TOOLKIT 06.28.

13
 LOGOS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
PRIMARY LOGOS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
PRIMARY LOGO VARIATIONS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
ALTERNATE LOGO VARIATIONS . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
LOGO BACKGROUND . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
SIGNATURE & GHOST LOGOS . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
LOGO RELATIONSHIP . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

TABLE OF CONTENTS
TYPOGRAPHY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
COLOR PALETTE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
PRIMARY KEY ART . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
PRIMARY KEY ART EXTENSIONS . . . . . . . . . . . . . . . . . . . . . . . . . . 20
DIGITAL MARKETPLACE - PRIMARY KEY ART . . . . . . . . . . . . . . . . . . . . . . 21
XBOX 360 MARKETPLACE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22
PS3 STORE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23
ORIGIN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25
PACK FRONTS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26
ADDITIONAL ASSETS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28
ONLINE BANNERS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29
SITE SKIN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31
ONLINE BUTTONS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32
BACKGROUND . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33
WEB ICONS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34
DESKTOP WALLPAPERS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35
iPHONE THEMES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36
iPAD THEMES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37
iGOOGLE THEME . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38
RISK EVERYTHING
IN THE ULTIMATE RIVALRY.

NEED FOR SPEED RIVALS TOOLKIT / PAGE 3

LOGOS
LOGOS
PRIMARY LOGOS

NFSRlogoPRIMARYcmyk.psd
NFSRlogoPRIMARYcmyk.eps
NFSRlogoPRIMARYrgb.jpg
NFSRlogoPRIMARYrgb.png

NFSRlogoGHOSTcmyk.ai NFSRlogoEASIGcmyk.psd
NFSRlogoGHOSTcmyk.psd NFSRlogoEASIGrgb.jpg
NFSRlogoGHOSTrgb.ai NFSRlogoEASIGrgb.png
NFSRlogoGHOSTrgb.jpg
NFSRlogoGHOSTrgb.png

Always attempt to use these primary logos first.

Need for Speed Rivals logos should only appear in context of t he key art OR on the provided background tone (pg. 9) if the background is white.
This is to ensure that the light streaks remain visible.
NEED FOR SPEED RIVALS TOOLKIT / PAGE 5
LOGOS
PRIMARY LOGO VARIATIONS PRIMARY USE

NFSRlogoPRIMARYcmyk.psd NFSRlogoPRIMARYrgb.jpg
NFSRlogoPRIMARYcmyk.eps NFSRlogoPRIMARYrgb.png

CONTAINED - Contained logos should only be used in extreme cases,

when using the background is not possible.

NFSRlogoPRIMARY_CNTDcmyk.psd NFSRlogoPRIMARY_CNTDrgb.jpg NFSRlogoPRIMARY_BWpos.ai NFSRlogoPRIMARY_BWneg.ai

NFSRlogoPRIMARY_CNTDcmyk.eps NFSRlogoPRIMARY_CNTDrgb.png

Always attempt to use the primary use logo first.

The other 3 variations exist for use in extreme cases when the primary use logo won’t work well in the allotted space.
Need for Speed Rivals logos should only appear in context of t he key art OR on the provided background tone (pg. 9) if the background is white.
This is to ensure that the light streaks remain visible.
NEED FOR SPEED RIVALS TOOLKIT / PAGE 6
LOGOS
ALTERNATE LOGO VARIATIONS – HORIZONTAL PRIMARY USE

NFSRlogoHORIZcmyk.psd
NFSRlogoHORIZrgb.jpg
CONTAINED - Contained logos should only be used in extreme cases,
when using the background is not possible.

NFSRlogoHORIZ_CNTDcmyk.psd NFSRlogoHORIZ_BWpos.ai NFSRlogoHORIZ_BWneg.ai

NFSRlogoHORIZ_CNTDrgb.jpg
NFSRlogoHORIZ_CNTDrgb.png

Always attempt to use the primary use logo first.

