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common with Mother Teresa than Henry Ford. Their guiding philosophy has the power
to influence, inspire and challenge employees on a daily basis. Nike Corporation global
strategy for human resources (HR) is to help unleash this potential across every area of
their business by enabling leaders to make great decisions that, in turn, enable Nike’s
business growth. Their HR function supports growth goals as partners to their leaders to
ensure they evolve the organization to support all of their brands, ensure operational
and functional excellence, and plan the size and cost of their global workforce.
Moreover, Nike Corporation challenged employees through group exercises and
brainstorming sessions to define how the future could look and how they would get
there. Furthermore, employees’ insights during that exercise helped them to shape their
business approach to sustainability and employees’ roles in delivering on that.
(Luedicke and Giesler, 2008)
Nike has a lush headquarters, which is not shoving basketball stats down their
throats. They also pay them well. Managers are role models who inspire their teams,
live the passion of Nike Corporation and promote creative environments for best
thinking and work. Nike’s commitment to its workforce includes enabling managers and
leaders to be levers for accelerating the company’s growth. They also invest in their
leaders by providing learning and development opportunities that teach managers how
to amplify their employees’ talent, energy and capabilities. “Being a “talent multiplier” is
not about making people work harder, but about engaging them in a way that helps
them produce better and more relevant work.” by the senior management of Nike
Corporation said. Therefore, to ensure Nike to continue to grow, Nike Corporation is
investing significantly in the areas of sustainable talent practices and infrastructure.
Health insurance
Life and accident insurance
Disability insurance
Retirement savings plan with a company contribution
Employee stock purchase plan (15 percent discount)
Paid vacations and holidays
Paid sabbaticals
Product discounts
Onsite fitness center/fitness discounts
Transportation allowance/discount
Tuition assistance
Within the United States, Nike reviews and shares with employees an annual
report card comparing compensation, benefits and other components of total
compensation to other leading global companies.
NIKE
MOTIVATIONAL
ACTIVITIES
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