GROUP ASSIGNMENT REPORT RUBRIC

Strategic Management (ABT3083)

Aspects Poor Fair 
 Good Excellent
 Weight Group
0.25 0.50 
 0.75 1.00 Score

Company Situation Profile is not Profile is Profile is Profile is 15 x --

 Introduction and brief company apparent vague. clear specific
overview
 Description of business or
corporate strategic issue(s) or
problem(s)

Strategic Posture Unable to Details are Some Supporting 15 x --

 Strategic history of the find specific somewhat details don’t details are
company details sketchy. support specific
 Company mission or strategic
vision
 Current business-level
strategy

Environmental Analysis Unable to Details are Some Supporting 15 x --

 Porter’s Five-Force analysis of find specific somewhat details don’t details are
the industry details sketchy. support specific

Internal Analysis Unable to Details are Some Supporting 15 x --

 Value, Rareness, Imitability, find specific somewhat details don’t details are
and Organization (VRIO) details sketchy. support specific
Analysis
 Organizational structure and
culture analysis

Strategic Direction and Action Plans: Suggestion Suggestion Suggestion Suggestion 20 x --

 List and briefly explain the is not is vague. is clearly is clearly
company’s strengths, apparent. stated with stated, has
weaknesses, opportunities and a focus. a sharp,
threats distinct
 Identify and explain the key focus and
strategic issues with reference enhances
to the SWOT analysis the impact
of the report

Conclusion Concluding Concluding Concluding Concluding 20 x --

 What can the company do to paragraph is paragraph is paragraph paragraph
gain sustainable competitive not apparent only remotely follows and summarizes
advantage related summarizes and draws
the report a clear,
discussion effective
and draws conclusion
a and
conclusion enhances
the impact
of the
report.

TOTAL 100