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USING THIS GRID – Media literate people routinely ASK QUESTIONS IN EVERY CATEGORY – the middle
column – as they navigate the media world. Occasionally a category will not apply to a particular message, but
in general, sophisticated “close reading” requires exploring the full range of issues covered by the ten
categories. ! The specific questions listed here are suggestions; you should adapt them or add your own to
meet your students’ developmental level and learning goals. ! Encourage students to recognize that many
questions will have more than one answer (which is why the categories are in plural form). ! To help
students develop the habit of giving evidence-based answers, nearly every question should be followed with a
probe for evidence: HOW DO YOU KNOW? WHAT MAKES YOU SAY THAT? ! And remember that the ultimate
goal is for students to learn to ask these questions for themselves.

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AUTHORSHIP
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! PURPOSES
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! ECONOMICS
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EFFECTS -89!:?F8>!M=!8;E:=<!MB!?>A!
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RESPONSES
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CONTENT -8;>!C9GI<!@9:=9D=!I=;ED!KE9:!>8?@A!
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2#,+)+1'! TECHNIQUES
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INTERPRETATIONS -8;>!?@!:B!?D>=ELE=>;>?9D!;D<!C8;>!<9!)!I=;ED!;M9G>!:B@=IK!KE9:!:B!
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CONTEXT -8=E=!9E!89C!C;@!?>!@8;E=<!C?>8!>8=!LGMI?HA!
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CREDIBILITY !

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