Strat Plan 2018

I- EXECUTIVE SUMMARY
The room rental business is a growing industry which attracts mostly to the
young millennial who are attractive to an urban lifestyle and students who are left from
their provinces or far from home due to schooling or work. This is the reason that Davao
Pink Apartment Corporation is proposed to build. It is already an existing business
owned by Rollan family.
Davao Pink Apartment is a 3 Storey-Apartment Building that has 108 air-

conditioned rooms good for 6 persons with comfort room, bathroom, kitchen, 3 Cabinets
and 3 double-decks. It also has 30 air-conditioned family rooms with 32-inch LCD TV, 2
comfort rooms, 3 bathrooms,4 double-decks with 4 cabinets, 1 Master bedroom with 1
cabinet each bedroom, 2 sofa, sala and kitchen. It is located at Quimpo Boulevard,
Talomo District, Davao City with a land size of 2,804 m 2.
It is committed to provide the lodgers a homely place with an utmost value for
their money and aim to be the most preferred apartment in Davao city. It is also aiming
to help increase the employment rate of our chose community extension and also help
them to become progressive by providing them programs and trainings such as giving
them a livelihood programs.
Davao Pink Apartment believes that the key to success is to be humble. It is

following our Core Values with an acronym of HUMBLE which stands for Hospitable,
Unselfish, Motivated, Bonhomie, Love and Efficient.
Davao Pink Apartment caters lodgers regardless of its demographic profile. It is

one of the advantage of the company since its welcome all the people who needs a
place to stay either for a single day, for a month, a year or more.
The company is aiming to achieve its stated goals and objectives within the
specific durations by following our marketing strategies.
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Vision Statement
Davao Pink Apartment Corporation envisions in becoming the humblest
and preferred apartment in Davao City.
Old Mission Statement
To provide the lodgers a homely place with an utmost value for their
money where they will grow into a responsible and humble individual.
Revised Mission Statement

Davao Pink Apartment Corporation will generate more profits and financial
returns for its shareholders (5) by providing high-quality (7) rental services (2). It
provides the lodgers (1) a homely place to stay with an utmost value and quality
service to each target market served (3). We strive to develop our employee’s
knowledge and skills through trainings and other personal development activities
(9). It also provides some technologies (4) for the convenience of the customers
(1). Corporate activities will be implemented with the consideration of the core
values of the corporation (6). We also conduct community service and helping
them to build a strong responsible citizenship (8).
Core Values/Philosophy
Core values or Philosophy is an essential part of any business entity or
organization. It serves as a guide to the whole management and
stakeholders to become socially and morally responsible citizen. Our Core
Values or Philosophy has an acronym from the business name itself
HUMBLE. It is strategically made in order to be easily remembered by
everyone. Our Core Values/Philosophy is illustrated below:
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Figure 1 Core Values
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II- CORPORATE OBJECTIVES
1. Profitability
“To achieve increase of sales at 12% by the end of the year for the first
year and 1% increase each year for the following years.”
2. Customer Satisfaction
“To achieve a 5% reduction of customer complaints every year from
30%.”
3. Contribution to Society
“To sustain a 3% reduction of employee’s turnover rate every year from
18%.”
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BOD
CEO
COO CFO
Sales & Mktg. Housekeeping Accounting

HR Head
Head Head Head
Housekeeping Accounting
Sales Agents HR Staffs
Staffs Staffs
Receptionists Cashier
Figure 2 Corporate Organizational Structures
III- MARKETING AUDIT
1. Internal Marketing Poor Satisfactory Very Excellent

