INTERNSHIP REPORT

Spring 2018

Submitted By
Md. Fouad Hasan
Id# 1320158030
Course: BUS498; Section: 64

Submitted To
Tanya Ahmed
Lecturer, Department of Management
North South University

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 Letter of Transmittal
April 17, 2018
Tanya Ahmed
Lecturer
School of Business & Economics
North South University
Dhaka-1229

Subject: Submission of Internship Report on “Studio Bitmap”.

Dear Ma’am,
With due respect, I would like to submit the “Internship Report” for your kind inspection. I am
submitting this report as a part of my of internship course of Spring 2018. While preparing this
report, I have tried my level best to follow your instructions and include all the relevant issues of
my internship program.
Working in Studio Bitmap was inspiring and a great learning experience for me. I hope this
knowledge will facilitate me a lot in my future career endeavors. I have given utmost care to be
as thorough as possible for preparing this report. With my limited knowledge, I have tried my
level best to prepare the report worthwhile. I hope you will accept my sincere effort with kind
consideration. If you have any further enquiry concerning any additional information, I would be
very pleased to provide you the required information.

Thanking you.

Sincerely,
Md. Fouad Hasan
ID- 1320158030
School of Business
North South University

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 Acknowledgement

The internship opportunity I had in Studio Bitmap was a great chance for learning and
professional development. Therefore, I consider myself as a very lucky individual as I was
provided with an opportunity to be a part of it. I am also grateful for having a chance to meet so
many wonderful people and professionals who led me through this internship period. Bearing in
mind I am using this opportunity to express my deepest gratitude and special thanks to my senior
supervisor and Art Director, Mr. Sujit Sarkar. In spite of being extraordinarily busy with his
duties, Mr. Sujit Sarkar took time out to hear, guide and keep me on the correct path and
allowing me to carry out my project at their esteemed organization.

I would like to express my gratefulness and gratitude to all those people who gave me the
inspiration to complete this report. A special thanks to my intern instructor Tanya Ahmed,
lecturer of North South University, whose help, stimulating suggestions and encouragement gave
me the opportunity to coordinate information in writing this report.

I perceive this opportunity as a big milestone in my career development. I will strive to use these
gained skills and knowledge in the best possible way, and I will continue to work on its
improvement, in order to attain desired career objectives.

Without the help of all these people, it would be difficult for me to complete the whole task. It
was truly an honor to work and share my knowledge with all these people.

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 Executive Summary
This is the internship report based on the three-month long internship program that I had
successfully completed in Studio Bitmap under Mr. Sujit Sarkar, Art Director, Activation,
Studio Bitmap, as a requirement of my BBA program on School of Business Studies, North
South University. Every hour spent in the office gave me some amount of experience. These are
all useful for my career. This report is divided into two phases. In the first phase that is main
body of the report I tried to come up with the Overview of the Organization, Department and the
People, Assignment and Contribution, Lessons Learned, Interaction with Supervisors and
Coworkers, Difficulties Encountered, Differences between Expectations and Experience, how
this Internship Influenced Career Plans and What would do differently if had to redo Internship.
Basically, I have tried to explain my personal experience in Studio Bitmap in this part. In my
second phase of the report I have attached ten weeks of the journal where I have put my
experiences, works that have been completed and observation of the internship in Studio Bitmap
an interior and exterior designing and execution firm. Before drawing any conclusion based on
this report it may be noted that the report has been prepared in a very short time and there is lack
in data. But still this report may be useful for designing any further study to evaluate the overall
environment & internship facilities provided by Studio Bitmap.

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Contents
Introduction ................................................................................................................................................... 6
Overview of the Organization ....................................................................................................................... 7
Mission: .................................................................................................................................................... 7
Vision: ....................................................................................................................................................... 7
Services: .................................................................................................................................................... 7
Core Values:.............................................................................................................................................. 8
Goals: ........................................................................................................................................................ 8
My activities.................................................................................................................................................. 9
Organogram of Studio Bitmap .................................................................................................................... 10
Department and People ........................................................................................................................... 10
Assignments and Contribution ................................................................................................................ 11
Lessons Learned.......................................................................................................................................... 13
Analytical Skill ....................................................................................................................................... 13
Communication skill ............................................................................................................................... 13
Technical Skills....................................................................................................................................... 14
Cold Calling: ........................................................................................................................................... 14
Research & Development ....................................................................................................................... 14
Time Management: ................................................................................................................................. 14
Interaction with Supervisor and Coworkers................................................................................................ 15
Challenges Faced in Workplace.................................................................................................................. 16
Differences between Expectations and Experience .................................................................................... 17
How this internship influenced career plans ............................................................................................... 18
Would I Do Differently If I Had to Redo Internship .............................................................................. 18
Conclusion .................................................................................................................................................. 19
Appendix ..................................................................................................................................................... 20