The other 3 variations exist for use in extreme cases when the primary use logo won’t work well in the allotted space.
Need for Speed Rivals logos should only appear in context of t he key art OR on the provided background tone (pg. 9) if the background is white.
This is to ensure that the light streaks remain visible.
NEED FOR SPEED RIVALS TOOLKIT / PAGE 7
LOGOS
ALTERNATE LOGO VARIATIONS – EXTREME HORIZONTAL PRIMARY USE

NFSRlogoEXTHORIZcmyk.psd
NFSRlogoEXTHORIZrgb.jpg

CONTAINED - Contained logos should only be used in extreme cases,

when using the background is not possible.

NFSRlogoEXTHORIZ_CNTDcmyk.psd NFSRlogoEXTHORIZ_BWpos.ai NFSRlogoEXTHORIZ_BWneg.ai

NFSRlogoEXTHORIZ_CNTDrgb.jpg
NFSRlogoEXTHORIZ_CNTDrgb.png

Always attempt to use the primary use logo first.

The other 3 variations exist for use in extreme cases when the primary use logo won’t work well in the allotted space.
Need for Speed Rivals logos should only appear in context of t he key art OR on the provided background tone (pg. 9) if the background is white.
This is to ensure that the light streaks remain visible.
NEED FOR SPEED RIVALS TOOLKIT / PAGE 8
LOGOS
LOGO BACKGROUND

LOGO BACKGROUND
NFSR_logo_BKGRND1.psd

Need for Speed Rivals logos should only appear in context of t he key art OR on the provided background tone if the background is white.
This is to ensure that the light streaks remain visible.

NEED FOR SPEED RIVALS TOOLKIT / PAGE 9

LOGOS
SIGNATURE & GHOST LOGOS

NFSRlogoGHOSTcmyk.ai NFSRlogoEASIGcmyk.psd
NFSRlogoGHOSTcmyk.psd NFSRlogoEASIGrgb.jpg
NFSRlogoGHOSTrgb.ai NFSRlogoEASIGrgb.png
NFSRlogoGHOSTrgb.jpg
NFSRlogoGHOSTrgb.png
NFSRlogoGHOSTpms.ai

NEED FOR SPEED RIVALS TOOLKIT / PAGE 10

LOGOS
LOGO RELATIONSHIP

The height of the GHOST logo should always be equal to the height of the exterior of the white ring in the EA signature logo.
The distance between the GHOST and EA signature logo should be equal to the height of the EA in the EA signature logo.

NEED FOR SPEED RIVALS TOOLKIT / PAGE 11

TYPOGRAPHY
 TYPOGRAPHY: Dharma Gothic C *
RISK EVERYTHING
IN THE ULTIMATE RIVALRY.
HEADLINE: DHARMA GOTHIC C - EX BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ
DHARMA GOTHIC C - EX BOLD ITALIC ABCDEFGHIJKLMNOPQRSTUVWXYZ
SUBHEAD COPY: DHARMA GOTHIC C - BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ
DHARMA GOTHIC C - BOLD ITALIC ABCDEFGHIJKLMNOPQRSTUVWXYZ
ACCENT COPY: DHARMA GOTHIC C - REGULAR ABCDEFGHIJKLMNOPQRSTUVWXYZ
DHARMA GOTHIC C - REGULAR ITALIC ABCDEFGHIJKLMNOPQRSTUVWXYZ
All Headlines, Subheads, and Accent copy should be in all caps and skewed 17.° If the 17° skew is not possible, always use the italic version of the font. Never mix skewed and italic type.
All Dharma Gothic C type must be a minimum of 14pt. In extreme cases, when type needs to be smaller than 14pt, use of Futura Std Light Condensed Oblique, Futura Std Medium Condensed Oblique or
Futura Std Bold Oblique is acceptable.
Suggested fonts for marketing purposes. Font purchase and legal approval is the responsibility of the user.
* NOTE: The standard font license provided by the font Licensor (the Flat-it Type Foundry) for this font does not provide a proper intellectual property representation (an “IP Rep”) and supporting indemnity
obligation from the Licensor to back-up that IP Rep. Accordingly, EA Legal’s recommendation is that any EA team looking to use this font externally, should first contact the Licensor to explore the feasibility
and added license costs of taking a modified license that will include an IP Rep and supporting indemnity.