Environment Satisfactory
a. Money
-Is the company financially
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stabled?
-Does the company generate
net income?
-Are there enough budgets for
marketing activities or
promotional activities?
b. Men
-Is the labor enough for the
operation?
-How efficient are the
employees?
-Are the employees paid well?
c. Machineries
-Does the equipment worked
well or in good condition?
-Are the equipment enough?
-How quality is the equipment?
d. Materials
-Do we have good facilities?
-Are the rooms fully furnished?
-Are supplies of materials
sufficient?
e. Minutes
-Does the lodgers paid rental
fees on time?
-Does the company have a fast
service to the lodgers?
f. Service
-Does the company offer a
quality service?
-How unique is the company’s
service?
-How is the customers’
satisfaction with the company’s
services?
g. Price
-Does the price affordable to
the customers?
-Does our pricing close with our
competitor’s price?
h. Place
-Does the company situated in
a strategic place?
-Does the place is accessible
to the target market?
-Is the place comfortable for
the customers?
i. Promotion
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-Are we conducting strong
promotional activities?
-Does the company have used
the right or appropriate
promotions?
-Are the company has a good
marketing communications?
2. Internal Marketing Poor Satisfactory Very Excellent
Environment Satisfactory
a. Micro-Environment
-Do we have good relationship
with the supplier?
-Do we have good relationship
to the competitors?
-How satisfied are the
customers?
-How we value our customers?
b. Macro-Environment
-Does the company follow the
compliance with the rules and
regulations of the law?
-Does the country economically
stabled?
-Does the company socially
responsible to the society?
-Does the company have used
new technologies like CCTV’s?
IV- SWOT ANALYSIS
STRENGHTS WEAKNESS
 Accessible to nearby schools,  Possible decrease of Income
growing neighbors and during school ends, vacations
businesses. and holidays.
 Homely environment.  New in the market.
OPPORTUNITIES THREATS
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 The property is located in a  The increase of competitors
fast growing community and dealing with room rental
businesses. industry.
 Many students from the  Changing demands of people.
province are continuing their
schooling here in Davao city.
Competitors Analysis
Competitors Davao Pink NF Suites- Davao House

Analysis Apartment Apartelle and Room
Hotel Apartment
Location Quimpo Blvd., Pisces St., Dona Brgy. 76-A
Talomo District, Luisa Village, Quimpo
Davao City Phase 2, Quimpo Boulevard,
Blvd., Talomo, Davao City
Davao City
Facilities & -Student/Worker -Room good for -Room good for
Equipment Room good for 6 family with two persons
persons with maximum of 7 -With double
comfort room, persons. deck bed,
bathroom, -Air-conditioned, hanging cabinet
kitchen, 3 bedrooms, kitchen, and balcony
Cabinets and 3 dining and living -Common
double-decks. rooms. kitchen
-Family Room -With 32-inch LCD -2 bathrooms
good for 10 TV and 2 comfort
persons with 24- -With 6 cubic feet rooms
inch LCD TV, 2 refrigerator Hot and -Free Light and
comfort rooms, 3 Cold Shower water
bathrooms,3  Free cable
double-decks TV and Wi-
with 3 cabinets, 2 Fi
bedrooms with 2  24 hours’
cabinets each security
 Free parking
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bedroom, 2 sofa,
sala and kitchen.
-With free Wi-Fi
Access
-Free Water
usage.
-Has CCTV
Camera
-Air-conditioned
room
-24 hours’
security
Pricing -Family Room for Php 999.00 per Php

only Php Day 3,000.00 per
27,000.00 month per 1
monthly room
-Student/Worker
for only Php
2,000.00 per
head monthly
-Package for
student /Worker
rooms Php
10,800.00 only
(Fill-in the 6 slots
in a room).
V- ASSUMPTIONS
Marketing Analysis
Davao is one of those cities in the Philippines that despite consistently getting
plenty of attention remain pretty laidback. It has an international airport, a
world-class seaport, and good transport infrastructure; it is Mindanao’s center
for business and commerce; and it is home to some of the island’s best
schools, including the Ateneo de Davao University and the University of the
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Philippines Mindanao. However, it remains very much unlike Metro Manila
and Cebu as Davao’s cityscape is often described as chill and relaxed,
despite the fact that Davao’s population is growing much faster than Cebu
City’s and Manila’s according data from the Philippines Statistics Authority.
This might be one of the reasons many are looking to relocated in Davao, as
evidenced by the city’s rapid population growth. The city is now home to
1.632 million residents, based on the 2015 Census of Population, and
perhaps it is safe to say that it will continue to attract relocators in the years to
come. The city’s present and future residents, therefore, will be needing
plenty of housing options, which thankfully Davao has plenty, especially
houses for rent.
According to Phillip Salem who is a Licensed Real Estate Salesperson for

