Promoting Pembrokeshire – Branding & Marketing Your Business

Monday 8 November 2010

Join us at stunning Slebech Park, on the Eastern Cleddau estuary, with a full programme which is sure to give you plenty of new ideas to help move your
business forward. Your opportunity to spend a day with like minded businesses, getting the latest developments in digital marketing. Find out about new
marketing and promotional opportunities and pick up skills and tips for marketing more successfully in print and on line. CAN YOU AFFORD TO MISS IT??

PROGRAMME WORKSHOPS
10.00 Registration, networking and refreshments We’ve put together an array of workshops which we feel will bring real
benefit to your business, helping you in your marketing activities.
11.00 Welcome from Tegryn Jones, Chief Executive, Pembrokeshire 13.35 Introduction to Workshops
Coast National Park Authority 13.45 Workshop session 1 (choose from options below)
11.05 Outline of the day 14.25 Workshop session 2 (choose from options below)
15.05 BREAK FOR REFRESHMENTS
11.15 Digital Tourism: Remaining competitive as consumer 15.30 Workshop session 3 (choose from options below)
expectations adapt and grow. Lucy von Weber, Project Manager, South 16.10 Workshop session 4 (choose from options below)
West Wales Tourism Partnership 16.45 Finish
PLEASE CHOOSE 4 workshops
11.45 The Clydey Story - with Jackie Davies, owner of Clydey Cottages (2009 A. Creating Stunning Shots for your website. Hints and tips for taking
Pembrokeshire Tourism Award winners for Best Marketing Campaign inspirational photos capturing the visitor imagination – led by Moyrah
and Best Unserviced Accommodation) and Jane Fraser of NB Design. Gall
"When a visitor said your marketing just doesn't do you justice, we B. Using Facebook effectively. Facebook-an essential communication and
realised that we were really underselling ourselves ....." marketing tool. The session will highlight the various tools available
through Facebook and how this can be used to benefit your business –
led by Chris Kellett
C. Using Twitter effectively. This session introduces Twitter, an online micro
blogging service that offers a way to share short bites of information
12.15 Iron Man 2011 - what will this mean to Pembrokeshire? How to get
instantly with others. Led by Chris Kellett
involved and bring benefits to your business and to Pembrokeshire;
D. Writing effective website content. How to market your business in a
2,000 entrants, but 6,000 visitors. Matthew Evans, CEO of Activity
creative way. Led by Debbie James Media.
Wales, outlines the event and why we must all engage at an early
E. Meet the Teams from Pembrokeshire Tourism and PCC Tourism. Take
stage, with under a year to go.
advantage of promotional, business support & training opportunities
F. Using the Wales Brand in your business – Led by Geraint Thomas, Brand
and Planning Manager Visit Wales, he’ll take you through the images
and ideas from the Wales the Brand initiative.
G. Using the National Park brand to Promote Pembrokeshire . Are you making
1245 LAUNCH OF PEMBROKESHIRE TOURISM AWARDS
the most of the UK’s only truly coastal National Park as a key selling point
UPDATE ON FUNDING FOR YOUR BUSINESS, FROM FS4B
for your business? Led by Charles Mathieson, PCNPA
H. Online User Reviews. Managing & tracking reviews on 3rd Party and Social
1255 – 1335 HOT LUNCH AND NETWORKING Media networks. Research confirms online reviews & user-generated content are
being combined with social networking, influencing potential consumers and
impacting, positively/negatively on a business's overall brand. Lucy Von Weber

THIS EVENT HAS BEEN SUPPORTED BY THE SOUTH WEST WALES VOCATIONAL SUPPORT INITIATIVE AND HEFCW
THIS EVENT HAS BEEN SUPPORTED BY THE SOUTH WEST WALES VOCATIONAL SUPPORT INITIATIVE AND HEFCW