A Project Study

Presented to the head and faculty of

Department of business Tourism
De la Salle University-Dasmarinas
In Partial Fulfilment
Of the Requirement for the subject
Tourism Industry
 By
Acosta, Darling Zoe Mae
Belleza, Inna Terese
Cunanan, Farah
Cusay, Katherine Rose
Manauis, Marjorie
Mijares, Lovely April
Tomelden, Winnie Louise
Vidal, Mikee Alyana
Villanueva, Pamela
 Table of Content

Body of the report

What is DOT?
Objectives
Mission and Vision of DOT
Official Logo of DOT
I. INTRODUCTION
A. Name and General location
B. Company and Institutional philosophy
C. Ownership and management
D. Organizational chart

II. SITE DESCRIPTION

A. Geographical Location
III. Operation
A. Type of Operation
B. Services offered

IV. MARKET
A. Specific Target markets/clients
B. Marketing and Promotional Activities
V. Annexes and Pictures
VI. Bibliography and Resource Person

 What is DOT (Department of Tourism)

Department of Tourism was created together with Philippines Tourism

Authority in 1973 by President Ferdinand Marcos. Before it was called

Department of Tourism it was then named as Philippine Tourist & Travel

Association it started as a private initiative created to promote Philippines

as a destination it was organized in 1950. Then in 1986, the Department of

Tourism was reorganized under the Executive Order Number 120 and 120-A

under the administration of President Corazon Aquino.

The Department of Tourism is the executive branch of government in

developing tourist industry in the country, its functions are to form plans,

programs, coordinate, administrate and form primary policy. The

Department also function as the one to effect the removal of unnecessary

barriers in traveling, it also simplifies the different travel regulations, it is

also the one who review and approve all tourism projects, the Department

also represents the government in conferences and meetings concerning

tourism. It also functions as a branch of the government who license,

regulates, supervise travel agents, tour operators and tour guides. It is also

the one who classify, regulates, supervise and license hotels, inns, motels

and the like.

The Department of Tourism is headed by a secretary who handles the

whole department together with four (4) Undersecretaries namely

Undersecretary for Toursm Servces and Regional Offices which handles all

regional office operations, it is responsible for the formulation of standards

and accrediting tourism enterprises in the Philippines. Undersecretary for

Tourism Promotions it is handling all tourism marketing programs and

projects, the production and distribution of tourism literature, media and

press relations and the supervision of foreign offices. The third is the

Undersecretary for Planning, Product Development and Coordination which

function as the one handling the gathering of tourism statistics,

undertaking related surveys and researches, tourism prduct development,

industry and coordination and policy information. Lastly, the

Undersecretary for Internal Services is handles all provision of

administrative support functions, such as budget and accounting, legal

mattes and litigation, general service and human resource development.

 Objectives
 Formulate an integrated sustainable tourism
management plan for the Central Philippines,
identifying viable critical environmental,
infrastructure and community-based projects to link
and integrate the tourism development of the area.
In particular the Tourism Management Plan will:

provide a comprehensive planning framework for the

development of tourism so that it can play a key role
in the development of the regional economy;
elaborate a vision of the future direction and content
of tourism development, which can help to focus and
guide the actions of the various stakeholders towards
a shared goal;
indentify areas for tourism development, related
tourism facilities and supporting infrastructure;
specify the major programs, roles and responsibilities
of key players, institutional arrangements and
resource requirements for achieving the vision.

 Vision and Mission of Department of Tourism

Vision
The 2006 State of the Nation Address envisaged the Central Philippines to be

the country’s premium tourist destination on account of its range of natural

attraction and cultural heritage.

Based on consultations with provincial tourism officers, planners, and

representatives from the tourism industry throughout Central Philippines, a

vision statement was formulated:

"The Central Philippines will be a significant destination that offers direct

international access, seamless interconnectivity, world-class tourist facilities

and products that meet the demands of tomorrow’s tourist. The Central

Philippines will achieve these through the sustainable development of tourism

products, environmental protection and enhancement, underpinned by

adequate infrastructure with rational management of the destinations,

capacity building, investment promotion, effective marketing and an improved

business environment."

Mission

Government looking to tourism as the way forward.