Triplemint in New York City that there’s a lot of millennials who are moving
into brand-new rentals, and a lot of boomers are saying 'That's what's I like
too.' Hence, Davao Pink Apartment Corporation opts to put up a branch here
in Davao City because of the demand in house rental industry. Moreover, we
strongly believe that this company is not just operating for a profit but also we
build up for the benefits of all our stakeholders. However, it’s not easy in
staying in the market rivalry and thus it needs to use effective marketing
strategies that will suits with our target market and to achieve continuous
growth.
PEST ANALYSIS
P-OLITICAL  Protection from terrorism under

the new administration.
 Restrictions from Competition
regulation or policy.
E-CONOMIC  Possible inflation rates that can
affect the rent prices.
 Possible increase of
Unemployment Rate.
 The development of the city’s
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economy.
S-OCIAL  The rapid population growth.
 Consumer preferences to
brand-new room rentals.
T-ECHNOLOGICAL  Improved production
processes or business models
 New product materials and
new packaging solutions
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VI- MARKETING OBJECTIVES AND STRATEGIES
Davao Pink Apartment Corporation

Strategic Marketing Plan
Davao Pink Apartment Corporation will be using growth strategy as the company envisioning a long-term
success to be the most preferred apartment in Davao City. The following are the corporate objectives of the
company:
1. Profitability
“To achieve increase of sales at 12% each year and for the following years.”
2. Customer Satisfaction
“To have a 5% reduction of customer complaint yearly from 30%.”
3. Contribution to Employee
“To sustain a 3% reduction of employee’s turnover rate every year from 18%.”
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Key Results Areas (KRA’s)
For the Year 2018
KRA’s Strategies Target Budget Person Baseline Time

(Key Result Responsible Frame
Areas)
1. Sales in Growth Strategy 12% 2,000,000.00 Sales & Mktg. 0 1 Year
Peso -Assign each sales agent a Head
quota of 2,000,000,00.
(Total of 10,000,000,00)
-Promotional Activities
through company’s FB
account, giving flyers and
posting tarpaulin to specific
locations.
2. Customer Contribution to 5% 1,000,000.00 HR Department 30% 1 Year
Satisfaction Customers
-Give trainings to all
employees about Customer
Relationship Management
-Conduct a quarterly
customer satisfaction
survey
3. Employee’s Contribution to Employee 3% 2,000,000.00 HR Department 18% 1 Year
Turnover -Proper hiring of employees
Rate by following the standard
policy of the company
employees for personal
development and skills
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enhancement

For the Year 2019
KRA’s Strategies Target Budget Person Baseline Time Frame

(Key Result Areas) Responsible
1. Sales in Peso Growth Strategy 12% 2,000,000.00 Sales & Mktg. 12% 1 Year
-Assign each sales Head
agent a quota of
2,000,000,00. (Total of
10,000,000,00)
2. Customer Contribution to 5% 1,000,000.00 HR 25% 1 Year
Satisfaction Customers Department
employees about
Customer
Relationship
Management
survey
3. Employee’s Contribution to 3% 2,000,000.00 HR 15% 1 Year
Turnover Rate Employees Department
-Proper hiring of
employees by
following the standard
employees for
personal development
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and skills
enhancement

For the Year 2020

agent a quota of
2,000,000,00. (Total of
10,000,000,00)
employees about
Customer
Relationship
Management
survey
-Proper hiring of
employees by
employees for
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personal development
and skills
enhancement

For the Year 2021

agent a quota of
2,000,000,00. (Total of
10,000,000,00)

employees about
Customer
Relationship
Management
survey
-Conduct a monitoring
for the percentage of & Executive
employee’s turnover Officer
rate
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-Giving employees
enough salaries and
full benefits

For the Year 2022

agent a quota of
2,000,000,00. (Total
of 10,000,000.00)
employees about
Customer
Relationship
Management
survey
-Proper hiring of
employees by
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employees for
personal
development and
skills enhancement
VII- Estimate Expected Results

Monitoring/Evaluation
Performance Assessment
For the Year 2018
Schedule: 1st Quarter (January-March)
KRA KPI Target Actual Actions Taken

(Key Performance Indicator)
1. Sales in Peso Sales Growth 12% Met Continue doing the scheduled
activities.
2. Customer Net Promoter Score (NPS) 5% Met Conducting and monitoring results of
Satisfaction the NPR to all tenants quarterly.
3. Employee’s Turnover Percentage 3% Met Conducting and monitoring results of
Turnover Rate (Turnover, % = Number of the employee’s turnover rate.
employees who left company
Hiring and training for a new
during the period / Average
employee for a possible vacant job
Number of Employees For The
position.
Period * 100%
Budget Actual Target Variance

