CPM for each Total impressions for Total cost for each

vehicle January Feburary March October November each vehicle vehicle

Other Local Newspaper 46 142600000 142600000 142600000 6900000 6900000 441600000 $203,136,000
Central Coast Tribune 49 139650000 139650000 139650000 9800000 9800000 438550000 $214,889,500
Central Coast Magazine 50 37500000 37500000 37500000 5000000 5000000 122500000 $61,250,000
Print Central Coast Tribune 12 page, full-color magazine insert 250 110000000 110000000 110000000 0 0 330000000 $825,000,000
Newstalk 25 100000000 100000000 100000000 37625000 37625000 375250000 $93,812,500
Satellite Radio 18 36000000 36000000 36000000 4500000 4500000 117000000 $21,060,000
NPR Non-Political Underwriting Announcement 45 4500000 4500000 4500000 22500000 22500000 58500000 $26,325,000
Radio Sports 32 129600000 129600000 129600000 53600000 53600000 496000000 $158,720,000
Local Broadcast TV Sports 36 90000000 90000000 90000000 85500000 85500000 441000000 $158,760,000
Early Morning 12 17400000 17400000 17400000 10800000 10800000 73800000 $8,856,000
Late News 18 46800000 46800000 46800000 36900000 36900000 214200000 $38,556,000
Sports: Primetime 38 140600000 140600000 140600000 114000000 114000000 649800000 $246,924,000
Sports: Daytime 19 57000000 57000000 57000000 64600000 64600000 300200000 $57,038,000
News: Primetime 47 188000000 188000000 188000000 103400000 103400000 770800000 $362,276,000
Arts/Culture/History: Daytime 15 18750000 18750000 18750000 11250000 11250000 78750000 $11,812,500
PBS Non-Political Underwriting Announcement 58 60900000 60900000 60900000 60900000 60900000 304500000 $176,610,000
TV News: Daytime 24 79200000 79200000 79200000 72000000 72000000 381600000 $91,584,000
Total impressions
for each month 1398500000 1398500000 1398500000 699275000 699275000
Total cost for each
month $1,398,500 $1,398,500 $1,398,500 $699,275 $699,275

Total Gross
Impressions for this
schedule 5594050000
Total GRPs for this
schedule 75480
Total cost for this
schedule $5,594,050