2017 FORMULA BHARAT BUSINESS LOGIC CASE

Car Number & Team Name Identification: 24 - PEGASUS RACING

Analysis of Market Data

After analysing the data acquired by conducting various surveys and open houses with our potential customers, we
realized that there isn’t a dearth of Racing Aficionados and that there is a substantial market gap in the Racing
sector. Our car, Pegasus Ayaan, would cater to the Amateur and the Semi-Professional category of racers. Pegasus
Ayaan will bridge the gap between the Kart and the Formula 3 car.

Company Strategy
Constant investment in R&D leading to innovation in design, along with implementation of cost-effective
methodologies in manufacturing and assembly is the company’s USP. With the help of proactive Government
policies such as Make in India; In-house manufacturing and assembly of the vehicle have been efficiently organised.
The company strategizes to foray into the European Market by Acquiring a European Company. This entry level
strategy along with our potential to price our car aggressively will give Pegasus Racing the Impetus to be a success
in Europe.

Target Selling Price $ 16,999

Target Vehicle Production Cost $ 12,999
Target Production Volume (2017) 175
Target Annual Profit (2017) $ 700,000
Keeping tabs of
(Any Other targets team has identified as critical to achievement of strategy success)
Qualitative Metrics

Vehicle Strategy & Performance

Pegasus Ayaan’s major performance emphasis is on acceleration. Our decision to opt for 10 inch wheels and
tires, will help us in this cause. The Limited Slip Differential and Launch Control, allows lesser slippage and more
traction, ultimately providing higher performance. Carbon fibre is the material used, which will reduce weight,
thereby making Pegasus Ayaan, the perfect open-cockpit race car given the price point. The car also boasts an
indigenous electronic gear shifter using solenoids, making it highly cost effective. Our car’s features, along with
its competitive pricing, will help our car’s pitch to the masses.

Plans for Efficient Design (and Manufacture)

The company always strives to Improve design, to facilitate cost effectivity and also Implement better industrial
engineering practices to reduce lead time. By embracing Just in Time (JIT); Outsourcing some of the components
to manufacturing facilities in close proximity to The Pegasus Factory, we can ensure quality in production.
Collaboration with ‘Local R&D labs’ in Europe as well as India to achieve an efficient design, and implementation
of management concepts like 5S and Kaizen will help sustainable increase in productivity of our Assembly plant
in Coimbatore, India.

Key Design Features Key Performance Targets

Chassis/Body Type Spaceframe, Carbon fibre body Acceleration (0-75 Metres) 4.6 secs
Power train type Combustion (IC Engine) Lateral Acceleration, (g) 1.2 g
Power / engine Single cylinder 510 cc, 52 bhp Fuel Economy 6 kmpl
KTM 530EXC engine
Target weight, kg 210 kg
Other Key Feature Custom made wheel assembly, Other critical performance Limited Slip Differential for
(Team decides) Student built electronic gear targets – (team decides) better traction and
shifter, Customisation of the performance, 10 inch tyres
driveshaft assembly for better acceleration
characteristics

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+ Version 1.0 | Published 18.07.2016