1. 2,000,000.00 221,480.00 Met Php 1,778,520.00
2. 1,000,000.00 113,250.00 Met Php 886,750.00
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3. 2,000,000.00 150,000.00 Met Php 1,850,000.00
For the Year 2018
Schedule: 2nd Quarter (April-June)

activities.
3. Employee’s Turnover Percentage 3% Met Conducting and monitoring results of
position.
Period * 100%

1. 1,778,520.00 203,480.00 Met Php 1,575,040.00
2. 886,750.00 18,250.00 Met Php 868,500.00
3. 1,850,000.00 150,000.00 Met Php 1,700,000.00
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For the Year 2018
Schedule: 3rd Quarter (July-September)

activities.
3. Employee Turnover Percentage 3% Met Conducting and monitoring results of
position.
Period * 100%

1. 1,575,040.00 193,480.00 Met Php 1,381,560.00
2. 868,500.00 18,750.00 Met Php 850,250.00
3. 1,700,000.00 150,000.00 Met Php 1,550,000.00
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For the Year 2018
Schedule: 4th Quarter (October-December)

activities.
position.
Period * 100%

1. 1,381,560.00 183,480.00 Met Php 1,198,080.00
2. 850,250.00 18,750.00 Met Php 832,000.00
3. 1,550,000.00 150,000.00 Met Php 1,400,000.00
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For the Year 2019
Schedule: 1st Quarter (January - March)

activities.
position.
Period * 100%

1. 3,198,080 221,480.00 Met 2,976,600
2. 1,832,000 113,250.00 Met 1,718,750
3. 3,400,000 150,000.00 Met 3,250,000
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For the Year 2019
Schedule: 2nd Quarter (April- June)

Sales Growth 12% Met Continue doing the scheduled
1. Sales in Peso activities.
position.
Period * 100%

1. 2,976,600 203,480.00 Met 2,773,120
2. 1,718,750 18,250.00 Met 1,700,500
3. 3,250,000 150,000.00 Met 3,100,000
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For the Year 2019
Schedule: 3rd Quarter (July - September)

activities.
position.
Period * 100%

1. 2,773,120 193,480.00 Met 2,579,640
2. 1,700,500 18,750.00 Met 1,682,250.00
3. 3,100,000 150,000.00 Met 2,950,0000
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For the Year 2019
Schedule: 4th Quarter (October - December)

activities.
position.
Period * 100%

1. 2,579,640 183,480.00 Met 2,396,160
2. 1,682,250 18,750.00 Met 1,664,000
3. 2,950,000 150,000.00 Met 2,800,000
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For the Year 2020

activities.
position.
Period * 100%

1. 4,396,160 221,480.00 Met 4,174,680
2. 2,664,000 113,250.00 Met 2,442,520
3. 4,800,000 150,000.00 Met 4,650,000
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For the Year 2020

activities.
position.
Period * 100%

1. 4,174,680 203,480.00 Met 3,971,200
2. 2,387,520 18,250.00 Met 2,369,270
3. 4,650,000 150,000.00 Met 4,500,000
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For the Year 2020

activities.
position.
Period * 100%

1. 3,971,200 193,480.00 Met 3,777,720
2. 2,369,270 18,250.00 Met 2,332,770
3. 4,500,000 150,000.00 Met 4,350,000
For the Year 2020
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activities.
position.
Period * 100%

1. 3,777,720 183,480.00 Met 3,594,240
2. 2,332,770 18,250.00 Met 2,314,520
3. 4,350,000 150,000.00 Met 4,200,000
For the Year 2021
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activities.
position.
Period * 100%

1. 5,594,240 221,480.00 Met 5,372,760
2. 3,314,520 111,750.00 Met 2,202,770
3. 6,200,000 150,000.00 Met 6,050,000
For the Year 2021
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activities.
position.
Period * 100%

1. 5,372,760 203,480.00 Met 5,169,280
2. 2,202,770 18,250.00 Met 2,184,520
3. 6,050,000 150,000.00 Met 5,900,000
For the Year 2021
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activities.
position.
Period * 100%

1. 5,169,280 193,480.00 Met 4,975,800
2. 2,184,520 18,750.00 Met 2,166,270
3. 5,900,000 150,000.00 Met 5,750,00
For the Year 2021
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activities.
position.
Period * 100%