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Introduction
Internship is that component of degree program which gives an opportunity to students to get an
idea of real-life work settings. As a student of Bachelor of Business Administration (BBA)
everyone has to conduct a practical orientation in any organization for fulfilling the requirements
of the 10 weeks Internship Program. The main purpose of this internship is to introduce the
students with the corporate culture where they can apply their gained knowledge during studies.
Preparing a report based on the experience gathered by the intern during his/her workings, is also
an integral part for the successful completion of the course. Similarly, this report has been
prepared as a partial requirement of undergraduate business program. This report is a complete
reflection of my internship experience on Sales Marketing, Digital marketing as well as some
other attribute of Studio Bitmap.

During my internship program, I have learned different new skills such as organizational skills,
communication skills, time management skills, multitasking skill, professionalism etc. All of
these skills are absolutely necessary to get succeeded in the corporate world. Apart from these
skills, I also got idea about the operational procedure of Event Management.

This report is an in-depth analysis of my internship program where my working experience,

learning, achievements, observations and contributions are given with proper explanations. This
report also talks about my career plan as well as my findings on differences between academic
and real world. While working as an intern at Studio Bitmap, I have tried to gain as much
knowledge as I could about professional world. And this report is a detailed document of my
lessons that I have gathered during the 70 days period.

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Overview of the Organization
Studio Bitmap is an interior and exterior designing and execution firm. They create such sketch
that clients are thinking about. Studio Bitmap always try to mean exactly what clients mean.
Firstly, Studio Bitmap goes through clients thought, perspective and after this they come up with
something creative solution that clients dream of. Their creative Think Tanks, Design Experts,
Execution Team are dedicatedly working with passion to reach their client's goal. The Studio
Bitmap team members have organized trade expos, concerts, Birthday parties, Grand weddings,
important seminars in Bangladesh. They have excellent combination of expertise offered by
Studio Bitmap, it promises to become one of the most leading Event Management Services
organizations in the history of Bangladesh, within next few years.

Mission:
Mission statement of Studio Bitmap is to provide the very best Event Management Services that
add value to their beloved clients. These values include creative Interior Decoration, Stage
Decoration & Exhibition Stand design and perfect execution of the project.

Vision:
With the use of current technology, Vast Human resource and creative designing skill, Studio
Bitmap vision’s is to become respected and recognized in the Bangladeshi Market for our top-
notch Event Management Services.

Services:
Right now studio Bitmap has three main services in the Event Management Industry those are
Interior Decoration, Stage Decoration & Exhibition Stand designing and execution and also they
have very strong supportive printing house as well as designing house.

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Core Values:

 Place customer interest and satisfaction as first priority.

 Maintain high ethical standard and transparency in dealings with clients
 Quality assurance in the project.
 Contribute significantly for the betterment of the society.
 Ensure higher degree of motivation and dignified working environment for our human
capital and respect optimal work-life balance.
 Committed to protect the environment and go green.
 Maintain strict time frame so that deliver the final services to the beloved clients.
 Maintain professional communications among all clients.

Goals:

Differentiation: Main goal of Studio Bitmap is to differentiate its design from others. Its unique
design ability stands for Studio Bitmap.
Quality: It’s another goal is to create high quality services among its clients which is premium.
Brand: Its long term goal is to create Studio Bitmap as a Brand in the Bangladeshi market.
Time-Oriented: Studio Bitmap is so much promising in their timing they take time to do quality
work.

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My activities
There are various fields in the organization. Such as: HR management, Marketing and Sales
Department, Designing Department and accounts department etc.

