* What is Your age?

Below 15 15 - 18 19 - 23 24 - 28

29 - 35 36 - 42 Above 42

2* What is your gender?

Male Female

3* What is your education level?

Elementary School High School

College Diploma University Degree

Graduate Degree

Other please specify:

4* Do you think wireless telecommunication play an important role

in your daily life?
Yes No

7* Have you used any wireless telecommunication service such as

cellular telephone service, paging service, etc. in the past?
Yes No

8* Are you using any wireless telecommunication service(s)

Currently?if Yes, please skip 9 and 10.
yes No

If your answer is 'yes ', please jump to question 11.

If your answer is 'No', please jump to question 9.

9 Do you plan to have one?

Yes No

10 What is the source of the information about the wireless

telecommunication service provider if you plan to have one?
Magazine

Commercial
 Flyer

Newspaper

Friends

Promotion/Advertisment

Other please specify:

11 Which company telecommunications service are you using

currently?
Bharti Airtel limited

Vodafone

Tata TeleServices

Reliance communications ltd

12* How much you spend/expected on wireless telecommunication

per month?
e.g. e.g. Cellular phone, paging, PCS, etc.
Under$35CAD $36CAD-$45CAD

$46CAD-$55CAD $56CAD or above

13* What is/will the purpose of your wireless telecommunication

service is?
Personal Uses Business Uses

14* What is the most important factor(s) you considered when

you choose a wireless telecommunication service provider?
e.g. You can choose more than 1
Price

Promotion/Advertising

Customer Service

Location of Dealer
 Other please specify:

15 Which wireless telecommunication service provider do you use?

Bell Canada Rogers AT & T

Telus Fido

Other please specify:

16 Rank below that describes how do you satisfy the wireless

service provider you currently using?
Very Unsatisfied Unsatisfied

Neutral Satisfied

Very Satisfied

17 Do you ever consider changing the service provider after the

due of your old contract?
Yes No

18* Do you think of any wireless telecommunication services that

need to be improved nowadays?
No

Yes please specify:

19* Except traditional 2 ways Voice conversation, which

telecomunications feature(s)/Serive(s) you think is/are important to
you/ your life?
e.g. You can choose more than 1
Digital camera & video recorder

Multimedia messaging

Text messaging

Wap/ Internet Connection

Music files as ring tone

 Electronic Wallet

Video Conferencing

M-Shopping

None

Other please specify:

Please rank the three best performing product categories in your retail
business last year:

1.

2.

3.
9) Please rank the three worst performing product categories in your
retail business in last year:

1.

2.

3.
10) What is the trend line of your total profitability, measured either as net profit as a
percentage of sales or as a net profit as a percentage of assets?
11) If you answered "trending down" what is the principal cause?

12) If you answered "trending up" what is the principal cause?

13) What is the trend line of your storewide gross margins over the past 12 months?

14) Do you offer music education in your store or stores?

If you answered yes, in terms of helping sales, is it:

15) Do you provide service on instruments and equipment in your store or stores?

If you answered yes, do you view it as a core competitive advantage?

16) Last year, Best Buy locations increased their inventory of music
products, principally entry level guitars and digital keyboards. Did this
have an adverse effect on:

a. Sales of guitars in your store under $200

b. Sales of low-end digital pianos

c. Overall store traffic, especially during the holiday season

17) Mastercard reported that overall holiday retail sales declined 2.7%
over the prior year. Did your sales match that level.

If you answered no, why not?

18) How much business do you lose due to the fact that online and catalog
competition does not have to collect sales tax?

19) Deflation has been a major challenge for retailers over the past four years. Over
the past twelve months, have you seen selling prices:

20) Media accounts of the economy vary widely. Based on the immediate
experience in your store, do you feel general economic conditions are:

21) How would you characterize the attitudes of the customers you deal with?

22) In planning your business for the coming year, what to you consider to be the
primary challenges?

23) In a few words, could you outline your primary complaints with your major
suppliers, and offer suggestions for improvement?

24) Company achievements. Please note any significant awards, honors,

accomplishments, or milestones last year.