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UMJG4042_Assignment on Understanding your Business

Name: _______________________________________ ID: ___________________

1.

Industry First Mover Current Leader Reason(s) for the Failure of the First Mover, if any
Hybrid Cars

Printer

Camera

Smart Watch

Online Computer
Auction Platform

Photocopy
Machine/Technology

Facial Tissue

1
UMJG4042_Assignment on Understanding your Business
Name: _______________________________________ ID: ___________________
2. Choose any FIRST MOVER and argue on their Success/Failure.

2
UMJG4042_Assignment on Understanding your Business
Name: _______________________________________ ID: ___________________
3. Benchmarking Matrix:

Proton Perodua Toyota


Strategy

Core Customers

Market

Innovation

Brand / Quality

Performance History

Competitive Advantage

Revenue Model

Cost Model

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UMJG4042_Assignment on Understanding your Business
Name: _______________________________________ ID: ___________________
Other(s)

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