NEED FOR SPEED RIVALS TOOLKIT / PAGE 13

 TYPOGRAPHY: Futura Std*
SUPPORT COPY is the only mixed case:
Futura Std - Light Condensed ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Futura Std - Light Condensed Oblique ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Futura Std - Medium Condensed ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Futura Std - Medium Condensed Oblique ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Futura Std - Bold Condensed ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Futura Std - Bold Condensed Oblique ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Support copy is the only mixed case font allowed.

All Dharma Gothic C type must be a minimum of 14pt. In extreme cases, when type needs to be smaller than 14pt, use of Futura Std Light Condensed Oblique, Futura Std Medium Condensed Oblique or
Futura Std Bold Oblique is acceptable.
Suggested fonts for marketing purposes. Font purchase and legal approval is the responsibility of the user.
* NOTE: The standard font license provided by the font Licensor (the Flat-it Type Foundry) for this font does not provide a proper intellectual property representation (an “IP Rep”) and supporting indemnity
obligation from the Licensor to back-up that IP Rep. Accordingly, EA Legal’s recommendation is that any EA team looking to use this font externally, should first contact the Licensor to explore the feasibility
and added license costs of taking a modified license that will include an IP Rep and supporting indemnity.

NEED FOR SPEED RIVALS TOOLKIT / PAGE 14

TYPOGRAPHY
EXAMPLES
HEADLINE – SUBTITLE – BODY COPY – LIST HEADLINE – LIST

LOREM IPSUM DOLOR

AMET, CONSECTETUR ADIPISICING
LOREM IPSUM DOLOR
EXCEPTEUR SINT SUNT IN CULPA CUPIDATAT NON
Cupidatat non sint Excepteur sint culpa Sunt in culpa non
Ut enim ad minim veniam, quis nostrud exercitation ullamco
laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure SUNT IN CULPA CUPIDATAT NON EXCEPTEUR SINT
dolor in reprehenderit in voluptate velit esse cillum dolore eu Excepteur sint culpa Sunt in culpa non Cupidatat non sint
fugiat nulla pariatur.
CUPIDATAT NON EXCEPTEUR SINT SUNT IN CULPA
Sunt in culpa non Cupidatat non sint Excepteur sint culpa
• Excepteur sint • Excepteur sint • Excepteur sint
• Cupidatat non • Cupidatat non • Cupidatat non
• Sunt in culpa • Sunt in culpa • Sunt in culpa HEADLINE ON KEY ART

HEADLINE – SUBTITLE – BODY COPY

LOREM IPSUM DOLOR

AMET, CONSECTETUR ADIPISICING
LOREM IPSUM DOLOR
AMET, CONSECTETUR ADIPISICING

Ut enim ad minim veniam, quis nostrud exercitation ullamco

laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure
dolor in reprehenderit in voluptate velit esse cillum dolore eu
fugiat nulla pariatur.

NEED FOR SPEED RIVALS TOOLKIT / PAGE 15

COLOR PALETTE
COLOR PALETTE
PRIMARY PALETTE ACCENT COLOR
MID RED
R 183 C 12 PMS 485c
G1 M 98
B6 Y 100
K3

DARK BLUE LIGHT BLUE GRAY

R7 C 100 PMS 7463c R 63 C 76 PMS 5405c R 229 C7 PMS 7541c
G 37 M 79 G 90 M 50 G 233 M4
B 66 Y 42 B 113 Y 35 B 238 Y3
K 38 K 10 K0

NEED FOR SPEED RIVALS TOOLKIT / PAGE 17

PRIMARY KEY ART

NEED FOR SPEED RIVALS TOOLKIT / PAGE 18

PRIMARY KEY ART

100% – NFSR_PrmryKeyArt_large_CMYK.psb 100% – NFSR_PrmryKeyArt_large_RGB.psb

18000px x 12174px 18000px x 12174px

25% – NFSR_PrmryKeyArt_small_CMYK.psd 25% – NFSR_PrmryKeyArt_small_RGB.psd

4500px x 3044px 4500px x 3044px

Whenever possible, the primary key art should be your first choice for a visual representation of the game.

