C R E AT I N G B R A N D S W I T H B E AT S

1st Draft Presentation

Main Challenge

The Main Challenge in this project is to create new brand experience for
TRIO TRADING CO.

Our Main Concern was to produce unique & creative brand to convey
the company’s desire to push the boundaries of what the trading field
can be. Most importantly flexible enough to be used on the their
products with all the different types of packages, brands, and colors.
1st Option
Concept
TRIO is the italian word for number 3, and this will be the main core in our
thinking process.

The main concept in this opion is to present Trio Trading Co. as a professional
trading company, while abstracting the columns in business chart as wavy
lines to present how Trio company is flexible in importing different kinds of
products.
Typeface

Primary Secondary

Sabado Family Raleway Family

abcdefghijklmno abcdefghijklmn
pqrstuvwxyz opqrstuvwxyz
1234567890 1234567890
Color Palette

PANTONE PANTONE
2727 C 2935 C
Lorem Ipsum is simply dummy text of the printing and
typesetting industry. Lorem Ipsum has been the industry's
standard dummy text ever since the 1500s, when an
unknown printer took a galley of type and scrambled it to
make a type specimen book. It has survived not only five
centuries, but also the leap into electronic typesetting,
remaining essentially unchanged. It was popularised in the
1960s with the release of Letraset sheets containing Lorem
Ipsum passages, and more recently with desktop publishing
software like Aldus PageMaker including versions of Lorem
Ipsum.
Bilingual Logo
2nd Option
Concept
TRIO is the italian word for number 3, and this will be the main core in our
thinking process.

The main concept in this opion is to present the Trading process as an

abstract form of an air balloon by illustrating it in a very classic way using
only 3 strips from the balloon.
Typeface

Primary Secondary

Roxborough CF Family Trajan Pro Family

abcdefghijklmn abcdefghijklm
opqrstuvwxyz nopqrstuvwxyz

Color Palette

PANTONE PANTONE PANTONE

276 C 5395 U 466 C
Pattern
Another Option
Same Concept
3rd Option
Concept
TRIO is the italian word for number 3, and this will be the main core in our
thinking process.

The main concept in this opion is to present Trio Trading Co. business
process & the main 3 participants in this process from Trio Suppliers, Trio
Company, and Trio Clients.
Typeface

Primary Secondary

Raleway Extra Bold Family Raleway Regular Family

abcdefghijklmn abcdefghijklmn
opqrstuvwxyz opqrstuvwxyz
1234567890 1234567890
Color Palette

PANTONE PANTONE
2607 C 7408 U
Another Options
Same Concept
Thank You