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MCTM CHIDAMBARAM CHETTYAR INTERNATIONAL SCHOOL – DAILY LESSON PLAN

Teacher MUMTAJ M Subject: Date: 2/3/2018


BUSINESS
STUDIES
Unit: Market research Class: 9 Period: 1
Lesson description/ Sub- Primary and secondary research – Meaning, types and it’s merit
Topic: and demerit.

Key Skills:
ATL-(Communication skills Critical thinking skills- Knowledge, Understanding , Analysis
/ Self-management skills /
Research Skills / Thinking
skills / Social Skill)
Key Words: Primary research, secondary research, sample, questionnaire

Lesson Objectives: At the end of the lesson students should be able to:
Understand the meaning of primary and secondary research
Analyse the process of primary and secondary research
Evaluate the advantage and disadvantage of primary and secondary
research

Lesson Outcomes: All students will be able to understand the meaning of primary and
secondary research
Most children will be able to understand and analyse the process
of primary and secondary research
Some children will be able to understand, analyse and evaluate the
advantage and disadvantage of primary and secondary research

Cross-Curricular links: Labour economics


Previous Knowledge: Students have come across the term market research in unit 11

Resources Required: Cambridge IGCSE Business studies by Karen Barrington


Collins IGCSE business studies
Power point presentation
Differentiation:
Visual and auditory learning approach

1
MCTM CHIDAMBARAM CHETTYAR INTERNATIONAL SCHOOL – DAILY LESSON PLAN

Timing

5min Starter What is primary and secondary Cambridge IGCSE Business


research? studies by Karen Barrington
20min Main Discuss the types and pros and Cambridge IGCSE Business
cons of primary and secondary studies (Revision guide) by
research Medi Houghton
5min Plenary Students have to complete the
Activity 10 in the class
Homework: Students have to do the Summary question in the Class Work Note Book.
1. Evaluate the advantage and disadvantage of primary and secondary research.

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