Benefits of Switching to

BES Cameras

Tristan Swanson, Danielle Hansen, and Jasmin Mustafic

TDJ SECURITY CONSULTANTS

November 11, 2018

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Table of Contents
List of Illustrations.........................................................................................................................4

Abstract ...........................................................................................................................................5

Introduction ....................................................................................................................................6

Purpose ................................................................................................................................6

Problem ...............................................................................................................................6

Description ...........................................................................................................................6

Benefits ...........................................................................................................................................8

Monitor from Anywhere ......................................................................................................8

No Monthly Fees..................................................................................................................8

High Quality Video and Audio ............................................................................................8

Cost ...............................................................................................................................................10

Features ........................................................................................................................................12

Alarm .................................................................................................................................12

Cameras..............................................................................................................................13

Sensors ...............................................................................................................................14

Concern ........................................................................................................................................15

Conclusion .................................................................................................................................... 16

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Glossary .......................................................................................................................................17

References ................................................................................................................................................. 19

Appendix ................................................................................................................................................... 20

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 List of Illustrations
Figures

Figure 1. Picture of BES Alarm System Package Equipment (Big Easy Security, 2018) ...............7

Figure 2. Price Comparison Chart .................................................................................................11

Figure 3. Picture of BES Alarm System .......................................................................................12

Figure 4. Picture of BES Smart Wi-Fi Outdoor Camera. ..............................................................14

Figure 5. Big Easy Security Door, window and motion sensors. ..................................................14

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 Abstract
Big Easy Security (BES) Cameras is one of the first companies to build quality DIY

cameras that allow users to take their security into their own hands. These weatherproof HD

cameras are highly durable and offer a cost-effective way to maintain video surveillance of your

home or business. Unlike conventional CCTV security systems, BES doesn’t require a monitor

or display screen to show video. BES Cameras allow you to access your video using your cell

phone, tablet, or pc remotely from any location. Despite being more cost-effective and efficient

in maintaining surveillance, many companies still believe in paying for a security service to

monitor their business.

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 Introduction
Purpose

As a top company in fast food, McDonald's takes its customers’ health and safety

seriously. BES Cameras would greatly benefit McDonald’s by allowing its managers to keep

accurate and up to date surveillance of the restaurant, thereby providing every customer with a

sense of safety while giving a sense of freedom to their workers and management regarding

security. The goal of TDJ Consultants is to provide the most advanced and convenient equipment

for the business while beating out competitor's pricing and accessibility.

Problem

Presently, the CCTV systems used by McDonald's rely on outdated analog

(photographic) techniques whereby images are captured via the variation of a physical photo-

chemical emulsion according to the brightness, color, and contrast of the scene. This can lead to

"choppy" and distorted images. With the advancements in technology, it is no longer necessary

to settle for subpar quality. You can now have high-quality cameras at an affordable price.

Description

The Big Easy Security system is an innovative security system that utilizes modern

technology to provide exceptional and reliable video footage with data storing capabilities. The

product has 720 pixels for picture clarity that enable it to deliver high definition video viewing

for a fraction of the price of traditional security company fees. The system's features are night

vision, motion sensors, infrared sensors, Wi-Fi enabled application and door/window sensors.

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The additional features are a siren, arming options, enter/exit notifications, and two-way audio.

The Big Easy Security products come with 26ft range motion detection and 110-degree angle on

its mounted systems (Big Easy Security. 2018). The window/door sensors have a “250ft wireless

signal, low battery light, easy peel and stick tape, and 23A/12V battery” (Big Easy Security,

2018). It’s recommended by Big Easy Security to get the $199 package which will include two

cameras, ten door and window sensors, two motion detectors, and two remotes. The introductory

package contains all the necessary items needed to secure a home or business from possible

burglaries and to deter crime.

Figure 1. Big Easy Security Smart Wi-Fi Alarm System with Cameras. This figure illustrates the
equipment included in this package.

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 Benefits
Monitor from Anywhere

One of the most significant benefits with BES cameras is the ability to monitor your

footage from anywhere, anytime. Whether your manager is on their lunch break or in meetings,

they can keep an eye on what is going on in the restaurant. You can also have multiple people

viewing the footage at any given time. More access means various levels of management can

check in and make sure everything is running smoothly. Not only does this encourage

employees to stay on task and improve efficiency, but it can also prevent employee theft and

abuse. Additionally, this feature can help provide evidence to support any criminal proceedings

or insurance claims should the need arise.

No Monthly Fees

While the equipment comes with a price tag of $199 up front, that is where the cost ends.

Unlike its competitors, BES does not charge a monthly monitoring fee, saving you hundreds of

dollars over the course of a single year. This business model frees up money to invest elsewhere

in your business or add to your bottom line. You pay less and gain more.

