-+Learner Resource 2

Comprehension actitivites: The impact of digital

technologies – Is Netflix changing TV?

YouTube VIDEO SOURCE A

Newsweek - How Netflix Changed TV (29/04/17) 2.56 mins
https://www.youtube.com/watch?v=XL6zNexyt8o

Task
 Watch the short video and answer the questions below.
 You will need to stop and start the video where necessary in order to answer all of the
questions.

What happened to Netflix in April 2017

Reached 1000 mill subscribesrs

Which companies does Netflix now have more subscribers than?

Hulu and amazon

How many countries is Netflix available in?

Over 190 countries

Which countries is Netflix not available in and why might this be?

Crimea ,china north korea and Syria

Where do half of Netflix’s subscribers, 50 million, come from?

usa

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 When was Netflix founded, who by and where?

1997 reed hastings and marc randolph

What did Netflix begin as and how did it change the service?

It degan as a mail order dvd service it changed into on demand tv which became
revoloutionary

When did Netflix expand into Internet video on demand (VOD)?

2007

What was revolutionary about the way they offered viewing?

viweers could consume and entire episode in one go .(binge watching)

How did this new model of viewing (binge-watching) help shows that may have
otherwise struggled to be aired?

Because people may not be available to watch the show as it aired so Netflix allowed people
to watch shows whenever they please this resulted in some shows not getting cancelled e.g
breaking bad

What has helped Netflix’s growth?

The fact that it can be used on a of hand held devices .

What were some of the problems that Netflix had?

None of the content belonged to them so they had to pay for each individual show and there
was no guarantee that they could keep the rights forvever

What was Netflix’s solutions to these problems?

They went from streaming tv to creating it

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 What was Netflix’s first original show and when was it launched?

house of cards 2013

How did House of Cards make history?

Fisrt online only tv show to receive the first emmy nomination

What else did the drama show in terms of cast and crew?

Nexflix was able to attract big star kevin stacy as actor and executive producer and david
fincher as director

By 2016, how many original programmes a year was Netflix producing?

126

How many awards have they won?

147 1 oscar , 55emmys and 2 golden globes

How are competitors trying to address Netflix’s place in the market?

Other streaming services have developed original programming and services like HBO have
created their own online streaming services .

How does Netflix plan to stand out from the crowd?

By more than doubleing original productions by the end of 2017

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 YouTube VIDEO SOURCE B
Business Insider - How Netflix is Killing traditional TV (06/01/15) 2.34 mins
https://www.youtube.com/watch?v=fBafi8PsaHo

Task: Watch the short video and answer the questions below.

1. What does DVR and VOD allow viewers?

Allow people to watch shows outside the regularly sqedueled time

2. What is ‘our future’ for watching TV?

Unbundling and streaming video

3. Which company has been the most disruptive to the traditional TV model?

netflix

4. Is Netflix a perfect substitute for traditional TV?

No because there are some shows that are only on tv such as sports

5. Why do audiences have fewer reasons to be tied to their cable box or TV?

Because content providers like HBO begin to offer streaming subcribtions there is less use
of tv

6. Pay per view (PPV) TV subscribers have fallen by how many since 2013?

389000

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7. How many subscribers have Netflix increased since 2013?

Increased US subscribers by 11 million 42%

8. How many worldwide subscribers were Netflix predicted to reach in 2017?

100000000( 100 million subscribers )

9. What is the main reason given for the prediction that Netflix audiences will grow?

Because netflixs subcrition has recently passed HBO

10. What will happen to linear and cable TV?

LINEAR TV WILL DIE BECAUSE THE OLDER GENERASTION ARE WHO STILL
WATCH BUT THEY WILL DIE cable tv may be able to hold on if they keep control of the
content

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 WRITTEN SOURCE 1
The Guardian
Steve Hewlett – Will Netflix really steal traditional TV’s crown? (12/06/16)
https://www.theguardian.com/media/2016/jun/12/will-netflix-really-steal-traditional-tvs-crown

Task: Read the article and answer the questions below.

1. What 4 reasons are given to explain how Netflix can be seen to be an Internet era
success story?

global leader in on-demand entertainment in just 20 years, 79 million subscribers,192

countries and billions of dollars in revenues
2. What is it about TV that Netflix suggests people don’t love?

They don’t love the linear experience for example watching shows at set times

3. How are the changes Netflix are making ‘revolutionary’?

It could make the invention of tv obsolete

4. Has Netflix had the same impact on traditional TV viewing in the UK as it has in the US?

In the uk people are just using Netflix as an add on service to there sky or virgin tv
whereas in USA millions of people have switched to Netflix
5. What 4 reasons or statistics are given to show how UK viewing preferences for Netflix
and traditional, linear TV compare?