NEED FOR SPEED RIVALS TOOLKIT / PAGE 19

PRIMARY KEY ART
PRIMARY KEY ART – EXTENSIONS

HORIZONTAL 1 – 16:9
NFSR_PrmryKA_Extsn_Hrzntl_01_CMYK.psd
NFSR_PrmryKA_Extsn_Hrzntl_01_RGB.psd
9600px x 5400px

HORIZONTAL 2 VERTICAL – 1 SHEET SIZE VERTICAL 2 SQUARE

NFSR_PrmryKA_Extsn_Hrzntl_02_CMYK.psd NFSR_PrmryKA_Extsn_1sht_CMYK.psd NFSR_PrmryKA_Extsn_Vrtcl_02_CMYK.psd NFSR_PrmryKA_Extsn_Square_CMYK.psd
NFSR_PrmryKA_Extsn_Hrzntl_02_RGB.psd NFSR_PrmryKA_Extsn_1sht_RGB.psd NFSR_PrmryKA_Extsn_Vrtcl_02_RGB.psd NFSR_PrmryKA_Extsn_Square_RGB.psd
7000px x 1400px 5400px x 8000px 1000px x 4000px 7200px x 7200px

NEED FOR SPEED RIVALS TOOLKIT / PAGE 20

DIGITAL MARKETPLACE
PRIMARY KEY ART

NEED FOR SPEED RIVALS TOOLKIT / PAGE 21

DIGITAL MARKETPLACE
XBOX 360 MARKETPLACE – PRIMARY KEY ART

GAME TILE
NFSR_360Marketplace_GameTile.png
64px x 64px

MARKETPLACE BACKGROUND
NFSR_360Marketplace_Background_Image.jpg
1920px x 1080px

KEY ART
NFSR_360Marketplace_KeyArt.jpg
584px x 800px

OFFER GRAPHIC
NFSR_360Marketplace_OfferGraphic.png
420px x 95px

NEED FOR SPEED RIVALS TOOLKIT / PAGE 22

DIGITAL MARKETPLACE
PS3 STORE – PRIMARY KEY ART

MASTER ART HERO ART

NFSR_PS3game_MasterArt.png NFSR_PS3Game_Hero_EN.psd
1024px x 1024px 1920px x 1080px

NEED FOR SPEED RIVALS TOOLKIT / PAGE 23

DIGITAL MARKETPLACE
PS3 STORE – PRIMARY KEY ART

P1 P2
NFSR_PS3game_P1_EN.jpg NFSR_PS3game_P2_EN.jpg
250px x 250px 520px x 250px

P3 P4
NFSR_PS3game_P3_EN.jpg NFSR_PS3game_P4_EN.jpg
250px x 520px 520px x 520px

P5 P6 P7
NFSR_PS3game_P5_EN.jpg NFSR_PS3game_P6_EN.jpg NFSR_PS3game_P7_EN.jpg
520px x 790px 790px x 520px 790px x 250px

NEED FOR SPEED RIVALS TOOLKIT / PAGE 24

DIGITAL MARKETPLACE
ORIGIN – PRIMARY KEY ART

ORIGIN 1 NFSR_PKA_Origin1.jpg ORIGIN 3

NFSR_PKA_Origin3.jpg

ORGIN 2 ORIGIN 4 NFSR_PKA_Origin4.jpg

NFSR_PKA_Origin2.jpg

NEED FOR SPEED RIVALS TOOLKIT / PAGE 25

PACK FRONTS

NEED FOR SPEED RIVALS TOOLKIT / PAGE 26

PACK FRONTS
STANDARD EDITION

NFSRx360PFTfront.jpg NFSRpcPFTfront.jpg NFSRps3PFTfront.jpg NFSRgenPFT2Dfront.jpg

NFSRx360PFTfront.png NFSRpcPFTfront.png NFSRps3PFTfront.png NFSRgenPFT2Dfront.png
NFSRx360PFTleft.jpg NFSRpcPFTleft.jpg NFSRps3PFTleft.jpg
NFSRx360PFTleft.png NFSRpcPFTleft.png NFSRps3PFTleft.png
NFSRx360PFTright.jpg NFSRpcPFTright.jpg NFSRps3PFTright.jpg
NFSRx360PFTright.png NFSRpcPFTright.png NFSRps3PFTright.png

