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American Marketing Association (n.d.). About AMA: Statement of ethics. Retrieved from https://www.ama.org/AboutAMA/Pages/Statement-of-
Ethics.aspx#StatementofEthics
Aristotle (1934). Nicomachaen ethics (H. Rackham, Trans.) Cambridge, MA, London: William
Bakshi, A. (2015) Why and how to regulate native advertising in online news publications. Journal of Media Law & Ethics, 4(3), 4-47.
Bok, S. (1978). Lying: Moral choice in public and private life. New York: Vintage Books.
Business Insider Intelligence (2016). Premium native ads see higher engagement that traditional
ads-see-higher-engagement-that-traditional-display-2016-4
Coffee, P. (2016) FTC slams Lord & Taylor deceiving consumer not disclosing its native ads.
deceiving-customers-not-disclosing-its-native-ads-170229/
eMarketers (2018, April 11). Native ad spending will make up nearly 60% of display spending in 2018. eMarketer.Retrieved from
https://www.emarketer.com/content/native-ad-spend-will-make-up-nearly-60-of-display-spending-in-2018
Friedman, E. (2014) Best practices for ethical native advertising. Burrelles Luce. Retrieved from
http://www.burrellesluce.com/freshideas/2014/01/best-practices-for-ethical-native-
advertising/
Friestad, M., & Wright, P. (1994). The persuasion knowledge model: How people cope with persuasion attempts. Journal of Consumer
Harms, B., Bijmolt, T. H.A., & Hoekstra, J. C. (2017). Digital native advertising: Practitioner perspectives and a research agenda. Journal of
Institute for Advertising Ethics (2018). Principles and practices for advertising ethics. Retrieved
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from https://www.aaf.org/advertising/ethics
Jensen, K. (2010). Media convergence: The three degrees of network, mass, and interpersonal
Kant, I. (2002) Selection from: Immanuel Kant, groundwork of the metaphysic of morals,
Lee, J., Soojung, K., & Ham, C.-D. (2016). A double-edged sword? Predicting consumers attitudes toward and sharing intention of native advertising
Matteo, S., & Zotto, C. D. (2015). Native advertising, or how to stretch editorial to sponsored content within a transmedia branding era. In G. Siegert,
K. Förster, S. M. Chan-Olmsted, & M. Ots (Eds.), Handbook of media branding (pp. 169-185). Cham, Switzerland: Springer International.
Muna, T. (2017, January 2). Here’s the native advertising trends 2017 you need to know. Native Advertising Institute. Retrieved from
https://nativeadvertisinginstitute.com/blog/native-advertising-trends-2017/
Park, H. S., & Levine, T. R. (2015). Base rates, deception detection, and deception theory: A reply to Burgoon. Human Communication Research, 41,
Ponkivar, A. B. (2015). Ever-blurred lines: Why native advertising should not be subject to federal regulation. North
PRnewswire (2016, February 17). Nine out of ten PR agencies see native advertising as an opportunity. Retrieved
fromhttp://www.prnewswire.com/news-releases/nine-out-of-ten-pr-agencies-see-native-advertising-as-an-opportunity-569115741.html
Public Relations Society of America (n.d.). PRSA code of ethics: Preamble. Retrieved from https://www.prsa.org/ethics/code-of-ethics/
Schauster, E. (2018) How advertisers and publishers should deal with the ethics of native. Native
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Schauster, E., & Neill, M. S. (2016). Native Advertising Is the New Journalism: How Deception
1424. https://doi.org/10.1177/0002764216660135
Sherry Baker (2007) Commentary 2: A case of covert persuasion. Journal of Mass Media Ethics,
van Reijmersdal, E. (2009), “Brand placement prominence: Good for memory! Bad for attitudes. Journal of Advertising Research, 49(2), 151–153
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Wineburg, S., McGrew, S., Breakstone, J. & Ortega, T. (2016). Evaluating information: The
at: http://purl.stanford.edu/fv751yt5934
Wojdynski, B. W., & Evans, N. J. (2016). Going native: Effects of disclosure position and language on the recognition and evaluation of online native