Actividad de aprendizaje 2

Evidencia 2: Workshop “Products and services”

La lectura es una de las habilidades más utilizadas en el mundo, pero a la vez es la menos
motivante, dado que en ocasiones hay textos muy extensos y con vocabulario complejo
que dificulta su comprensión y le resta interés al texto; afortunadamente existen nuevos
métodos que facilitan obtener la información necesaria y con ello aumentar el léxico
personal.

En este orden de ideas y con la finalidad de cumplir con el propósito de esta evidencia,
consulte el material complementario denominado Integration of products and services.

Luego de esta consulta, resuelva el siguiente taller sobre comprensión lectora:

1. Find the main idea of paragraphs 1, 2, 9, 10, 11, and 12, and write them in a
paragraph.

In general, there are 3 factors that combine to reshape the foundations of modern
economy. First of all, the digital revolution increases the reach, flexibility and agility
of companies, large and small, as multinational microenterprises. Second,
international competition attracts a million new workers and consumers who earn
a living in a downward career, and emerging countries become innovators and
acquire skills. Finally, culture changes the nature of socio-economic interactions by
transforming people's aspirations and preferences, such as the expectation of
instant gratification offered by one-click services. On the other hand, traditional
policies are obsolete in the face of the integration of products and services in the
market. The increasing value of border markets, given the integration of the product
service, is more valuable. Companies can move from one business model to
another to the ease of use of the new data protection regime - they are under close
scrutiny by companies that have more options than ever: digitization gives
companies agility. terms of location, outsourcing and use of global value chains to
their maximum advantage. The single market should not be seen in isolation.
Another factor such as 3D printing, also known as "additive manufacturing", could
lead to the relocation or nearshoring of the industry, since it increases the speed
of production while reducing costs and satisfying consumer demand with greater
speed and greater influence on production. Both can make production at or near
headquarters cheaper than production abroad. It requires decisive political actions
that encourage the adoption of technology by all the corporate actors that compete
 internationally. However, it is likely that the relocation of some high-end production
processes is related to the construction of a stronger link between products and
services. Developing innovations that are not easy to replicate Adding
sophisticated business services to advanced manufactured products leads to
innovations that are not easily replicated by the competition and, therefore, provide
a significant competitive advantage. In comparison, it would be difficult to maintain
that competitive advantage with a standard product manufactured empty of an
additional service component.

2. Write a summary of ten lines from the text.

In summary, Europe has everything going for it in this new, hyperconnected,

interoperable economy: traditional strength in manufacturing must now urgently be
complemented by worldclass services. As the European Commission ponders the
future of the single market, a more holistic and allencompassing view must guide
the upcoming strategy. Building on the global reputation that European goods are
superior in quality, there is a unique opportunity to provide additional value – and
gain international competitive advantage – by accelerating the integration of
technology, services and design. It is the only way that Europe can succeed and
excel in the ‘race to the top’ that leading competitors are pursuing in a quest for
sustainable prosperity and highquality jobs.

3. Choose a paragraph and translate it with your own words.

English: I am choosing the paragraph called, From Tangible to Intangible Investment: The
traditional economy, marked by incremental innovation, is reflected in investment
patterns. Today, it is invested in modern knowledge such as design, software, data,
organizational capital, which are specific skills for brand development and marketing.
They are intangible investments, which serve to encourage other types of investments.
The goal is to reinvent continuously to follow the technological frontier, the preferences of
users and the evolution of global value chains. At present, influential companies interact
with constant innovation and specific investment in capital. Managers understand the
importance of knowledge-based capital.

Spanish: Seleccioné el párrafo llamado, Desde la inversión tangible hacia la inversión

intangible. La economía tradicional, marcada por la innovación ascendente, se ve
reflejada en los patrones de inversión. Hoy en día, se invierte en conocimiento moderno,
como es el diseño, software, datos, capital organizacional, que son habilidades puntuales
para desarrollo de marca y marketing. Son ellas, inversiones intangibles, que sirven para
alentar (promover) otros tipos de inversiones. El objetivo es reinventar continuamente
para seguir la frontera tecnológica, las preferencias de los usuarios y la evolución de las
cadenas de valor mundiales. En la actualidad, las empresas influyentes interactúan con
la innovación constante y la inversión específica en capital. Los gerentes entienden la
importancia del capital basado en el conocimiento.

4. Choose ten words from the text and organize them alphabetically. Look for the
meaning of each word.

5. Match the term with the corresponding meaning.

a Client E Things created by projects.
b Solution D A series of tasks to be done in a specified sequence.
c Engagement A A customer.
d Project B Products and services that solve a client’s problem.
e Deliverable C An agreement between client-service provider.