I was appointed for sales and marketing department as well as the designing department.
Throughout this report i will discuss about the sales marketing process as well as the working
process of the Studio Bitmap.

In these industries working process is easier than marketing because here is lots of sales
marketing. Here to reach the target market companies use ATL, BTL & TTL. I also experienced
with this theory in real life in the Studio Bitmap. Firstly I collected data with the help of my
supervisor then I make call over those data and set appointment with the targeted clients, then we
physically go over to the clients and let him/her know about our company. Then if needed as per
requirement we provide them design if the design is locked then we go for negotiation. If
everything goes all right then we took work order from the clients for the confirmation. After
the confirmation we ask for advance payment to start the work and rest of the payment is asked
within 7 days after the events.

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Organogram of Studio Bitmap
CEO

Head of Head of Head of Head of

HR & Admin Sales & Marketing Accounts & Finance Operation

Manager Sr. Manager

Accounts Executions
Sr. Manager Sr. Manager Art Director
HR & Admin Brand & Communication

Manager
HR & Admin Manager Officer Officer – 3D Officer – 2D Manager Manager
Sales & Marketing Graphics Design Events Activations

Sr. Officer,
HR & Admin Sr. Executive, Sr. Officer Sr. Officer
Sales & Marketing Events Activations

Officer
HR & Admin Executive Officer Officer
Sales & Marketing Events Activations

Asst. Officer Asst. Officer

Events Activations

Department and People

I was lucky enough that I got a chance to work with Marketing and Execution team. This is the

most powerful team in the Marketing and Execution department. Every work needed to be

approved by my team before submitting it to the Head of the Department. There were only four

members in my team excluding me. My line manager was Sujit Sarkar. In spite of the fact that it

was a short trip there yet at the same time I was such a great amount of appended with them and

found the opportunity to have some unique learnings and encounters from them. The workplace

is additionally benevolent. Indeed, even as an Intern I got opportunity to converse with the CEO

straightforwardly. So, representatives are more included with the organization here and taking an

interest in the hierarchical improvement all the more proficiently.

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Assignments and Contribution
As an Intern in Studio Bitmap, I worked with many experts. They gave me chance to learn

hands-on practical experience during my Internship. I was permitted to work in a perfect domain

there that will help me in future. Likewise, my seniors were liberal and dependably assisted me

with my tasks.

In Bitmap, my first assignment was with the Dhaka International Textile & Garments Machinery

expo’ 2018. From the first week, I was working on it. For that program my activity was

 Prepared a list of target clients/ Companies.

 Made cold calls for letting them know about us & our purpose.

 Wrote various E-mail and proposal letter and send it to clients.

 Asked for an appointment for the meeting.

 Fixing meeting schedule.

 Maintained and updated the customer databases.

 Made a different kind of official presentation.

 Attended corporate meeting.

 Followed-up with the contact business clients.

I was also assigned to prepare a database for our upcoming project Basis Soft Expo’18. My work

identified the expeditors & verify their contact. For those, I was attainted many meeting.

Besides that, I was worked on stall execution side. My task was checking all inventories, keeping

eyes on technicians and quality ensure to the client. That was not easy for me. But as an intern, I

have done my job very well. That was a great achievement for me.

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During my internship, I made a brochure on Japan Tourism with proposing a full plan of

exhibitor’s travel itineraries and procedures to visit Japan during the International Trade Expo

and also wrote some article based on Bangladesh tourism opportunities, Bangladesh History, and

culture.

Also, I have worked in R & D of the local event such as leather tech Bangladesh. The digital

world, Basis soft expo. For this I was gathering all exhibitor’s rundown of past expo and the

individuals who will go to the forthcoming expo and discover all organizations Location, contact

number of any higher expert (Managing Director, Chairman, Director or Head of division), and

the concerned Email address.

In spite of these works, there was some routine work assigned to me like preparing aging report,

meeting with client and vendor, coordinate my team, Database update and report the supervisor.

It was my honor that I was assigned to different works in this short period of time. My

contribution was always appreciated by my team.

