................... 25

3.2 Source of Data ........................................................................................................... 25

3.3 Technique of Collecting Data ................................................................................... 26

3.4 Technique of Analyzing Data ................................................................................... 27

CHAPTER IV ................................................................................................................. 29

FINDING AND DISCUSSION ...................................................................................... 29

4.1 Semiotic Elements on Seminar and Workshop Brochures some of Universities

in Bandung ...................................................................................................................... 29

4.2 The Relation Between The Text And The Pitures .................................................... 69

CHAPTER V................................................................................................................... 77

CONCLUSION AND SUGGESTION ........................................................................... 77

5.1 Conclusion ................................................................................................................ 77

5.2 Suggestion ................................................................................................................. 78

REFERENCES................................................................................................................ 79

BIOGRAPHY ................................................................................................................. 81

APPENDIX ..................................................................................................................... 82