High Quality Video and Audio

When it comes to quality, BES is among the best in its class. The indoor and outdoor

cameras provide a crystal clear, high definition picture that can be viewed anywhere. With 720p

resolution, weatherproof design, night vision, and motion detection, these cameras are sure to

help you keep an eye on your business. According to Officer Bermejo with the Fort Worth

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Police Department, “The point of having a surveillance system is to have clear, informative

digital footage of a given area at a time. To use an old or low-quality product would be

counterproductive to the purpose of the device” (personal communication, August 9, 2018).

These high-quality recordings are invaluable in court proceedings and insurance claims and can

help provide answers and ensure justice is served. These products also serve as a significant

deterrent, allowing you to prevent and avoid unwanted situations altogether.

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 Cost

The Big Easy Security system is designed to be cost effective while also having an easy

installation process. Its main attraction compared to companies such as ADT (2018), Vivint

(2018), and Protect America (2018) is its one-time fee of $199. The competitors charge an

equipment charge, and a monthly fee to hold service with them (“A Secure Life,” 2018). This

exuberant monthly fee can affect a business’s bottom line drastically, especially when a person

has more than one business or franchise. For a business such as McDonald’s which is mainly

owned by owner-operators, ownership of twenty or more stores can cost the company thousands

in monthly fees. These unnecessary fees can sometimes burden a company’s growth if left

unchecked.

Having adequate HD resolution cameras can also serve a restaurant's needs by providing

clear and precise footage of everyday events in and outside of the restaurant. The daily activities

can include theft or receiving mistakes, as well as waste control. Interactive smart camera control

enables the owner-operator to have a full view of the restaurant even when they are not

physically present. The real-time footage of the drive-thru can also serve the owner-operator by

reducing drive-thru service times. Reducing service times, according to McDonald's, can lead to

more yearly revenue to the corporation. The HD footage of the BES cameras can serve as a great

tool to deter fraudulent credit card activity, as well as help in solving crimes. Customers and

business owners alike are negatively impacted by white collar crimes that involve their personal

information. Having a good surveillance system can sometimes make a criminal rethink their

next actions. Courts are using visual testimony as evidence regarding any crime or mischief.

“Generally, a 'live' visual recording will be relevant in deciding whether a particular offense was

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committed and by whom” (Murphy, 1999, p. 395). The answer is overwhelming that CCTV is a

great tool to use in a small or large business and its initial costs outweigh its potential benefits.

BES ADT Vivint Protect America

Smart Wi-Fi
ADT Pulse Smart Protect Silver (cellular)
Package Alarm System
Package Package Package
with Cameras

Equipment Dependent on
$199 Varies $0
Cost Equipment
Monthly
Monitoring $0 $52.99 $49.99 $49.99
Price

$635.88 (plus $599.88 (plus

1 Year Cost $199 $599.88
equipment) equipment)

Figure 2. Price Comparison Chart. This figure gives an overview of the cost break down of
comparable packages by leading brands.

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 Features

Note: All features below are quotes from Big Security (2018).

Alarm

• Simple DIY security with NO contract or fees!

• Works with Wi-Fi and free smartphone App - control alarm and cameras from anywhere!

• Loud siren, wireless sensors, motion detection, phone alerts, live video, recording and more!

• Easy to install and use, control with panel, remotes and free smartphone app.

• Smart Wi-Fi Alarm has loud built in siren and sends instant security alerts to phones when a

sensor is triggered.

• Customize zones, sensor names, entry/exit delays, arming modes, siren time, security alerts

Figure 3. Big Easy Security Alarm System.

and more.

• Smart Wi-Fi Cameras are easy to install with 720p HD video, night vision, motion detection,

2-way audio and recording.

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• Motion Sensors have intelligent MCU detection with 26ft range, 110-degree angle, low

battery light, mounting bracket and 9V battery.

• Door/Window Sensors are small and stylish, with super strong 250ft wireless signal, low

battery light, easy peel and stick tape and 23A/12V battery.

• Package includes alarm panel, 2 cameras, 10 door/window sensors, 2 motion detectors, 2

remote controls.

Cameras

• Smart Wi-Fi Outdoor Camera works with Smart Wi-Fi Alarm System in one simple App.

• Smartphone control, weatherproof, night vision, motion detection and recording!

• Easy set up.

• Crystal clear HD video with 720P resolution.

• Weatherproof, outdoor safe design with IP66 rating.

• Night vision with automated IR and viewing up to 50ft.

• Motion detection with adjustable sensitivity and alerts.

• Record on schedule or with motion detection.

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Sensors

• Motion Sensors have intelligent MCU detection with 26ft range, 110-degree angle, low

battery light, mounting bracket and 9V battery.

• Door/Window Sensors are small and stylish, with super strong 250ft wireless signal, low

battery light, easy peel and stick tape and 23A/12V battery.

Figure 4. Big Easy Security Smart Wi-Fi Outdoor Camera.

Figure 5. Big Easy Security Door, window and motion sensors.

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 Concern

There is some cost associated with purchasing the equipment. Around $200 is the rate for

the standard package. The real value lies in the convenience of set up and installation. For the

one-time purchase of only $200, you receive security for life with no recurring charges or fees.

