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DIVERSITY FACTORS
Primary Dimensions Secondary Dimensions
(Stable) (Changeable)
Age Educational background
Ethnicity Marital status
Gender Religious beliefs
Physical attributes Health
Race Work experience
Sexual/affection orientation
ATTITUDES
⇝ are determinants of behavior because they are linked with perception, personality, feelings, and motivation
⇝ a mental state of readiness
⇝ learned and organized through experience
⇝ exerting a specific response to people, objects, and situations with which it is related
CHANGIING ATTITUDES:
a) The Communicator
b) The Message
c) The Situation
PERSONALITY
a relatively stable set of feelings and behaviors that have been significantly formed by genetic and environmental factors
the relationship between behavior and personality is one of the most complex matters that managers have to understand