OBJECTIVE AND KEY

RESULTS (OKR)
 The MBOs S.M.A.R.T. OKRs

The Effective George John Doerr

Executive by Doran’s introduces
Peter “S.M.A.R.T. OKRs to
KPIs Google
Drucker way”
History 1967 1973 1981 1984 1990 1999 2012 2018

BSC

Kaplan and
Norton
Interest in OKR
is growing
 Long Term
Mission and Vision

Annual Strategic Annual Strategic This year

goal 1 goal 2 (& 5 Years)

Quarterly Quarterly Quarterly

Objective 1 Objective 1 Objective 1
This Quarter
Key Result 1 Key Result 2

Activity 1 Activity 2 Today

 Long Term
Mission and Vision

Annual Strategic Annual Strategic This year

goal 1 goal 2 (& 5 Years)

Quarterly Quarterly Quarterly

Objective 1 Objective 1 Objective 1
This Quarter
Key Result 1 Key Result 2

Activity 1 Activity 2 Today

What is an
OKR?
OBJECTIVES and Objectives:

KEY RESULTS  Ambitious;

(OKR)  Qualitative;
 Time bound;

The best practice of  Actionable by Team

setting and
communicating Key Results:
company, Team and  Measurable and Quantifiable
employee objectives
and measuring their  Make the objective achievable
progress based on  Lead to objective grading
achieved results  Difficult but not impossible
 3 Objectives at any time

Key Results per objective

Set Quarterly

Best Practices
Reviewed Monthly or Weekly

Public or online in front of all employees

How to write
OKRs?

IMPROVE INTERNAL
EMPLOYEE
ENGAGEMENT
Average weekly satisfaction
score of at least 4.8 points
Conduct weekly fun Fridays
all-hands meetings with an
external speaker
Implement OKRs in all
teams and departments by
January 31st
INCREASING OUR
RECURING REVENUE
• The share of monthly
subscriptions increased to
85%
• Average subscription size of
at least $295 per month
• Reduce churn to less than 1
percent
IMPLEMENT USER-
TESTING PROCESS
• Conduct at least 4 face to
face testing sessions per
week.
• Receive at least 15 video
interviews per month from
usertesting.com
• Make sure at least 80% of
people interviewed are from
our core target group
(Directors, VPs, CEOs)
  DISCIPLINES THINKING: The major goals and logical cascade will
surface

 COMMUNICATES ACCURATELY: Gets everyone aligned around

what is important

BENEFITS  ESTABLISHED THE MEASUREMENT CULTURE: Shows everyone

how far we have gone

 FOCUSES EFFORT: Ensures that we are all pulling in the same

direction
ANNUAL TIMELINE