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The observer observed that the Landmark offers different kind of promotion like personal selling
and sales promotion. Personal selling involves a one to one communication between buyers while
sales promotion is a tool that is used for short term sales. They provide discounts like 50% off in
some of their items and different kinds of promos like buy 2 items in a discounted price.
There are multiple sales representatives in every section in the landmark. The observer observed
that those sales representatives is very accommodating to their customers and they eagerly
promote the different products assigned to them especially their newly launched product.
PROMO MECHANICS
1. Every P 5,000 in a single receipt purchase ( cash or credit) entities customers to a raffle
coupon accumulated receipt are allowed but each receipt must not be less than P300 .
Proceed to the customer service section of either the Department store or Supermarket for
2. Write complete name, address, telephone number and signature on each raffle coupon.
Drop entry is located at the customer service within the department store and
supermarket.
3. Promo start on August 15 and ends on November 20, 2018. The grand draw is on
November 21, 2018 and will be held at Landmark Makati Food canter.
4. Prizes at stake for the grand draw
(GC comes in 500 denomination with one year validity upon receipt)
5. Deadline for dropping of coupon is on Nov 20, 2018 until closing time. All drop boxes
must be sealed, collected and transferred to the tambiolo before the actual drawing of the
7. All the winner will be notified through email. The names of the winner will likewise be
Thursday between 1:30 pm to 3:30 pm only except during holidays. They must present
the winning coupon (the bigger portion), together with the registered notice with any
two(2) of the following valid identification: driver’s licensed; company ID; Passport; SSS
ID; TIN ID; Professional regulation Commission (PRC) ID; Postal ID; Voters ID; Senior
Citizen ID and it if minor, a certified true copy of Birth Certificate and School ID.
10. Prizes not claimed within sixty (60) days from the date of receipt of notification will be
forfeited in favor of the Landmark with the prior approval of DTI. The decision of the
11. Employees of the Landmark Corp. and Citysuper Inc., its concessionaries , advertising
agency and printers and their relatives up to the second degree of consanguinity or