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Lessons Learned
In these three months I had a lot of chance to learn different things from Studio Bitmap. For the

first time I had an experience outside of our regular academic life. I have learned to implement

my academic knowledge here. I have learned to perform in a competitive environment. With the

practical working knowledge, I also have developed some interpersonal skills as mentioned

bellow:

Analytical Skill
In my internship time I understood it very closely that analytical ability is very important in

corporate life. Here we had to take various decisions in different perspective. Every month the

work scenario changed and also, we have to give explanation to Head of department regarding

this and also need to mention the future opportunities. Even we need to interact with different

client always about different matters. But as an intern I was never in the decision taking

meetings. Although I have observed and realized that maintaining company interest and also

satisfying the Client is very difficult.

Communication skill
I have developed my communication skill through my internship period. As I was working in

Marketing & Communication team so I had to go and communicate with client, guests and

different vendors regarding different event. For the three event (DTG, Soft Expo and Dhaka

Motor Show’18) I did minimum hundreds phone calls and many meeting with different

organizations MD, CEO and department Heads. Also, managing the renowned business man was

the best experience during this whole period. Sitting in front of Many top corporate people and

convincing them about all their quarries about our Design and services. I am very confident now,

and I have developed a strong networking capability. Also, being an intern preparing a

presentation for management team was my achievement.

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Technical Skills
I have developed me excel, PowerPoint, Adobe Photoshop knowledge when working on it. I

have prepared flyers for the Boishakhi sales activation on Adobe Photoshop which is improved

my Photoshop skill. The team wanted to utilized my ideas of making power point, excel and they

improvised to utilized it in the corporate world. I worked on excel for Event R&D and client

management which was increased my knowledge on that sector.

Cold Calling:
I learned how to make cold call professionally from my Internship period. I made 100+ cold calls

during 3 months of Internship. I have learned to convince corporate people from different

organizations.

Research & Development

I have directed the assignment via looking through the web to discover the organizations in the

market of Bangladesh and abroad. I need to influence a rundown of them with subtle elements of

those specific organizations and furthermore to need to make a rundown of our esteemed and

additionally potential customers and entered those information in a database framework for

additionally contact.

Time Management:
Timeliness is a standard that I trust everybody ought to keep up. Our office begins from 9 a.m. I

was never late for a solitary day and for the most part came to there by 8 to 8.15 a.m.

Additionally I was exceptionally cognizant about the due date of my works. Continuously I

endeavored to keep up my work auspicious and proficiently. Indeed, I remained in the workplace

till 10 p.m. two days just to finish my duties previously the due date. Bitmap additionally showed

me to work under strain constantly. I used to work for the entire group. So, I needed to finish

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distinctive task in a similar time. So, learning multitasking and working under strain had

influenced me to empower to confront more difficulties and I trust that it will likewise help me to

perform better in my future vocation.

Interaction with Supervisor and Coworkers

During my internship, I always interact with my supervisor. He always kept me busy by doing

different projects. I asked questions to him if I need any help or when I did not understand the

topics. If my assigned task was completed, then I submitted by emailing to him and took

feedback. Whenever I passed leisure time I asked him to assist. I always try to drive myself so

that he (supervisor) or other executives could not get bored by driving me. Likewise, in view of

my assignments I got an opportunity to cooperate with nearly everybody in the office. The

primary concern I saw that everybody was exceptionally useful towards me. I never felt

disregarded by anybody. At whatever point I used to go to various offices for various works, they

have dependably helped me emphatically regardless of whether they were occupied.

Bitmap has given me some memories that I will cherish for rest of my life. I was just a small

intern but the love and affection I got from them I can never forget these memories ever. On my

last day in Bitmap, my team gave a lunch party in my honor. Not only that also my team

members and other coworkers arranged a party in the evening for me. I was really overwhelmed

by their love and affection for me.

Also, I had a wonderful time with other interns. Everyone was so supportive and helpful. We

used to have hangouts sometimes. Mainly in lunch time we all used to have a joyful time. So,

concluding I would say that I was blessed that I completed my internship with these beautiful

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people and had a wonderful memory for life. Even still I am in touch with them and having their

blessings for my future life.

Challenges Faced in Workplace

Each work has some trouble and test. I had additionally confronted some genuine troubles and

challenges. However, to beat those difficulties is a workmanship to achievement in the corporate

level. I continuously overpowered when I got the assignments which I definitely knew how to

finish those undertakings. I was constantly on edge about the new assignments which I didn't

mindful. Be that as it may, I took after a few tenets which enable me to experience those

troublesome difficulties. To begin with, if the assignments were totally new to me then I

comprehended the subjects first and ask them to give me some concise about what is the reason

for doing and how to do it. At that point I took a few guidelines about the themes I allocated.

