COMMUNICATION AS A TOOL FOR EFFECTIVE

MANAGEMENT

BY

JULIUS SAMUEL

CHAPTER ONE

INTRODUCTION

1.1 Background of the Study

Communication is the major means by which the functions of management are

accomplished. In any organization, formal or informal, effective

communication leads to effective management which aids achievement of

organizational goals. Effective personnel management is a function of effective

communication as management involves working with and through others to

achieve corporate goals. The realization of the goals of an organization hinges

on effective communication among the various operating personnel (Akinubi

et al., 2012).

Communication has tremendous implication on management processes

such as planning, organizing, directing, and controlling. Such activity that

consumes over fifty percent of the manager’s time and that has implication on

the principal functions of managers needed to be handled more efficiently and

effectively (Ayodele and Idowu, 2009). The activities of efficiency,

accountability and transparency are better managed if there is effective

communication. Communication has become an essential tool for smooth

organizational management. In fact, the basic fundamental activity of any given

organization is affected through communication. Communication is therefore,

a very important factor for every manager, as it is the process through which

goals; plans, decisions and directives are conveyed to workers, (Okoroafor,

2002). Also Herbert (2007) observed that without communication there can be

no organization; for there is no possibility of the group influencing the

behaviour of the individual.

Communication is seen as a process through which information is

exchanged and understood by two or more people, usually with the intended

or unintended motive to influence behavior. Robbins (2011) sees

communication as transfer of information from a sender to receiver with the

information been understood by the receiver.

Robbins (2011) believes that communication serves four major functions,

which are for control, motivation, emotional expression, and information.

Effective communication is the transfer of message, followed by feedback from

the receiver to the sender, indicating the receiver's understanding of the

message. Communication can help minimize conflicts and thwart cases of

misunderstanding. Effective communication is important in an organization as

it promotes decorum among staff and understanding between superiors and

subordinates thereby facilitating the managerial processes. Therefore this study

examines communication as a tool for effective management in the banking

industry.

1.2 Statement of the Problem

The importance of communication in every organization can never be

overemphasized as it helps to a large extent to dictate the ease at which

organizations are managed. Communication has become a very central and

critical tool for organization’s day-to-day activity. Communication also has a

tremendous implication on the management processes such as planning,

organizing, directing and controlling. The activities of efficiency, accountability

and transparency are better managed if there is effective communication. It has

become an essential tool for smooth organizational management. This is true

for every organization, banks inclusive.

Communication in banking sector however, is difficult and subject to

misunderstanding because the message is often complex. Managers in the

sector accommodate information more than they can cope with which normally

lead to communication breakdown, and time and resources are wasted in the

course of explaining some of these idea. The complexity of this message arise

from conflicts about the content, the difficult nature of the subject, difficult

working condition and noise that are inherent in the banking environment.

Although several researches have been made on communication as a tool

for effective organizational management, most of these studies have been

focused on educational environment, manufacturing industry and the public

sector with very few assessing its impact in the managerial process of financial

institutions. This study set out to bridge this gap by examining communication

as a tool for effective management with reference to the Nigerian banking

sector. Also, this study also sought to assess the impact of communication tools,

styles and quality on the effectiveness of management process in the bank

under review.

1.3 Objectives of the Study

The broad objective of this study was to examine communication as a tool for

effective management. The specific objectives are;

 1. To assess the impact of communication tools on the effectiveness of

management in Union Bank Nig. Plc

2. To examine the relationship between communication style and the

effectiveness of management in Union Bank Nig. Plc

3. To examine the impact of the quality communication on the managerial

effectiveness in Union Bank Nig. Plc

1.4 Research Questions

Based on the above stated objectives, the following research questions were

raised to be answered in the course of this study;

1. What is the impact of communication tools on the effectiveness of

management in Union Bank Nig. Plc

2. What is the relationship between communication style and the

effectiveness of management in Union Bank Nig. Plc

3. To what is the impact of the quality of communication on the managerial

effectiveness in Union Bank Nig. Plc

1.5 Hypotheses of the Study

The following null hypotheses have been formulated to be tested in the course

of this study so as to provide answers to the research questions raised above.

H01: Communication tools have no impact on the effectiveness of

management in Union Bank Nig. Plc

H02: There is no relationship between communication style and the

effectiveness of management in Union Bank Nig. Plc

H03: The quality of communication has no impact on the effectiveness

management in Union Bank Nig. Plc

1.6 Significance of the Study

An organization functions by means of collective actions of different

individuals, with each of these individuals capable of independent actions at

each point in time which should be properly reported to the people that needs

to know. Therefore, good communication is a necessity for achieving

coordinated result.

This study therefore is of great significance to the study organization as it was

designed to provides managers of the organization useful insight on the use of

communication tools, the means/method of communication to adopt and the

message perception of employees, thereby reducing incidence of inter-personal

and communication conflicts and creating an open working environment that

enhanced the productivity of the employees.

As an academic research, this study is of great importance as it represents

a humble contribution to knowledge and can be used as bedrock upon which

further studies on communication can be based.

1.7 Scope of the Study

This study sought to examine communication as a tool for effective

management in an organization. However the study is limited to examining

communication as a tool for effective management in Union Bank Plc. Makurdi

branch.

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