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DECEMBER 2018

INSIGHTS@WORK
THE ART AND SCIENCE OF THE EMPLOYEE EXPERIENCE
PREVIOUSLY EDELMAN “CONNECTIONS”

HARNESSING THE POWER OF DATA:


COMMUNICATION’S MOST UNDERUTILIZED ASSET
by Josephine Tanner, Senior Account Executive & Liz Swiker, Vice President - Employee Experience

You’ve likely heard the axiom, “In God we trust, all others must provide data.” Yet many of our Employee
Experience clients struggle to do that. Concerns about over-surveying and employee bias, not knowing
how to measure what matters, antiquated tools, and over-reliance on old-school metrics stifle the internal
communicators’ ability to strategically drive the business and adequately engage their employees.
But there are new communications tools and platforms to help companies get over these hurdles and make
next-level data available to communicators. These new tools enable business leaders to make better
informed decisions regarding their employees, maximize the use of internal communications resources, and
elevate their role as advisors to strategically drive business outcomes.

How are clients gathering data that elicits insights to Sample CorpU
accelerate performance? And what tools should you
budget for in 2019 to advance your strategy and Analytics Dashboard
secure a seat at the table for communications?

Below are three common challenges communicators


face, and three tools that help you problem-solve
through deep insights:

FOR COMPANIES LOOKING TO BETTER CONNECT


THEIR PEOPLE TO STRATEGY AND BUILD
LEADERS
Many major companies are using CorpU, an online tool
to create digital experiences that quickly align
employees to a new strategy and/or initiative. The
platform helps connect the dots between strategy,
business outcomes, and line of sight for employees on
their role in driving success.

© 2018 Edelman
FOR COMPANIES CONCERNED ABOUT FOR COMPANIES SEEKING TO BUILD TEAMS
RETENTION AND RECOGNIZE EMPLOYEES
Edelman’s own Workforce Listening tool is unique in Whether you work at a
its ability to gauge employee sentiment without the growing organization Sample Bonfyre
need to conduct a survey. Many of our clients tell us seeking to keep the
Recognitions
that their workforces suffer from survey fatigue culture that makes you
and/or that they have concerns that employees may you, or simply looking to
be biased in their responses. add new always-on
recognition capabilities
Via this one-of-a-kind tool, communicators gain to your communications
guidance on opportunities as far-reaching as digital ecosystem, Bonfyre is
talent acquisition, the importance of organizational helping companies “put
purpose, sentiment around transformation, raw company culture in the
opinions on business transformations such as mergers hands of those most
and new leaders, and the volatility of the workforce capable of shaping it.”
when it comes to flight risk.
The platform ignites
employee-driven digital
Edelman Workforce Listening
communities and back-
end reporting provides
both communicators and
HR leaders with deep insights into what values,
behaviors, and organizational capabilities are
driving employees, as well as adding to overall
business success.

Josephine Tanner is a Senior Account Executive,


Employee Experience, Chicago.
Liz Swiker is a Vice President,
Employee Experience, Washington.

EDELMAN EMPLOYEE EXPERIENCE


We accelerate transformational change by designing employee experiences that shift mindsets. We marry
the art of storytelling with the science of digital activation, behavioral science and continuous listening
metrics to drive results.

Visit/Follow us at: ee.edelman.com; @EdelmanEE


Email us at: ee@edelman.com

With contributions from, and special thanks to: Julia Christenson, Ericka Reyes, Cydney Roach, Pikria Saliashvili, Hilary Teeter, Tiffany Win
© 2018 Edelman