NEED FOR SPEED RIVALS TOOLKIT / PAGE 27

ADDITIONAL ASSETS

NEED FOR SPEED RIVALS TOOLKIT / PAGE 28

 ADDITIONAL ASSETS
ONLINE BANNERS

970 X 66 NFSR_StaticBnr_970x66.jpg
NFSR_StaticBnr_970x66.psd

728 X 90 NFSR_StaticBnr_728x90.jpg
NFSR_StaticBnr_728x90.psd

300 X 50 NFSR_StaticBnr_300x50.jpg 300 X 60 NFSR_StaticBnr_300x60.jpg

NFSR_StaticBnr_300x50.psd NFSR_StaticBnr_300x60.psd

NEED FOR SPEED RIVALS TOOLKIT / PAGE 29

ADDITIONAL ASSETS
ONLINE BANNERS

NFSR_StaticBnr_1920x610.jpg
1920 X 610 NEEDFORSPEED.COM BANNER NFSR_StaticBnr_1920x610.psd 160 X 600
NFSR_StaticBnr_160x600.jpg
NFSR_StaticBnr_160x600.psd

300 X 250 250 X 250

NFSR_StaticBnr_300x250.jpg NFSR_StaticBnr_250x250.jpg
NFSR_StaticBnr_300x250.psd NFSR_StaticBnr_250x250.psd

NEED FOR SPEED RIVALS TOOLKIT / PAGE 30

ADDITIONAL ASSETS
SITE SKIN

1500 X 1500 NFSR_SiteSkin_1500x1500.jpg

NFSR_SiteSkin_1500x1500.psd

NEED FOR SPEED RIVALS TOOLKIT / PAGE 31

ADDITIONAL ASSETS
ONLINE BUTTONS

WATCH TRAILER BUTTON NFSR_TrailerButton.png

NFSR_TrailerButton.psd

PRE-ORDER NOW BUTTON NFSR_PreOrderButton.png

NFSR_PreOrderButton.psd
BUY NOW BUTTON NFSR_BuyButton.png
NFSR_BuyButton.psd

NEED FOR SPEED RIVALS TOOLKIT / PAGE 32

ADDITIONAL ASSETS
BACKGROUND

PRIMARY KEY ART BACKGROUND

NFSR_PKA_BKGRND.tif

NEED FOR SPEED RIVALS TOOLKIT / PAGE 33

ADDITIONAL ASSETS
WEB ICONS

NFSR_EA_Signature_Icon.png NFSR_logo_Icon.jpg

NFSR_Icon_EmailSignature.png

EXAMPLE OF ICON USAGE

NEED FOR SPEED RIVALS TOOLKIT / PAGE 34

ADDITIONAL ASSETS
DESKTOP WALLPAPERS

16:9 CLEAN - PRIMARY KEY ART 16:9 LOGO - PRIMARY KEY ART
NFSR_Wallpaper_PKA_16x9_Clean.jpg NFSR_Wallpaper_PKA_16x9_Logo.jpg
1920px x 1080px 1920px x 1080px

NEED FOR SPEED RIVALS TOOLKIT / PAGE 35

ADDITIONAL ASSETS
iPHONE THEMES - PRIMARY KEY ART

PRIMARY KEY ART NFSR_iPhone_PKA_Hrz.jpg

PRIMARY KEY ART NFSR_iPhone_PKA_Vrt.jpg

NEED FOR SPEED RIVALS TOOLKIT / PAGE 36

ADDITIONAL ASSETS
iPAD THEMES - PRIMARY KEY ART

PRIMARY KEY ART

NFSR_iPad_PKA_Hrz.jpg

PRIMARY KEY ART

NFSR_iPad_PKA_Vrt.jpg

NEED FOR SPEED RIVALS TOOLKIT / PAGE 37

ADDITIONAL ASSETS
iGOOGLE THEME

PRIMARY KEY ART NFSR_iGoogle_PKA.jpg

NEED FOR SPEED RIVALS TOOLKIT / PAGE 38