Furthermore, if the undertakings were so troublesome then I looked in Google and watched

YouTube to know the insights about the points at that point began to take a shot at it. I didn't

waver to ask my manager or different officials on the off chance that I couldn't comprehend

anything about the activities. At last, in the event that I befuddled about the doled-out

assignments I demonstrated my fixed undertakings to junior officials asking themselves whether

I am in good shape or not. In the event that they thought I have to change something, at that point

I did precisely once more.

So, I truly won't state that in Bitmap I have confronted extremely troublesome time. Or maybe I

got bolster from everybody while working. Everybody was so diverting and truly they improve it

a working environment. I will recall my line director Sujit Sarkar dependably to support me

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continuously and showing me the essential workings. My group constantly influenced me to feel

good and regarded me as their nearest one.

Differences between Expectations and Experience

I had a different idea about corporate culture when I joined Bitmap. I used to think that corporate

world would be very strict. I thought that I would be in a very unfriendly place where no one will

help me or guide me. And if I do anything wrong, my boss will shout at me. So, to be honest I

was actually a bit nervous when I first joined.

However, after being in Bitmap my whole concept was changed. The place was actually beyond

my imagination. All the interns and employees were actually allowed to take break anytime. We

used to have tea or coffee anytime, chat with others, and eat wherever and whenever possible. I

have seen the employees to have friendly conversations with each other between their works

Bitmap maintains a flat organizational culture. Employees are given freedom to take their own

decision. And because of these employees are much more involved with the organization.

So, I really had a lifetime memory to cherish with. I have learned that even in a friendly way an

organization can run in an effective way and also employees give their best output to the

organization. I will really miss this workplace and wish to work in a friendly environment like

Mirai in future.

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How this internship influenced career plans
In the wake of finishing my entry level position now I have a thought regarding the corporate

world at this point. From the start of my scholastic life, I wanted to work in the scholarly field. I

won't state that now I would prefer not to work in scholarly field however the dread I had about

corporate life is presently diminished and I feel more certainty that I will improve the situation in

corporate area now. Media transmission segment is currently extremely immersed. So,

everybody here works in an exceptionally focused condition.

However, the difficulties I confronted while working here now I would love to give a qualm on

my profession design. Still I would need to work in scholarly part yet before that I would love to

work in corporate area for quite a while. I would have the capacity to have more down to earth

information from corporate workplace and furthermore it will make me more independent.

Therefore, I trust I will have the capacity to give a superior yield when I come to work in

scholarly part.

Would I Do Differently If I Had to Redo Internship

Working with a Creative Agency is always a big achievement for everyone. I feel so lucky that I

got a chance to work in a Creative Agency at the beginning of my work life. Studio Bitmap was

a big opportunity for me to expand my knowledge about work life. I feel lucky that I got a

chance to work here and with one of the most important departments. As a Marketing major

student, it was a great opportunity for me to see my theoretical knowledge through practical

experience. If I need to redo the internship, I will really want to work with the Marketing &

communication team a bit. The reason behind this is I have seen them to work with numerous

Client always. I think that would help me to deal with different situations in a single time. Also,

if I want to build my career in this sector, it is very important to deal with the client in a proper

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way. So, as I got chance to work in the department related to my major so if I need to redo the

internship I would love to have a different experience from other departments.

Conclusion
This three-month internship program was a great learning experience for me. Now I can see

myself in a different way. I have become more responsible and the practical work environment

has taught me to deal with different situations. I have learned multitasking and working under

pressure which is essential for any career-oriented person. I got the chance to learn a lot from all

professional individuals. I have started thinking in a more constructive way now. There were

some differences between theoretical knowledge and practical experience. For the first time I

implemented my theoretical knowledge into real life. It was challenging, exciting but I can say

that I have enjoyed each and every moment purely. So lastly, I would love to say that may be

there were some limitations but in spite of all these the learning I have got from my internship it

will definitely help me a lot to perform in a better manner in future.

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 Appendix

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