Unlike leading competitors in home/business security, there is no installation fee with this. All

installation is DIY and comes with instructional booklets as well as a library of helpful how-to

videos online. You can use your installation crew or do it yourself.

While traditional security companies would have you pay their employees to monitor

your footage, BES cameras allow you to choose whom you want to control your services. This

freedom results in a much more secure recording environment and reduces the chance of having

your video leaked or tampered. BES cameras can record and save up to 80 GB (three days) of

video wirelessly to the cloud. The camera designs also allow for backup storage to separate

devices to help with space consumption as well as a Micro SD slot to significantly extend video

record time. (SD cards sold separately). With all these options, you will never have to worry

about running low on storage space for your cameras.

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 Conclusion

Having the ability to monitor your business is an invaluable tool in today's economy. Not

only does it allow you to root out causes of potential problems in your business, but it works to

ensure the customer that you care about their safety. Customers are what drive and expand our

businesses. (CCTV works based on its effectiveness in detecting and ultimately preventing

crime.) With many crimes being solved thanks to surveillance footage, it makes sense to have

these devices in any business. It makes even more sense to have BES Cameras, as they allow you

to monitor your business with top of the line equipment without the top of the line price, which

can range anywhere from $50-$100. Save more, stress less, and get your cameras from BES.

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 Glossary

Note: All definitions were retrieved from Ditionary.com.

720p – refers to a display resolution of 1280x720. This resolution is considered standard high

definition.

Analog - measuring or representing data by means of one or more physical properties that can

express any value along a continuous scale. For example, the position of the hands of a clock is

an analog representation of time.

Apprehension - the act of arresting; seizure.

Arming - to equip or prepare for any specific purpose or effective use.

Big Easy Security (BES) - a family-run, Christian business operating online and in the greater

New Orleans area. They offer DIY home security systems, lights, cameras and self-defense

products.

Cloud - any of several, often proprietary, parts of the Internet that allow online processing and

storage of documents and data as well as electronic access to software and other resources.

Burglary - the felony of breaking into and entering the house of another at night with intent to

steal, extended by statute to cover the breaking into and entering of any of various buildings, by

night or day.

CCTV – Closed circuit television.

Deter - to discourage or restrain from acting or proceeding.

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Digital - Computer science representing or operating on data or information in numerical form.

A digital clock uses a series of changing digits to represent time at discrete intervals, for

example, every second. Modern computers rely on digital processing techniques, in which both

data and the instructions for manipulating data are represented as binary numbers.

Do it Yourself (DIY) - of or designed for construction or use by amateurs without special

training.

High Definition (HD) - a system for screen display of images that are sharper and more detailed

than normal, having many more than the standard number of scanning lines per frame.

High Resolution - Computers. of or relating to CRTs, printers, or other output devices that

produce images that are sharp and finely detailed rather than blurry and inexact.

Infrared - the part of the invisible spectrum that is contiguous to the red end of the visible

spectrum and that comprises electromagnetic radiation of wavelengths from 800 nm to 1 mm.

Low Resolution - of or relating to CRTs, printers, or other visual output devices that produce

images that are not sharply defined.

Resolution - the degree of sharpness of a computer-generated image as measured by the number

of dots per linear inch in a hard-copy printout or the number of pixels across and down on a

display screen.

Surveillance - continuous observation of a place, person, group, or ongoing activity in order to

gather information

Wi-Fi – a brand name certifying that a device or other product is compatible with a set of

broadband wireless networking standards.

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 References

A Secure Life. (2018). Home Security Systems Cost Comparison. Retrieved from

https://www.asecurelife.com/home-security-systems-comparison/

ADT. (2018). Compare Packages. Retrieved from https://security.adt.com/d/adt/packages/

Big Easy Security. (2018). Wireless Security Cameras. Retrieved from

https://www.bigeasysecurity.com/collections/wireless-security-cameras-home-security-

cameras

Dictionary.com. (n.d.). Retrieved from http://www.dictionary.com/ (glossary definitions)

Murphy, T. (1999). The Admissibility of CCTV Evidence in Criminal Proceedings.

International Review of Law, Computers & Technology, 13(3), 383-404. https://library-

tccd-edu.ezp.tccd.edu

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 Appendix

Interview with Officer Bermejo

1. What is your opinion on surveillance systems on safety and security?

A. Officer, Bermejo- It’s a great tool for crime apprehension and deterrence of crimes.

2. In your line of work has a CCTV surveillance help solve crimes?

A. Officer, Bermejo- Surveillance systems solve many crimes and help put away

criminals that are hard to apprehend without digital video footage.

3. What surveillance system resolution does the law enforcement recommend for commercial

surveillance?

A. Officer, Bermejo- You want the best resolution possible for digital surveillance, but

you want to start with at least 720p resolution to ensure good picture quality.

4. What are the cons of using an old or low-resolution surveillance system for security of the

building?

A. Officer, Bermejo- The point of having a surveillance system is to have clear,

informative digital footage of a given area at a time. To use an old or low-quality product

would be counterproductive to the purpose of the device.

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