Looking to the future, the major challenge facing the Central

Philippines is to diversify the economy from its reliance on primary

products - mainly agriculture. This can only be done by identifying

and developing value added internationally traded products/services

in agri-business, manufacturing and the service sector. However, the

service sector's capacity to constitute a 'driver' of regional economic

activity is limited by the fact that much of the output is either non-

traded (Government services) or sheltered (utilites). Internationally

traded services with significant growth potential are few, tourism is

being the main one.

 Official Logo of Department of tourism

I. INTRODUCTION
A. Name and General location
 Name: Deparment of Tourism
Location: T .F. Valencia Circle
T.M. Kalaw St., Rizal Park, 
Manila, Philippines
Contact number: (632) 523-8411 
Website: www.tourism.gov.ph

B. Comapany and Institutional philosophy

C. Ownership and Management

Department of Tourism is a government owned executive department of

the Philippines which in is heated by a secretary which leads, direct,
substance to the overall operations of the deparment. It evaluates the
performance of the tourism master plan, advises the president about all
the matters affecting the tourism program of the Philippines and it
formulates policies, plans, programs, rules and regulations.

II. SITE DISCRIPTION

A. Geographical Location
Department Of Tourism is located near United Nations Avenue; near Teodoro F.
Valencia Circle; near Teodoro M. Kalaw Sr.; near Central Promenade; 0.1 kilometre
away from Candida; Department Of Tourism is geographically located at latitude
(14.5832 degrees) 14° 34' 59" North of the Equator and longitude (120.982 degrees)
120° 58' 55" East of the Prime Meridian on the Map of Manila.

The locations related to Department Of Tourism are represented by the shortest path a
radio wave would travel and may not be nearest by road. For example, Department Of
Tourism is located 0.1 kilometre from Children's Playground. Department Of Tourism is
located 0.1 kilometre from Agripina Circle. Department Of Tourism is located 0.1
kilometre from Valencia Circle or Agrifina Circle. Department Of Tourism is located 0.2
kilometre from Manila Doctors Hospital. Department Of Tourism is located 0.2 kilometre
from Relief Map of the Philippines, Rizal Park.
.
III. OPERATION
A. Type of Operation
Planning is about the development of plan and it talks about gathering of
informations and statistics regarding tourism. It is also about the regional
development plan.
Promotion is providing awareness to all the npeople who live not only in
the Philippines but also in the other country. It gives informations on what
the Philippines can offer. Promotions are about promoting the Philippines
through the use of internet, television and etc.
 B. Services offered

ESL Tour Program is an activity which uses English language as the second language. Learning English

language with different ways can make a tourist understand and learn the language easily. Studying

English language in the Philippines is an advantage because base on statistics 93.5% of Filipinos can

speak and understand English well. Activities included are games, outdoor activities and immersions,

through this the use of English will be use often and aside from activities mentioned, participants will get

a chance to see the beautiful sceneries in the country. The Philippines offers the same quality English

education at a much affordable cost.

This project emphasizes service-learning component volunteer experiences and the fun element

of vacations. Volunteers can join projects which are classified into three themes namely,

Environment which focus on raising awareness and protecting the environment, Livelihood focus

on experiential trip to the countryside by living and working in community, and helping train the

locals to become productive in their daily lives and last is Heritage which is about activities that

focuses on preserving and restoring historical sites.

Filipino food will be next tourist attraction; it was recently launched under the stewardship of

Secretary Joseph Ace Durano to popuralize the country’s best delicacies. This program hopes to

introduce the Philippine flavors to domestic and international scene and aims to promote the

country as a culinary destination. Bicol, Pampanga, Bulacan, Antipolo, Negros Iloilo and Cebu

are just a few examples of popular destinations that offers the best foods of the country.

This project aims to stop some tourist that visit the Philippines just to sexually exploit children.

Sadly, Child-sex tourism do exist and it is not only happening in the Philippines but it also

happening around the world. Millions of children are forced into the sex industry and some of

them are only five years old. The Department is seeking the help of responsible tourist to report

those who tourist who are talking to children alone, this will help prevent child prostitution in the

country.
This project will be launch after the votes for seven natural wonders from the selection of 28

Official Finalist Candidates is finalized.

IV. MARKET
A. Specific Target markets/clients

B. Marketing and Promotional activities

V. Annexes and Pictures

VI. Bibliography ang resource person

 www.tourism.gov.ph
 Ph.pagenation.com/mnl/deparment%200f
%20tourism_120.982_14.5832.map
 Mr. Alex M. Macaturno- Policy Formulation and
Evaluation Division