Netflix generates on average roughly 38 minutes of viewing per day in households that
have it, linear TV generates more like 3.5 hours

6. How much have Netflix spent on content and original content respectively?

$10bn

7. What is Netflix’s ‘strategic vulnerability’?

Netflix service is still hugely dependent on movies and TV series that have to be licensed
from the big players in traditional TV

8. Which 2 factors are at play that, according to the writer of the article, do not go in
Netflix’s favour?

Netflix service is still hugely dependent on movies and TV series that have to be licensed
from the big players in traditional TV

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 WRITTEN SOURCE 2:

The Guardian
Dan Gilmore - Ways of watching: How technology is changing our TV habits (15/02/13)
https://www.theguardian.com/commentisfree/2013/feb/15/ways-watching-technology-
television

Task: Read the article and answer the questions below.

1. What is ‘time-shifting’ and why might audiences like it?

It’s where you can fast-forward through advert.

2. How does ‘binge-watching’ help audiences catch up with popular dramas?

As you can catch up on a shows that’s been aired a while ago and watched through all the
episode.

3. What does the writer prefer to call ‘binge-watching’?

The writer prefers to call it ‘immersive viewing’.

4. In which 2 ways does ‘immersive viewing’ (time-shifting/binge-watching) affect

traditional TV models?

This affects traditional TV models as you don’t have to sit through ads and wait for the next
episode to air a week later.

5. What/who does the writer compare the ‘next general of professional motion picture
storytellers’ to?

Compares them to a blogger, journalists.

6. How does the long form TV series House of Cards fit into the format of ‘unlimited story
cycles’?

Because allow for exploration of characters and subplots.

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7. What does this shift in the way we view TV bring for audiences?

It is bringing in a golden age of storytelling in a serial format.

8. What has new digital technology enabled with Video on Demand?

Allows for recording hours of programs, watch something from yesterday.

9. Why is the writer worried about issues of privacy and streaming?

Because we are letting big companies and governments know what we read and see in an
online world.

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 WRITTEN SOURCE 3:
Netflix Media Centre
Erin Dwyer – Ready, Set, Binge (17/11/17)
https://media.netflix.com/en/press-releases/ready-set-binge-more-than-8-million-viewers-
binge-race-their-favorite-series

Task: Read the article and answer the questions below.

1. How has Netflix changed the way the world engages with stories?

Because viewers watch when, where and how they want, at whatever place.

2. What kind of fan has this given rise to?

The Binge Racer

3. What characterises the ‘binge-racer’?

Spending through an entire season within 24 hours of its release.

4. How many members have chosen to ‘binge-race’ on Netflix?

About8.4 million members have chosen to Binge Race during their Netflix tenure.

5. Which kinds of content do binge racers like to watch?

TV shows/drama, with multiple episodes.

6. Are differences in consumption preferences dependent on where the viewer is globally?

Give some examples in your answer.

No consumption is not preferences dependent on where the viewer is globally, this is

because you could be anywhere in the world and still sit through an entire series in one
sitting and still be able to watch other shows.
7. Which country has the most binge-racers and what is the most ‘binged’ drama?

Canada as they have the highest % of 24 hours finishers. Meaning Canadians are
watching more shows in one sitting.

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8. List 5 of the top 20 binge raced shows that you have seen. Is your set product in the
top 20 list?

Half of the first epsidoe of the ranch /season 1 of Orange is the new black /1 episode of
stranger things for the course .

9. What are the top 5 countries for binge racing?

1.Canada 2. USA 3. Denmark 4. Finland 5. Norway

10. Why has the concept of binge racing grown more than 20 times in the last 4 years?
What reasons can you give for this?

This is because how easily you can watch the shows on a phone to a computer to your
TV, also it’s easy to watch an entire series in one sitting, and also due to the rise of
popular shows such as ‘Orange is the new black’, ‘Trailer park boys’ and ‘Narcos’ people
are getting dawned into Netflix. Furthermore the price of the subscription is less expensive
than TV cable which make the option to choose Netflix easier.

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The impact of digital technology – Is Netflix
changing TV?
Feedback Grid
You have now considered a number of different ideas about the ways in which digital
technologies, and Netflix as an example of an online streaming platform, can be seen to
change how long form TV dramas are broadcast and viewed by audiences.
Use the grid below to record the 5 key points about technology, Netflix, TV viewing and some
of the issues associated with this from each of the 5 sources we have studied.

30 marks question
Language
industry
Audience
Representation
Anything from the 2 years course
Talk about stranger things and diechtland 83
Say whether you agree or not with stament
Have specific facts to show knowleedege
How has tech helped capture therir audience

Availability

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 Newsweek - How Netflix Changed TV (29/04/17)

Netflix has changed tv by providing an on demand service that is available Over 190
countries which has Reached 1000 mill subscribesrs.50 million of these subscibers come
from the USA. It was founded by reed hastings and marc Randolph in 1997.netflix enables
people to binge watch entire seasons in one sitting called binge watching. It was also
available on devices

Business Insider - How Netflix is Killing traditional TV (06/01/15)

Steve Hewlett – Will Netflix really steal traditional TV’s crown? (12/06/16)

Dan Gilmore - Ways of watching: How technology is changing our TV habits

(15/02/13)

Erin Dwyer – Ready, Set, Binge (17/11/17)

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