1. 4,975,800 183,480.00 Met 4,792,320
2. 2,166,270 18,750.00 Met 2,148,020
3. 5,750,00 150,000.00 Met 5,600,000
For the Year 2022
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activities.
position.
Period * 100%

1. 6,792,320 221,480.00 Met 6,570,840
2. 3,148,020 111,750.00 Met 3,036,270
3. 7,600,000 150,000.00 Met 7,450,000
For the Year 2022

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activities.
position.
Period * 100%

1. 6,570,840 203,480.00 Met 6,367,360
2. 3,036,270 18,750.00 Met 3,018,020
3. 7,450,000 150,000.00 Met 7,300,000
For the Year 2022

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activities.
position.
Period * 100%

1. 6,367,360 193,480.00 Met 6,173,880
2. 3,018,020 18,750.00 Met 2,999,770
3. 7,300,000 150,000.00 Met 7,150,000
For the Year 2022

activities.
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position.
Period * 100%

1. 6,173,880 183,480.00 Met 5,990,400
2. 2,999,770 18,750.00 Met 2,981,520.00
3. 7,150,000 150,000.00 Met 7,000,000
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VIII- Identify Alternative Plans and Mixes
Strategic alternatives evolve out of assessments from a market analysis,

which is the prelude to creating a marketing plan. The following are the
Alternative Plans and Mixes of the company:
1. Contingency Planning
• Financial Crisis- make a budget planning that will include cutting of some
operational costs.
• Failure in Marketing Strategy- reassesses the used marketing strategy

and improves those strategies or seeks some alternative marketing strategy.
• Failure in Pricing Strategy- conducts customer survey and change the

strategy to perceived value pricing.
2. Ansoff Growth Matrix
PRODUCT PRESENT PRODUCT FUTURE
Market Penetration Strategy Product Development Strategy
-Increase sales of apartment -Development of apartment services.

