Golden Matina Complex Bldg.

Door 6, Bldg 1, McArthur Highway,

Matina

Davao City 8000

Part 1
COMPANY BACKGROUND

Café Tribu is a registered brand owned and managed by Pinoy Pao Express

Inc. On July 2016, It’s pioneering shop opened its doors at the Ground Floor of City

Center Bldg., North Greenhills, San Juan City.

With Café Tribu’s mission to recharge your mornings and relieve your days

retreat each shop aims to welcome you in a worry-free atmosphere through the

enjoyment of a good cup of freshly brewed coffee done the Tribu way grounded in

love, filtered with care, and served just the way you like it.

Café Tribu’s menu go beyond your regular cup of coffee, also in store are a

variety of hearty snacks and hot meals. Mingled with the relaxing ambience that’s

infused with gradient aroma of roasted premium coffee beans, our shop are ideal for

weekly business meetings, daily luncheons with friend colleagues, and even these

days that call for your momentary solitude. Their premium local blend coffee comes

straight from Sagada and Benguet. Freshly brew to deliver high quality coffee taste

Cafe Tribu franchise is a great opportunity for entrepreneurs who are looking

to open Coffee shop franchise in the Philippines. Filipinos are avid coffee drinkers.

Small specialty coffee shops are also on the wave. With minimal investment but

large income return, you can start already you own coffee business.

CURRENT SYSTEM
A. Organizational Structure

FRANCHISE MANAGER

FRANCHISOR/OWNER

CASHIER

BARISTA STAFF

B. Job Description

 Franchise Manager- organize and plan the franchising department of an

organization. A franchise manageroffers support to franchisees, which

ensures the overall success of the organization.

 Franchisor- franchisor provides overall support and resources to help

franchise partners succeed, franchisees are still responsible for managing

their business and ensuring its growth. Taking ownership of a franchise

business is the soleresponsibility of the franchise partner.

  Cashier- take orders for customers and ring up the total purchase amount

in addition to collecting payment for purchases. Cashiers may also verbally

relay orders to other employees.

 Barista- Prepare or serve hot or cold beverages, such as coffee, espresso

drinks, blended coffees, or teas.

 Staff- Clean or sanitize work areas, utensils, or equipment.

C. Revenue and Disbursement Process

Revenue Process

CUSTOMER The cashier will take the customer’s

order.

CASHIER BARISTA Then the cashier will relay the order

to the barista for making the
ordered drink.

The cashier then records the sale in

CUSTOMER
DAILY their sales book.
SALES
Café TrCafé Tribu is a registered brand owned and managed by Pinoy Pao Express Inc. On July 2016, It’s
After the barista has made the
pioneering shop opened its doors at the Ground Floor of City Center Bldg., North Greenhills, San Juan City.
order, he will then serve it to the
With Café Tribu’s mission to recharge your mornings and relieve your days retreat each shop aims to welcome
customer.
you in a worry-free atmosphere through the enjoyment of a good cup of freshly brewed coffee done the Tribu

way grounded in love, filtered with care, and served just the way you like it.

Café Tribu’s menu go beyond your regular cup of coffee, also in store are a variety of hearty snacks and hot

meals. Mingle

d with the relaxing

dISD ambience that’s infused with gradient aroma of roasted premium coffee beans, our shop are gish
 Disbursement Process
The franchisee sends a purchase
iness meetings, daily luncheons with friend colleagues, and
FRANCHISEE even
order these
to the days thatthrough
franchisor call for your

momentary solitude. P.O e-mail.

Deposit Slip
He will
Premium local blend coffee that comes staight from Sagada and Benguet. also send
Freshly brew atodeposit
deliver slip
highto
quality
the franchisor’s account in a
coffee taste. BANK
specific bank for the
Café Tribu franchise is a great opportunity for entrepreneurs whocorresponding
are looking to payment of the in the
o shop franchise
FRANCHISOR goods purchased and for the
Philippines. Filipinos are avid coffee
Packing Slip drinkers. Small specialty coffee shops are also on the wave. With minimal
shipping fee of the goods.
investment but large income return, you can start already you own coffee business.
The money is now at the
ibu is a registered brand owned and managed by Pinoy Pao Expressfranchisor’s
Inc. On Julycustody
2016, It’s
of pioneering
when will shop
he withdraw the receivd
opened its doors at the Ground Floor of City Center Bldg., North Greenhills, San Juan City.
payment.
With Café Tribu’s mission to recharge your mornings and relieve your days retreat each shop aims to welcome
The fanchisor will now prepare
you in a worry-free atmosphere through the enjoyment of a good cupthe
of franchisee’s
freshly brewedorder
coffee
indone
a the Tribu
packing
way grounded in love, filtered with care, and served just the way you like it. slip to be sent to the
carrier.
Café Tribu’s menu go beyond your regular cup of coffee, also in store are a variety of hearty snacks and hot

