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(7 C’s)
Lecture # 6
The seven C’s
4 When We talk about “ Effective
Communication” one thing that comes in mind,
what are the basic principles of “effective
communication” .
4 These principles tells us how your message
can becomes effective for your target group,
4 These principles also tell about style and
importance of the message.
4 These principles commonly known as 7 C’s of
effective communication.
Seven C’s of Effective
Communication
1. Completeness
2. Conciseness
3. Consideration
4. Concreteness
5. Clarity
6. Courtesy
7. Correctness
1) Completeness
4 Message Receiver- either listener or reader, desire
complete information to their question. e.g.
4 suppose you are working with multinational company
who is engaging with engineering goods , like A.C.
Now let say one of your major customer wants some
technical information regarding “thermostat”
(because he wants to convey the same to the end
users ). In this case you have to provide him complete
information in a short span of time.
4 If possible, provide him some extra information which
he does not know,.
4 In this way you can maintain a good business relation
with him, otherwise he may switch to an other
company.
Five W’s
4 One way to make your message complete is to
answer the five W’s.
4 WHO?
4 WHAT?
4 WHEN?
4 WHERE?
4 WHY?
4 The five question method is useful when you write
requests, announcements, or other informative
messages.
4 For instance, to order (request) merchandise, make
clearWHAT you want,WHEN u need it,WHERE it is to
be sent.
Conclusion of completeness
At the end we can say that, you must
provide him:-
1. All necessary information as
requested by him.
2. Answers to his all questions carefully
3. Provide some more information,
which he is not requiring , just to
maintain good relations.
2) Conciseness
4 Conciseness means “convey the
message by using fewest words”.
4 “Conciseness is the prerequisite to
effective business communication.”
As you know that all businessmen
have very short time .
4 Hence a concise message save the
time and expenses for both the
parties.
How To achieve the conciseness ?