MARKET services in Davao City.
PRESENT -Use of Internet for market share
growth – compete more
effectively online.
Market Development Diversification Strategy
Strategy
-Conduct profound market analysis
MARKET -New customer segments before taking high risk in diversifying
FUTURE -New geographic markets into related businesses.
-Conduct profound market analysis
before taking high risk in diversifying
into unrelated businesses.
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IX- BUDGET
Financial Projections
The group has come up with the following assumptions:
1. The computation of the revenue in the rental service is based on the assumption
that there will be a maximum of 60 rooms that will be occupied for the first year in
student/worker room and an increase of 10 room’s occupancy every year. On the
other hand, there will be 10 family rooms that will be occupied for the first year
and an increase of 2 room’s occupancy every year.
2. Salaries and wages are based on their Basic Pay multiplied to the 26 days of
service rendered per month.
3. Depreciation – we used straight line expense method in computing depreciation
based on the useful life of the PPE.
4. Employee’s contribution was computed based on their Salary Bracket of the
employees given the SSS/PHIC/HDMF Table
5. 13th month pay was computed based on the Annual Pay of the employee
equivalent to (1) one month salary or 1/12 of annual gross pay.
6. Christmas Bonus will increase 10% every year.
7. Light & Water expense is 5% of the rent income services and will increase 5%
each following years.
8. Office Supplies is 1% of the rent income services and will increase 5% each
following years.
9. Taxes and licenses are based on the licensing office.
10. Repair & Maintenance is 5% of the Depreciation Expense
11. Miscellaneous expense is 1% of the rent income services and will increase 5%
12. Transportation expense is 2% of the rent income services and will increase 3%
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Projected Rental Service Income
For the Year 2018-2022
Category 2018 2019 2020 2021 2022
No. of room
occupancy/month in
Students/workers 60.00 70.00 80.00 90.00 100.00
Room (Pls. refer to
page 14)
No. of room
occupancy/month in
22.00 24.00 26.00 28.00 30.00
Family Room (Pls.
refer to page 14)
Monthly Income for
students/workers
648,000.00 756,000.00 864,000.00 972,000.00 1,080,000.00
room for only Php
10,800.00
Monthly Income for
Family room for only
594,000.00 648,000.00 702,000.00 756,000.00 810,000.00
Php 25,000.00
Annual Income 7,776,000.00 9,072,000.00 10,368,000.00 11,664,000.00 12,960,000.00
Annual Income 7,128,000.00 7,776,000.00 8,424,000.00 9,072,000.00 9,720,000.00
Total Income 14,904,000.00 16,848,000.00 18,792,000.00 20,736,000.00 22,680,000.00
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Davao Pink Apartment Corporation
PROJECTED STATEMENTS OF COMPREHENSIVE INCOME
(Amount in Philippines Peso)
For the Year Ended December 31
2018 2019 2020 2021 2022
GROSS INCOME
Rent Income 14,904,000.00 16,848,000.00 18,792,000.00 20,736,000.00 22,680,000.00
Total Gross Income 14,904,000.00 16,848,000.00 18,792,000.00 20,736,000.00 22,680,000.00
Less: Operating Expenses
Salaries & Wages 5,001,984.00 5,001,984.00 5,001,984.00 5,001,984.00 5,001,984.00
Performance Bonus 500,198.40 500,198.40 500,198.40 500,198.40 500,198.40
Depreciation Expense 4,124,826.44 3,264,363.07 3,068,817.68 2,873,272.30 2,677,726.92
Light & Water Expense 250,099.20 262,604.16 275,734.37 289,521.09 303,997.14
SSS/PHIC/HDMF Contribution 457,504.80 457,504.80 457,504.80 457,504.80 457,504.80
13th Month Pay 416,832.00 416,832.00 416,832.00 416,832.00 416,832.00
Christmas Bonus 144,560.00 159,016.00 174,917.60 192,409.36 211,650.30
Office Supplies 50,019.84 52,520.83 55,146.87 57,904.22 60,799.43
Office Expenses 350,138.88 367,645.82 386,028.12 405,329.52 425,596.00
Taxes & Licenses 22,670.00 2,000.00 2,000.00 2,000.00 2,000.00
Promotional Expense 128,000.00 128,000.00 128,000.00 128,000.00 128,000.00
Transportation Expense 100,039.68 103,040.87 106,132.10 109,316.06 112,595.54
Repair & Maintenance 206,241.32 163,218.15 153,440.88 143,663.62 1 33,886.35
Miscellaneous Expense 50,019.84 52,520.83 55,146.87 57,904.22 60,799.43
Finance Cost 5,880,000.00 5,880,000.00 5,880,000.00 5,880,000.00 5,880,000.00
Total Operating Expenses 17,844,995.52 16,712,933.32 16,390,725.36 16,174,510.06 15,979,974.31
NET INCOME BEFORE TAX (2,940,995.52) 135,066.68 2,401,274.64 4,561,489.94 6,700,025.69
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Provision for Income Tax (30%) - 40,520.00 720,382.39 1,368,446.98 2,010,007.71
NET INCOME AFTER TAX - 94,546.67 1,680,892.25 3,193,042.96 4,690,017.99
Payback Period- 9.2 years (see Projected Income attachment in appendices)

Strategies/Activities Yearly Budget Actual Expenses Total
 Assign each sales agent a Performance Bonus (P.B) =10% of the total annual
quota of 2,000,000,00. salary of 5 sales agent. (Pls. see appendices
(Total of 10,000,000,00) (salaries &wages)
Php P.B=56,160.00*3=168,480.00+53,000.00=221,480.00
 Promotional Activities
2,000,000.00
through company’s FB Promotional Cost
account, giving flyers and
posting tarpaulin to specific Tarpaulin (Sizes 2.5ft x 3ft @150 x 20pcs.=3,000.00)
locations. Flyers@5 x 10,000pcs. =50,000.00
Total= 53,000.00
2nd Qrtr.=168,480.00+35,000.00=203,480.00 801,920.00
3rd Qrtr.=168,480.00+25,000.00=193,480.00
4th Qrtr.=.= 168,480.00+15,000.00=183,480.00
 Give trainings to all Net Promoter Score (NPS) Program=100,000.00

