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D ev e l o pm e n t
DEVELOPMENT G u i d e l in e
G u i d e l in e
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OBJECTIVES
B r a n d d ev e l o p me n t a i m to i m p rov e b r a n d e q u i t y a n d i m a g e u s e ex te n s i ve B r a n d i n g
s t r a te g y a n d I n te g r a te d M a r ket i n g C o m m un i ca t i o n p l a n s
Competitive edge against current competitors
Improve brand equity and image
Expand market share
Busy Customer
Brand Value Perception Concept competition
Market behavior
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1 . BRAND DEVELOPMENT R e s ult s .
A . BRANDING STRATEGY
Q u ic k l y.
B. BRAND IDENTIT Y
At less cost.
2. MARKET DEVELOPMENT
Planned Change 3
Organization
1 . BRAND DEVELOPMENT Development
“If you want to survive heavy market competition, you will have to
make sure that you have very strong brand image. One of the reasons
why top brands spend millions in branding is because they know that
is the only way to retain their customers.”
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BRAND DEVELOPMENT
O Projects Brand Development is a leading branding consultant that has worked closely with
d e v e l o p e d a n d d e v e l o p i n g c o m p a n i e s t o i m p r o v e b r a n d I m a g e a n d I d e n t i t y.
O P B D b l e n d s b r a n d s t r a t e g y, s t r a t e g i c b r a n d d e s i g n , a n d b r a n d i m p l e m e n t a t i o n t o c r e a t e t h e
consistent, cohesive, and relevant experiences that drive awareness.
Marketing
Company Strategy Branding Strategy
Communications
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THE BRAND IS EVERY THING
Many companies are utilizing fractured or unbalanced marketing plans that don't focus on
strengthening their corporate brand. We help you how to develop successful branding
strategies.
T h e b r a n d i s t h e l i n k b e t w e e n c o m p a n y s t r a t e g y a n d m a r k e t i n g s t r a t e g y. T h a t w i l l h e l p
organization expansions and reach our full potential.
Branded company will be easily expanded and go globally to external market with competitive
image and corporate communications.
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SCOPE OF WORK
W h e n i t c o m e s t o b r a n d a n d m a r k e t i n g d e v e l o p m e n t , w e c a n d e l i v e r.
Our diverse experience and range of talents provides us with innovative solutions, from product
branding to global distribution - no detail is overlooked.
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WHO NEED BRANDING ?
Every things need branding. Organizations, companies, product, activities even people. But we
work only in this fields:
New company or product
Organization development
Company need expansions
Brand going overseas
Product re-launch
Pharmaceutical product Science Identity
Market solution for special brand situation either company or product
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BRAND DEVELOPMENT PROCESS
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BRAND IDENTIT Y MAIN ELEMENTS
1. Brand Identity
1. Identity: logo, color palette, typography.
2. Stationary: letterhead, business card and envelops…etc.
3. Communication: Advertising grids, A 4 page corporate A 4, half A4 page, quarter page, newspapers, magazine
and billboards.
4. Promotion: Advertising banners & promotional items.
2. Company profile
3. Web Development
Our we b site de ve lopme nt capabilit ie s r e fle ct ahe ad of the cur ve pr actice s and a pr ogr e ssive unde r standing of how
pe ople and se ar ch e ngine s be have online .
4. Product Portfolio
Phar mace utical Pr oduct ne e d spe cial tr e atme nt. Scie nce Ide ntity de ve lopme nt should be use d.
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Organization
3. MARKET DEVELOPMENT Development
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MARKET DEVELOPMENT OBJECTIVE
W i l l d ev e l o p m a r ket d ev e l o p me n t p l a n t h a t w i l l e f f e c t i ve d ev e l o p a l l t y p e s o f
b u s i n e s s , a n d d e l i ve r s b u s i n e s s g r o w t h ex a m p le s :
New products or services to existing customers
Existing products or services to new customers
New customers or target segment
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MARKET DEVELOPMENT PROCESS
monitoring,
Develop USP's IMC Plan Sales processes measurement and
reporting systems.
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Brand
ACTION PLAN Development
Diagnosis of an
Development of plan Prepare resources Implementation
organization
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BRANDING BLUEPRINT
Step One S t e p Tw o
• Learn marketing objectives and strategy • Develop concepts/taglines/site
architecture
• Prioritize projects
• Start visual research
• Audit existing and competitive materials
and strategies • Present initial creative approaches
• Inter views/focus group
• Write creative brief and define messages
• Create timelines and budgets
BRANDING BLUEPRINT ( C O N T I N U E D )
Step Three Step Four
• Develop outline and copy points per • Write full copy draft
selected concept
• Revise and write final copy as per client
• Explore layout options comments
• Begin creating visual materials • Start layouts
(photos/illustrations)
BRANDING BLUEPRINT (CONTINUED)