meals. Mingled with the relaxing ambience that’s infused with gradient aroma of roasted premium coffee beans,
CARRIER The carrier will then ship the
goods
our shop are ideal for weekly business meetings, daily luncheons with tocolleagues,
friend the franchisee.
and even these days

that call for your momentary solitude.

Premium local blend coffee that comes straight from Sagada and Benguet. Freshly brew to deliver high quality

FRANCHISEE
coffee taste.

Café Tribu franchise is a great opportunity for entrepreneurs who are looking to open Coffee shop franchise in

the Philippines. Filipinos are avid coffee drinkers. Small specialty coffee shops are also on the wave. With

minimal investment but large income return, you can start already you own coffee business.

Café Tribu is a registered brand owned and managed by Pinoy Pao Express Inc. On July 2016, It’s pioneering

shop opened its doors at the Ground Floor of City Center Bldg., North Greenhills, S

ibu’s mission to recharge your mornings and relieve your days retreat each shop aims to welcome you in a

worry-free atmosphere through the enjoyment of a good cup o

INDUSTRY ANALYSIS

In the eatery or coffee shops industry; coffee shops are the rising star, there

are different types of the coffee offering by the companies, including lattes, espresso,

cappuccino etc. In this coffee shop there will also all types of the coffee, and all the

specialties will be provided on high quality. Filipinos are buying coffee products close

to twice a week — or about 81 times a year — spending an average of P22 per

shopping trip (CNN Philippines, 2015).

Position in the Industry

Golden Matina Complex Bldg located in front of the University of Mindanao Matina

campus is an affluent area with a high density of students and young professionals,

which is an ideal market for a coffee house. People in this area can afford to spend

money on specialty coffees and snacks and are willing to do so.

The Competition

While there are currently two other coffee shops within the immediate area,

neither offer patio seating or plenty of available parking. One does not offer free wifi.

What Makes Cafe Tribu Unique

Cafe Tribu marketing strategy is to cater to the the young and "young at heart"

with top quality products, great service, and plenty of seating indoors and out. We

aim to be the destination place to meet with friends, relax, and enjoy a great cup of

coffee. Ultra fast wifi will enable students and business people to readily

communicate and work on school or business activities.

VISSION, MISSION & GOALS

Vision

To be the number one cafe nationwide providing nutritious and tasty products to our

guests . Surpassing customers’ expectation through passionate staff and quality service.

Mission

Our mission is to serve ideal, delicious coffee products and exemplary services to our

customers.

Goals and Objectives

We aim to provide special products and fulfill customers craving thereby winning their

loyalty.

 To be established and trusted as the best cafe in Davao City.

 To provide satisfaction and making customer service a priority.

 To set the highest standard of quality and ethics in serving the customers.
FINDINGS

The engagement team found out that Cafe Tribu has not developed their accounting

system yet. They are just recording their daily transactions manually. In fact, they are

still not issuing sales invoices.

RECOMMENDATIONS

The engagement team highly recommended that the establishment must already

adopt have their accounting system so that their bookkeeping must produce an

updated and accurate financial information.

, also in store are a variety of hearty snacks and hot meals. Mingled with the relaxing ambience that’s infused

with gradient aroma of roasted premium coffee beans, our shop are ideal for weekly business meetings, daily

luncheons with friend colleagues, and even these days that call for your momentary solitude.
Premium local blend coffee that comes straight from Sagada and Benguet. Freshly brew to deliver high quality

coffee taste.

Café Tribu franchise is a great opportunity for entrepreneurs who are looking to open Coffee shop franchise in

the Philippines. Filipinos are avid coffee drinkers. Small specialty coffee shops are also on the wave. With

minimal investment but large income return, you can start already you own coffee business.