employees about In-House Seminar = 13,250.00
Php (1st Quarter) Total= 113,250.00
Customer Relationship
1,000,000.00 Program Maintenance = 5,000.00
Management 168,000.00
In-House Seminar = 13,250.00
 Conduct a quarterly (2nd-4th Quarter) = 18,250.00
customer satisfaction x 3
survey 54,750.00
 Hiring and training for a Php Estimated budget quarterly=150,000.00x4= 600,000.00
42 | P a g e
new employee for a 2,000,000.00 600,000.00
possible vacant job S
position.
s
X- Detailed Implementation Programme – Year 1 (GANNT CHART)
Outlining activities and when they are to be implemented
ACTIVITIES Jan. Feb. Mar. Apr. May Jun. Jul. Aug. Sept. Oct. Nov. Dec.
Assign each sales agent a quota
of 2,000,000,00 in a year
(Total of 10,000,000,00)
Promotional Activities through
company’s FB account, Flyers
and Posting Tarpaulin to specific
locations.
Give trainings to all employees
about Customer Relationship
Management
Conduct customer satisfaction
survey through NPS program
Proper hiring of employees by
following the standard policy of
the company
43 | P a g e
Give trainings to all employees for
personal development and skills
enhancement
44 | P a g e
References:
 How to Determine the Rental Cost of a Property {online}, Available from: URL:
https://www.wikihow.com/Determine-the-Rental-Cost-of-a-Property {Accessed
Date: 10 November, 2017}
 Mitula Homes {online}, Available from: URL: https://homes.mitula.ph/homes/lot-

quimpo-blvd-davao-city {Accessed Date: 9 November, 2017}
 Population of Davao City Reached 1.4 Million (Reached from the 2010 Census of
Population and Housing) {online}, Available from: URL:
https://psa.gov.ph/content/population-davao-city-reached-14-million-results-2010-
census-population-and-housing {Accessed Date: 10 November, 2017}
 Country Factsheet Philippines {online}, Available from: URL: http://www.asean-

bp.com/country-profiles/philippines/ {Accessed Date: 9 March, 2017}
45 | P a g e

Strat Plan 2018

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Strat Plan 2018

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I- EXECUTIVE SUMMARY

Davao Pink Apartment is a 3 Storey-Apartment Building that has 108 air-

Davao Pink Apartment believes that the key to success is to be humble. It is

Davao Pink Apartment caters lodgers regardless of its demographic profile. It is

Revised Mission Statement

Sales & Mktg. Housekeeping Accounting

Figure 2 Corporate Organizational Structures

III- MARKETING AUDIT

1. Internal Marketing Poor Satisfactory Very Excellent

IV- SWOT ANALYSIS

Competitors Davao Pink NF Suites- Davao House

Pricing -Family Room for Php 999.00 per Php

According to Phillip Salem who is a Licensed Real Estate Salesperson for

P-OLITICAL  Protection from terrorism under

Davao Pink Apartment Corporation

KRA’s Strategies Target Budget Person Baseline Time

Key Results Areas (KRA’s)

KRA’s Strategies Target Budget Person Baseline Time Frame

Key Results Areas (KRA’s)

KRA’s Strategies Target Budget Person Baseline Time Frame

Key Results Areas (KRA’s)

KRA’s Strategies Target Budget Person Baseline Time Frame

2. Customer Contribution to 5% 1,000,000.00 HR 10% 1 Year

Key Results Areas (KRA’s)

KRA’s Strategies Target Budget Person Baseline Time Frame

VII- Estimate Expected Results

KRA KPI Target Actual Actions Taken

Budget Actual Target Variance

2. 1,000,000.00 113,250.00 Met Php 886,750.00

Schedule: 2nd Quarter (April-June)

KRA KPI Target Actual Actions Taken

Budget Actual Target Variance

Schedule: 3rd Quarter (July-September)

KRA KPI Target Actual Actions Taken

Budget Actual Target Variance

Schedule: 4th Quarter (October-December)

KRA KPI Target Actual Actions Taken

Budget Actual Target Variance

3. 1,550,000.00 150,000.00 Met Php 1,400,000.00

Schedule: 1st Quarter (January - March)

KRA KPI Target Actual Actions Taken

Budget Actual Target Variance

Schedule: 2nd Quarter (April- June)

KRA KPI Target Actual Actions Taken

Budget Actual Target Variance

Schedule: 3rd Quarter (July - September)

KRA KPI Target Actual Actions Taken

Budget Actual Target Variance

Schedule: 4th Quarter (October - December)

KRA KPI Target Actual Actions Taken

Budget Actual Target Variance

Schedule: 1st Quarter (January - March)

KRA KPI Target Actual Actions Taken

Budget Actual Target Variance

Schedule: 2nd Quarter (April- June)

KRA KPI Target Actual Actions Taken

Budget Actual Target Variance

KRA KPI Target Actual Actions Taken

Budget Actual Target Variance

KRA KPI Target Actual Actions Taken

Budget Actual Target Variance

KRA KPI Target Actual Actions Taken

Budget Actual Target Variance